Fujifilm unveils the latest development roadmap for interchangeable lenses for the X Series Expanding the lineup of high-performance lenses even further

Fujifilm unveils the latest development roadmap for interchangeable lenses for the X Series Expanding the lineup of high-performance lenses even further

20.07.2018

FUJIFILM Corporation (President: Kenji Sukeno) has unveiled the latest development roadmap for interchangeable lenses for the X Series range of mirrorless digital cameras that offer outstanding image quality with the companys proprietary color reproduction technology. The latest roadmap covers basic specifications of three new lenses to be added to the lineup, namely XF33mmF1 R WR large diameter prime lens, XF16mmF2.8 R WR compact prime lens and XF16-80mmF4 R OIS WR standard zoom lens. A comprehensive lineup of 34 interchangeable lenses will provide extended shooting ranges. In this roadmap, prime lenses are categorized into 2 series, Ultra-fast Prime lens and Compact Prime lens , and high-end zoom lenses are categorized as Red Badge Zoom lens series.

Lenses added to the development roadmap

1. XF33mmF1 R WR large diameter prime lens

XF33mmF1 R WR is a standard large diameter prime lens. This ultra-fast lens will be the world's first* mirrorless lens with F1.0 maximum aperture and AF capability.

2. XF16mmF2.8 R WR compact prime lens

XF16mmF2.8 R WR, is a wide lens in compact prime lens category. It has the focal length equivalent to 24mm in the 35mm format and F2.8 maximum aperture, making it the perfect choice for landscape and travel photography. It complements the already-released XF23mmF2 R WR, XF35mmF2 R WR and XF50mmF2 R WR series of small, stylish prime lenses, covering wide angle to mid-telephoto focal lengths.

3. XF16-80mmF4 R OIS WR standard zoom lens

The standard zoom lens XF16-80mmF4 R OIS WR features a broad focal length range from wide angle equivalent to 24mm to mid-telephoto 122mm in the 35mm format, while keeping a constant F4.0 maximum aperture. Its broad focal range makes it a very versatile lens capable of covering a wide range of shooting scenes.

In addition to the development of these three lenses, Fujifilm has also announced today the launch of two FUJINON lenses: a large-diameter ultra wide angle zoom lens FUJINON LENS XF8-16mmF2.8 R LM WR and large-diameter telephoto prime lens FUJINON Lens XF200mmF2 R LM OIS WR. Fujifilm will continue to expand the lens line-up to support a wide range of photography styles and requirements.

* Among interchangeable lens with AF capability; as of July 20, 2018; survey by Fujifilm.

For UK MEDIA ENQUIRIES please contact:

FUJIFILM UK Digital Camera Press Office

Jeannie Corby

PR Executive

fujifilmpr_uk(at)fujifilm(dot)com

Tel: 01234 572064 / 07979 525398

For UK CONSUMER ENQUIRIES please contact:

FUJIFILM UK Camera Service

fujifilmtec_uk(at)fujifilm(dot)com

Tel: 0344 553 2321

ABOUT FUJIFILM

Fujifilm UK, established in the UK since 1976, is a subsidiary of FUJIFILM Holdings Corporation and consists of six business divisions. The Photo Imaging division provides commercial photographic businesses with photo printing equipment, kiosk and software solutions along with a range of photo papers for both dry and wet labs, wide format media and inks, photo chemistry, film, and single-use cameras. Photo Imaging is also the home of the best-selling Instax instant camera and accessories. The Electronic Imaging division markets an award-winning range of digital cameras suited to professionals and enthusiasts alike, including the FinePix, X Series and GFX medium format ranges. The Medical Systems division delivers a range of diagnostic imaging systems, medical informatics solutions and clinical chemistry analysers, helping healthcare professionals to deliver excellent care to patients. The Graphic Systems division supplies industry-leading digital, offset, inkjet and plate products and services to deliver superb, high-quality print. The Recording Media division is one of the leading manufacturers of high performance storage media, producing the latest in high capacity data tape storage technology solutions and services. Lastly, the Optical Devices division develops and manufactures FUJINON high-precision lenses for the TV broadcast, cinema, videography, closed circuit television and industrial markets, as well as all of the lenses for the X and GFX series of cameras. FUJIFILM Holdings Corporation, headquartered in Tokyo, Japan, was founded in 1934 as a producer of photographic film under the name Fuji Photo Film Co Ltd. By leveraging the technologies originally developed for the photography industry and continuously and proactively pursuing advanced R&D, Fujifilm strives to push the boundaries of innovation to help make the world a better, healthier, and more interesting place. In-house research promotes growth in existing fields, while exploring new possibilities in areas including biotechnology, pharmaceuticals, life sciences, energy and highly functional materials. For the year ended March 31, 2018, the company had global revenues of $23.0 billion, at an exchange rate of 106 yen to the dollar. For more information on Fujifilm UK visit us on social media at @Fujifilm_UK on Twitter, Fujifilm_UK on Instagram, on Facebook at facebook.com/fujifilm.uk or on LinkedIn at linkedin.com/company/fujifilm-uk-ltd.

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