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Movicom delivers Robycam, Frecciarossa cam and other specialty cameras to Italian Cup Final


Movicom delivers Robycam, Frecciarossa cam and other specialty cameras to Italian Cup Final posted: 05/07/2022

The 2022 Juventus-Inter match was covered by specialty cameras provided by Movicom Italy in cooperation with NEP

The Coppa Italia (Italian Cup) is a 100-year-old annual event that pits the best of Italy's football teams in a knock-out competition which culminates in a much loved, much debated and much watched final game. This year the final match featured teams coming from the two largest cities in northern Italy - Milan's Inter and Turin's Juventus . These teams have faced each other only two other times with Juventus winning both previous games. This year's match up promised to be very exciting.


The big game was held at Rome's largest sports venue Stadio Olimpico with seating for over 70,000 spectators. Movicom together with NEP Italy were tasked with providing specialty camera systems for the broadcast coverage. The broadcast went out to over 170 countries internationally presented by over 30 foreign broadcast companies.

Movicom Italy's Robycam 3D cable suspended camera system provided live overhead coverage during the broadcast as well as replays when needed. The 4-point system has a low drop angle and is thus unobtrusive of the broadcast's main cameras.

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In addition to the overhead footage provided by Robycam, Movicom provided two Polecam systems which were used during the match as in-net' goal cameras and then quickly repositioned to cover the awards ceremony at the end of the event as quick-moving jibs. The small footprint and light weight of the Polecam systems makes them ideal for repositioning quickly and unobtrusively.

Movicom Italy's coverage didn't end there, the Frecciarossa Cam roamed the field and covered the action before and after the game, using the Olympic stadium's running track to get great angels of the fans. This buggycam' is Movicom's R3 gyro-stabilized head mounted on Motion Impossible's Agito, a remote-controlled camera buggy. Called the Frecciarossa Cam because it has been dressed in the colors and logo of Italy's primary train company Trenitalia, one of the sponsors of the Coppa Italia 2022. The roving camera system has appeared at Italian supercup Lega Serie A games and has become a fan favorite, much like a mascot. The Frecciarossa Cam covers the action from the field getting close ups and angles that are otherwise almost impossible to get.

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In addition to all of the above Movicom provided a Robyhead D1 remote controlled head which was used to present Augmented Reality graphics during the game and at the closing ceremony for the Cine Pack of Lega Serie A provided by NVP S.p.A.

One nice advantage for us is that we have a great team of technicians who can set up several systems at the same location to maximize the staff and the coverage. Said Simone de Lella, COO at Movicom Italy. This was an outstanding opportunity to display a good range of our systems at the same event, he continued, we're very grateful to our partners at NEP Italy for helping to make this possible.

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Sergio Cecchini, Managing Director at NEP Italy added We and our broadcast partners were very happy with Movicom Italy's contribution to the game coverage. There were a total of 24 cameras for the host broadcast and the specialty cameras were a crucial part of the match, used often for replays as well as live shots.

It was an exciting game, Inter took an early lead but Juventus managed to get ahead with two goals early in the second half. With only 10 minutes left in regulation Inter was able to tie the game on a penalty. Then Inter prevailed with two goals in extra time, making them the 2022 Coppa Italia champions.

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Movicom is known for developing and manufacturing specialty camera systems for live broadcast and studio productions. The companys headline product is a modular aerial cable camera system named RobyCam. RobyCam features gyrostabilized carbon fiber heads and can be rigged in 2-point or 4-point configurations. The system integrates Movicom's camera-tracking technology, Compass AR, which allows for quick, easy, and seamless integration with Augmented Reality virtual graphics software. In addition, the company produces other broadcast tools such as railcam systems, robotic heads, and polecam products. Movicom has done custom installs and one-off builds by integrating hardware, software and creative solutions for stadiums, studios, and concert venues.
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