The 60th MIPTV kicks off with Super Sunday

The 60th MIPTV opened with a series of events that together made up the first MIPTV Super Sunday. Beta Film launched season four of flagship series Hudson & Rex; Cannesseries presented the MIPDrama Screenings; MIPDOC presented the International Buyer Screenings and Coup de Coeur; and the day closed with a packed MIPDoc Opening Cocktail, in partnership with Paramount Global Content Distribution.

The MIPDOC International Buyer Screenings The winners of the MIPDOC International Buyer Screenings Coup de Coeur are Prison Project Little Scandinavia' from Swedish television; and The Caravan, from Cabal Films. The projects were selected by buyers at the end of the Screenings event held in the Debussy Theatre.

The Screenings gave key factual TV decision-makers an exclusive first-look at a selection of 10 non-scripted projects chosen from 70 projects from 20 countries.

The event was moderated by Beatrice Rossmanith, managing director of Glance-M diam trie Tape Consultancy, who gave an overview of the key factual trends. She pointed to a 17% rise in factual co-productions in 2022 .

Paramount Global Content Distribution (PCGD) rounded off the Screenings by showcasing its own true crime/sports hybrid Catching Lightning. PCGD senior vice-president content partnerships and brand strategy Lauren Marriott said that MIPDOC and the Screenings an ideal opportunity to highlight the strength of our slate, adding: We're pleased to be sponsoring the MIPDOC Opening Party as part of this.

At the MIPDOC Opening Party: PGCD senior vice-president content partnerships and brand strategy, Lauren Marriott (left), MIPTV Director Lucy Smith and Lisa Kramer, PGCD president of International TV Licensing

In Cannes on Super Sunday: Rex and actor John Reardon who plays Hudson in the Beta Film series Hudson & Rex, launched on Sunday in the Palais des Festivals

The MIPDOC Co-production Summit The first day of MIPTV 2023 saw factual decision-makers gather in the Palais des Festivals for the MIPDOC Co-production Summit.

As well as networking opportunities, the event featured a keynote by Susan Zirinksy, former head of CBS News and the driving force behind See It Now Studios. There was also a case study of A Year In Ukraine, a co-production involving Blue Ant Media, Film UA, TF1, ZDF Studios and GTV Doc Ltd. The Summit wrapped with a series of roundtable discussions. Addressing MIPDOC delegates, Zirinsky said the company is keen to co-produce and can bring several important assets to creative partnerships: We have free access to the CBS news archive. We can also promise strong promotion across a wide range of CBS entities - all for free.

See it Now Studios' Susan Zirinksy

Stop looking at the TV business in silos' Industry thought leader Evan Shapiro delivered a challenging keynote on Monday and he also revealed insights based on an exclusive research partnership with MIPTV. Shapiro, professor of television at New York University, urged delegates to stop looking at the TV business in silos and start thinking like consumers . His stark warning was that media companies need to shift their mindset radically to survive: There's a major shift coming in the next 36 months and companies that don't react will fail.

He said that audiences do not consume content with a binary mindset: Content owners need to stop thinking about the gatekeeper and creator economies as separate, because they co-exist. Streaming and linear, social and TV, pay and free are all colliding in the minds of consumers on a day to day basis.

Shapiro also said that generating value in the new media landscape is about more than reach - it's about the engagement, passion and love driven by communities.

Evan Shapiro: Start thinking like consumers

A walk through the Fresh TV Garden Fan of The Wit's Fresh TV sessions were treated to a double dose of insights on Monday. First came the company's popular formats analysis and later, Fresh TV Garden, a new addition to the series.

The Wit CEO Virginia Mouseler said the latest wave of fiction and formats displayed high levels of quality and originality - and an incredible amount of creativity . Dating shows are still in strong demand - and innovative ideas are emerging, recent global hit The Traitors being a perfect example.

Explaining the rationale for Fresh TV Garden, she said: We have been looking for what we consider to be the non-scripted shows of tomorrow. As a twist, they will all will be submitted to an AI evaluation of their market potential.

Always a sell-out! Virginia Mouseler presents The Wit's Fresh TV sessions

Producers must embrace innovative distribution models' Anna Marsh, CEO, StudioCanal and deputy CEO of Canal Group, used her MIPTV keynote to urge producers to embrace innovative distribution models . She also announced investment in indie Strong Film & TV - and a new project,

How To Stop Time, a StudioCanal and Sunnymarch production. The six-part scripted series, based on Matt Haig's novel, stars Benedict Cumberbatch.

Strong Film & TV is a UK indie led by Broadchurch director James Strong, along with Loretta Preece and Matt Tombs. Marsh said: We are committed to aligning ourselves with the best creatives who embrace our mission to bring prestige drama to our many clients across all platforms .

The partnership kicks off with the joint development of The Out, a social thriller set against the volatile backdrop of a juvenile prison.

Always a sell-out! Virginia Mouseler presents The Wit's Fresh TV sessions

Everything we do is about content and talent' Sister co-founder and chief creative officer Jane Featherstone was at MIPTV on Monday to collect the Variety International Achievement in TV Award on behalf of herself and the company's co-founders Elisabeth Murdoch and Stacey Snider.

Afterwards, Featherstone

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