NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, Distribution

NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, DistributionBy Ken Kerschbaumer, Editorial Director

Thursday, October 30, 2025 - 8:59 am

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The National Basketball Association (NBA) and Cosm, a leading immersive technology, media, and entertainment company, today announced a new long-term partnership to produce and distribute live NBA games in shared reality at Cosm's immersive entertainment venues through 2030 and beyond. During the 2025-26 NBA season, Cosm will produce and present key national games across ABC/ESPN, NBC/Peacock and Prime Video as well as select games and events during NBA All-Star, the NBA Playoffs and the NBA Finals.

In February 2023, the NBA became the first-ever professional sports league to partner with Cosm ahead of the opening of the first immersive entertainment venue in Los Angeles' Hollywood Park in July 2024. Cosm has since opened its second venue in Dallas at The Colony's Grandscape and is slated to open three additional venues in Atlanta, Detroit, and Cleveland in 2026 and 2027, with more locations to come.

Last year, Cosm reimagined the way NBA fans can experience games, leveraging its innovative camera and production technology to capture and distribute live games back to its 87-foot-diameter, 12K+ LED domes. Cosm venues blend state-of-the-art visuals with the energy of the crowd to create an arena-like atmosphere that provides fans with a view of the game from a range of unique angles, including behind the bench and under the rim. In particular, the Los Angeles venue in Inglewood will be a marquee destination for fans during NBA All-Star activities in February 2026. Highlights from the first season of the NBA at Cosm can be viewed here.

The response from fans at Cosm domes last year demonstrated what an incredible way it is to experience an NBA game, said Teddy Kaplan, Vice President, Head of New Media Partnerships at the NBA. We couldn't be more excited to extend our partnership and look forward to working in lockstep with Cosm to engage our fans as they expand their footprint to different markets across the country in the coming years.

Jeb Terry, President and CEO at Cosm said the NBA took the leap to be Cosm's first league partner and that the company is honored to extend the foundational partnership that started it all.

With our shared spirit of innovation, passion for the fan experience, and belief in the power of Shared Reality, we will continue to super-serve NBA fans for many years to come, and in many more locations, he added.

For the full schedule of NBA games at Cosm, and to purchase tickets to NBA games presented in shared reality, fans can visit Cosm.com or download Cosm's fully integrated app available in the App Store and on the Google Play Store.

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