
Big Screens Increasingly Figure in Field Strategies Videoboards can help ball carriers evade the defense, coaches challenge calls By Dan Daley, Audio Editor
Thursday, August 17, 2017 - 10:07 am
Print This Story
Story Highlights
Last week's New York Times revealed a little-noticed but increasingly significant effect in which stadium videoboards are beginning to affect tactics on the field. In the article, one runner in a 400-meter hurdles at the recent world track and field championships used the large video screen at each end of London Stadium to check her position relative to other runners. That kind of situational awareness, which during a race might have required diverting a small but possibly crucial bit of energy to craning a neck to see behind, is now available to runners and other athletes in HD and practically in real time right in front of their faces. With the help of the video, that little bit of energy might instead be applied to gaining a critical step or two in a race.
The Detroit Lions asked that a renovation place the play-countdown clock in the quarterback's field of vision.
In-stadium video is becoming part of the strategy for sports now, says Will Ellerbruch, national sales manager at Daktronics, which installed the London Stadium screens. He says he has noticed NFL ball carriers using stadium screens to check on the positions of pursuers and changing their speed and direction as they try to elude them.
No professional teams have brought up the positioning of screens in venues with this kind of tactical thinking in mind, at least not yet, he adds. The screens keep getting bigger and bigger, so they don't really have to position them: they're so big you can see everything from everywhere on the field.
What has been happening, however, is that practice facilities are asking for screens to be positioned so that players and coaches can watch themselves in action in real time. In addition, they've been asking for ways to call up replays more quickly. Such considerations could affect purchasing decisions: for instance, the circular Halo central video screen in the new Mercedes-Benz Stadium in Atlanta has a Daktronics display but uses a Ross video processor, and the interface between them could result in a very, very slight delay due to processing time.
That may not make any difference to a running back, but the latency between real life and screen would be magnified in events where time is measured in thousandths of a second, such as sprint races. Ellerbruch estimates the latency of large-screen HD video at a maximum of one frame, which is 0.01666 seconds at 60 fps. As the Times article puts it, there is simply not enough time for screen time in a 100-meter final, and even less in the sprint hurdles, where there are obstacles to clear every few strides.
Ellerbruch says it's likely that more control over video viewing and replay recall from the field will make itself felt in managerial decisions about whether to challenge officiating calls, as well as in other ways. For instance, as part of the video renovation this year at Ford Field, the NFL Lions' home in Detroit, the team's quarterbacks were involved in repositioning the delay-of-game countdown displays, which could give the home team an extra precious second or two by keeping it in the QB's field of vision as it ticks down.
As with sound systems, some of which were accused of being virtually weaponized a decade ago to obscure opposing team cadences until the NFL cracked down on the practice, video screens are increasingly becoming part of the tactics and strategies on the field, even as they continue to give fans in the stands a reason to get off the couch and come to the game.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/05/2025
WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...
01/05/2025
HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....
01/05/2025
MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
01/05/2025
How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...
01/05/2025
Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF
Brie Clayton May 1, 2025
0 Comments
CAD Studios relies on large format, full fram...
30/04/2025
Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
30/04/2025
By Joyce JC Cataldo
The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...
30/04/2025
An image of Valencia, Spain, in the OneAtlas Living Library...
30/04/2025
NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...
30/04/2025
AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...
30/04/2025
DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...
30/04/2025
CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...
30/04/2025
Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...
30/04/2025
The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...
30/04/2025
WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...
30/04/2025
TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...
30/04/2025
NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....
30/04/2025
The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...
30/04/2025
NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...
30/04/2025
Uzbekistan Airways is the latest airline to choose SES's network, while Thai...
30/04/2025
Loaded Uses Blackmagic Design for shroud Subathon Live Streams
Brie Clayton April 29, 2025
0 Comments
Blackmagic Studio Cameras and Micro Studio Camer...
30/04/2025
Help shape the future of video creator tools with MIDiA
Brie Clayton April 29, 2025
0 Comments
After a successful debut in 2024, MIDiA is calling once...
30/04/2025
Tania Le n and Kelli O'Hara to be Honored at Boston Conservatory at Berklee&...
30/04/2025
Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College ...
30/04/2025
Damien Molony will head back to Jersey for a second series of Bergerac, written by Toby Whithouse alongside Ashley Sanders, Emilie Robson and Faebian Averies
D...
30/04/2025
Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations...
30/04/2025
Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices&...
30/04/2025
Wuppertal April 30, 2025
Riedel Communications Expands Asia-Pacific Presence with New Office in Hong KongRiedel Communications, a global leader in real-time v...
30/04/2025
Back to All News
Mad Unicorn' Trailer Reveals a Riveting Rags-to-Riches Sa...
30/04/2025
Back to All News
Get Ready to Get Wild: Netflix Announces Mating Season, a New ...
30/04/2025
SAN JOSE, Calif. - April 30, 2025 - Harmonic (NASDAQ: HLIT) today announced that...