ZIFF 2017 (photo credit: Rashde Fidigo)
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The Zanzibar International Film Festival, and East Africa's No: 1 music video channel TRACE Mziki have announced the 2018 East African Music Video Award as part of a presentation at the Africa Hub at the Berlinale in Germany.
Building on the success of the first edition of this award that saw dozens of entries compete for the coveted title that was ultimately taken home by Eddy Kenzo of Uganda, the 2018 version promises to be even more exciting.
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The award for best video will not only celebrate East African artists with the vision to create quality music videos, but also the behind-the-scenes teams that make these videos possible. For a number of years, ZIFF has recognised that music videos are, in fact, short films and should be treated as such within the confines of the film festival.
ZIFF festival director Fabrizio Colombo explains the importance of this award, last year at ZIFF we recognised the technical and storytelling expertise of music video producers and directors. We were very impressed with the quality of the entries. This year, with our partnership with TRACE Mziki expanding even further, we are expecting even more entries. Including music videos in ZIFF, especially from East African artists is very important to ZIFF, as it shows our commitment to growing all of the creative content industries in the region,
TRACE Mziki, the well loved East Africa's No: 1 music channel is once again supporting this initiative in a big way.
TRACE CEO for Eastern Africa, Steve Agutu explains further: In 2017 TRACE Mziki's panel of judges had a very difficult task in selecting the winner of the first ever East African Music Video Award. Eddy Kenzo was a deserving winner and we cannot wait for the process to begin this year. Once again, TRACE Mziki is proudly supporting this award and will be supporting the process, the nominees, and the final winner on-air, on our website, and of course through our social media platforms. Stay tuned for all the updates and details as we announce the roll-out of the 2018 edition of the East African Video Music Award at ZIFF.
TRACE Mziki and ZIFF will announce more exciting news related to the program in the coming weeks.
All East African artists, as well as video producers and directors are encouraged to submit their videos online at www.ziff.or.tz in the section East African Video Music Competition.
The deadline for submission is 30 May 2018
Please note: Videos must be for an East African artist and must have been created in 2017 or after.
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ZIFF 2017 (photo credit: Rashde Fidigo)
