IP is everything

How BLAM supports Banijay Rights in protecting and monetising their intellectual property across global platforms

With a catalogue that spans more than 200,000 hours of stand-out programming, from Peaky Blinders and MasterChef to Big Brother and Black Mirror, Banijay Rights is one of the most influential content distributors in the world. As part of global content powerhouse Banijay Entertainment, the company manages rights and revenue across an intricate web of broadcasters, platforms, and formats.

As the distribution landscape expands, so does the challenge of protecting and monetising valuable intellectual property (IP). Banijay Rights turned to Blue Lucy's BLAM platform to evolve its workflows from legacy systems to a scalable, integrated solution that streamlines delivery and supports IP protection at every step, even after the content has left the building' and been published to social media platforms.

The Challenge: Volume, Value, and Visibility With growing demand for content to be published on an ever-increasing range of consumer platforms Banijay Rights needs to be able to react quickly to commercial opportunities and distribute content in multiple formats on social platforms, FAST channels and VOD services.

Banijay Rights had outgrown the company's previous in-house system and with the range of formats and delivery platforms expanding rapidly, a new solution was urgently needed to handle both full episode and clip publication.

Enter BLAM: Fast, Automated, Integrated Banijay Rights chose to utilise their BLAM platform, which was already managing their broadcast media supply chain, for social media platform publishing and content claiming. BLAM now powers a substantial amount of Banijay Rights' social media and VOD delivery, including high-volume workflows to Amazon Prime Video Direct. But its value lies in more than delivery speed, it's also about data integrity, IP protection and revenue tracking.

From the point of publishing, we're automating and using internal IDs and structures so that when we get information back from platforms we know exactly what revenue should be allocated back to what title. says Richard Clarke, Head of Content Operations at Banijay Rights.

This automation is possible because BLAM integrates directly with Banijay's rights management platform, allowing custom IDs and metadata to flow from source systems through to publishing.

You can't get content onto YouTube without having the correct IDs from BLAM. It's automated through the publishing workflows. You can't get it wrong, he confirms.

Claiming content before it hits the feed Once content is live, BLAM continues to add value, supporting Banijay Rights' extensive IP protection workflows with YouTube and Facebook's content claiming tools.

Once a title leaves the BLAM environment, it's not forgotten, states Clarke.

As a YouTube Studio trusted partner, Banijay Rights uses the Copyright Match Tool to track uploads of its content carried out by external parties. Identified content can either be removed from the platform if found unsuitable and painting a title in a bad light, or ownership claimed by Banijay Rights who will then receive any associated monetisation

Content claiming policies are highly specific, tailored to territories, rights agreements and titles, and set up by the team using BLAM's dynamic workflows. Our team is presented with a drop-down list of all the various policies within the BLAM UI. Our team can, for example, upload 10 episodes of MasterChef Albania, along with the season's specific copyright policy, so that everything is in place before the first episode airs.

Most importantly, this happens fast. Ideally before transmission, says Clarke, You want content claiming in place before anyone's even got access to the content, so as soon as somebody uploads the first clip, we can assert our rights.

Built for scale and what's next As the business of distribution evolves, Banijay Rights is ready. With BLAM at the heart of its publishing and IP workflows, the company has streamlined operations and ensured future scalability, even as new platforms and formats continue to emerge.

VOD distribution's always on the rise. We already have integrations with Roku, Pluto, Hulu, Tubi and so on, and with BLAM we're able to manipulate our metadata and deliver in the way that each platform wants.

And with growing support for FAST, monetised social video and new delivery models, the Banijay Rights team is keeping one eye on the horizon and on the tools that will help get them there.

We've already partnered with Samsung, Amazon, Amagi that's a huge selling point. Any business that has a load of content just wants to plug something in and start getting it out the door.

Looking ahead, there's even excitement around how Blue Lucy's work with AI might enhance the offering: As Clarke says, We're excited to see what Blue Lucy does with AI.

Quick View: BLAM at Banijay Rights Company: Banijay Rights

Challenge: Content delivery and rights management of its catalogue

Solution: BLAM - Blue Lucy's orchestration and integration platform

Impact:

Over 1,000 hours/month to Amazon Prime Video Direct

Around 500 hours per month delivered to Tubi

More than 5,000 unique clips and compilations (C&Cs) posted, and almost 10,000 reference files uploaded in the first 7 months of 2025 *

Fast, automated uploads to YouTube, Facebook and more

Metadata-driven royalty reconciliation

Proactive, policy-based IP protection

Minimal downtime, maximum scalability

*These stats capture Banijay Rights' posting done via its London office alone. They exclude posting which takes place under its instruction from partners in local markets, as well posting across the wider Banijay Entertainment Group an

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