Sony Pixel Power calrec Sony

Responding to the Local Needs of U.S. Pay-TV Subscribers

19/10/2021

We're all used to ads promoting the latest pay-TV offerings. In return for our hard-earned dollars, major operators will provide us with a seemingly endless bundle of TV channels. More recently, we've also been able to buy special packs of channels or content that may be time-boxed over a specific period - for example, a UFC event, or a college football season pass. However, while subscribers know that this is one of the few locations through which they can access such content, does it really address all of their needs or would a mix of local content that can be watched alongside national events bring additional value?

This is where regional pay-TV operators in the U.S. have a clear advantage. Keen to grow their customer base, they are in a position to provide exactly what their customers are looking for: a mix of national and international content spliced with some local (i.e. regional level) and hyper-local (i.e. community) channels that allows them to really engage with their subscribers and deliver additional value.

The question is of course, how can they achieve that? The cost of transport rights alongside production and distribution costs for local content has previously placed this customer-centric ambition firmly out of reach. However, such barriers have started to be lowered. Driven by the growth of the cloud, new solutions have emerged that enable Tier 2/3 operators in the U.S. to offer a more targeted solution to their customers.

A reduction in cloud production costs has meant more and more local TV channels are appearing; driving a new behavior where subscribers are able to engage with their local community - by perhaps watching the state high school football playoffs or engaging with that hometown band and local news.

But a local TV service without major channels and content will continue to drive subscribers to other services and not place the local pay-TV provider at the heart of the subscriber's entertainment needs. Getting such content comes with a price tag, but through innovative solutions, such cost hurdles can be overcome as transport rights can be syndicated as part of a wider solution.

One such solution is provided by Tennessee-based Jackson Energy Authority, in partnership with NAGRA and Harmonic. It brings together a highly usable, browser-based back-office platform, apps for all major streaming devices, and the necessary transport rights for a large selection of major entertainment channels. By providing it as a baseline service to other like-minded operators across the U.S., they enable regional Tier 2/3 operators to launch a similar service. And by adding local interest content to their program guide, they can really start to match their offerings to the needs and wants of their subscribers.

The solution enables operators to provide a fully aggregated solution that can also include major streaming services such as Netflix and Amazon Prime. What is more, through tools such as deep-search and recommendations, the service delivers a personalized proposition. This is designed to help reduce churn and keep subscribers on the operator's platform and engaged with their brand, assisted by advanced content control options that are configurable per operator and per channel. And of course, such a solution has the added benefit of driving increased bandwidth use through the consumption of a broader range of content.

NAGRA is proud to be part of the integrated solution. Powered by the OpenTV Video Platform and associated UX framework, it provides relevant, personalized content via easy-to-use apps across all major streaming devices including an Android set-top box. With headend expertise provided by Jackson Energy Authority and the video processed by the Harmonic VOS360 platform, this turn-key solution offers Tier 2/3 pay-TV providers in the U.S. a clear choice for a pay-TV solution with all the features and benefits of a Tier-1 service - without the hefty price tag. All interested operators need to do is provide their logo and their required channel list.

To provide your subscribers with the very best local and mainstream entertainment content they deserve, why not go with a technology provider that's here to stay and trusted by leading pay-TV providers around the world for more than two decades? Learn more about how your pay-TV business can benefit from this innovative solution today: visit our web page, download our solution datasheet and learn more about the opportunities and benefits realized by Jackson Energy Authority through our Case Study.

Related read: 1Tennessee Decreases Time-to-Market to Cost-Effectively Deliver Advanced Streaming Solution to its Subscribers
LINK: https://dtv.nagra.com/responding-local-needs-us-pay-tv-subscribers...
See more stories from nagra

More from Nagra Media Uk Ltd

27/06/2025

Family Cybersecurity CEO: Protecting Kids, Parents, and My Sanity From Scams

In our latest blog post, Rafael Rivera highlights the rising threat of online scams, and the important role cybersecurity plays in protecting families across ge...

02/06/2025

Broadcast TV Isn't Dead - It's Evolving. And We're Here to Help.

In our latest blog, Laura Rognoni unpacks the myth of Broadcast TV's decline and shows how OpenTV ENTera is helping broadcasters and sports rights holders t...

09/05/2025

The Future of Consumer Engagement

In our latest blog, Laura Rognoni dives into the shifting currents of change in the digital entertainment landscape, revealing the trends that will keep viewers...

03/04/2025

Scaling Smarter: Partnerships that Drive Real Change

In our latest blog, Laura Rognoni highlights key points from the webinar on hyper-personalization held on March 20th 2025, hosted by XroadMedia and featuring in...

02/04/2025

NAB 2024 Highlights: Content Security & POY - NAGRAVISION

With a focus on safeguarding premium content value and authenticity, NAGRA highlighted key areas of interest in the media and entertainment industry. Of note wa...

02/04/2025

Strengthen Content Protection: Beyond DRM - NAGRAVISION

In our latest blog, gain insights into the media industry's challenges and how NAGRA Active Streaming Protection provides a framework for holistic content p...

02/04/2025

Generative AI: Friend or Foe for M&E Industry? - NAGRAVISION

In our latest blog Tim Pearson considers Generative AI and the opportunities it presents as well as some of the challenges it can cause for media, entertainment...

02/04/2025

Combat Piracy with Confidence: NAGRA Multi-DRM - NAGRAVISION

Learn valuable insights into strengthening your content protection strategy and discover how multi-DRM helped transform content security for leading post-produc...

02/04/2025

Consumer Cybersecurity at IBC 2024: Insights - NAGRAVISION

This year's IBC 2024 was an incredible opportunity to connect with industry leaders and innovators, and the conversations around consumer cybersecurity were...

02/04/2025

Streaming Global Sports: Eurovision Sport - NAGRAVISION

As a lifelong sports enthusiast from the U.S., I've always been captivated by how sports can unite people. From the roar of the crowd during major events to...

02/04/2025

Generative AI in Consumer Engagement - NAGRAVISION

In our latest blog, Tim Pearson caught up with Julian Williams at Anthropic to explore the science of conversations and how the increasing adoption of generativ...

02/04/2025

How Robust Streaming Security Prevents Piracy - NAGRAVISION

In our latest blog, Tim Pearson considers recent industry successes in dismantling large-scale pirate operations and what defensive steps video service provider...

02/04/2025

New Era of Entertainment with OpenTV ENTera - NAGRAVISION

In our latest blog, Laura Rognoni explores OpenTV ENTera, the latest innovation from NAGRAVISION that's designed as a blueprint for today's streaming se...

20/03/2025

Streaming Ahead with Synergy: Insights from Connected TV World Summit

In our latest blog, Laura Rognoni reflects on this year's Connected TV World Summit recently held in London, and explores how innovative bundling, premium c...

04/03/2025

Leading A New Era of Entertainment with OpenTV ENTera

In our latest blog, Laura Rognoni explores OpenTV ENTera, the latest innovation from NAGRAVISION that's designed as a blueprint for today's streaming se...

22/01/2025

CES 2025: Kicking Off the Year by Diving Into The Latest Innovations

In our latest blog, Tim Pearson reflects on CES 2025, the latest trends, and the key conversations held with visitors to the NAGRAVISION booth. Connect the wor...

03/12/2024

How Robust Streaming Security Can Prevent Piracy

In our latest blog, Tim Pearson considers recent industry successes in dismantling large-scale pirate operations and what defensive steps video service provider...

04/11/2024

The Science of Conversations: How Generative AI is Revolutionizing Consumer Engagement

In our latest blog, Tim Pearson caught up with Julian Williams at Anthropic to e...

30/10/2024

Streaming Global Sports to the World: A New Era With Eurovision Sport

As a lifelong sports enthusiast from the U.S., I've always been captivated by how sports can unite people. From the roar of the crowd during major events to...

09/10/2024

IBC 2024 - A Show with Pace and Purpose

Streaming security, consumer engagement, and consumer cybersecurity were top of mind in NAGRAVISION's IBC 2024 showcase, as highlighted by Tim Pearson in ou...

01/10/2024

The Future of Consumer Cybersecurity at IBC 2024: Key Insights and Exciting Takeaways

This year's IBC 2024 was an incredible opportunity to connect with industry ...

11/09/2024

All On' In Las Vegas: Kicking Off 2024 at CES

In our latest blog, Tim Pearson reflects on CES 2024 where AI was omnipresent, innovation abounded, and conversations focused on creative solutions to address e...

11/09/2024

Navigating the Future: Humanizing AI and Connecting Everything Insights from MWC 2024

In our latest blog, Tim Pearson reflects on a busy Mobile World Congress that wa...

27/08/2024

NAGRA set to Secure Your Future. Secure Your Vision' at IBC 2024

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - August 27, 2024 - NAGRA, a Kudelski Group (SIX:KUD.S) company and one of the worlds leading independ...

22/08/2024

2024 HALF YEAR RESULTS

Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - August 22nd, 2024 - The Kudelski Group (SIX: KUD.S), the world leader in digital security, announced ...

22/07/2024

The Kudelski Group signs agreement to sell SKIDATA to ASSA ABLOY

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - July 22nd 2024 - The Kudelski Group (SIX:KUD.S), the world leader in digital security, announced tod...

16/07/2024

David Chtrit appointed as CEO of Kudelski Security

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - July 16th 2024 - The Kudelski Group (SIX:KUD.S), the world leader in digital security, today announc...

03/07/2024

Kudelski secures a CHF 150 million credit facility from Farallon Capital Europe LLP

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland a...

18/06/2024

COMBAT CONTENT PIRACY WITH CONFIDENCE: KICKSTART YOUR SECURITY STRATEGY WITH NAGRA MULTI-DRM

Learn valuable insights into strengthening your content protection strategy and ...

14/06/2024

Generative AI: Friend or Foe of the Media & Entertainment Industry?

In our latest blog Tim Pearson considers Generative AI and the opportunities it presents as well as some of the challenges it can cause for media, entertainment...

08/05/2024

NAGRA and Adobe's Frame.io Win NAB Product of the Year for Solution That Protects Pre-release Content Against Piracy

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA -7 May, 2024 - NAGRA, ...

30/04/2024

Highlights from NAB 2024: Safeguarding content value and authenticity - and an NAB Product of the Year Award!

With a focus on safeguarding premium content value and authenticity, NAGRA highl...

19/04/2024

2024 ANNUAL GENERAL MEETING OF KUDELSKI SA

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland - April 19, 2024 - The Annual General Meeting of Kudelski SA (SIX:KUD.S) was held...

13/04/2024

STRENGTHEN YOUR CONTENT PROTECTION STRATEGY BEYOND DRM: A HOLISTIC APPROACH

In our latest blog, gain insights into the media industry's challenges and how NAGRA Active Streaming Protection provides a framework for holistic content p...

10/04/2024

NAGRA at NAB 2024: Safeguarding premium content value from production to consumption, uncovering deep fakes, and more.

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 9, 2024 - NAGR...

27/03/2024

2023 Annual Report Publication

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA, March 27 2024 - The Kudelski Group has published its 2023...

15/03/2024

Navigating the Future: Humanizing AI and Connecting Everything - Insights from MWC 2024

This year's annual telecoms jamboree in Barcelona attracted a record breakin...

22/02/2024

2023 ANNUAL RESULTS

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - February 22nd, 2024 - The Kudelski Group (SIX: KUD.S), th...

06/02/2024

NAGRA SPORT AND THE EUROPEAN BROADCASTING UNION (EBU) PARTNER TO LAUNCH EUROVISION SPORT

Cheseaux-sur-Lausanne, Switzerland, and Grand-Saconnex, Switzerland - February 6...

19/01/2024

'ALL ON' IN LAS VEGAS: KICKING OFF 2024 AT CES

As new year celebrations faded, it was time to head for Las Vegas. Providing an interesting juxtaposition of tourists enjoying the delights of the strip, inter...

19/01/2024

FUTURE OF THE SMART HOME: WHY PRIVACY AND DATA SECURITY ARE KEY

Get exclusive insights from industry leaders at CES 2024 and the pulse of consumer concerns about privacy and security in the connected home space, with key sta...

07/01/2024

The Kudelski Group at CES 2024: Secure Your Lifestyle, Connect Your World

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - January 7, 2024 - At CES 2024, the Kudelski Group (SIX:KUD.S), the world leader in digital security,...

09/10/2023

APOS 2023: A Blueprint for APAC's Media & Entertainment Industry

In our latest blog, Olivier Biot reflects on the recent APOS event in Bali and how the APAC M&E industry is planning to navigate the disruption. This year'...

28/09/2023

Despite the Storm Clouds, IBC 2023 Had Energy, Direction and Pace

In our latest blog, Tim Pearson reflects on IBC 2023 and how NAGRA helped visitors to its booth plot a course and navigate the disruption. There seemed to be m...

20/09/2023

NAGRA Receives Industry Recognition for Content Protection Innovation at IBC 2023

Cheseaux-sur-Lausanne, Switzerland, and Phoenix USA - Sept. 20, 2023 - NAGRA, a ...

15/09/2023

NAGRA Launches Multi-DRM Service on AWS Marketplace

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 15, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and one of the worlds leading indep...

14/09/2023

Sony's Ci Media Cloud Enhances Service Offering with NAGRA, Securing Content Throughout Review and Collaboration Workflows

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 14, 2023 -...