Sony Pixel Power calrec Sony

Pac-12 Networks Goes All-In With AWS, Cloud Workflow

03/12/2018

Pac-12 Networks Goes All-In With AWS, Cloud Workflow New tools enable a new, more efficient way of working By Troy Dreier, Contributor, Streaming & Digital

Monday, December 3, 2018 - 11:08 am

Print This Story

Story Highlights

The Pac-12 Networks is on course to produce 850 games during its 2018-19 season and has found a perfect production partner in Amazon Web Services (AWS). Using a variety of AWS Elemental media solutions, Pac-12 Networks (Pac-12 Conference's production wing) has transitioned to an efficient cloud-based workflow, one that runs from creation to distribution with all stops in between.

Pac-12's relationship with AWS goes back several years, with AWS providing technology used on-premises in a more limited basis. But this season's cloud partnership has produced not only new tools but a new way of working.

They're definitely very much embracing all the services that we've made available, says Aslam Khader, chief product officer, AWS Elemental. We think this is just the start of a really interesting relationship.

Event feeds are routed to Pac-12 Networks' central production facility in San Francisco, before making their way to channels, partners, and viewers around the world. The network uses AWS MediaLive to transcode the ABR renditions, and MediaPackage to create the HLS streams for distribution to its own online service.

AWS MediaConnect is used in two ways. The newest tool in AWS Elemental's media-services line, announced just last week, it lets clients upload live video and transfer it wherever it needs to go. Pac-12 uses it to distribute live feeds to affiliates and other distribution partners and also to bring its production feeds to its own studio. Going with MediaConnect gives the network more flexibility in contribution workflows, letting it use the internet instead of fiber to transfer streams. It also lets the network source content from a greater range of venues, since fiber is no longer a concern.

AWS Elemental's Aslam Khader: [Pac-12 Networks gets] to make to make their services even more efficient from a time-to-market-latency and cost perspective and also provide customers with brand-new experiences and more choice.

At the moment, Pac-12 uses AWS MediaTailor for two of its seven owned channels but will increase that to all seven this month. The server-side ad-insertion tool lets the network deliver targeted ads to viewers and create a fluid stream that looks more like a TV broadcast and gets around ad blockers.

After an event, Pac-12 uses Amazon S3 for archiving and also turns its live streams into VOD assets using MediaPackage. Producers can specify in and out points in live streams. That content is held in a 14-day rolling buffer for every channel. When needed, AWS will create the on-demand files from the buffer, storing them on S3 along with the manifest.

Pac-12's production has undergone an enormous change, but creating the new workflow has been a collaborative process, enabling all teams to get up to speed quickly.

AWS promotes the concept of fail fast and scale fast, creating an atmosphere of quick experimentation. When something doesn't work, Pac-12 can put it aside without wasting a lot of money and resources. But when something clicks, AWS helps grow the results.

Pac-12 started working with MediaTailor just a few weeks ago, but, thanks to this supportive environment, it has already implemented a complex ad-decisioning and digital-advertising workflow - one that incorporates AWS media services, Pac-12's ad-decisioning server, and third-party ad networks - in a short time.

Although Pac-12 is already making use of a variety of AWS tools, that is likely to increase in the coming years. Artificial intelligence (AI) and machine-learning (ML) solutions could automate tasks like creating highlight clips and generating real-time closed captions.

They were one of the first in the world to put together this centralized production environment, bringing 10, 12 camera feeds into a central studio for the purpose of producing premium events, Khader says. We do see a lot of potential for how a lot of that can also be migrated to the cloud.

It's really right for a lot of innovation that can benefit from AI and ML technologies, he continues, which they are looking at very closely - a very big advantage of going with media services and AWS. They get to make use of the large number of ML services to make their services even more efficient from a time-to-market-latency and cost perspective and also provide customers with brand-new experiences and more choice, which I think they want to do and which we are fully enabling with all of these capabilities.
LINK: https://www.sportsvideo.org/2018/12/03/pac-12-networks-goes-all-in-wit...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

20/08/2026

ROSE AYLING-ELLIS BEGINS FILMING SERIES TWO OF ITVS BAFTA-WINNING THRILLER CODE OF SILENCE

TV, BritBox and Mammoth Screen have announced that filming is now underway on th...

20/08/2026

Nielsen Incorporates New Enhancements To Improve Its Data Measurement Leading Into The New Fall TV Season

New York August 19, 2026 Nielsen today shared a number of key enhancements t...

20/08/2026

FAST Sports Programming Surges at More Than Twice the Rate of Sports Channel Growth

New Gracenote Data Hub analysis finds sports program titles up 31.2% and individ...

20/08/2026

Charter Completes $34.5 Billion Cox Acquisition

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

SubtitleNEXT makes a significant leap in localisation eff...

At IBC, Profuz Digital will showcase at stand 8.A88 the SubtitleNEXT platform delivering innovative AI transcription integrations and stunning new features boos...

20/08/2026

Transformation Church Elevates Production Communications...

Riedel Communications today announced that Transformation Church, one of the fastest-growing and most influential digital ministries in the United States, has d...

20/08/2026

QuickLink Showcases New 4K Capabilities Across StudioEdge and StudioCall at IBC 2026

QuickLink Showcases New 4K Capabilities Across StudioEdge and StudioCall at IBC ...

20/08/2026

The Boys Season Five Graded with DaVinci Resolve Studio

The Boys Season Five Graded with DaVinci Resolve Studio Brie Clayton August 20, 2026 0 Comments Colorist Siggy Ferstl uses Depth Map to bring a three ...

20/08/2026

Adobe Firefly expands its creative AI studio: generate music, speech, and sound effects in one place

Adobe Firefly expands its creative AI studio: generate music, speech, and sound ...

20/08/2026

Broadpeak launches Multiview as a Service to accelerate m...

Multiview available via SaaS for streaming platforms and operators through broadpeak.io, with live demonstrations at IBC2026 Broadpeak , a leader in streaming ...

20/08/2026

Techex Appoints Stuart Almond as Chief Revenue Officer

Techex, a leading provider of live broadcast infrastructure solutions, has appointed Stuart Almond as Chief Revenue Officer, further strengthening its executive...

20/08/2026

MediaCity Studios upgrades with Avid

Avid today announced that MediaCity Studios has upgraded its production infrastructure with an enhanced end-to-end Avid production ecosystem, including the dep...

20/08/2026

MS Now to Launch $7.99 DTC Service

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

Nielsen Details Improvements to Audience Measurement Capabilities

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

Study: 174 Billion Illegal Streams During FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

Prasad Opens New 8K/4K Film Preservation & Restoration Center

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

IPC Expands Brazilian Presence with New Channel Partner C...

IPC Expands Brazilian Presence with New Channel Partner CCATech Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...

20/08/2026

Zixi Enters Mauritius Market Through Strategic Deployment...

Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...

20/08/2026

Scripps Research scientist to receive $2.76 million NIAID New Innovators Award

LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...

20/08/2026

Audiences reveal appetite for multicultural Australia on-screen

Audiences reveal appetite for multicultural Australia on-screen 20 August 2026 Dr Georgie McClean, Dr Rebecca Huntley (L-R) By Dr Georgie McClean and Dr Rebec...

20/08/2026

How Mavis Studio Is Expanding Live Production Teaching at Sussex

How Mavis Studio Is Expanding Live Production Teaching at Sussex Brie Clayton August 19, 2026 0 Comments Hero image displays a student about to mix be...

20/08/2026

Vertical Unscripted Series Legal Queens Captured with Blackmagic Design

Vertical Unscripted Series Legal Queens Captured with Blackmagic Design Brie Clayton August 19, 2026 0 Comments Reality TV veteran Eric Gardner create...

20/08/2026

Transformation Church Elevates Production Communications With Riedel Artist and Bolero

Wuppertal August 20, 2026 Transformation Church Elevates Production Communicat...

20/08/2026

The music between the notes

The music between the notes Coming together In the middle of 2026, as conversations around artificial intelligence continue to raise questions about how musi...

20/08/2026

Arvato Systems brings together digital transformation leaders in the manufacturing industry

Arvato Systems Brings Together Digital Transformation Leaders in the Manufacturi...

20/08/2026

Bring the Fire: Play Games on GeForce NOW With New Firefox Browser Support

It's a new way into the cloud. GeForce NOW welcomes Firefox support to the cloud, opening up another way to jump into high-performance PC gaming straight ...

19/08/2026

Imagine Communications Steve Reynolds on Kaseya Centers Hybrid IP Build and the Growth of ST 2110

As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...

19/08/2026

European Athletics Championships 2026: BBC, Event Organizers Bring Birmingham Action to Viewers in Style

A private 5G bubble was chosen instead of traditional broadcast RF for the race ...

19/08/2026

Filipiana Sets the Class Divide on a Golf Course in the Philippines

(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...

19/08/2026

MPG launch Save Our Studios survey

Studio owners invited to have their say on rates cuts The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...

19/08/2026

Harrison unveil the Flex-10

Vintage-inspired desktop interface revealed Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...

19/08/2026

Minimal Audio release Lucid

Granular effect remains locked to scale and tempo Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...

19/08/2026

Audio Modeling open PolySWAM pre-orders

First polyphonic SWAM instrument incoming Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...

19/08/2026

FOX and NBCUniversal Score with FIFA World Cup 2026 Success in Nielsen's June Gauge Reports

World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...

19/08/2026

The Gauge: Poland | July 2026

July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...

19/08/2026

Carr Calls ABC Suit 'Meritless

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Henry Alexander Joins BCE as Sales Director

Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...

19/08/2026

iWedia Announces Advanced Android DRAM Optimisation Proce...

iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...

19/08/2026

NTP Technology announces ST 2110-30-RAVENNA 128-channel A...

NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...

19/08/2026

ORF goes full IP with Net Insight in nationwide network o...

Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...

19/08/2026

Coventry City Trophy Parade Extends LiveU LIQ Beyond the...

LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...

19/08/2026

Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF

Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF Brie Clayton August 18, 2026 0 Comments Filming endangered turtles required camera...

19/08/2026

Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control Basic

Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...

19/08/2026

ABC Files First Amendment Lawsuit Against FCC

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Nielsen: Fox and NBCUniversal Score with FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

ESPN Co-Founder Bill Rasmussen Dies At 93

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Study: NBA Ad Revenue Hit $2.1 Billion Last Season

Share Copy link Facebook X Linkedin Bluesky Email...