SBS 2 redefines news broadcasting with The Feed
News Release
15 March 2013
SBS 2 redefines news broadcasting with The Feed
SBS 2 delivers news and current affairs with its first commissioned program, The Feed, adding a fresh perspective on the latest local and international headlines at 7.30pm daily. The Feed will combine news of the day, topical commentary, pop culture and in-depth features all dedicated content for the 16-39 year old audience on the relaunched SBS 2.
Presented by a vibrant, multi-skilled team of journalists, The Feed hosts will delve behind the daily news stories to report, produce, and create content relevant to younger audiences, in a fresh and innovative way.
Tony Iffland, SBS Director of Television and Online content, said: The Feed will fill the gap between mainstream news and current affairs and the diverse information needs of the target audience, and will be delivered how they want it, when they want it.
The Feed will be a 15-minute daily week-day program at 7.30pm, launching on SBS 2 in May. It will also present dedicated 60-second newsbreaks on the channel throughout the evening on SBS 2, online and on social media from 1 April.
Joining The Feed line up for launch are Patrick Abboud and Jeannette Francis.
Patrick brings an eclectic wealth of news and current affairs and media experience to the role, having worked across radio, broadcast news, and television documentary. In 2003 he established and presented Alchemy, the first nightly English language pop culture and current affairs program for young people on SBS radio. Since then he has worked for Lonely Planet online, reporting from Corsica to Casablanca; he's lived and worked in Berlin and Beirut as a broadcast news and current affairs reporter; and was cross media reporter locally on Triple J's popular news and current affairs program HACK. Most recently Patrick has been producing irreverent stories from across Australia as a video journalist for SBS News & Current Affairs.
Joining Patrick and The Feed team is SBS journalist Jeannette Francis. As the only SBS journalist to have worked across all news and current affairs departments, including TV, radio and online news, Living Black, Insight and Dateline, Jeannette was an obvious choice for The Feed. Having lived in Bangladesh and Uganda, reporting on everything from cyclones to Psy clones, Jeannette is a fearless reporter who will bring to The Feed local stories that matter, as well as relevant and insightful foreign reports.
Additional presenters and contributors to The Feed will be announced in the coming weeks.
SBS 2 relaunches on 1 April as a bold, provocative channel for younger audiences aged 16-39.
It will be a place to share their passion for emerging cultural ideas and experiences, with diverse content from around the world that is edgy, adventurous and fun, connecting audiences with the world.
The channel will offer viewers free-to-air and Australian premiere content, including dedicated sport programming and - in a first in Australian broadcasting - a flexible approach to content delivery with the launch of Back2Back episode viewing via SBS ON DEMAND.
The Feed is an SBS in-house production.
www.sbs.com.au/sbs2
ENDS
For more information please contact:
Katie Holyman T: (02) 9430 3851/E: Katie.holyman@sbs.com.au
Jessica Parry T: (02) 9430 3786/ E: Jessica.parry@sbs.com.au
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SBS 2 redefines news broadcasting with The Feed
