Spotify's global editors and artist partnership teams have the pleasure of listening to new music all day, every day, to identify the hottest rising tracks and artists. Now, with the start of a new year, they've come together to predict which artists will make their mark in 2025 with Spotify's annual Artists To Watch campaign.
To celebrate, they're spotlighting a list of rising stars across various genres who are poised to shape the sound of the new year. These artists exemplify creative innovation, cultural relevance, and the future of music. They're breaking through on our editorial playlists with unique styles that are set to define the year ahead.
To give you a taste of what's to come, our editors selected one must-listen-to song from each artist, all of which we've compiled in our Artists To Watch playlist. The 35-track playlist features artists that sweep across genres and sonic influences; a true mix of solo artists and groups globally.
Our annual Artists To Watch' list is all about spotlighting the rising stars that are shaping music culture. Last year's list featured breakouts like Leon Thomas, Chappell Roan, and Teddy Swims, and the 2025 class is just as exciting, said Monica Herrera Damashek, Head of Artist & Label Partnerships at Spotify. Our editorial and artist partnerships teams join forces to build a compelling list for audiences across all genres and amplify the selected artists through marketing and editorial playlists. At Spotify, we're committed to helping artists grow and reach new fans around the world.
So, who should be on your 2025 radar? Keep reading for our full list of picks, categorized by genre.
Afrobeats Qing Madi
Essential track: Goosebumps
Ruger
Essential track: Toma Toma
Christian Bridge Music
Essential track: FIND MY WAY
Henrik
Essential track: Way back
Country Cameron Whitcomb
Essential track: Quitter
Hudson Westbrook
Essential track: House Again
Ty Myers
Essential track: Ends of the Earth
Zach Top
Essential track: I Never Lie
Dance Barry Can't Swim
Essential track: Still Riding
Ela Minus
Essential track: BROKEN
PAWSA
Essential track: Dirty Cash (Money Talks)
Hip-hop BabyChiefDoit
Essential track: The Viper
Nemzzz
Essential track: Escape
Samara Cyn
Essential track: Magnolia Rain
VonOff1700
Essential track: Opps On Deck
Indie/Folk Gigi Perez
Essential track: Fable
Lola Young
Essential track: Messy
Luvcat
Essential track: He's My Man
Saya Gray
Essential track: SHELL ( OF A MAN )
Jazz Maya Delilah
Essential track: Pretty Face
Latin Clave Especial
Essential track: No Son Doritos
De La Rose
Essential track: Los Fin De
Neton Vega
Essential track: Loco
Yan Block
Essential track: Media Hora
Pop Addison Rae
Essential track: Diet Pepsi
Chloe Qisha
Essential track: I Lied, I'm Sorry
Debbii Dawson
Essential track: Happy World
JADE
Essential track: Angel Of My Dreams
R&B Isaiah Falls
Essential track: BUTTERFLIES
Josh Levi
Essential track: BIRTHDAY DANCE
Odeal
Essential track: Soh-Soh
Sasha Keable
Essential track: Take Your Time (feat. 6LACK)
Rock/Alternative ALEXSUCKS
Essential track: What're We Doing Here
Fleshwater
Essential track: Kiss the Ladder
House of Protection
Essential track: Pulling Teeth
Stream our Artists To Watch playlist to hear all our 2025 picks rounded up in one convenient spot.
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Spotify's global editors and artist partnership teams have the pleasure of listening to new music all day, every day, to identify the hottest rising tracks and artists. Now, with the start of a new year, they've come together to predict which artists will make their mark in 2025 with Spotify's annual Artists To Watch campaign.
