During February, audiences in Mexico slightly increased their streaming usage by 0.6 points compared to the previous month, accounting for 22.3% of TV viewing.
Disclaimer: YUMI TV, Streaming Ratings Transition Database 900 Broadband and Non-Broadband HH from 28 main cities. Screen: TV. Target: People 4 . Universe People 4 : 60,605,522. Period: February 2025. Fringe: Total Day 2:00 to 26:00 hrs. Audience type: Consolidated (Live TSV 7 days VOD). To be used as reference only.
Methodology & FAQThis snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors.
What is included in Broadcast ?
See All
Live and Time Shifted Viewing (TSV) audience of Open TV Channels broadcast contents that are referenced and reported in a disaggregated manner in the official Nielsen IBOPE TV audience measurement study (TAM) in Mexico, regardless of the used platform for viewing (Linear or recorded signal of the TV channel, streaming platforms, online transmission of the TV signal, etc).
What is included in Pay TV ?
See All
Live and Time Shifted Viewing (TSV) audience of Pay TV Channels broadcast contents that are referenced and reported in a disaggregated manner in the official Nielsen IBOPE TV audience measurement study (TAM) in Mexico, regardless of the used platform for viewing (Linear or recorded signal of the TV channel, streaming platforms, online transmission of the TV signal, etc).
What is included in Streaming ?
See All
High bandwidth streaming events accessed through the household's broadband network regardless of the used platform and that was not identified as part of the Broadcast or Pay TV buckets.
What is included in Others ?
See All
Includes the following:
Live audience of linear content of TV channels which are not referenced, not disaggregated in the official Nielsen IBOPE TV audience measurement study (TAM) in Mexico and are not identified as video consumption streamed through the household's broadband network.
Use of peripheral devices (Game Consoles, Blu-rays, DVDs, etc.) connected to the TV when they are not being used to stream video content through the household's broadband network.
Non Audio Activity: Time periods in which no audio is detected on the TV set by the people meter.
North America Stories
14/01/2026
Tech Focus: Audio Consoles, Part 2 - New Options for Virtual MixingA variety of solutions offer both technical and economic benefitsBy Dan Daley, Audio Editor
...
14/01/2026
Tech Focus: Audio Consoles, Part 1 - Key Component Evolves Toward the Totally Vi...
14/01/2026
SVG Summit 2025: Audio from Monday Workshops Now AvailableListen to sessions from Live Production Innovation, AI Production Tools, Cloud Production, Content Wor...
14/01/2026
The L3Harris large T7 robotic systems will provide U.S. Navy and U.S. Marines wi...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
January 14th, 2026
TRIBECA ANNOUNCES BEST NEW YORK SHORT AWARD FOR 25TH ANNIVERSARY FESTIVAL
In Celebration of Its 25th Anniversary, Tribeca Introduces a N...
14/01/2026
Back to All News
State of Fear, The First Spin-Off of a Netflix Brazil Producti...
13/01/2026
NHL Situation Room 2.0: How Sony Hawk-Eye Powers Centralized Officiating, Player...
13/01/2026
NBC Sports Ices the Audio for the 2026 Prevagen U.S. Figure Skating Championship...
13/01/2026
DMF and MXL in practice: Which vendors are adopting it, and how fast is the ecos...
13/01/2026
CES 2026: Five Important Sports-Tech BuzzwordsThe terms highlight innovations for sports production at the showBy Daniel Frankel, SVG Contributor
Tuesday, Jan...
13/01/2026
For TGL Season 2, Unity 6 Boosts Virtual-Graphic Quality; COSM 360 Cameras Impro...
13/01/2026
Resetting Expectations? The State of the Sports Industry with Devoncroft's J...
13/01/2026
Top Row L-R: Ana Katz, Natalia Almada, Bao Nguyen, Tatiana Maslany, A.V. Rockwell, Dr. Heather Berlin
Second Row L-R: Sophie Barthes, Azazel Jacobs, Janicza Br...
13/01/2026
DoW to invest $1B in planned independently traded Missile Solutions business...
13/01/2026
L3Harris Chairman and CEO Christopher Kubasik and Under Secretary of War for Acq...
13/01/2026
Singapore - January 13, 2026 - Nielsen today announced the appointment of Matty Lin to its Commercial Organization as APAC regional sales leader.
Based in Sing...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Nine-week performance series brings music, dance, theatre, and storytelling to downtown Durham, January - March 2026 (Durham, NC) The Chamber Orchestra of the T...
13/01/2026
Berklee Launches AIMS, an Artist-Centered Summit on Music and AI Hosted by the Berklee Emerging Artistic Technology Lab (BEATL), the event will focus on the i...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Back to All News
Netflix Confirms Production of The Dealer,' a High-Stakes...
13/01/2026
Back to All News
Nick Cave & Warren Ellis to Compose Original Score for Jo Nesb...
13/01/2026
NVIDIA and Lilly are putting together a blueprint for what is possible in the f...
13/01/2026
viztrick AiDi, Provided by Nippon TV and FOR-A, Powers Automatic 9:16 Cropping with Auto-Tracking and Intuitive Operation for Dynamic Streaming Content
Targ...
12/01/2026
Sports and Music Unite: A Look Back at the Operationally Ambitious FIFA Club Wor...
12/01/2026
Nielsen Panel Discussion Highlights World Cup Impact for FOX, Telemundo, MetLife...
12/01/2026
FIFA President Infantino Highlights How AI Will Impact 2026 FIFA World Cup and B...
12/01/2026
Baltimore Ravens' Jack Dana on Telling a Better Story With Media Management ...
12/01/2026
FOX Sports' Brad Cheney on Spectrum Debate's Impact on the Sports-Produc...
12/01/2026
Australia and New Zealand VP Alan Clements shares L3Harris' leadership insig...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Berklee International Folk Festival Celebrates 40 Years Featuring Grammy-winning alumna Arooj Aftab, the milestone concert and weeklong festival marks four de...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Back to All News
Kento Nakajima To Star in Netflix Manga Adaptation S&X', ...
12/01/2026
Back to All News
Netflix Celebrates Partnership and Progress at Fort Monmouth Closing Ceremony
Governor Phil Murphy, Netflix co-CEO, and Governor-elect Mikie ...
12/01/2026
Back to All News
WWE By the Numbers: Celebrating One Year on Netflix
From left to right: Rey Mysterio, Intercontinental Champion John Cena and Sheamus celebr...
10/01/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
10/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
During February, audiences in Mexico slightly increased their streaming usage by 0.6 points compared to the previous month, accounting for 22.3% of TV viewing.
