Sony Pixel Power calrec Sony

IBM Transforms the Storage Ownership Experience with IBM Storage Assurance

25/04/2024

LONDON, UK, April 25, 2024 IBM (NYSE: IBM) today announced new storage capabilities that give clients choice and control in the data center to maximise performance. A new IT life cycle management option called IBM Storage Assurance provides access to IBM FlashSystem hardware and software innovations to help protect clients' investments from day one. IBM Storage Assurance supports the new IBM FlashSystem 5300 also announced today, as well as the FlashSystem 7300 and FlashSystem 9500.

According to recent research from TechTarget's Enterprise Strategy Group, 48% of companies expect to increase their IT spending in 2024. At the same time, IBM sees that organisations are looking for opportunities to maximise their spending without sacrificing performance. The IBM Storage Assurance program, which complements existing consumption models for IBM Storage as a Service and IBM Storage Utility, provides a path to simplifying the storage ownership experience with the expectation of extending the lifetime of clients' storage investments.

Learn more about IBM Storage Assurance

"Our research indicates that IT organisations are looking for greater flexibility in how they acquire and sustain their storage, " said Simon Robinson, Principal Analyst at Enterprise Strategy Group, part of TechTarget. "IBM s Storage Assurance program is designed to provide ongoing hardware and software upgrades while also offering budget certainty. With IBM providing this additional level of support for their storage systems, organisations can focus on their business priorities."

Transforming Storage Ownership

IBM's Storage Assurance model offers a modern approach to IT life cycle management with a subscription that provides regular hardware and software upgrades plus premium-level Expert Care support to help keep storage infrastructure up to date while seeking to address downtime, disruptive migrations, and recurring purchases. The new program is designed to minimise procurement obstacles and traditional storage lifecycle management challenges. Key benefits for the IBM FlashSystem 5300, 7300, and 9500 include the ability to:

Leverage whole system refreshes with comprehensive updates across drives, controllers, software, etc.

Plan storage needs from day one with a cutting-edge all-NVMe FlashSystem portfolio designed for the most performance and data-intensive workloads supporting today's businesses.

Protect business, applications, and data with IBM's patented computational storage architecture enabled with hardware-accelerated and AI-augmented cyber threat detection.

Safeguard storage purchases with a subscription that includes performance and lifecycle-based hardware and software upgrades over flat and transparently priced 4- or 8-year terms.[1]

Get access to the latest IBM FlashSystem innovations in hardware and software with technology designed for non-disruptive migrations.

Experience contract flexibility with the ability to receive a trade-in credit for out-of-cycle upgrades.

Access IBM's premium-level Expert Care support program, which is included with IBM Storage Assurance.

We are excited to introduce our customers to the new IBM Storage Assurance program. This program offers full-system hardware refreshes and software upgrades, all covered by SLAs and a flat pricing contract, said David Howard, Senior Consultant, Converge Technology Solutions. With this new program, our clients can enjoy budget certainty and meet their business needs. We re confident that this new program will bring many benefits to our clients."

This new program is designed to help clients stay at the forefront of technological advances in IBM FlashSystem storage by providing an upgrade path to address end-of-support, capacity ceilings, and operating system requirements.

IBM Storage Assurance challenges the status quo of enterprise storage with a program that delivers client focused guarantees, computational storage with AI-powered data services, and an all-inclusive software integration designed to address customers' most pressing problems, including a path for them to adopt future innovations from IBM, said Denis Kennelly, General Manager of IBM Storage. As organisations feel increased pressures to maximise financial resources, improve operational agility, adopt energy efficient solutions, and safeguard their data, we are delivering with our intelligent, and simple all-flash portfolio.

To further simplify storage managemente optimise workload performance, and promote non-disruptive operations, IBM is also announcing IBM Flash Grid technology and Policy Based High Availability enhancements. IBM Flash Grid allows clients to manage storage systems as a highly available and independently scalable environment, from a single control pane, with the ability to move workloads between FlashSystem devices. Key benefits include:

Simplified management: Clients can aggregate IBM FlashSystem devices and manage them as a single scalable storage grid, engineered for high availability, replication, and non-disruptive application data migrations.

AIOps automation and simulation: Clients can use AI-powered workload simulation to determine the best placement for workloads on the IBM Flash Grid.

In addition, IBM is announcing FlashSystem policy-based replication and high availability that is designed to provide easy-to-use, high-performance solutions for disaster recovery by enabling the system to automatically deploy and manage replication between two systems with minimal overhead, higher throughput, and lower latency. In second half of 2024, IBM intends to further enhance these features to support highly available storage with replication to a third system, to simplify the tasks associated with configuring, managing, and monitoring replication.

IBM FlashSystem provides enhanced data resilience with the recentl
LINK: https://uk.newsroom.ibm.com/IBM-Transforms-the-Storage-Ownership-Exper...
See more stories from ibm

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

15/10/2025

Reporting that changes lives: Announcing the Young Journalist finalists 2025

Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...

15/10/2025

St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open Video

St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...

15/10/2025

Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsorships

Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...

15/10/2025

The Remaining Native Team on the Sundance Institute Labs, Community and More

By Paige Bethmann Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...

15/10/2025

Spotify Celebrates Two Years of Audiobooks in Premium, Fueling Growth and Discovery Across the Publishing World

Two years ago, Spotify set out to grow the entire publishing industry by making ...

15/10/2025

DJ Levels Up With Spanish-Language Requests, Text Requests, and Personalized Prompts

People turn to DJ for a listening experience that feels personal, dynamic, and j...

15/10/2025

DJ evoluciona con solicitudes en espaol, peticiones por texto y recomendaciones personalizadas

Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...

15/10/2025

Bruce Springsteen and Jeremy Allen White Unite in London for an Exclusive Spotify Conversation and Film Preview

Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...

15/10/2025

Meet Spotify's RADAR Creators Global Class of 2025, the Next Wave of Podcast Talent

At Spotify, we're all about supporting rising talent and helping them connec...

15/10/2025

New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS On Demand

New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...

15/10/2025

SBS celebrates the Festivals of Lights with bold, illuminating stories across the network

SBS celebrates the Festivals of Lights with bold, illuminating stories across th...

15/10/2025

Seeking Astrobiological Potential Millions of Miles from Earth

One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...

15/10/2025

Austin PBS Expands Facility-Wide Production Communications with Clear-Com

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

15/10/2025

Scality debuts industry-first AI certifications with more...

Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...

15/10/2025

2026 HPA Tech Retreat to Deliver Insight Innovation and I...

The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...

15/10/2025

Interra Systems Drives Quality Compliance and Monetizatio...

At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...

15/10/2025

RMC BFM Group Selects Grass Valley to Power its Transitio...

Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...

15/10/2025

Appear to Showcase Next-Generation Hybrid Live Production...

Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...

15/10/2025

Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert

Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...

15/10/2025

Berklee Brings Live Music to the Head of the Charles

Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...

15/10/2025

CobbTV Taps Pebble for Playout Automation

CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...

15/10/2025

Appear to Showcase Next-Generation Hybrid Live Production at NAB Show NY

OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...

15/10/2025

NBA Unveils Updated NBA App and Reimagined' NBA TV

NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...

15/10/2025

DirecTV Announces Major Expansion of Interactive AI-Powered Features

SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...

15/10/2025

Roku Upgrades User Interface to Showcase Original Content

SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...

15/10/2025

OpenDrives Promotes Alex Dunfey to CTO

LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...

15/10/2025

Space42 and Autonomous A2Z Partner to Advance Smart Mobility Ecosystem in the UAE

Abu Dhabi, UAE October 15, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...

15/10/2025

Third series of Dream Car Fixers confirmed for U and U&YESTERDAY

Sheldon Nichols and Will Trickett to find and prepare more classic cars for budget conscious would-be owners from Wiser Films UKTV have recommissioned the clas...

15/10/2025

Sky celebrates Nick Cave in upcoming one-off special, The Veiled World of Nick Cave (w/t)

Wednesday 15 October 2025 Nick Cave JPEG (275 KB) Explore the creative univer...

15/10/2025

The Textorcist: Brits confess their scariest messaging moments

Wednesday 15 October 2025 From breaking up with your partner to quitting your job - new polling shows some messages are just too scary to send Over a fifth (...

15/10/2025

Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advanced performance meets affordability

Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advan...

15/10/2025

Revenge Series The Resurrected' Captivates Audiences Across Asia

Back to All News Revenge Series The Resurrected' Captivates Audiences Across Asia Entertainment 15 October 2025 GlobalTaiwan Link copied to clipboard ...

15/10/2025

Bringing the Best in VFX and Virtual Production Together as Eyeline

Back to All News Bringing the Best in VFX and Virtual Production Together as Eyeline Jeffrey Shapiro CEO, Eyeline Business 15 October 2025 GlobalCanadaInd...

15/10/2025

NESN Redefines Regional Sports Video Delivery with Harmonic

Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge SA...

15/10/2025

RMC BFM Group Selects Grass Valley to Power its Transition to IP and UHD Production

Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...

15/10/2025

First look at new RT comedy-drama These Sacred Vows

Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today RT today released first look images of new comedy-drama ...

14/10/2025

SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAY

SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...

14/10/2025

SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revolutionized NFL Broadcasting'

SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...

14/10/2025

SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacing

SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...

14/10/2025

Content Protection: Getting the Right Management for Your DRM

Content protection: Getting the right management for your DRM By Neal Romanek Friday, October 10, 2025 - 10:11 Print This Story Eluvio power the EPCR'...

14/10/2025

As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, Global Matchups, and More

As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...

14/10/2025

Time and Effort: World's Largest Student-Led Broadcast Prepares to Go On Air for 24 Hours this Week

Time and effort: World's largest student-led broadcast prepares to go On Air...

14/10/2025

The Perfect Neighbor Takes a Novel Approach to Examining America's Race and Gun Violence

(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...

14/10/2025

Spotify Premium bietet jetzt verlustfreies Audio fr ein detailreicheres Hrerlebnis

Lossless ist jetzt mit Spotify Premium verf gbar. Verlustfreies Audio war eine...

14/10/2025

La qualit Lossless arrive sur Spotify Premium, pour une exprience d'coute plus riche

La qualit Lossless est disponible sur Spotify Premium. Le format sans perte de...

14/10/2025

Ed Sheeran's Play' Hits the Pitch as Spotify and FC Barcelona Launch Latest El Clsico Jersey Takeover

For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...

14/10/2025

Spotify Expands Managed Accounts for Young Listeners on Premium Family Plans

Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...

14/10/2025

Spotify's Fiction Podcast Caso 63' Reaches an Epic Conclusion

Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...