PlayBox research shows rapidly growing interest in OTT monetization

PlayBox research shows rapidly growing interest in OTT monetization

Brie Clayton August 29, 2022

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PlayBox Technology UK, the leading channel in a box provider for media companies worldwide, has recently completed an online study, looking at the online video market. The clear takeaway is that there is huge interest in new OTT platforms for direct-to-consumer content.

The study addressed content owners and creators from broadcasters to YouTubers and vloggers. Most parts of the world were represented in the study, both as the location for the creator and for the audience.

83% of respondents said that they did not currently operate an OTT platform for their content, but 63% expressed significant interest in establishing one. Primary drivers for this interest were to retain control of their own content, to capture audience data, and most important to open up new monetisation avenues.

What is clear from this small but significant study is that there is a real desire to provide a channel for content direct to the audience, said Philip Neighbour, COO at PlayBox Technology. Naturally, these people want to receive a fair reward for their work, with roughly the same number of respondents seeing subscriptions (33%) and advertising (30%) as the primary source of income.

This very much underlines the way that PlayBox has been developing in recent times, Neighbour continued. We have taken our traditional broadcast channel management and playout technology and extended it to provide all the functionality you need to build and operate an online presence, through cloud-hosted services like OTT Stream. Users can use the functionality they need, add third-party facilities like Google AdSense if that is the right path for them, and pay for just what they need on a software-as-a-service basis.

PlayBox Technology is a media and entertainment technology company delivering over 20,000 master entertainment streams every day. Drawing on 20 years' experience of innovation in channel in a box technology, it now offers a broad range of software solutions running on standard hardware or in the cloud.

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