Sony Pixel Power calrec Sony

The Media Rating Council approves incorporating first-party data integration into Nielsen's National Television Measurement

02/11/2024

The Approval of Nielsen's Integration of the National Panel and First-Party Streaming Measurements is a First

MRC has Renewed Accreditation for Nielsen's National Panel Measurement

New York November 1, 2024 The Media Rating Council (MRC) today approved the integration of first-party live streaming data into Nielsen's accredited National Television service and renewed accreditation for Nielsen's National Panel measurement. This vote of confidence in Nielsen's first-party data integration makes Nielsen the first accredited live-streaming solution with persons-level granularity. The approval of first-party data integration bolsters all of streaming measurement moving forward.

We're thrilled and humbled to earn first-party approval from the MRC. It's a great affirmation of Nielsen's ability to innovate at the speed of the market, while doing so in a safe and verified way, said Nielsen CEO Karthik Rao. With time-tested methodologies like our accredited persons panel and precise new solutions for the streaming era, we believe Nielsen is right where the industry needs us to be-at the convergence of all the ways people watch content. This will give the industry a true view of linear and streaming viewing like never before.

We congratulate Nielsen on the renewal of accreditation of its National Television Panel Measurement and on receiving approval to integrate its first-party streaming data into the panel measurement, said George Ivie, CEO and Executive Director of the MRC. This was a significant effort and we appreciate Nielsen's ongoing commitment to the MRC accreditation process.

This continues Nielsen's track record of innovation and modernization, reinforcing its leadership position in audience measurement.

About Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future.

Nielsen is the industry leader in streaming measurement with widely adopted products like Streaming Content Ratings (which feeds into Nielsen's Streaming Top 10) and Streaming Platform Ratings (which provides the streaming data behind The Gauge and Media Distributor Gauge). Additionally, Nielsen has expanded National TV out-of-home-measurement.

For advertisers, Nielsen ONE with advanced audiences and outcomes capabilities was recently introduced. Nielsen continues to deliver unified, cross-media solutions with deduplicated views of audience engagement.

Beyond audience measurement and advertising planning, Nielsen data supports the media industry by helping to inform content programming and licensing decisions, along with carriage fees for TV distribution deals. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

About the MRC

The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service, comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines, and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.

Contacts

Jake Urbanski, Nielsen Communications

Jake.Urbanski@Nielsen.com
LINK: https://www.nielsen.com/news-center/2024/news-center-2024-the-media-ra...
See more stories from arbitron

North America Stories

08/07/2025

Carr Applauds Restoration of FCC Auction Authority

WASHINGTON Federal Communications Commission Chair Brendan Carr is applauding the passage of President Donald Trump's One Big Beautiful Bill and provision...

08/07/2025

Channel 7 Sydney Chooses RTS and Magna Systems for ST-2110 Upgrade

SYDNEY RTS has announced that Channel 7 Sydney has deployed a new comms system from RTS as part of a larger ST-2110 upgrade....

08/07/2025

Gray Media and Scripps Agree to Swap TV Stations

ATLANTA & CINCINNATI Gray Media, Inc. and The E.W. Scripps Company have entered into agreements to swap television stations across five mid-sized and small mark...

07/07/2025

Staying Ahead of the Threat - Everywhere, Any Time

Advanced vision solutions deliver more than reliable night vision for tactical-edge warfighters. Today's technological advances can provide the capability f...

07/07/2025

Sinclair Names Narinder Sahai EVP and Chief Financial Officer

BALTIMORE Sinclair has named Narinder Sahai its executive vice president and chief financial officer, effective immediately....

07/07/2025

Riedel Communications Launches RefSuite Ecosystem for Spo...

Riedel Communications today announced the launch of RefSuite, a powerful new Managed Technology solution tailored to professional sports workflows. RefSuite com...

07/07/2025

Skandha Media Services expands MENA presence with new off...

Regional base will foster client engagement, partner collaboration, and executive touchpoints Skandha Media Services, a leading provider of cloud-native media ...

07/07/2025

ASG-Produced Video Wins Gold Telly Award

Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced its Against All Odds - ASG Builds Cutti...

07/07/2025

Skandha Media Services announces collaboration with Warne...

Agreement secured on the strength of Skandha's proven track record in delivering reliable managed services across the full content life cycle for existing h...

07/07/2025

1-2 Punch: The Cloud, Generative AI, and the Future of Sports-Content Distribution

1-2 Punch: The Cloud, Generative AI, and the Future of Sports-Content Distributi...

07/07/2025

Formula E: Host Broadcaster Aurora on Launching New AR Graphics at the Jakarta E-Prix

Tests and decisions: Formula E host broadcaster Aurora on launching new AR graph...

07/07/2025

Formula E: Using New AR Graphics for Storytelling at the Formula E Penultimate, Final E-Prix of the Season

Building tension: Using new AR graphics for storytelling at the Formula E penult...

07/07/2025

SVG Rewind: Four NFL Clubs Bring Us on Set of Respective Media Day Shoots

SVG Rewind: Four NFL Clubs Bring Us on Set of Respective Media Day Shoots An in-depth conversation with 49ers Laura Johnson, Ravens Jay O'Brien, Las Vegas R...

07/07/2025

Cosm To Build Fifth Shared Reality Venue in Cleveland as Part of Bedrock's Rock Block' Development

Cosm To Build Fifth Shared Reality Venue in Cleveland as Part of Bedrock's ...

07/07/2025

'She Walks in Darkness', Agustn Daz Yanes' New Film, Premieres on Netflix on October 17

Back to All News She Walks in Darkness, Agust n D az Yanes New Film, Premieres ...

05/07/2025

'Superestar,' the Story of a Star Who Never Changed. Premiering July 18

Back to All News Superestar, the Story of a Star Who Never Changed. Premiering July 18 Entertainment 05 July 2025 GlobalSpain Link copied to clipboard Dis...

04/07/2025

Give Me the Backstory: Get to Know Tadashi Nakamura, the Filmmaker Behind Third Act

By Lucy Spicer Editor's note: We are deeply saddened by the passing of Robe...

04/07/2025

Introducing CVP Auctions: Trusted Tech, At Auction-Only Prices

Introducing CVP Auctions: Trusted Tech, At Auction-Only Prices Brie Clayton July 4, 2025 0 Comments A New Destination for Film and Broadcast Gear at U...

04/07/2025

Unveiling China's Ecological Wonders with URSA Mini Pro 12K

Unveiling China's Ecological Wonders with URSA Mini Pro 12K Brie Clayton July 4, 2025 0 Comments Nature Documentaries Freeze Epic Momentsin Extrem...

04/07/2025

Create Any Planet in After Effects

Create Any Planet in After Effects Graham Quince July 4, 2025 0 Comments The Advanced 3D renderer in After Effects makes it really easy to import 3D o...

04/07/2025

Custom Gradient Colorize for Resolve Fusion

Custom Gradient Colorize for Resolve Fusion Simon Ubsdell July 4, 2025 0 Comments Digging into the theory of the gradient colorize process to build ou...

04/07/2025

NESN Gives Red Sox-Reds Matchup a Retro Makeover

Watching live sports on TV these days is a delicate balance for broadcasters how much information is too much?...

04/07/2025

FCC Announces Tentative Agenda for July Open Meeting

WASHINGTON As Federal Communications Commission Chair Brendan Carr works to achieve his goal of a very busy, productive summer at the FCC, the agency has rele...

04/07/2025

Other World Computing Launches OWC Guardian USB-C Hardware-Encrypted Portable SSD

Other World Computing Launches OWC Guardian USB-C Hardware-Encrypted Portable SS...

04/07/2025

CANAL+ Brings MotoGP to Vision Pro with Blackmagic URSA Cine Immersive

CANAL Brings MotoGP to Vision Pro with Blackmagic URSA Cine Immersive Brie Clayton July 3, 2025 0 Comments Experience MotoGP like never before as CA...

03/07/2025

Advanced Communication Systems Unleash a Tactical Advantage in Modern Combat Operations

To achieve a true level of decisive overmatch, communication systems must be as ...

03/07/2025

Paramount's Ray Hopkins Joins Broadcasters Foundation Board

The Broadcasters Foundation of America has named Ray Hopkins, president of U.S. distribution at Paramount Global, to its board of directors....

03/07/2025

FCC Chair Carr Lays Out Infrastructure Policy Agenda

SIOUX FALLS, S.D. In his first major policy speech, Federal Communications Commission chair Brendan Carr outlined his Build America Agenda for the agency'...

03/07/2025

TV Tech's Top NextGen TV Stories of 2025

As the industry is making a major push to transition to NextGen TV and develop new businesses that will fund the next generation of broadcasting, TV Tech's ...

03/07/2025

Netflix Rolls Out AV1 Film Grain Synthesis Streams for Film Content

Despite enabling its subscribers to watch films and TV shows in the highest possible resolution, Netflix has revealed it is taking things old school with the in...

03/07/2025

FCC's Gomez, Sen. Markey, Critics Blast Paramount-Trump Settlement

WASHINGTON In response to news that Paramount Global has agreed to pay $16 million to settle a lawsuit by President Donald Trump, Democrats and other administra...

03/07/2025

Riedel Communications Unveils RefSuite Sports Ecosystem

WUPPERTAL, Germany Riedel Communications today launched RefSuite for professional sports workflows....

03/07/2025

LYNX Technik Appoints New Executive Leadership Team

WEITERSTADT, Germany LYNX Technik, a provider of modular signal processing solutions, has announced that founder and longtime CEO Winfried Deckelmann is steppin...

03/07/2025

CTA, NCTA, LPTVBA Meet With FCC to Oppose NAB's ATSC 3.0 Petition

WASHINGTON Representatives from six trade groups representing tech, pay TV, broadband, LPTV and other sectors recently met with Federal Communications Commissio...

03/07/2025

Dan Whealy Acquires Heartland Video Systems

PLYMOUTH, Wis. Dan Whealy has acquired Heartland Video Systems and will be its new owner and president, the systems integrator said....

03/07/2025

Filmmaker Jay Holben Releases The Directors Guide to Ever...

Acclaimed filmmaker, educator, and industry veteran Jay Holben has released his most ambitious work to date: The Director's Guide to Everything a sweeping...

03/07/2025

Capturing the Moment - Pruski Photographs Dyke Day LA wit...

For Los Angeles-based photographer Scout Pruski, documenting the annual Dyke Day LA is a way to honor and give back to the city's legacy queer community and...

03/07/2025

New Reinvented Chimera V-Flat Panel Frame Kit

Modular, Travel-Ready Solution Matthews Studio Equipment launches the new Chimera V-Flat Panel Frame Kit, the lightweight and modular, ultra-durable alternativ...

03/07/2025

Dalet Flex LTS Release Elevates Content Workflows with Ne...

Dalet, a leading technology and service provider for media-rich organizations, today announced the release of Dalet Flex 2025.6 LTS (long-term support), introdu...

03/07/2025

Lightware launches LARA Wizard to help integrators simpli...

Lightware's LARA Wizard makes it quicker and easier than ever to set up audio-visual (AV) room automation and control configurations, ensuring anyone, from ...

03/07/2025

Alfalite obtains NCAGE and TAA certifications strengtheni...

Alfalite, the only European manufacturer of LED screens, has obtained both the NCAGE Code (NATO Commercial and Government Entity) and TAA (Trade Agreements Act)...

03/07/2025

WIN streamlines complex live production with nxtedition

nxtedition is implementing a new solution for WIN Network, based in its headquarters in Wollongong, New South Wales, Australia. The nxtedition integrated platfo...

03/07/2025

ORS Group and Insys Video Technologies unite under one br...

ORS Group and Insys Video Technologies today announce the launch of a new joint brand identity: Big Blue Marble. The move reflects the evolution of a long-stand...

03/07/2025

Evergent Proves Cross-Industry Power of AI for Japanese G...

Evergent, a global leader in customer lifecycle management and monetization solutions for subscription-based businesses, today announced the successful results ...

03/07/2025

LYNX Technik Appoints New Executive Leadership Team to Dr...

LYNX Technik, provider of modular signal processing solutions today announces an executive leadership transition, effective July 1, 2025. Markus Motzko has been...

03/07/2025

Chaos Releases V-Ray for Blender

Chaos Releases V-Ray for Blender Brie Clayton July 2, 2025 0 Comments Production-Proven Renderer V-Ray Arrives Natively in Blender for the First Time;...

03/07/2025

Calvin University Adds Blackmagic Replay to Broadcasts and Streams

Calvin University Adds Blackmagic Replay to Broadcasts and Streams Brie Clayton July 2, 2025 0 Comments Replay workflow joins 14 Blackmagic Design cam...

03/07/2025

Berklee's Gospel Performance Program Welcomes Jonathan Nelson as the Herb Alpert Visiting Artist

Berklee's Gospel Performance Program Welcomes Jonathan Nelson as the Herb Al...

03/07/2025

Get Ready for Even More Action! Netflix Has Confirmed the Third Season of the Brazilian Original Series 'Criminal Code'

Back to All News Get Ready for Even More Action! Netflix Has Confirmed the Thir...