In a deal that brings together two of the biggest names in video enhancement and virtual insertion graphics for live sports, SMT (SportsMEDIA Technology) has acquired Sportvision. The new entity combines SMT's live-data-integration technology, real-time graphics presentation, and video-enhancement solutions with Sportvision's extensive virtual-graphics/insertion portfolio, which includes sports-TV staples the Virtual Yellow 1st & Ten line, PITCH/fx MLB pitch/strike-zone-tracking system, and NASCAR tracking and pointer system, as well as virtual-signage insertion.The Durham, NC-based SMT will acquire a 100% interest in Chicago-based Sportvision, which will be rebranded as SMT. The acquisition agreement closed on Oct. 4 and has been approved by shareholders of both companies. Financial terms of the transaction were not disclosed.
SMT has always had tremendous respect for the applied science, the cutting-edge technology, and the creative innovation that runs through the DNA of Sportvision, [which] enjoys an unparalleled and industrywide reputation for delivering actual game-changing solutions, says SMT founder/CEO Gerard J. Hall. Even though we have been competitors, I can't imagine any other company having more appreciation for Sportvision's legacy. And, from a strategic standpoint, this acquisition makes a lot of sense because, through it, SMT will gain access to critical, state-of-the-art, Sportvision technology components that will accelerate SMT's plans for expanding current product and services offerings and for developing next-generation products, services, and platforms for our clients.
Bringing Sportvision Under the SMT Umbrella
According to the terms of the deal, Hall, who founded SMT in 1988, will remain CEO and controlling shareholder of the expanded SMT. Although Sportvision's Chicago administrative office will close, its technology facility in Fremont, CA, will remain intact. SMT will now have U.S. operating divisions in Durham, Fremont, and Jacksonville, FL.
It's no surprise that Sportvision's technology team is a big part of the acquisition, says Hall. The Fremont, CA, office will stay business as usual. The biggest thing is to keep our clients happy, so we are going to make sure the Fremont office stays as efficient and successful as possible. We are fully expecting Fremont will operate as is for the foreseeable future.
An Expanded Customer and Tech Portfolio
The combined Sportvision-SMT portfolio will now comprise hundreds of major U.S. sports events, as well as major sports broadcasters, such as CBS Sports, ESPN, Fox Sports, NBC Sports Group, and Turner Sports.
In addition, SMT has designed and developed and currently supports the official scoring, statistics, and onsite live-presentation systems for the NBA, the NHL, the PGA TOUR, NASCAR, the CrossFit Games, all four golf majors, and the four tennis slams: the US Open, Wimbledon, Roland Garros, and the Australian Open.
Meanwhile, Sportvision solutions have been deployed on countless live sports telecasts, including NFL, MLB, NASCAR, the Olympic Games, NHL, PGA TOUR, LPGA Tour, NBA, NCAA, WTA, MLS, IRL, and X Games.
I am pleased that Sportvision has found a great acquirer in SMT. They are a leader in the sports-technology industry, and they have been very successful across many decades in the business, said Sportvision CEO Hank Adams in a statement. Sportvision has a terrific collection of existing products and innovative technologies under development. Combining these with SMT's capabilities will provide fans, teams, and media companies with exceptional insights and value.
Building the Brain Trust
With the Sportvision acquisition, SMT expands not only its client base but also its core technology arsenal (Sportvision has received more than 70 patents) and R&D team. SMT is currently developing platforms and paradigms for the seamless use of live, real-time, object-tracking technology in sports production, visualization, and analytics. Despite being direct competitors for several years, Hall sees the two companies' technologies as complementary and believes sports-broadcast and sports-event customers will begin to see benefits of the marriage almost immediately.
Having best-in-class [player-tracking] systems that combine infrared with ultra-wide-band, RFID, or image-based tracking is the [goal] here. We feel like the consolidation of SMT's and Sportvision's technologies gives us a great opportunity to create those next-gen products, says Hall. This is a watershed moment for SMT and a watershed moment for the industry. By combining the best of SMT with the best of Sportvision - and operating with far greater technical and financial efficiency - SMT can ensure that cost-effective and innovative products, services, and solutions will be available to our customers and clients for years to come. The innovation is going to be very interesting, and we have a lot of things in the pipeline.
SMT's acquisition of Sportvision also follows on the heels of SMT's recently announced hiring of 30-year ESPN veteran Jed Drake to lead its emerging technology initiatives.
Reacting to an Evolving (and Growing) Industry
The SMT-Sportvision deal arrives at a time when the player-tracking and data-virtualization business is exploding. All four major U.S. sports leagues have committed to player-tracking systems in recent years, and broadcasters are increasingly integrating the technologies into their TV and streaming productions.
We see the market for tracking objects in space only getting bigger, and we now have the best technology in the world to do that, says Hall. From Sportvision's image-tracking engine, which they have heavily invested in, to the infrared tracking technology that Sportvision just deployed at the World Cup of Hockey to our ultra-wide-b
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
02/12/2025
Case Study: How Mid-Atlantic Sports Network Moved to All-IP Distribution in 60 D...
02/12/2025
2025 Sports Broadcasting Hall of Fame: Lee Corso, Coach, Commentator, FirebrandBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 7:00 am
Print This Story | S...
02/12/2025
SVG All-Stars: Dan Nabors, Senior Director, Remote Engineering, TNT SportsThe veteran tech leader is helping guide Warner Bros. Discovery's at-home' re...
02/12/2025
National Lacrosse League Opens Season With New Cloud-Based Official Replay-Revie...
02/12/2025
Platinum White Paper: The Cinematic Look in Live Production - Bridging Aesthetic...
02/12/2025
SVG India Announces Advisory Board; JioStar's Prashant Khanna Named ChairmanBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 11:15 am
Print This Story |...
02/12/2025
SVG Summit 2025 Preview: New AI Production Tools Workshop' Features ESPN, F...
02/12/2025
Written and directed by Hailey Gates, Atropia won the U.S. Grand Jury Prize: Dramatic at the 2025 Sundance Film Festival....
02/12/2025
The lightweight and highly portable CORVUS-RAVEN, recently demonstrated at the V...
02/12/2025
The lightweight, rugged Panther 2 tri-band VSAT delivers high-speed data communications for Internet, VPN connectivity and video transmission over commercial an...
02/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
02/12/2025
NGID volunteers in the United States
NGID volunteers in Mexico
NGID volunteers in India
NGID volunteers in Spain
NGID volunteers in Australia
NGID voluntee...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
SAN DIEGO Sony Electronics today introduced the Alpha 7 V (ILCE-7M5), the fifth generation of its Alpha 7 full-frame mirrorless lineup, powered by the newly dev...
02/12/2025
WASHINGTON The Federal Communications Commission has opened a docket for comments on Nexstar Media Group's proposed $6.2 billion acquisition of Tegna and se...
02/12/2025
WASHINGTON The National Association of Broadcasters has added a trio of media executives, Veronica Rodriguez, Matt Schnaars and Jeff Warshaw, to its board of di...
02/12/2025
MILAN, Italy Brightcove has released seven new features designed to expand global reach, improve audience engagement, enhance live-streaming quality and streaml...
02/12/2025
BCNEXXT, the developers of the advanced playout platform Vipe, today announced a new Service Provider Partner agreement with NPC Media, the Australian managed p...
02/12/2025
DPA Microphones today announces the immediate availability of its new N-Series Digital Wireless Microphone System for customers throughout the U.S. In addition ...
02/12/2025
Hiltron Communications reports a well attended and successful Space Tech Expo exhibition, held at the Messe Bremen from Tuesday November 18 through Thursday Nov...
02/12/2025
The beginning of September saw Riverfire by Australian Retirement Trust, in association with Channel 9 and Triple M, kick off the 2025 Brisbane Festival in spec...
02/12/2025
SGM Lighting is pleased to announce an exciting new partnership with ACT Entertainment, under which ACT will serve as the exclusive distributor for SGM's ne...
02/12/2025
Harmonic (NASDAQ: HLIT) today announced that Telia, the second largest telecom operator in Norway, is modernizing its broadband network with the company's i...
02/12/2025
European cloud data protection specialist Keepit is expanding its sales network in the DACH region and has gained TIM AG, one of the leading value-added distrib...
02/12/2025
Featured products at ISE 2026
This year s ISE 2026 theme "Push Beyond" reflects Calrec s direction of travel. The company is dedicated to supporting the AV an...
02/12/2025
Czech Television, the national public broadcaster, has deployed one of the largest LiveU live production projects in the region for live sports and news coverag...
02/12/2025
Test & measurement innovator, Leader Electronics, has announced the release of v8.2 software for its ZEN and ZEN-W Series, bringing advanced cinematic camera se...
02/12/2025
Global provider of video streaming software and services, Accedo, and OTT platform provider, Magine Pro, have signed a binding agreement to carve out and merge ...
02/12/2025
With proven success in broadcast, OTT, and content supply chains, K.S Avinash set to scale Skandha's service-first approach across APAC
Skandha Media Servi...
02/12/2025
AJA Video Systems has joined the RAVENNA community, a network of partners devoted to advancing the RAVENNA standard for distributing real-time audio over intern...
02/12/2025
HUNT VALLEY, Md. Sinclair and its wholly-owned subsidiary One Media Technologies have released a new report focused on how ATSC 3.0, the IP-based NextGen TV sta...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
WASHINGTON Members of the Advanced Television Systems Committee have elected four industry veterans to three-year terms on the organization's board of direc...
02/12/2025
A new survey from S&P Global Market Intelligence Kagan highlights how important social media is for younger consumers, with Gen Z spending 5.1 hours a day on so...
02/12/2025
Faculty Notes: Fall/Winter 2025 Recent accomplishments, releases, and events by Berklee faculty.
December 1, 2025
By
Editorial Staff
The cast of Kind of M...
02/12/2025
Ring In The Holidays With Our Biggest Sale Ever On Ivory II Pianos!From now until December 31st, you can save 50% or more on every Ivory II piano and collection...
02/12/2025
Back to All News
Made in America: How Stranger Things' Electrified the US Economy
Entertainment
02 December 2025
GlobalUnited States
Link copied to cl...
02/12/2025
Back to All News
Culinary Class Wars' Season 2 Trailer Teases New Rules, R...
02/12/2025
--
The International Electrotechnical Commission (IEC), the International Organization for Standardization (ISO), and the International Telecommunication Unio...
02/12/2025
Harmonic's cOS Platform Will Redefine Subscribers' Quality of Experience, Lowering Churn SAN JOSE, Calif. - Dec. 2, 2025 - Harmonic (NASDAQ: HLIT) today...
02/12/2025
At AWS re:Invent, NVIDIA and Amazon Web Services expanded their strategic collab...
02/12/2025
S an Nollaig
Hollywood blockbusters The Banshees of Inisherin, Barbie and Oppenheimer make their Irish TV debut
Tune into the classics such as Love Actual...
02/12/2025
Showcasing fresh Irish storytelling and emerging talent Storyland 2025 signals a fantastic time for Irish drama
RT and F s ireann/Screen Ireland are proud to...
01/12/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
01/12/2025
Artemis II is NASA's first crewed flight test of the Space Launch System rocket and Orion spacecraft. The crew, from left: Commander Reid Wiseman, Pilot Vic...
01/12/2025
IRVINE, Calif. Wooden Camera has introduced its new Accessory Collection for the Canon EOS C50. The new lineup includes a low-profile, gimbal-ready cage, expand...
01/12/2025
WASHINGTON The Federal Communications Commission has released a tentative agenda for its Dec. 18 Open Commission Meeting that will include a vote on a report an...
01/12/2025
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor's office. ...
In a deal that brings together two of the biggest names in video enhancement and virtual insertion graphics for live sports, SMT (SportsMEDIA Technology) has acquired Sportvision. The new entity combines SMT's live-data-integration technology, real-time graphics presentation, and video-enhancement solutions with Sportvision's extensive virtual-graphics/insertion portfolio, which includes sports-TV staples the Virtual Yellow 1st & Ten line, PITCH/fx MLB pitch/strike-zone-tracking system, and NASCAR tracking and pointer system, as well as virtual-signage insertion.The Durham, NC-based SMT will acquire a 100% interest in Chicago-based Sportvision, which will be rebranded as SMT. The acquisition agreement closed on Oct. 4 and has been approved by shareholders of both companies. Financial terms of the transaction were not disclosed.
