Sony Pixel Power calrec Sony

NBA Commissioner Adam Silver Sees D2C Play as a Key League Initiative

21/10/2021

NBA Commissioner Adam Silver Sees D2C Play as a Key League Initiative By Ken Kerschbaumer, Editorial Director

Thursday, October 21, 2021 - 10:37 am

Print This Story | Subscribe

Story Highlights

NBA Commissioner Adam Silver laid out a vision for league production and distribution at the SportsBusiness Journal's World Congress of Sports that will see the league engage with fans in new ways and, most importantly, on new devices and services.

Probably the biggest issue for us right now is we are a sport that's heavily on cable which has had enormous amount of disconnects over the last decade, he said. Something like 20 percent fewer homes receive cable, but it's much worse than that and is closer to something like 30% fewer viewers because many people are just using broadcast or cable connection to get broadband.

Part of that transition will also require a change in how events are produced as the goal will be to offer more personalization something that has been lacking to date due to the functionality limits on cable set-top boxes.

High definition has changed everything but other than that, it's still essentially a standard broadcast, says Silver. And part of the limitation was of course technology. It wasn't that the great broadcasters and distributors out there didn't want to change it, but they were locked in. And I think as we now move to more of a direct to consumer model what will come with that is personalization and customization.

Part of the urgency is because fans in the coveted 18-34 demo are especially disengaged from relying on a cable set-top box to get their content. Instead, they are leaning into streaming services.

You could argue that the bundle is just being recreated through these streaming services, he said. But putting that aside, I think at least for now, clearly the bundle is broken.

What is the solution? Silver said that as the NBA moves into the direct to consumer market, they would very much like to have their digital rights.

My long-term view is that we need to be in the direct to consumer business, he said. Exactly how it manifests itself I'm not sure and it may be that in certain cases we're part of multi-sport offerings. In other cases, it may be an NBA standalone [service] as we have now with our League Pass product.

It seems pretty clear that's the direction and I think that's what our fans are going to demand, says Silver. They want deeper, richer, more personalized content, and we have to respond to the market.

The great news for everybody, he added, is that people of all ages are devoting more time than ever to watching a screen.

They're watching streaming services and whatever they can watch on their phone, he said. We're a little bit caught in the switches right now and we'll work through that with our partners. And I think that where we end up will be a much better place. But we're going to have to work through that transition.

Helping in those personalization efforts will be the use of smartphones and other devices that offer new ways to tell stories.

We're learning how to produce events in a very different way, much less expensively, much more intimately, says Silver. What we'll see now in the sports industry is people rethinking how they can create some incredible content. In some cases, it's using iPhones or smartphones so intimacy can come through. There's a huge desire and demand for deeper content from our players and from the activities around the league. I think it's going to take us in a whole new place, especially as we move to more, to a direct to consumer relationship.

Silver also discussed sports gambling and its ability to also drive fan engagement. The biggest issue is that without federal oversight of sports gambling anyone looking to get serious about it on a national level quickly will find themselves dealing with dozens of entities.

Roughly 30 states have some form of legalized sports betting and if you are a content creator provider like we are you're dealing with 30 different jurisdictions which is a bit of a trap sometimes, he said. You can have somewhat of a race to the bottom where no jurisdiction wants to be overly restricted or too heavily regulated because then people go elsewhere. You see that a little bit in DC, we're its more regulated than in Virginia. So, I do think there should be national framework here. I don't think it's on the top of anybody's agenda in Congress right now, but I think we would be better off in a few years to legalize sports betting.

He points to how European soccer leagues which have made the transition from betting parlors to online gambling which offers safeguards against irregularities and corruption.

Online people have to identify themselves and they're using credit cards, he says. And just like with insider trading, computers are highly sophisticated and if they're detecting irregular activity the flags go off and they can tell leagues or other governing bodies. There's a lot of bad that could happen from this but, on balance, you can't turn the clock back. I think we're a lot better off with a regulated, transparent framework.

All of the efforts around personalization, gambling, and next-gen services are focused on one thing: making sure NBA fans are more connected than ever.

[All the leagues] need to focus on this in our own way but we really need to find ways to make sure that coming generations of fans aren't just fantasy fans or fans looking at highlights or what our players are doing off the court, he said. We want them to make an appointment to say there is a game on tonight at nine o'clock and I want to be part of that experience.
LINK: https://www.sportsvideo.org/2021/10/21/nba-commissioner-adam-silver-se...
See more stories from svg

Most recent headlines

20/01/2022

What to Watch at the 2022 Festival: Films for the Filmmaker in All of Us

-- A still from Stranger Than Rotterdam With Sara Driver, by Lewie Kloster and Noah Kloster, a selection in the Shorts Program....

20/01/2022

Exertis Pro AV Is New Partner of Studio Network Solutions (SNS)

St. Louis, MO - January 20, 2022 - Exertis Pro AV is now expanding its portfolio in Germany, Austria, Switzerland as well as in Liechtenstein, Poland, the Czech...

20/01/2022

Movie and Film Buff? Spotify's Listen If You Watch' Page Has the Perfect Podcast for You

The third season of the show you've been bingeing ends with a sudden cliff-h...

20/01/2022

Call Extension: Call for Documentary Project: We Choose Each Other has been extended to Tuesday, 25 January 2022

Call Extension: Call for Documentary Project: We Choose Each Other has been ex...

20/01/2022

NYP: Tegna Close to Equity Buy-Out

According to a report in the New York Post yesterday, station group Tegna is close to inking a $9 billion deal to be acquired by equity investors Standard Gener...

20/01/2022

Cobalt Digital Opens Office in China

CHAMPAIGN, IL Cobalt Digital has opened a Representative Office in China. Based in Beijing, the office is staffed by local sales and support professionals with ...

20/01/2022

Peacock Launches Local News Channels From NBC Owned TV Stations

NEW YORK NBCU's streaming service Peacock has dramatically expanded its local news coverage with the launch of new 24/7 local news channels from NBC owned t...

20/01/2022

U.S. Sales of VR/AR Gear More Than Doubled During 2021 Holidays

PORT WASHINGTON, N.Y. The virtual reality/augmented reality category of tech hardware and accessories had a very successful 2021 holiday period in the U.S. acco...

20/01/2022

Matrox Introduces ConvertIP Transmitters and Receivers

MONTREAL, Quebec Matrox Video has introduced the ConvertIP Series, a new family of standards-based IP devices that offers users a simplified approach to SMPTE S...

20/01/2022

Comcast Technology Solutions Launches VideoAI

DENVER At a time when companies are looking for ways to quickly deploy new video services, Comcast Technology Solutions has announced the launch of a new servic...

20/01/2022

Evolving cloud economics: Where does media stand?

Richard Mansfield, product management director at MediaKind explains what advantages Managed Cloud Applications offer broadcasters and TV operators By Contribu...

20/01/2022

Industry experts create Virtual Production Glossary

It is intended to be a dynamic, industry-propelled effort rather than a static document with users encouraged to suggest new and updated terminology By Jenny P...

20/01/2022

France's AMP Visual TV selects Sony's XVS-G1 switcher for fly-away units

Sony describes the XVS-G1 system as a perfect fit for the small to mid-size studio, outside broadcast vehicles, and fly-away production units By Jenny Priestle...

20/01/2022

The final (production) frontier? World's first studio in space announced

Space Entertainment Enterprise (S.E.E.), a UK-based media company, is developing SEE-1 By Jenny Priestley Published: January 20, 2022 Space Entertainment En...

20/01/2022

Breezeline Stream TV to Launch First in N.H.

QUINCY, Mass. Breezeline, the recently rebranded Atlantic Broadband cable operator, is launching Breezeline Stream TV, a new cloud-based TV service that integ...

20/01/2022

Irdeto Unveils Server Side Ad Insertion To Deliver Targeted, Personalized Ads

AMSTERDAM Irdeto has launched its Irdeto Server Side Ad Insertion platform, which maximizes the addressable live ad inventory of OTT video at scale while delive...

20/01/2022

New Sachtler 100mm Fluid Heads Offer Speed, Payload Benefits

MUNICH Sachtler today expanded its aktiv fluid head product lineup with the addition of the aktiv10T, aktiv12T and aktiv14T 100mm fluid heads, bringing the spee...

20/01/2022

Brazil's TV 3.0 Project Recommends Key ATSC 3.0 Elements For New Digital TV Deployment

WASHINGTON The non-profit organization charged with next-generation digital tele...

20/01/2022

LocalBTV Expands to 21 U.S. TV Markets

LOS ALTOS, Calif. Didja has announced that its live local broadcast TV platform LocalBTV is now operational in 21 US TV DMAs and that 15 new markets were added...

20/01/2022

PBS Outlines New Diversity Initiatives

ARLINGTON, Va. As part of its virtual winter Press Tour announcements of new programming, PBS has outlined some notable diversity, equity and inclusion initiati...

20/01/2022

Fox Weather Taps Surfline for Weather Coverage

NEW YORK As part of an agreement with Surfline, Fox Weather has been using its exclusive broadcast rights to over 500 HD Surfline cameras worldwide to showcase ...

20/01/2022

P&G Was the Top U.S. Advertiser in 2021

WHITE PLAINS, N.Y Based on an analysis of the top 100 advertisers, Media Monitors is reporting that Procter & Gamble was the top parent company advertiser in th...

20/01/2022

Telenor teams with AWS to accelerate modernisation of telecommunications

Reading Time: 2 minutes As part of the agreement, Telenor and AWS will invest in joint go-to-market activities in select industries-such as manufacturing, sup...

20/01/2022

Fast, Furious, and Futuristic: Extreme E Celebrates Successful First Championship and Looks Ahead to Second Season

Fast, furious and futuristic: Extreme E celebrates successful first championship...

20/01/2022

YES Network Celebrates 20 Years With the NBA's Nets

YES Network Celebrates 20 Years With the NBA's Nets From New Jersey to Brooklyn, it has been an exhilarating ride for the broadcaster By Ken Kerschbaumer, ...

20/01/2022

13/01/2022

SBS is encouraging all Australians to rest and reset with the launch of a new guided meditation podcast. Titled Great Minds, the podcast features 15-minute epis...

20/01/2022

Riedel Intercom System Provides Liverpool Philharmonic With Flexibility and Reliability in Managing Concerts and Events

Wuppertal January 20, 2022 Riedel Intercom System Provides Liverpool Philharmo...

20/01/2022

News Corp to Report Fiscal 2022 Second Quarter Earnings

News Corp to Report Fiscal 2022 Second Quarter Earnings New York, NY (January 20, 2022)-News Corp will release its second quarter Fiscal 2022 results on Thursd...

20/01/2022

Iron Chef: Quest for an Iron Legend Coming to Netflix in 2022

Back to All News Iron Chef: Quest for an Iron Legend Coming to Netflix in 2022 Entertainment 20 January 2022 GlobalUnited States The all-new series Iron Ch...

20/01/2022

Feature Film Nyad Heads To Netflix With Jodie Foster Starring Alongside Annette Bening

Back to All News Feature Film Nyad Heads To Netflix With Jodie Foster Starrin...

20/01/2022

Aardman and Netflix Team for New 'Wallace & Gromit' Film, Announce 'Chicken Run' Sequel Details

Back to All News Aardman and Netflix Team for New Wallace & Gromit Film, Announ...

20/01/2022

Our 2022 Global Talent Trends Report

Our 2022 Global Talent Trends Report Published on Jan 18, 2022 Categories: Business Solutions, Data and insights LinkedIn Corporate Communications Share ...

20/01/2022

Success for ROV remote piloting proof of concept trials

News | January 20 2022 Success for ROV remote piloting proof of concept trials Tucked away in an industrial unit in Aberdeen, United Kingdom, a pilot eyes a...

20/01/2022

New Dalet AmberFin Updates

Dalet, a leading technology and service provider for media-rich organizations, today announced significant updates to Dalet AmberFin, the standards-bearer in im...

20/01/2022

Cobalt Digital Opens Doors to Representative Office in China

Cobalt Digital Opens Doors to Representative Office in China January 20, 2022 Cobalt Digital Opens Doors to Representative Office in China Champaign, IL - Ja...

20/01/2022

Cisco Introduces New Catalyst IE9300 switch

News Summary: Cisco expands its Catalyst 9000 switching portfolio to improve reliability, security, and scalability for industrial and ruggedized outdoor use c...

20/01/2022

Enjoy Pakej Jimat 109: 30Mbps Broadband and Astros Primary Pack at RM 109.99

20 January 2022 Enjoy Pakej Jimat 109: 30Mbps Broadband and Astros Primary Pack at RM 109.99 20 January 2022, Kuala Lumpur With Pakej Jimat 109, Malaysians ...

20/01/2022

ARRI ALEXA Mini LF demonstrates its capabilities in Kingdom: Ashin of the North

Netflix's Kingdom: Ashin of the North takes audiences back a few decades from the Kingdom series and tells the revenge origin story of Ashin and the ser...

20/01/2022

ARRI ALEXA Mini LF, : (Kingdom: Ashin of the North)

Netflix : . ALEXA Mini LF . ...

20/01/2022

Cromorama Chooses Leader LV5600 Reference Instrumentation

Cromorama, one of Europes most experienced specialists in film and television color management, has chosen Leader LV5600 reference instrumentation for use at it...

20/01/2022

Gomora: Tonight's episode, 20 January 2022 (E194 S2)

Gomora: Tonight's episode, 20 January 2022 (E194 S2)Don't miss out on what's happening on tonight's episode of Gomora, and watch the latest epis...

20/01/2022

Imbewu The Seed: Thursday, 20 January 2022 - E984 S4

Imbewu The Seed: Thursday, 20 January 2022 - E984 S4Catch up on what's going on to night on Imbewu by SA TV and Soapies 20-01-2022 in SA TV and Film T...

20/01/2022

TONIGHT'S EPISODE: Diep City E209 S1, Thursday, 20 January 2022)

TONIGHT'S EPISODE: Diep City E209 S1, Thursday, 20 January 2022)We've got you covered on what's happening tonight. by SA TV and Soapies 20-01-202...

20/01/2022

UZALO: Tonight's episode, Thursday, 20 January 2022 - E229 S7

UZALO: Tonight's episode, Thursday, 20 January 2022 - E229 S7Don't get left behind, catch up on Uzalo now! by SA TV and Soapies 20-01-2022 in SA TV...

20/01/2022

MUVHANGO: Thursday's Episode - 20 January 2022 E273 S22

MUVHANGO: Thursday's Episode - 20 January 2022 E273 S22Don't miss out on the latest drama in Muvhango! by SA TV and Soapies 20-01-2022 in SA TV and...

20/01/2022

The River: what is happening E249 S4 - Thursday, 20 January 2022

The River: what is happening E249 S4 - Thursday, 20 January 2022Watch tonight's episode of The River and catch the latest episode every weekday at 20:00 on ...

20/01/2022

TONIGHT'S EPISODE: Scandal - Thursday, 20 January 2022 (E4002 S13)

TONIGHT'S EPISODE: Scandal - Thursday, 20 January 2022 (E4002 S13)Get to know what's happening on tonight's episode! by SA TV and Soapies 20-01-2...

20/01/2022

Thursday's Episode: Generations - The Legacy, E44 S8 (20 January 2022)

Thursday's Episode: Generations - The Legacy, E44 S8 (20 January 2022)Keen to know what's happening on the latest episode of Generations: The Legacy? b...

20/01/2022

Van, Go: Pony.ai Unveils Next-Gen Robotaxi Fleet Built on NVIDIA DRIVE Orin

Robotaxis are on their way to delivering safer transportation, driving across various landscapes and through starry nights. This week, Silicon Valley-based sel...

20/01/2022

GFN Thursday: Tom Clancy's Rainbow Six Extraction' Charges Into GeForce NOW

Hello, Operator. This GFN Thursday brings the launch of Tom Clancy's Rainbo...