24 September, 2020 - 07:17
South Africas number one coffee brand1, Nescafe Ricoffy, is celebrating Heritage Month (September) with three new tin designs sourced via a nationwide campaign created by Boomtown.
The theme of Heritage Month this year is Reclaiming, Restoring and Celebrating our Living Heritage and recognises aspects of South African culture which are both tangible and intangible, including creative expression such as music and performances, our historical inheritance, language, the food we eat, and popular memory.
To commemorate this - as well as reinforce its new strategic platform of meaningful shared connections around the smooth taste of NESCAFE RICOFFY - Boomtown created a design-the-tin competition and asked consumers to enter designs depicting their personal pride, things or events that make them feel proud.
From the hundreds of entries, a shortlist was compiled and put to the vote on social media. The top three most liked tin designs made it onto South Africas retail shelves as limited edition 750g tins.
They were designed by Tanya van Deventer (left in the photograph), Morena Moletsane (middle) and Lindi Jonker. Each received R10 000 in prize money.
Van Deventer is a North-West University student who is currently busy with her Masters in Art & Graphic Design and whose passion in life can be summed up in one simple quote, I was created to create. Moletsane is a Gauteng-based animator and multi-media designer who followed in the footsteps of his grandfather who was an artist. Joubert is a graphic design student at the North-West University of Potchefstroom who loves to create, illustrate and make ordinary stuff stand out.
Given NESCAFE RICOFFYs status as an authentically South African brand thats connected with South Africans for generations, we felt it would be completely credible for the brand to run a campaign of this nature, said Boomtown CEO Glen Meier.
We knew it would reinforce the message of hope and pride that the brand had taken to the country earlier in the year. This acknowledged that life is currently tough for many South Africans. But when we come together and share our real day-to-day experiences, we are able to encourage and uplift one another to take pride in our resilience and progress ... no matter how big or small it may be.
NESCAFE RICOFFYs Sharing moments that stir pride campaign launched in January with poems by people sharing their stories of the small wins that have become big victories in their lives.
This was followed by a television commercial detailing the story about the small daily wins a mother and daughter make as they study hard and work towards a big day. Throughout the story it seems that the mother is helping the daughter, yet the twist at the end reveals that it was the mother who was studying towards her graduation.
View the TVC here: https://www.youtube.com/watch?v=AnZiKoVfTFo
Meier added: We are ourselves extremely proud of the results we have achieved over the four-year partnership with the NESCAFE RICOFFY brand team. During this time, we have consistently built deeper connections with consumers and contributed to the growing market share for the brand.
More recently, with the Sharing moments that stir pride platform, it has been a privilege to move the brand to the next level.
Head-quartered in Port Elizabeth, Boomtown is rooted culturally and socially in the middle of South Africas main market but its account management teams based in Johannesburg and Cape Town. An agile team of brand-led thinkers, their originality and creativity has been rewarded by industry competitions locally and abroad.
It started trading in 1994 when its founder famously sold his inheritance - two cows - to buy the offices first computer. Over the past 10 years, it has consistently delivered brand equity growth and sales results for national businesses located in Johannesburg and Cape Town, some of the highest agency/client appraisal relationships and service scores, and some of the fastest brand growth in categories. Today, Boomtown also boasts Level 2 BBBEE status and 51% Black ownership of which 30% is by a Black women-owned entity.
Notes:
1. Hot Beverages Category in the 2019 Sunday Times Top Brand Awards.
Embedded video for Nescafe Ricoffy celebrates Heritage Month with Design-the-Tin campaign from Boomtown
Commercials
Africa South Africa
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
24 September, 2020 - 07:17 
