24 September, 2020 - 07:17
South Africas number one coffee brand1, Nescafe Ricoffy, is celebrating Heritage Month (September) with three new tin designs sourced via a nationwide campaign created by Boomtown.
The theme of Heritage Month this year is Reclaiming, Restoring and Celebrating our Living Heritage and recognises aspects of South African culture which are both tangible and intangible, including creative expression such as music and performances, our historical inheritance, language, the food we eat, and popular memory.
To commemorate this - as well as reinforce its new strategic platform of meaningful shared connections around the smooth taste of NESCAFE RICOFFY - Boomtown created a design-the-tin competition and asked consumers to enter designs depicting their personal pride, things or events that make them feel proud.
From the hundreds of entries, a shortlist was compiled and put to the vote on social media. The top three most liked tin designs made it onto South Africas retail shelves as limited edition 750g tins.
They were designed by Tanya van Deventer (left in the photograph), Morena Moletsane (middle) and Lindi Jonker. Each received R10 000 in prize money.
Van Deventer is a North-West University student who is currently busy with her Masters in Art & Graphic Design and whose passion in life can be summed up in one simple quote, I was created to create. Moletsane is a Gauteng-based animator and multi-media designer who followed in the footsteps of his grandfather who was an artist. Joubert is a graphic design student at the North-West University of Potchefstroom who loves to create, illustrate and make ordinary stuff stand out.
Given NESCAFE RICOFFYs status as an authentically South African brand thats connected with South Africans for generations, we felt it would be completely credible for the brand to run a campaign of this nature, said Boomtown CEO Glen Meier.
We knew it would reinforce the message of hope and pride that the brand had taken to the country earlier in the year. This acknowledged that life is currently tough for many South Africans. But when we come together and share our real day-to-day experiences, we are able to encourage and uplift one another to take pride in our resilience and progress ... no matter how big or small it may be.
NESCAFE RICOFFYs Sharing moments that stir pride campaign launched in January with poems by people sharing their stories of the small wins that have become big victories in their lives.
This was followed by a television commercial detailing the story about the small daily wins a mother and daughter make as they study hard and work towards a big day. Throughout the story it seems that the mother is helping the daughter, yet the twist at the end reveals that it was the mother who was studying towards her graduation.
View the TVC here: https://www.youtube.com/watch?v=AnZiKoVfTFo
Meier added: We are ourselves extremely proud of the results we have achieved over the four-year partnership with the NESCAFE RICOFFY brand team. During this time, we have consistently built deeper connections with consumers and contributed to the growing market share for the brand.
More recently, with the Sharing moments that stir pride platform, it has been a privilege to move the brand to the next level.
Head-quartered in Port Elizabeth, Boomtown is rooted culturally and socially in the middle of South Africas main market but its account management teams based in Johannesburg and Cape Town. An agile team of brand-led thinkers, their originality and creativity has been rewarded by industry competitions locally and abroad.
It started trading in 1994 when its founder famously sold his inheritance - two cows - to buy the offices first computer. Over the past 10 years, it has consistently delivered brand equity growth and sales results for national businesses located in Johannesburg and Cape Town, some of the highest agency/client appraisal relationships and service scores, and some of the fastest brand growth in categories. Today, Boomtown also boasts Level 2 BBBEE status and 51% Black ownership of which 30% is by a Black women-owned entity.
Notes:
1. Hot Beverages Category in the 2019 Sunday Times Top Brand Awards.
Embedded video for Nescafe Ricoffy celebrates Heritage Month with Design-the-Tin campaign from Boomtown
Commercials
Africa South Africa
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
New appointments to Screen Australia board 7 July 2026
The Albanese Labor Government has made new appointments to the Screen Australia board.
Dr Tania Chamber...
07/07/2026
The right team. The right time.' How The Killings at Parrish Station stuck t...
07/07/2026
Berklee College of Music Alum and Faculty Perform at Boston Public Library's...
07/07/2026
Scripps Research scientists train the immune system to make antibodies against numerous HIV strains Preclinical findings mark progress toward a long-sought vacc...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Open source AI has shown how quickly developers can innovate when models, data a...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24 September, 2020 - 07:17 
