24 September, 2020 - 07:17
South Africas number one coffee brand1, Nescafe Ricoffy, is celebrating Heritage Month (September) with three new tin designs sourced via a nationwide campaign created by Boomtown.
The theme of Heritage Month this year is Reclaiming, Restoring and Celebrating our Living Heritage and recognises aspects of South African culture which are both tangible and intangible, including creative expression such as music and performances, our historical inheritance, language, the food we eat, and popular memory.
To commemorate this - as well as reinforce its new strategic platform of meaningful shared connections around the smooth taste of NESCAFE RICOFFY - Boomtown created a design-the-tin competition and asked consumers to enter designs depicting their personal pride, things or events that make them feel proud.
From the hundreds of entries, a shortlist was compiled and put to the vote on social media. The top three most liked tin designs made it onto South Africas retail shelves as limited edition 750g tins.
They were designed by Tanya van Deventer (left in the photograph), Morena Moletsane (middle) and Lindi Jonker. Each received R10 000 in prize money.
Van Deventer is a North-West University student who is currently busy with her Masters in Art & Graphic Design and whose passion in life can be summed up in one simple quote, I was created to create. Moletsane is a Gauteng-based animator and multi-media designer who followed in the footsteps of his grandfather who was an artist. Joubert is a graphic design student at the North-West University of Potchefstroom who loves to create, illustrate and make ordinary stuff stand out.
Given NESCAFE RICOFFYs status as an authentically South African brand thats connected with South Africans for generations, we felt it would be completely credible for the brand to run a campaign of this nature, said Boomtown CEO Glen Meier.
We knew it would reinforce the message of hope and pride that the brand had taken to the country earlier in the year. This acknowledged that life is currently tough for many South Africans. But when we come together and share our real day-to-day experiences, we are able to encourage and uplift one another to take pride in our resilience and progress ... no matter how big or small it may be.
NESCAFE RICOFFYs Sharing moments that stir pride campaign launched in January with poems by people sharing their stories of the small wins that have become big victories in their lives.
This was followed by a television commercial detailing the story about the small daily wins a mother and daughter make as they study hard and work towards a big day. Throughout the story it seems that the mother is helping the daughter, yet the twist at the end reveals that it was the mother who was studying towards her graduation.
View the TVC here: https://www.youtube.com/watch?v=AnZiKoVfTFo
Meier added: We are ourselves extremely proud of the results we have achieved over the four-year partnership with the NESCAFE RICOFFY brand team. During this time, we have consistently built deeper connections with consumers and contributed to the growing market share for the brand.
More recently, with the Sharing moments that stir pride platform, it has been a privilege to move the brand to the next level.
Head-quartered in Port Elizabeth, Boomtown is rooted culturally and socially in the middle of South Africas main market but its account management teams based in Johannesburg and Cape Town. An agile team of brand-led thinkers, their originality and creativity has been rewarded by industry competitions locally and abroad.
It started trading in 1994 when its founder famously sold his inheritance - two cows - to buy the offices first computer. Over the past 10 years, it has consistently delivered brand equity growth and sales results for national businesses located in Johannesburg and Cape Town, some of the highest agency/client appraisal relationships and service scores, and some of the fastest brand growth in categories. Today, Boomtown also boasts Level 2 BBBEE status and 51% Black ownership of which 30% is by a Black women-owned entity.
Notes:
1. Hot Beverages Category in the 2019 Sunday Times Top Brand Awards.
Embedded video for Nescafe Ricoffy celebrates Heritage Month with Design-the-Tin campaign from Boomtown
Commercials
Africa South Africa
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
03/06/2026
Liverpool FC and Wasabi Technologies have announced a multi-year extension of their partnership, with Wasabi continuing as the club's official cloud storage...
03/06/2026
Grass Valley has announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP as part of the relocation of its n...
03/06/2026
The Riedel Group has announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 201...
03/06/2026
Clear-Com has announced the deployment of its intercom solutions at Itaka Arena ...
03/06/2026
Scott Coker has announced six senior executive appointments for his new global MMA promotion, which launched earlier this year with $60 million in financing. Ad...
03/06/2026
Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026, has announced its digital and social media programming for the tournament, running Ju...
03/06/2026
The Bundesliga has announced the launch of Captain, an AI assistant built into t...
03/06/2026
Anthony James Partners (AJP) is serving as technology consultant for a moderniza...
03/06/2026
Audio-Technica has announced the recipients of its annual sales rep firm awards for the 2025-26 fiscal year. The awards were presented by Jim Schanz, Executive ...
03/06/2026
iodyne will exhibit at Cine Gear Expo 2026 alongside RED Digital Cinema and Adob...
03/06/2026
The broadcaster will deploy 39 cameras for game coverage, six cameras for studio...
03/06/2026
The 2026 FIFA World Cup is providing a great opportunity for not only Fox Sports...
03/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p compatible PTZ Auto Framing camera that uses Sony's proprietary AI to automatically recognize and tra...
03/06/2026
Game Creek Video's Flagship A, B, C, and D unit will wind up its first year ...
03/06/2026
According to Caretta Research, the sports-rights market may be hitting the brake...
03/06/2026
Retrieval still courtesy of Tribeca.
By Jessica Herndon
This year, the Tribeca...
03/06/2026
Step sequencer-style panning tool revealed
Alongside their flagship self-titled sound-design platform, Sound Particles offer an array of creative effects an...
03/06/2026
Now features full H90 algorithm library
Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...
03/06/2026
Significant discount available until 1 October 2026
Aim Audio have just announced a promotion that sees a significant discount applied to their Essence micr...
03/06/2026
Clarification: SBS's position on definitions of antisemitism
3 June, 2026
Media releases
Statement by Mandi Wicks, SBS Director of News and Current Aff...
03/06/2026
Rohde & Schwarz to supply CERTIUM advanced communications system to Memmingen Ai...
03/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24 September, 2020 - 07:17 
