IBC launches 2026 Innovation Awards to spotlight real-wor...

IBC today announces the launch of the IBC2026 Innovation Awards, with nominations now open for projects, programmes and initiatives that exemplify breakthrough advances shaping the global media and entertainment (M&E) industry. The awards honour outstanding collaborative projects across four categories: Content Creation, Content Distribution, Content Everywhere, and Social Impact.

IBC2026 invites organisations across M&E to submit entries that demonstrate innovation, collaboration and measurable impact. Reflecting the increasingly multi-dimensional nature of many projects entered in the Innovation Awards, environmental and sustainability initiatives will now be recognised within the Social Impact category, which celebrates work that drives meaningful change across society and the industry.

The deadline for entries is midnight on Friday 29 May 2026. The winners will be announced during the IBC2026 Awards reception on Sunday 13 September at the RAI Amsterdam.

Across electronic media production globally we are seeing dramatic changes being driven by software-defined, virtualised, 5G-based and agentic AI advances among others, said Fergal Ringrose, Chair of the IBC Innovation Awards Jury. Intelligent new technologies are changing the way real-world innovation partnerships are delivering breakthrough workflows and consumer experiences in 2026. We look forward to highlighting the best of those pioneering projects that help advance the businesses involved and also the broader industry ecosystem.

A central pillar of IBC, the Innovation Awards celebrate completed, real-world projects that demonstrate how collaboration between media organisations and technology partners can overcome creative, operational, and commercial challenges.

The awards form part of IBC's wider innovation ecosystem, complementing initiatives such as the IBC Accelerator Media Innovation Programme, which nurtures early-stage ideas through to proof of concept, and the IBC Technical Papers Programme, which showcases peer-reviewed research and emerging ideas that explore the future direction of M&E technology. The Innovation Awards represent the culmination of the innovation lifecycle that often begins with these programmes, honouring projects that have successfully moved from concept to real-world deployment.

Sam Yoffe, Senior Systems Engineer at Neutral Wireless and Research Fellow at the University of Strathclyde, whose work on private 5G in media has been advanced and recognised through both the IBC Accelerator Programme and Innovation Awards, said: The IBC Innovation Awards provide sought-after industry recognition for the immense efforts put into developing cutting-edge media technology solutions and innovative productions, but also the dedication, collaboration, and teamwork required to bring them to fruition.

Ashley Ross, Principal Product Manager at Sky, whose winning MediaMesh project is enabling more agile, scalable broadcast operations across multiple markets, added: Winning an IBC Innovation Award is hugely significant for everyone involved. These awards matter because they recognise cutting-edge technological innovation that has moved beyond experimentation and into real-world industry use. For Sky, this recognition reflects the scale and complexity of MediaMesh and acknowledges both the expertise of our teams and the strength of collaboration between broadcaster and vendors.

The winners of the IBC2025 Innovation Awards were:

In Content Creation, NHK Japan, in co-production with ZDF/ARTE and OceanX, in collaboration with CMMAI, for the world's first-ever video footage of a group of coelacanths. Technical support was provided by GOTO Aquatics, SGO and Restar.

In Content Distribution, Sky Group for MediaMesh, with AWS, SDVI, Telestream and TMT Insights, integrating systems and workflows of broadcasters across Europe to deliver an API-driven, cloud-native, modular platform.

In Content Everywhere, SVT-AV1: Alliance for Open Media, Intel and Meta, for making video streaming viable on low-end mobile devices and low-bandwidth networks, via development of a decoding-aware mode of the SVT-AV1 software encoder.

In Social Impact, the Mobile Justice app, developed with the American Civil Liberties Union and technical partners Jotto, Quadrant2 and Wowza, enabling citizens to document law enforcement encounters in real time and upload evidence for review.

In Environment & Sustainability, Korea's SK Telecom, with Pixtree, for developing an NPU-based, energy-efficient live UHD upscaler integrated into SK Broadband's IPTV service live channels reducing energy by 80% and preventing 3,728 tons CO eq emissions annually.

Further details on entry criteria and submission guidelines can be found at https://show.ibc.org/ibc-awards

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