Sony Pixel Power calrec Sony

New GeForce RTX 4070 GPU Dramatically Accelerates Creativity

13/04/2023

Editor's note: This post is part of our weekly In the NVIDIA Studio series, which celebrates featured artists, offers creative tips and tricks, and demonstrates how NVIDIA Studio technology improves creative workflows. We're also deep diving on new GeForce RTX 40 Series GPU features, technologies and resources, and how they dramatically accelerate content creation.

The GeForce RTX 4070 GPU, the latest in the 40 Series lineup, is available today starting at $599.

It comes backed by NVIDIA Studio technologies, including hardware acceleration for 3D, video and AI workflows; optimizations for RTX hardware in over 110 popular creative apps; and exclusive NVIDIA Studio apps like Omniverse, Broadcast, Canvas and RTX Remix.

VLC media player added RTX Video Super Resolution to automatically upscale video to 4K resolution and beyond. GeForce RTX 40 and 30 Series GPU owners will immediately benefit from improved virtual fidelity.

The RTX Remix runtime for remastering classic games is now available as open source on GitHub. It empowers the mod development community to extend Remix's game compatibility and feature set.

Creators can install the new April NVIDIA Studio Driver, supporting these latest updates and more, available for download today.

Plus, see how NVIDIA's Hauler piece came to life using the Omniverse USD Composer app, this week In the NVIDIA Studio.

A Creator's Dream The GeForce RTX 4070 joins NVIDIA's lineup of GPUs, featuring 12GB of ultra-fast GDDR6X VRAM with advancements of the NVIDIA Ada Lovelace architecture, primed to supercharge all content-creation workflows.

Introducing the GeForce RTX 4070. Like other GeForce RTX 40 Series GPUs, the GeForce RTX 4070 is much more efficient than previous-generation products, using 23% less power than the GeForce RTX 3070 Ti. Negligible amounts of power are used when the GPU is idle, or used for web browsing or watching videos, thanks to power-consumption enhancements in the GeForce RTX 40 Series.

Tested on NVIDIA GeForce RTX 4070 and 3070 Ti GPUs. Omniverse testing measured FPS of 2K viewport average across five different scenes. Livestreaming quality measured as BD-SNR using NVENC 7th Gen with H.264, and NVENC 8th Gen with AV1, both using P7 (max quality) preset. Stable Diffusion testing measured number of images generated within 2 minute time frame for each GPU. 3D modelers rendering 4K scenes with the AI-powered DLSS 3 technology in NVIDIA Omniverse, a platform for creating and operating metaverse applications, can expect 2.8x faster performance than with the GeForce RTX 3070 Ti.

Broadcasters deploying the eighth-generation NVIDIA video encoder, NVENC, with support for AV1, will enjoy 40% better efficiency. Livestreams will appear as if bitrate was increased by 40% - a big boost in image quality for popular broadcast apps like OBS Studio.

Plus, AI enthusiasts using the Stable Diffusion deep learning model can generate detailed images conditioned on text descriptions 1.4x faster with the GeForce RTX 4070.

RTX Video Super Resolution Comes to VLC Media Player VLC media player, a popular, free and open-source multimedia player for Windows PCs, has added RTX Video Super Resolution to intelligently upscale video to 4K resolutions and beyond.

Owners of RTX 40 and 30 Series GPUs can now play local video on VLC with crisper edges and noticeably reduced compression artifacts.

RTX 30 and 40 Series GPU owners will immediately benefit from improved virtual fidelity in VLC. Access is quick and easy. Begin by downloading the full version of VLC. Once installed, open the NVIDIA Control Panel, navigate to Adjust video image settings and enable Super Resolution under RTX video enhancement.

Ready for RTX Remix Runtime RTX Remix, the newest app in the NVIDIA Studio suite, is a revolutionary modding tool used to enhance classic DirectX 8 and 9 games with full ray tracing, AI-enhanced textures and other graphics improvements.

Remix is composed of two core components: a creator toolkit and a custom, open-source runtime.

The Remix creator toolkit, built on Omniverse and used to develop the hit remastered game Portal With RTX, allows modders to assign new assets and lights within their scene and use AI tools to rebuild the look of any asset. The RTX Remix creator toolkit will be available in early access soon.

Remix runtime captures every element of a game scene, replacing assets at playback and injecting RTX technologies, such as path tracing, DLSS 3 and Reflex, into the game. Mod developers are already using the RTX Remix runtime from Portal With RTX to create experimental remastered scenes in numerous classic games.

Remix runtime is ready to download on GitHub. Learn more about Remix runtime and its potential to transform game development.

The Remarkable Rocket Man NVIDIA's project Hauler launched to test the sheer amount of instancing that could occur in a unified project.

Instancing, aka referencing, refers to the mass duplication of a model with minor variations, essential for populating massive 3D worlds with many detailed objects while maintaining realism. It's useful for creating scenes, say, in a forest with hundreds of trees, or in this instance, in outer space with thousands of asteroids.

https://blogs.nvidia.com/wp-content/uploads/2023/04/nvidia-studio-itns-wk52-clip2-1280w.mp4

Lead NVIDIA artist Rogelio Olguin, who has over 25 years of experience in the gaming industry, teamed up with colleagues to build a massive scene, rich with asteroids. Olguin loves a good challenge.

I feel that one of the trappings of artists at times is that if you lose exploration and learning, you will just get stuck, said the artist. It's important to explore and work on areas you're not good at as an artist to improve.

Key concept art for Project Hauler. The team gathered reference materials from mov
LINK: https://blogs.nvidia.com/blog/2023/04/13/geforce-rtx-4070-studio-creat...
See more stories from nvidia

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

30/08/2025

FCC Slightly Raises Regulatory Fees for TV Stations

WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...

29/08/2025

Australian Red Cross and SBS launch training to help workplaces in the fight against Modern Slavery

Australian Red Cross and SBS launch training to help workplaces in the fight aga...

29/08/2025

Call for entries is now open for the 19th Annual South African Film & Television Awards (SAFTAs19)

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

29/08/2025

L3Harris Launches Counter-Unmanned Systems Initiative

L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...

29/08/2025

The CW Network Extends Pac-12 Deal Through 2030-31 Season

BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...

29/08/2025

Global FAST Channel Count Continues to Spike

NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...

29/08/2025

Harmonic Unveils New Capabilities for Its Live Sports Streaming Solution

SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...

29/08/2025

Youtube TV, Fox Settle Differences, Renew Carriage Agreement

NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...

29/08/2025

Lightware MTR integration brings advanced flexibility and...

Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...

29/08/2025

Frequency Launches Studio Live - a Unified Platform to Br...

Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...

29/08/2025

Scality Day 2025 Celebrating 10 years of global innovatio...

In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...

29/08/2025

Disguise Drives New Immersive Racing Experience - F1 Box

Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+ Technology solu...

29/08/2025

Disguise Supports Fellow Entertainment Tech Leaders at IB...

Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show Disguise, the industry-leading tech...

29/08/2025

Accedo to Highlight Compose AI-Agent Enhanced Orchestration Layer

STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...

29/08/2025

Cineverse Launches Streaming Apps for In-Vehicle Video Streaming

LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...

29/08/2025

Gray Media to Simulcast 17 Dallas Stars NHL Games

DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...

29/08/2025

Comcast NBCU and Amazon Ink New Distribution Agreements

NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...

29/08/2025

RED Digital Cinema To Highlight Cine-Broadcast Module At IBC2025

FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...

29/08/2025

Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and Highlighting Ukraine's Investment Case

29 Aug 2025 Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...

29/08/2025

Sky Sports to show more NFL games than ever as part of new rights agreement

More than half of all NFL games live on Sky for the first timeFriday 29 August 2025 Sky Sports has announced a new three-year deal with the NFL, extending its ...

29/08/2025

'RIV4LRIES': The Trailer of the New Series With Samuele Carrino Only on Netflix October 1

Back to All News RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...

29/08/2025

Steps ahead: RT to air inspiring documentary on 12-year-old Irish dance star

Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...

29/08/2025

TODAY WITH DAVID MCCULLAGH TO AIR ON RT RADIO 1 WEEKDAYS AT 10AM

RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...

28/08/2025

Meet the 2025 Sundance Institute Documentary Edit Residency Artists

By Kristin Feeley, Director, Documentary Film & Artist Programs If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...

28/08/2025

Watch These 9 Sundance Institute-Supported Documentaries That Spotlight Workers' Rights

Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...

28/08/2025

Motivational Corridos: The New Sound of Resilience in Msica Mexicana

Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...

28/08/2025

Corridos Motivadores: El Nuevo Sonido de la Resiliencia en Mxico

Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...

28/08/2025

Verano Forever Brings Myke Towers, Bele, Elena Rose, and More to Miami for an Unforgettable Latin Summer Celebration

Earlier this month, we promised our Verano Forever party would bring the heat, a...

28/08/2025

Poland Selects L3Harris Electronic Warfare System for F-16 Fleet

L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....

28/08/2025

AgileTV consolidates its technological leadership with the development of Lowi TV in Spain

Bilbao, August 26, 2025 - AgileTV, an international television and video technol...

28/08/2025

Craft Interview: Ken Wilkinson, Audio Engineer

Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...

28/08/2025

Fubo to Launch Fubo Sports Skinny Bundle for $56 Per Month

NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....

28/08/2025

Telestream to Launch 'Global Ingest Workflow at IBC2025

NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...

28/08/2025

Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Education

Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...

28/08/2025

TAG Strengthens Regional Presence with Appointment of Oli...

TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...

28/08/2025

DHD to Demonstrate AI-Based Voice Enhancement at IBC 2025

AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...

28/08/2025

Telefonica Servicios Audiovisuales Hit the Back of the Ne...

Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...

28/08/2025

Optical Media Anchors LiveU IQ into its On site Productio...

To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...

28/08/2025

WNED Adopts Calrec Type R console to weather any storm an...

Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...

28/08/2025

Cleeng unveils first ever free D2C subscription platform...

Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...

28/08/2025

Zixi and OKAST Partner to Power Scalable Global FAST Chan...

Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...

28/08/2025

Nixer to unveil CV1 AoIP monitoring tool to address evolv...

Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering Nixer Pro Au...

28/08/2025

Cinegy Announces Strategic Partnership with One Touch Pro...

Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...

28/08/2025

Telestream Global Ingest Workflow Powered by Vantage Open...

Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...

28/08/2025

Telenor partners with Broadpeak for multi-country content...

Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland Broadpeak, a leader in streaming and moneti...

28/08/2025

24 Frames Digital goes live with Synamedia Quortex Play f...

Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...

28/08/2025

VisualOn at IBC 2025 - Whats Next in AI Powered Video Str...

Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...