GlitchCon 2020: How Twitch Created a One-of-a-Kind Virtual Experience for Fans in Place of TwitchCon Multiple virtual stages, 425 creators attract 6.7 million viewers to 12-hour live stream By Jason Dachman, Chief Editor
Friday, December 4, 2020 - 1:22 pm
Print This Story | Subscribe
Story Highlights
Each year, content creators and fans from across the globe flock to TwitchCon, the world's preeminent convention for gamers and streamers. However, with the pandemic continuing, Twitch was in search of a way to bring its community together for a singular experience that didn't include a large public gathering. Enter GlitchCon.
The virtual replacement for TwitchCon Amsterdam in May and TwitchCon 2020 in September (both canceled due to the pandemic), GlitchCon was a 12-hour marathon live-streaming experience offering 425 Twitch creators across four separate virtual stages - /twitch, /twitchpresents, /twitchgaming, and /twitchrivals - live-streaming a wide variety of content.
Twitch has relied on tools like NewTek TriCasters, VMix, OBS, and Discord to produce GlitchCon.
The goal was to create a special experience for the core Twitch community, and we achieved that, says Steven Flisler, head of esports and content production, Twitch. The problem we were solving for was, how do we create four separate virtual' stages with different entertainment experiences but still unify them to have a common beginning and ending with a theme stitched together. We needed to mimic what our community knows and expects in person at TwitchCon but reimagine it for the Glitch of the year that 2020 has become.
The Concept: Five Teams, Three Production Approaches To achieve this goal, Twitch split its team up to focus on five areas: the four content channels and a fifth team responsible for the overall hub, keynote, and musical after-party. Each team was led by a senior Twitch Channel producer: Erin Schmalfeld, Callum Hanlon, Chris Ambrosio, Sean Keegan, and Cyrus Ghahremani. And the teams were supported by the Twitch Original Content production arm: Mitch Rosenthal, Matthew Lamos, Farnoush Ansari, Sean Sullivan, and Alex Solomita.
Twitch Rivals used a physical stage to implement the Virtual Arena.
The team combined three production approaches to balance out the effort: well-known TwitchCon favorites like the Cosplay Contest and Artist Alley, existing formats from large content franchises of Twitch Gaming and Twitch Rivals, and new formats -each with a glitchy twist - developed specifically for GlitchCon.
I often joked that we took eight months of work and fit it into eight weeks, says Flisler. The overall theme and content plan took some time to come to life to make sure it was perfect. Designing and executing the production plan happened incredibly fast, and we didn't have time to pause.
Twitch also was forced to secure key production partners and studio facilities while simultaneously building show segments.
All the elements of the flow of the show and how we were promoting across the shows and feasibility testing happened back to back, with some show mechanics being seen only during our dress rehearsal, Flisler says. We moved fast to ship a cohesive event experience, which forced us to right-size a lot of elements and, of course, make quick decisions to execute.
Creating New Experiences: Twitch Rivals, Twitch Gaming Lead Out-of-the-Box Thinking Caleb WavePunk Simmons hosted the Twitch Rivals live show at GlitchCon from the Rivals Arena stage.
In addition to its in-house team, Twitch tapped existing partners Vindex/NGE and Butcher Bird Studios, along with new partners ADVNCR UK and ADVNCR Done & Dusted (AD&D) for a number of production services.
When moving TwitchCon to an online experience, says Flisler, we saw an opportunity to test and learn with different partners and thought-leaders in the virtual-event and technology space to help deliver the most unique, immersive, and entertaining experience for our viewers. With such a high volume of content, we sought out different companies to help bring our vision to life for each of the marquee moments.
For the Twitch Rivals esports channel, Flisler and company were looking to create a more immersive experience for the viewer and player. They built a Rivals Arena environment using extended reality (XR), which has seen exponential growth in esports, including the League of Legends World Championship earlier this year. The Rivals Arena included a Verizon 5G super suite with fans live-streaming into the arena, hundreds of fans as audience members with prerecorded reactions, and various video surfaces used for live gameplay, scoreboards, or other explainers.
The XR technology has become more prevalent as of late, says Flisler. By partnering with AD&D, we were able to achieve a larger-than-life experience and elevate the bedroom' caster backdrop to a presentation that matched the magnitude of GlitchCon.
Twitch created a unique Rivals Arena environment deploying extended reality (XR).
On the Twitch Gaming front, the production team worked with Warped World to build a custom top-down shooter game leveraging Unreal Engine, with key game-design decisions determined on-stream by fans via Twitch Chat. This game is set to be released for the Twitch community to download and play for free.
In all, Twitch had 20 content segments across the entire GlitchCon event. According to Flisler, in a normal world, one of those shows could be considered a full day's work and a single production team's focus.
Dealing with so many different creators across different time zones and languages was a Herculean talent-logistics effort, he explains. Coordinating so many different vendors, some of which we worked with for the first time, takes a lot of trust. And there were a number of new technologies that were unteste
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...
23/07/2026
Screen Australia announces new national documentary accelerator program 23 July 2026
Screen Australia has today announced the Above the Line Documentary Accel...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
NVIDIA founder and CEO Jensen Huang today visited the Naval Postgraduate School in Monterey, California, to commission an NVIDIA DGX GB300 system - bringing one...
22/07/2026
A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
GlitchCon 2020: How Twitch Created a One-of-a-Kind Virtual Experience for Fans in Place of TwitchCon Multiple virtual stages, 425 creators attract 6.7 million viewers to 12-hour live stream By Jason Dachman, Chief Editor 
