Sony Pixel Power calrec Sony

NAB 2024 in Review: West Hall - SportsTech Buzz From AWS, Appear, Ateme, The Switch, TATA Communications, Telstra, TVU Networks, Verizon, and More

19/04/2024

NAB 2024 in Review: West Hall - SportsTech Buzz From AWS, Appear, Ateme, The Switch, TATA Communications, Telstra, TVU Networks, Verizon, and More By SVG Staff

Friday, April 19, 2024 - 9:58 am

Print This Story

The SVG and SVGE editorial teams were out in full force at NAB 2024, covering the biggest sports-technology news and delivering daily SportsTechBuzz at NAB 2024 roundups. Here is a look at the news from exhibitors in West Hall.

Featured in this roundup are Advanced Image Robotics, Ai-Media EEG, Amazon Web Services, Appear, Ateme, Brightcove, Diversified, Eutelsat, Farmerswife, Imagen, Magnifi, Mobilelinks, M2A Media, PSSI Global Services, Globecast, Grabyo, InSync Technology, Intel, MediaKind, Net Insight, Nextologies, Open Broadcast Systems, Sencore, SES, Skyline Communications, SuiteLife Systems, Synamedia, TATA Communications, Telstra, The Switch, TVU Networks, Veritone, Verizon Business, and VidOvation.

Telstra's (Booth W2213) team of media experts are on hand to help broadcasters and media and entertainment companies take their content global through the company's media network and end-to-end managed services. The offerings: Network Connectivity, including a global media network for video contribution and distribution; an internet Delivery Network for high-quality video and live broadcast streams across the public internet; a Special Event Network for designing, planning, and executing world-class major events; and 5G Innovation using 5G slicing to deliver content. Attendees can learn more about Telstra's managed services: Media Production Platform for playout, Remote Production, Localisation and Media Conversion; Virtual Advertising for broadcasters and rightsholders to offer localized ad targeting; Media Content Operations for media digitization, media-asset management, and storage; and OTT Streaming Services for live ingest, transcoding, encryption, packaging, CDN, and more.

Andy Rayner, chief technology officer, Appear (Booth W2130), a media-processing and content-delivery specialist, was a speaker during NAB 2024 events. He delivered the keynote Navigating Security in the Live Distributed Production Landscape as part of the NAB Broadcast Engineering and IT Conference and participated in the panel Fostering Collaborative Supply Chains as part of the Media Tech Sustainability Series. He took part in both the IABM State of the Industry Conference and the panel Navigating Time. When Is Real Time No Longer Real Time - and Does It Matter? at the NAB Broadcast Engineering and IT Conference. He also shared his thoughts during the Elevating Live Production: Harnessing Emerging Media Technologies panel at the NAB Connect, Capitalize, and Create Zones. Prior to the show, Rayner said, At NAB Show 2023, Appear launched professional-grade SRT; now, a year later, we will demonstrate how and why SRT is rapidly becoming the preferred protocol for contribution and primary distribution, with Appear the No. 1 high-capacity SRT solution provider. The capex and opex advantages of our hardware-accelerated SRT solution makes Appear the clear choice for scalable internet contribution and distribution, which is critical for our future success, as the industry evolves towards a software-based hybrid-cloud future. In addition, contribution- and distribution-service provider Mobilelinks has partnered with Appear to upgrade its DSNG trucks for the UEFA Champions League. The upgrade includes HEVC encoding, BISS-CA encryption, and DVB-S2X modulation to meet UEFA's standards. Mobilelinks, a major Northern European media provider for live events, covers premium sports like UEFA Champions League and Ice Hockey. Its Appear-powered trucks will debut during the 2024 IIHF Ice Hockey World Championship. Mobilelinks Europe CEO Andreas Langell notes Appear's reliability and capability to meet customer demands.

A demo by Synamedia and NativeWaves delivered a live feed from the NHRA race in Las Vegas to the Synamedia booth.

Synamedia (Booth W2801) worked with NativeWaves to deliver a live feed from the weekend's NHRA race in Las Vegas to the Synamedia booth. The demo, which ran on Sunday, showcased Synamedia encoding and streaming tools and the NativeWaves EXP multiview experience, including multiple camera angles and data integration. The demo boasted an end-to-end latency of just three seconds. The potential of the joint solution to monetise content and engage viewers with both client and server-side ad-insertion options is also being showcased. For example, triggers, such as a goal scored, can prompt an unobtrusive ad to buy the shirt of the goal scorer, taking viewers through to the club shop for purchase. Synamedia server-side ad insertion means that adverts from other vendors can also be introduced. Ad messaging can be hyper-customised, and viewers can interact either via their mobile devices or by scanning a QR code on a TV screen. The solution is already being used by streaming platforms and broadcasters, mainly covering football and racing, although the product is set to be optimised for new sports, including volleyball, in the near future.

PSSI Global Services (Booth W3910) is discussing the expanded capabilities of its PSSI International Teleport, including upgraded HVAC and power, multiplatform streaming, IP multicast, and connectivity with all major domestic and international terrestrial networks (including new connectivity with NEP Connect and IntelsatOne). This year marks PSSI's first NAB Show under new CEO Derek Blount, who has focused the company on expanding its engineering, event-management, and transmission services into new markets while accelerating growth and expanding service offerings to its loyal customer base.

For content-creation teams looking to enhance the speed and amount of content they can create, stopping by Magnifi (Booth W1159) is
LINK: https://www.sportsvideo.org/2024/04/19/nab-2024-in-review-west-hall-sp...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

02/04/2026

Nexstar Says Pausing Tegna Merger Creates 'Impossible' Challenges

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

FCC Launches Efforts to Strengthen U.S. Drone Ecosystem

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

WAPA+ to Launch on Dish, DishLatino, Sling TV and Sling Freestream

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

Student Spotlight: Al-Fadl Salem

Student Spotlight: Al-Fadl Salem The Danish singer recently performed for the queen of Denmark. April 1, 2026 By Editorial Staff Image by Junia Morrow Wh...

02/04/2026

Taku Hirano's Career Is Defined by Identity

Taku Hirano's Career Is Defined by Identity Whether he's performing, composing, teaching, or developing instruments, the do-it-all percussionist sees ...

01/04/2026

SVG New Sponsor Spotlight: Flowstate AI's Sahil Shah on Transforming Video Content with Intelligent AI Agents

As sports media organization continue to seek out new ways to streamline their p...

01/04/2026

SVG GFX Forum 2026: Sessions Now Available to Watch on SVG PLAY

The SVG GFX Forum hit New York City earlier this month for a day packed with sessions focused on the creative strategy and technology behind today's cutting...

01/04/2026

From Buenos Aires to Mexico City, EQUAL Days Bring Latin America Together for Women in Audio

This year, Spotify celebrates the five-year anniversary of EQUAL, our global pro...

01/04/2026

FourFingers announce Tape Splice Pro plug-in

Analogue-style tape splicing in the digital domain In this era of digital recording and multiple layers of Undo, it seems that the fading art of tape splici...

01/04/2026

Zero G introduce Morphology Evolved

Latest release introduces new Orbita Engine Zero G's latest release marks the start of a new series of libraries, as well as introducing an all-new engi...

01/04/2026

Warm Audio introduce the WA-8TRX

Until now, one format has largely been left behind Warm Audio's extensive product range includes modern-day recreations of all manner of sought-after s...

01/04/2026

The Crow Hill Company announce Crystal Pianos

A piano with glass vessels for strings! The Crow Hill Company's recently released Gong Piano offered a refreshing new take on piano libraries, harnessin...

01/04/2026

ESSENCE RS from Aim Audio

Remote Streaming Studio Condenser Aim Audio have just revealed their latest creation, the ESSENCE RS Remote Streaming Studio Condenser, which becomes the wo...

01/04/2026

Call for NFVF funding applications to attend Film Festivals and Markets taking place from 08 - 31 May 2026

The National Film and Video Foundation (NFVF) is pleased to announce that the ca...

01/04/2026

AgileTV powers Liwest's next-generation TV experience with the launch of next IPTV platform in Austria

Bilbao, April 1st, 2026 - AgileTV, a leading provider of end-to-end TV technolog...

01/04/2026

Green Hippo Debuts Hands on Hippotizer Media Server Train...

Green Hippo is excited to announce the launch of its new Hippotizer Media Server training courses at Pixel Academy, a purpose built AV learning hub combining ha...

01/04/2026

TAG Video Systems and Oracle Cloud Infrastructure Partner...

TAG Video Systems, a global leader in IP-native broadcast monitoring, multiviewing, and quality control, today announced a collaboration with Oracle Cloud Infra...

01/04/2026

Professional Wireless Systems PWS Takes on Intercom and R...

Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at the Caesars Superdome in New Orleans, wher...

01/04/2026

AgileTV powers Liwest next generation TV experience with...

AgileTV, a leading provider of end-to-end TV technology solutions, has deployed next , the new IPTV platform of the Austrian telco LIWEST, marking the first st...

01/04/2026

LTN and Ateme partner to deliver integrated video process...

LTN, a leader in fully managed IP video transport, and Ateme, a global leader in video compression and delivery solutions, today announced a collaboration integ...

01/04/2026

Adobe Unveils Powerful New Innovations for Creative Pros in Adobe Illustrator

Adobe Unveils Powerful New Innovations for Creative Pros in Adobe Illustrator Deepa Subramaniam April 1, 2026 0 Comments I'm excited to share that...

01/04/2026

Boland Communications Introduces QD4K315HDR10 QD-OLED Series Monitors for Live Production, Film, Post, and Broadcast

Boland Communications Introduces QD4K315HDR10 QD-OLED Series Monitors for Live P...

01/04/2026

2026 NAB Show Exhibitor Insight: Evertz

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Judge Blocks Order Barring NPR and PBS From Funding

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Nikon to Sell Mark Roberts Motion Control

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Mediagenix Showcases Semantic Intelligence-Powered Title Management, Schedule Optimization, and Personalization at NAB 2026

Mediagenix Showcases Semantic Intelligence-Powered Title Management, Schedule Op...

01/04/2026

FCC Approves WJAX-TV License Transfer to Cox

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Scripps Sports Ink Deal for Ion to Air 2026 Teal Rising Cup

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

UK Group Companies Unveil NAB Show Plans

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Victoria Mont Brings the Multi-Hyphenate Mindset to Career Jam 2026

Victoria Mon t Brings the Multi-Hyphenate Mindset to Career Jam 2026 The Grammy-winning singer, songwriter, and producer shared how versatility and self-inves...

01/04/2026

UKTV announces expanded remit for Jonathan Newman and appoints David Swetman as Director of Content Partnerships & Sales

UKTV today announces that Jonathan Newman has formally stepped into the role of ...

01/04/2026

Rite of Spring - Save on Ivory 3 German D and American Concert D

A New Season of Expression: Save 30% On Ivory 3There are moments in music when everything changes-when new ideas break through and redefine what's possible....

01/04/2026

Binghamton University Strengthens StudentRun Productions With Riedel's SimplyLive RiMotion R12

Wuppertal April 1, 2026 Binghamton University Strengthens Student Run Producti...

01/04/2026

A Demon Falls for a Human in 'Long Vacation': Netflix Greenlights New Romance Series from Director of 'Crash Landing on You'

Back to All News A Demon Falls for a Human in Long Vacation: Netflix Greenlight...

01/04/2026

All WWE Is Now Live Only on Netflix in Italy

Back to All News All WWE Is Now Live Only on Netflix in Italy Entertainment 01 April 2026 GlobalItaly Link copied to clipboard ALL WWE IS NOW LIVE ON NET...

01/04/2026

TDF Expands Broadcast Channel Lineup with Harmonic

Harmonic's Media Processing Solutions Maximize Bandwidth Efficiency for Terrestrial Broadcast Delivery SAN JOSE, Calif. - April 1, 2026 - Harmonic (NASDAQ: ...

01/04/2026

RT and Virgin Media Television kick off comprehensive freetoair coverage of the 2026 Women's Six Nations Championship

Rugby fans won't miss a moment of the action this spring, with full Women...

01/04/2026

Bluey as Gaeilge starts on RT KIDSjr on Easter Monday

T Bluey ag teacht go RT ! Beginning on Monday 6 April 2026, Bluey will be available as Gaeilge on RT KIDSjr and RT Player. Children will be able to connect w...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

31/03/2026

MeyerPro Delivers LED Production for Microsoft Ignite 2025

MeyerPro delivered the LED production for the Microsoft Ignite 2025 keynote at Chase Center in San Francisco, using more than 2,700 ROE Visual panels across mul...

31/03/2026

MC-IF Expands Membership to Include Smaller Technology Companies to Drive VVC Adoption

The Media Coding Industry Forum (MC-IF) is expanding membership outreach in 2026...

31/03/2026

ViewLift and MyOutdoorTV Launch Conversational AI Search

ViewLift and MyOutdoorTV (MOTV) have announced the launch of ViewLift Conversational AI Search on the MyOutdoorTV platform. The feature enables natural language...

31/03/2026

Atlanta Braves and Gray Media to Simulcast 25 Regular Season Games on Over-the-Air Television

The Atlanta Braves and Gray Media have announced a multi-year agreement to simul...

31/03/2026

Gravity Media to Deliver Broadcast Coverage of the Sydney Autumn Racing Carnival

Gravity Media has delivered broadcast services for TAB Golden Slipper Day at Rosehill Gardens on March 21 and will now cover The Star Championships at Royal Ran...

31/03/2026

Mileto Tecnologia Selects Synamedia Go for OTT Expansion

Synamedia has announced that Mileto Tecnologia, a Brazilian pay-TV operator, has selected the Synamedia Go platform for its OTT expansion. Mileto is also deploy...

31/03/2026

NAB 2026: KMH Integration to Present AV Casting Philosophy

KMH Integration will attend NAB Show in Las Vegas with a focus on what the company calls AV Casting - an approach built on the idea that professional AV and bro...