
NAB 2024 in Review: West Hall - SportsTech Buzz From AWS, Appear, Ateme, The Switch, TATA Communications, Telstra, TVU Networks, Verizon, and More By SVG Staff
Friday, April 19, 2024 - 9:58 am
Print This Story
The SVG and SVGE editorial teams were out in full force at NAB 2024, covering the biggest sports-technology news and delivering daily SportsTechBuzz at NAB 2024 roundups. Here is a look at the news from exhibitors in West Hall.
Featured in this roundup are Advanced Image Robotics, Ai-Media EEG, Amazon Web Services, Appear, Ateme, Brightcove, Diversified, Eutelsat, Farmerswife, Imagen, Magnifi, Mobilelinks, M2A Media, PSSI Global Services, Globecast, Grabyo, InSync Technology, Intel, MediaKind, Net Insight, Nextologies, Open Broadcast Systems, Sencore, SES, Skyline Communications, SuiteLife Systems, Synamedia, TATA Communications, Telstra, The Switch, TVU Networks, Veritone, Verizon Business, and VidOvation.
Telstra's (Booth W2213) team of media experts are on hand to help broadcasters and media and entertainment companies take their content global through the company's media network and end-to-end managed services. The offerings: Network Connectivity, including a global media network for video contribution and distribution; an internet Delivery Network for high-quality video and live broadcast streams across the public internet; a Special Event Network for designing, planning, and executing world-class major events; and 5G Innovation using 5G slicing to deliver content. Attendees can learn more about Telstra's managed services: Media Production Platform for playout, Remote Production, Localisation and Media Conversion; Virtual Advertising for broadcasters and rightsholders to offer localized ad targeting; Media Content Operations for media digitization, media-asset management, and storage; and OTT Streaming Services for live ingest, transcoding, encryption, packaging, CDN, and more.
Andy Rayner, chief technology officer, Appear (Booth W2130), a media-processing and content-delivery specialist, was a speaker during NAB 2024 events. He delivered the keynote Navigating Security in the Live Distributed Production Landscape as part of the NAB Broadcast Engineering and IT Conference and participated in the panel Fostering Collaborative Supply Chains as part of the Media Tech Sustainability Series. He took part in both the IABM State of the Industry Conference and the panel Navigating Time. When Is Real Time No Longer Real Time - and Does It Matter? at the NAB Broadcast Engineering and IT Conference. He also shared his thoughts during the Elevating Live Production: Harnessing Emerging Media Technologies panel at the NAB Connect, Capitalize, and Create Zones. Prior to the show, Rayner said, At NAB Show 2023, Appear launched professional-grade SRT; now, a year later, we will demonstrate how and why SRT is rapidly becoming the preferred protocol for contribution and primary distribution, with Appear the No. 1 high-capacity SRT solution provider. The capex and opex advantages of our hardware-accelerated SRT solution makes Appear the clear choice for scalable internet contribution and distribution, which is critical for our future success, as the industry evolves towards a software-based hybrid-cloud future. In addition, contribution- and distribution-service provider Mobilelinks has partnered with Appear to upgrade its DSNG trucks for the UEFA Champions League. The upgrade includes HEVC encoding, BISS-CA encryption, and DVB-S2X modulation to meet UEFA's standards. Mobilelinks, a major Northern European media provider for live events, covers premium sports like UEFA Champions League and Ice Hockey. Its Appear-powered trucks will debut during the 2024 IIHF Ice Hockey World Championship. Mobilelinks Europe CEO Andreas Langell notes Appear's reliability and capability to meet customer demands.
A demo by Synamedia and NativeWaves delivered a live feed from the NHRA race in Las Vegas to the Synamedia booth.
Synamedia (Booth W2801) worked with NativeWaves to deliver a live feed from the weekend's NHRA race in Las Vegas to the Synamedia booth. The demo, which ran on Sunday, showcased Synamedia encoding and streaming tools and the NativeWaves EXP multiview experience, including multiple camera angles and data integration. The demo boasted an end-to-end latency of just three seconds. The potential of the joint solution to monetise content and engage viewers with both client and server-side ad-insertion options is also being showcased. For example, triggers, such as a goal scored, can prompt an unobtrusive ad to buy the shirt of the goal scorer, taking viewers through to the club shop for purchase. Synamedia server-side ad insertion means that adverts from other vendors can also be introduced. Ad messaging can be hyper-customised, and viewers can interact either via their mobile devices or by scanning a QR code on a TV screen. The solution is already being used by streaming platforms and broadcasters, mainly covering football and racing, although the product is set to be optimised for new sports, including volleyball, in the near future.
PSSI Global Services (Booth W3910) is discussing the expanded capabilities of its PSSI International Teleport, including upgraded HVAC and power, multiplatform streaming, IP multicast, and connectivity with all major domestic and international terrestrial networks (including new connectivity with NEP Connect and IntelsatOne). This year marks PSSI's first NAB Show under new CEO Derek Blount, who has focused the company on expanding its engineering, event-management, and transmission services into new markets while accelerating growth and expanding service offerings to its loyal customer base.
For content-creation teams looking to enhance the speed and amount of content they can create, stopping by Magnifi (Booth W1159) is
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
02/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/04/2026
Already deployed extensively by NBC Sports, FOR-A Corporation will demonstrate GoVertical! AiDi, the real-time 9:16 autocropping feature of viztrick AiDi, durin...
02/04/2026
Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, announced that Elite Media Technologies has selected its B...
02/04/2026
Harmonic's Media Processing Solutions Maximize Bandwidth Efficiency for Terrestrial Broadcast Delivery
Harmonic (NASDAQ: HLIT) today announced that TDF, a...
02/04/2026
NBC Sports Deploys viztrick AiDi to Stream Live Events in 9:16 Mobile-First Formats with Auto Tracking, Development Signals Strategic Shift for FOR-A
Long reco...
02/04/2026
Evergent will showcase new innovations in subscriber lifecycle management and monetization at NAB Show 2026 (Las Vegas, April 18 22), including:
New advances i...
02/04/2026
Riedel Communications is proud to be part of Binghamton University, State University of New York, Athletics' milestone year, celebrating the university'...
02/04/2026
Encompass Digital Media and Techex have today announced new, fully managed, cloud-native Master Control services designed to meet the growing operational demand...
02/04/2026
Avid today announced it will showcase new innovations designed to help media companies win in the new media economy at NAB Show 2026 (April 18 22, Las Vegas Co...
02/04/2026
PlayBox Neo helps AIS PLAY kick-off premier football content direct to fans
PlayBox Neo has provided MIMO Tech with a brand-new major installation to extend it...
02/04/2026
Globo has transitioned its primary content distribution to Secure Reliable Transport over a fully IP-based managed backbone using Synamedia's Quortex PowerV...
02/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/04/2026
Student Spotlight: Al-Fadl Salem The Danish singer recently performed for the queen of Denmark.
April 1, 2026
By
Editorial Staff
Image by Junia Morrow
Wh...
02/04/2026
Taku Hirano's Career Is Defined by Identity Whether he's performing, composing, teaching, or developing instruments, the do-it-all percussionist sees ...
02/04/2026
By Lance Maurer, CEO
Image generated by AI
Engineering is supposed to be fun....
02/04/2026
2FM Breakfast to extend on weekday mornings from 6am to 10am
Doireann Garrihy m...
02/04/2026
RT News & Current Affairs is pleased to announce the appointment of RT Radio 1 reporter, Barry Lenihan, as Political Correspondent.
Barry has reported across...
02/04/2026
No joke - GFN Thursday is skipping the tricks and heading straight into the games. April kicks off with ten new titles, bringing fresh adventures to GeForce NOW...
01/04/2026
As sports media organization continue to seek out new ways to streamline their p...
01/04/2026
The SVG GFX Forum hit New York City earlier this month for a day packed with sessions focused on the creative strategy and technology behind today's cutting...
01/04/2026
This year, Spotify celebrates the five-year anniversary of EQUAL, our global pro...
01/04/2026
Analogue-style tape splicing in the digital domain
In this era of digital recording and multiple layers of Undo, it seems that the fading art of tape splici...
01/04/2026
Latest release introduces new Orbita Engine
Zero G's latest release marks the start of a new series of libraries, as well as introducing an all-new engi...
01/04/2026
Until now, one format has largely been left behind
Warm Audio's extensive product range includes modern-day recreations of all manner of sought-after s...
01/04/2026
A piano with glass vessels for strings!
The Crow Hill Company's recently released Gong Piano offered a refreshing new take on piano libraries, harnessin...
01/04/2026
Remote Streaming Studio Condenser
Aim Audio have just revealed their latest creation, the ESSENCE RS Remote Streaming Studio Condenser, which becomes the wo...
01/04/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/04/2026
Bilbao, April 1st, 2026 - AgileTV, a leading provider of end-to-end TV technolog...
01/04/2026
Green Hippo is excited to announce the launch of its new Hippotizer Media Server training courses at Pixel Academy, a purpose built AV learning hub combining ha...
01/04/2026
TAG Video Systems, a global leader in IP-native broadcast monitoring, multiviewing, and quality control, today announced a collaboration with Oracle Cloud Infra...
01/04/2026
Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at the Caesars Superdome in New Orleans, wher...
01/04/2026
AgileTV, a leading provider of end-to-end TV technology solutions, has deployed next , the new IPTV platform of the Austrian telco LIWEST, marking the first st...
01/04/2026
LTN, a leader in fully managed IP video transport, and Ateme, a global leader in video compression and delivery solutions, today announced a collaboration integ...
01/04/2026
Adobe Unveils Powerful New Innovations for Creative Pros in Adobe Illustrator
Deepa Subramaniam April 1, 2026
0 Comments
I'm excited to share that...
01/04/2026
Boland Communications Introduces QD4K315HDR10 QD-OLED Series Monitors for Live P...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Mediagenix Showcases Semantic Intelligence-Powered Title Management, Schedule Op...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Victoria Mon t Brings the Multi-Hyphenate Mindset to Career Jam 2026 The Grammy-winning singer, songwriter, and producer shared how versatility and self-inves...
01/04/2026
UKTV today announces that Jonathan Newman has formally stepped into the role of ...