NAB 2024 in Review: West Hall - SportsTech Buzz From AWS, Appear, Ateme, The Switch, TATA Communications, Telstra, TVU Networks, Verizon, and More

NAB 2024 in Review: West Hall - SportsTech Buzz From AWS, Appear, Ateme, The Switch, TATA Communications, Telstra, TVU Networks, Verizon, and More By SVG Staff

Friday, April 19, 2024 - 9:58 am

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The SVG and SVGE editorial teams were out in full force at NAB 2024, covering the biggest sports-technology news and delivering daily SportsTechBuzz at NAB 2024 roundups. Here is a look at the news from exhibitors in West Hall.

Featured in this roundup are Advanced Image Robotics, Ai-Media EEG, Amazon Web Services, Appear, Ateme, Brightcove, Diversified, Eutelsat, Farmerswife, Imagen, Magnifi, Mobilelinks, M2A Media, PSSI Global Services, Globecast, Grabyo, InSync Technology, Intel, MediaKind, Net Insight, Nextologies, Open Broadcast Systems, Sencore, SES, Skyline Communications, SuiteLife Systems, Synamedia, TATA Communications, Telstra, The Switch, TVU Networks, Veritone, Verizon Business, and VidOvation.

Telstra's (Booth W2213) team of media experts are on hand to help broadcasters and media and entertainment companies take their content global through the company's media network and end-to-end managed services. The offerings: Network Connectivity, including a global media network for video contribution and distribution; an internet Delivery Network for high-quality video and live broadcast streams across the public internet; a Special Event Network for designing, planning, and executing world-class major events; and 5G Innovation using 5G slicing to deliver content. Attendees can learn more about Telstra's managed services: Media Production Platform for playout, Remote Production, Localisation and Media Conversion; Virtual Advertising for broadcasters and rightsholders to offer localized ad targeting; Media Content Operations for media digitization, media-asset management, and storage; and OTT Streaming Services for live ingest, transcoding, encryption, packaging, CDN, and more.

Andy Rayner, chief technology officer, Appear (Booth W2130), a media-processing and content-delivery specialist, was a speaker during NAB 2024 events. He delivered the keynote Navigating Security in the Live Distributed Production Landscape as part of the NAB Broadcast Engineering and IT Conference and participated in the panel Fostering Collaborative Supply Chains as part of the Media Tech Sustainability Series. He took part in both the IABM State of the Industry Conference and the panel Navigating Time. When Is Real Time No Longer Real Time - and Does It Matter? at the NAB Broadcast Engineering and IT Conference. He also shared his thoughts during the Elevating Live Production: Harnessing Emerging Media Technologies panel at the NAB Connect, Capitalize, and Create Zones. Prior to the show, Rayner said, At NAB Show 2023, Appear launched professional-grade SRT; now, a year later, we will demonstrate how and why SRT is rapidly becoming the preferred protocol for contribution and primary distribution, with Appear the No. 1 high-capacity SRT solution provider. The capex and opex advantages of our hardware-accelerated SRT solution makes Appear the clear choice for scalable internet contribution and distribution, which is critical for our future success, as the industry evolves towards a software-based hybrid-cloud future. In addition, contribution- and distribution-service provider Mobilelinks has partnered with Appear to upgrade its DSNG trucks for the UEFA Champions League. The upgrade includes HEVC encoding, BISS-CA encryption, and DVB-S2X modulation to meet UEFA's standards. Mobilelinks, a major Northern European media provider for live events, covers premium sports like UEFA Champions League and Ice Hockey. Its Appear-powered trucks will debut during the 2024 IIHF Ice Hockey World Championship. Mobilelinks Europe CEO Andreas Langell notes Appear's reliability and capability to meet customer demands.

A demo by Synamedia and NativeWaves delivered a live feed from the NHRA race in Las Vegas to the Synamedia booth.

Synamedia (Booth W2801) worked with NativeWaves to deliver a live feed from the weekend's NHRA race in Las Vegas to the Synamedia booth. The demo, which ran on Sunday, showcased Synamedia encoding and streaming tools and the NativeWaves EXP multiview experience, including multiple camera angles and data integration. The demo boasted an end-to-end latency of just three seconds. The potential of the joint solution to monetise content and engage viewers with both client and server-side ad-insertion options is also being showcased. For example, triggers, such as a goal scored, can prompt an unobtrusive ad to buy the shirt of the goal scorer, taking viewers through to the club shop for purchase. Synamedia server-side ad insertion means that adverts from other vendors can also be introduced. Ad messaging can be hyper-customised, and viewers can interact either via their mobile devices or by scanning a QR code on a TV screen. The solution is already being used by streaming platforms and broadcasters, mainly covering football and racing, although the product is set to be optimised for new sports, including volleyball, in the near future.

PSSI Global Services (Booth W3910) is discussing the expanded capabilities of its PSSI International Teleport, including upgraded HVAC and power, multiplatform streaming, IP multicast, and connectivity with all major domestic and international terrestrial networks (including new connectivity with NEP Connect and IntelsatOne). This year marks PSSI's first NAB Show under new CEO Derek Blount, who has focused the company on expanding its engineering, event-management, and transmission services into new markets while accelerating growth and expanding service offerings to its loyal customer base.

For content-creation teams looking to enhance the speed and amount of content they can create, stopping by Magnifi (Booth W1159) is

LINK:	https://www.sportsvideo.org/2024/04/19/nab-2024-in-review-west-hall-sp...
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