19 November, 2020 - 07:53
Toyota South Africa is showing South Africans exactly what the phrase the luxury of freedom means with the launch of the new Toyota Fortuner. Owing to its repertoire of capabilities, the Toyota Fortuner has earned its title as South Africas SUV of choice for more than a decade, and delivers the complete package sought after in a vehicle within this segment, Its known to offer exceptional value-for-money for those who are motivated by its lifestyle qualities, as well its ability to undertake long trips and handle off-road conditions.
In recent years, the Fortuners positioning has been expressed creatively as the luxury of freedom.
And, for the launch of the new models, the FCB Joburg team of Executive Creative Director Tian Van Den Heever, Creative Director Julie Thorogood, Art Director Nivedhna Manidutt and Copywriter Stefan Schutte was tasked to develop a 360deg campaign that rearticulated this product positioning in an unfamiliar pandemic world.
The result is a beautifully shot collection of pieces that remind South Africans why road trips in their country are so magnificent while using humour to explore the way in which our relationships, especially at work, changed during lockdown.
The new Fortuner range ticks even more boxes, boasting an array of luxury upgrades to the vehicles interior and exterior aesthetics; entertainment and connectivity; and most importantly world-class safety and category-leading off-road capability, said Toyota South Africa Senior Advertising Manager, Tasneem Lorgat.
And, with COVID-19 changing the travel and tourist landscape, theres an opportunity for the Fortuner to shine even brighter as South Africans head out on road trips for their holiday adventures. Critically, we wanted to highlight the host of upgrades across the Fortuner range in an effort to sustain the Fortuners position as South Africas favorite SUV.
Knowing that we have never overtly articulated what the luxury of freedom means to our consumers, we tapped into the fact that South Africas lockdown gave us all an unprecedented opportunity to be really human, added Van den Heever.
We created an emotionally charged campaign to remind everyone why this is South Africas favourite SUV, and why it truly offers the luxury of freedom to tell the story of a Fortuner driver, Dave, who is making the best of the new normal, he explained.
View the TVC here: https://www.youtube.com/watch?v=4ft6FCyRc1A.
The campaign kicked off on November 9 and comprises all the above-the-line elements, digital and social, out-of-home and collateral within dealerships.
It was shot in the Karoo by Egg Films Adrian De Sa Garces and explores in a serialised manner, the relationship between Dave, his boss and his colleagues as his Fortuner allows him to work from anywhere, to literally enjoy the luxury of freedom.
Credits:
Client - Toyota South Africa
Brand - Toyota Fortuner
Glen Crompton - Toyota South Africa Vice President: Marketing
Tasneem Lorgat - Toyota South Africa Senior Advertising Manager
Zhandre Brandt - Toyota South Africa Manager: Advertising & DTP
Creative Agency - FCB Joburg
Brett Morris - Nahana Communications Group Chief Executive
Tian Van Den Heever - Executive Creative Director
Alan Schreiber - Executive Business Director:
Julie Thorogood - Creative Director
Stefan Schutte - Copywriter
Nivedhna Manidutt - Art Director
Lara Chatzkelowitz - Communication Strategic Planner
Langelihle Sithole - Digital Strategic Planner
Thato Rahlau - Project Manager
Itumeleng Mokae - Account Lead
Nakita Bolus - TV Producer
Egg Films - Production House
Adrian De Sa Garces - Director
Audio Militia - Post-Production
Embedded video for Toyota shows South African's the meaning of the luxury of freedom' with new Toyota Fortuner
Commercials
Africa South Africa
Toyota shows South African's the meaning of the luxury of freedom' with new Toyota Fortuner
19/11/2020
| LINK: | https://www.filmcontact.com/news/south-africa/toyota-shows-south-afric... |
| See more stories from filmcontact |
Most recent headlines
06/05/2021
The Art of Iprompting'
LONDON-The teleprompter has long been a mainstay of live television, replacing the earlier and unkindly named idiot board, but still ensuring that on-air pres...
06/05/2021
SMPTE New York Panel to Examine Mirrorless Cameras
WHITE PLAINS, N.Y.-The New York section of the Society of Motion Picture & Television Engineers (SMPTE) will focus on the new breed of mirrorless cameras for mo...
06/05/2021
Paramount+ Helps ViacomCBS Reach 36M Total Streaming Subscribers
NEW YORK-ViacomCBS' newly launched streaming service Paramount+ was a driving force for its streaming subscriptions in the first quarter of 2021, which saw ...
06/05/2021
Entertainment Industry Foundation Creates Diversity Jobs Program
LOS ANGELES-The Entertainment Industry Foundation has announced a new program with the designated purpose of increasing the number of underrepresented candidate...
06/05/2021
Nexstar Media Promotes Andrew Alford to President of Broadcasting Division
IRVING, Texas-Nexstar Media Inc., a subsidiary of Nexstar Media Group Inc., announced the promotion of Andrew (Andy) Alford to president of the Broadcasting Div...
06/05/2021
KOTV Adds For-A Telestrator to Enhance Weather Coverage
TULSA, Okla.-In March, KOTV, the Griffin Communications-owned CBS affiliate in Tulsa, deployed a For-A FVW-700 telestrator to enhance its newscast weather segme...
06/05/2021
JW Player Acquires Streaming, DRM Provider VUALTO
NEW YORK-Video software and data insights platform JW Player has announced it is acquiring VUALTO, a provider of live and on-demand video streaming and Digital ...
06/05/2021
RTDNA Reveals 2021 Edward R. Murrow Awards Regional Winners
WASHINGTON-The Radio Television Digital News Association has announced the regional winners of the 2021 Edward R. Murrow Awards, which recognizes outstanding jo...
06/05/2021
YouTube TV Now Available on PlayStation 5
SAN BRUNO, Calif.-YouTube TV is getting in on the PlayStation 5 craze, as the popular vMVPD service is now available on the new gaming platform....
06/05/2021
WarnerMedia Announces Kids EMEA Leadersh ... WarnerMedia Announces Kids EME ...
WarnerMedia Announces Kids EMEA Leadership Team WarnerMedia London, April 12, 2021 - Vanessa Brookman, Head of Kids, EMEA for WarnerMedia, today announce...
06/05/2021
Avid, Dolby Collaborate on Pro Tools Dolby Atmos Production Course, Certification
Avid, Dolby Collaborate on Pro Tools Dolby Atmos Production Course, Certificatio...
06/05/2021
Calrec Offers Free Training on Mixing Live Broadcasts in Dolby Atmos
Calrec Offers Free Training on Mixing Live Broadcasts in Dolby Atmos The goal is quick and easy creation of immersive mixes By Dan Daley, Audio Editor Thursd...
06/05/2021
SVG SportsTech On Demand: Mark Davies, Director of Products & Technology at TSL Products Talks Workflow
SVG SportsTech On Demand: Mark Davies, Director of Products & Technology at TSL ...
06/05/2021
SVG SportsTech On Demand: RTS Intercom Systems' Angelo Piga Shows Us the New DBPDigital Beltpack And Talks Tokyo
SVG SportsTech On Demand: RTS Intercom Systems' Angelo Piga Shows Us the New...
06/05/2021
SVG SportsTech On Demand: Telos Alliance's Martin Dyster Takes SportsTech Viewers Into the Cloud
SVG SportsTech On Demand: Telos Alliance's Martin Dyster Takes SportsTech Vi...
06/05/2021
Tech Focus: Sports Music, Part 1 - Pandemic Spurs Greater Demand
Tech Focus: Sports Music, Part 1 - Pandemic Spurs Greater Demand Augmented crowd sound opens new channel for suppliers By Dan Daley, Audio Editor Thursday, M...
06/05/2021
Tech Focus: Sports Music, Part 2 - A Look at the Libraries
Tech Focus: Sports Music, Part 2 - A Look at the Libraries Offerings continue to grow and diversify By Dan Daley, Audio Editor Thursday, May 6, 2021 - 10:22 ...
06/05/2021
SVG Sit-Down: A1 Jeri Palumbo on Becoming a Production-Music Entrepreneur
SVG Sit-Down: A1 Jeri Palumbo on Becoming a Production-Music Entrepreneur The broadcast-sports veteran is co-founder of new Arena Waves library By Dan Daley, A...
06/05/2021
NEP's Latest Unit, Supershooter 5, First IP Unit to Rely on Proprietary Broadcast Control and Monitoring System
NEP's Latest Unit, Supershooter 5, First IP Unit to Rely on Proprietary Broa...
06/05/2021
EVS XtraMotion Uses AI to Transform Any Video Content into Super Slo-Mo Replays
EVS XtraMotion Uses AI to Transform Any Video Content into Super Slo-Mo Replays By Ken Kerschbaumer, Editorial Director Thursday, May 6, 2021 - 2:42 pm Pri...
06/05/2021
sundance film festival london 2021
London, 4 May: The Sundance Institute and Picturehouse Cinemas are delighted to announce that Sundance Film Festival: London will return to Picturehouse Central...
06/05/2021
Tell Them, I Am' Podcast Shares Inspiring Stories From Muslim Voices
Earlier this year at our Stream On event, we revealed that Tell Them, I Am, a podcast that spotlights the universal stories of Muslim voices, was coming exclusi...
06/05/2021
Psalms of David Festival Delivers Profound Live Music and Community Experience with HARMAN Professional Solutions
May 06, 2021 KOLBUSZOWA, Poland-ESS Audio, TJT Music and Master-Ton recently de...
06/05/2021
Dongil Church Elevates Services with Pristine Sound Using Cutting-Edge Systems from HARMAN Professional Solutions
May 06, 2021 BUSAN, South Korea-Looking to add extraordinary sound to its sermo...
06/05/2021
Sony announces new Mobile ES range offering an elevated standard for Car Audio
Sony today introduced the Mobile ES[1] car speaker and subwoofer range, including the XS-162ES, XS-160ES, XS-690ES, XS-680ES and XS-W104ES, setting a new standa...
06/05/2021
HOUSE OF THE DRAGON will debut on Sky Atlantic and streaming service NOW in 2022
Sky has today released the first official images from the upcoming drama series, HOUSE OF THE DRAGON. Based on George R.R. Martin's Fire & Blood, the seri...
06/05/2021
New Sky shop to open at Buchanan Street, Glasgow
Hines, the international real estate firm has announced that Sky, Europes leading media and entertainment company, has chosen to open one of its first bricks an...
06/05/2021
29/04/2021
FIRST LOOK TRAILER: HERE Warm, funny and utterly gripping, The Unusual Suspectsis a compelling heist caper about female friendship and empowerment. Filmed and ...
06/05/2021
New RT series Back to Barrytown for Sunday nights from 16 May
Back to Barrytown celebrates The Commitments, The Snapper and The Van - 30 years on Three part documentary for Sunday nights from 16 May tells the story of Ro...
06/05/2021
London-Based A/V Equipment Provider White Light Chooses Bolero
WUPPERTAL May 6, 2021 London-Based A/V Equipment Provider White Light Chooses Bolero White Light Ltd., a leading provider of lighting, audio, video, and riggi...
06/05/2021
CHLOE DUNBAR JOINS RED PRODUCTIONS AS HEAD OF DEVELOPMENT
Leading UK indie producer, RED Productions has hired Chloe Dunbar as its new Head of Development. Reporting to Sarah Doole, Dunbar will be responsible for devel...
06/05/2021
GFN Thursday: 61 Games Join GeForce NOW Library in May
May's shaping up to be a big month for bringing fan-favorites to GeForce NOW. And since it's the first week of the month, this week's GFN Thursday i...
06/05/2021
Sharpening Its Edge: U.S. Postal Service Opens AI Apps on Edge Network
In 2019, the U.S. Postal Service had a need to identify and track items in its torrent of more than 100 million pieces of daily mail. A USPS AI architect had a...
06/05/2021
Nokia delivers managed infrastructure services for BDBOS public safety network
Nokia delivers managed infrastructure services for BDBOS public safety network Press Release Nokia delivers managed infrastructure services for BDBOS* publi...
06/05/2021
Nokia and UN Women collaborate to further promote inclusion and diversity in Middle East and Africa
Nokia and UN Women collaborate to further promote inclusion and diversity in Mid...
06/05/2021
Nokia introduces Nokia Smart Node, an all-in-one solution for premium 5G mobile indoor coverage
Nokia introduces Nokia Smart Node, an all-in-one solution for premium 5G mobile ...
06/05/2021
News Corp Reports Third Quarter Results for Fiscal 2021
News Corp Reports Third Quarter Results for Fiscal 2021 Fiscal 2021 Third Quarter Key Financial Highlights Revenues were $2.34 billion, a 3% increase compared...
06/05/2021
Discover The True Meaning of Family with Ali & Ratu Ratu Queens
Back to All News Discover The True Meaning of Family with Ali & Ratu Ratu QueensPlay Video Play Video Entertainment 04 May 2021 GlobalIndonesia The heartw...
06/05/2021
NETFLIX PRESENTS LOVING ADULTS - A DANISH FEATURE FILM DIRECTED BY BARBARA ROTHENBORG AND STARRING DAR SALIM AND SONJA RICHTER
Back to All News NETFLIX PRESENTS LOVING ADULTS - A DANISH FEATURE FILM DIRECT...
06/05/2021
Mark Millar on Jupiter's Legacy' and What's Next From Millarworld
Back to All News Mark Millar on Jupiter's Legacy' and What's Next From Millarworld Mark Millar Author, President & Chief Creative Officer, Mill...
06/05/2021
Cast announced for ITVs new four-part drama, Hollington Drive
Anna Maxwell Martin, Rachael Stirling, Rhashan Stone, Peter McDonald, Ken Nwosu, Jonas Armstrong and Jodie McNee to star in Hollington Drive Anna Maxwell Marti...
06/05/2021
From newborn babies to powerful psychics, The Real Housewives of Cheshire is back with a bang!
From newborn babies to powerful psychics, The Real Housewives of Cheshire is bac...
06/05/2021
ITV Studios share details of May Drama & Formats Festival line up
ITV Studios share details of May Drama & Formats Festival line up London, May 6 2021 - ITV Studios Festival is set to return with a day-long virtual event on M...
06/05/2021
Interras BATON Media Player Supports Netflix Licensed Delivery Specifications
BCA Events 2012. Events 2013. BCA Events 2013 Interras BATON Media Player Supports Netflix Licensed Delivery Specifications CUPERTINO, Calif.-May 05, 2...
06/05/2021
HPA AWARDS OPEN HPA ENGINEERING EXCELLENCE CALL FOR SUBMISSIONS
HPA Awards today announced that the call for submissions for the HPA Engineering Excellence Award is open. Entries will be accepted until June 18, 2021. Celebra...
06/05/2021
L3Harris Technologies and Air Tractor Announce Sky Warden ISR Strike Aircraft
MELBOURNE, Fla. - L3Harris Technologies (NYSE:LHX) and Air Tractor have teamed to produce the AT-802U Sky Warden , an affordable, production-ready aircraft desi...
06/05/2021
MWC21 Barcelona Announces Event Highlights
Back to business, back to Barcelona for the world's mobile ecosystem 6 May 2021, London: The GSMA has today announced event highlights for MWC21 Barcelona...
06/05/2021
Fox Corporation Reports Third Quarter Fiscal 2021 Financial Results
Fox Corporation Reports Third Quarter Fiscal 2021 Financial Results NEW YORK, NY, May 5, 2021 - Fox Corporation (Nasdaq: FOXA, FOX) ( FOX or the Company ) t...
