19 November, 2020 - 07:53
Toyota South Africa is showing South Africans exactly what the phrase the luxury of freedom means with the launch of the new Toyota Fortuner. Owing to its repertoire of capabilities, the Toyota Fortuner has earned its title as South Africas SUV of choice for more than a decade, and delivers the complete package sought after in a vehicle within this segment, Its known to offer exceptional value-for-money for those who are motivated by its lifestyle qualities, as well its ability to undertake long trips and handle off-road conditions.
In recent years, the Fortuners positioning has been expressed creatively as the luxury of freedom.
And, for the launch of the new models, the FCB Joburg team of Executive Creative Director Tian Van Den Heever, Creative Director Julie Thorogood, Art Director Nivedhna Manidutt and Copywriter Stefan Schutte was tasked to develop a 360deg campaign that rearticulated this product positioning in an unfamiliar pandemic world.
The result is a beautifully shot collection of pieces that remind South Africans why road trips in their country are so magnificent while using humour to explore the way in which our relationships, especially at work, changed during lockdown.
The new Fortuner range ticks even more boxes, boasting an array of luxury upgrades to the vehicles interior and exterior aesthetics; entertainment and connectivity; and most importantly world-class safety and category-leading off-road capability, said Toyota South Africa Senior Advertising Manager, Tasneem Lorgat.
And, with COVID-19 changing the travel and tourist landscape, theres an opportunity for the Fortuner to shine even brighter as South Africans head out on road trips for their holiday adventures. Critically, we wanted to highlight the host of upgrades across the Fortuner range in an effort to sustain the Fortuners position as South Africas favorite SUV.
Knowing that we have never overtly articulated what the luxury of freedom means to our consumers, we tapped into the fact that South Africas lockdown gave us all an unprecedented opportunity to be really human, added Van den Heever.
We created an emotionally charged campaign to remind everyone why this is South Africas favourite SUV, and why it truly offers the luxury of freedom to tell the story of a Fortuner driver, Dave, who is making the best of the new normal, he explained.
View the TVC here: https://www.youtube.com/watch?v=4ft6FCyRc1A.
The campaign kicked off on November 9 and comprises all the above-the-line elements, digital and social, out-of-home and collateral within dealerships.
It was shot in the Karoo by Egg Films Adrian De Sa Garces and explores in a serialised manner, the relationship between Dave, his boss and his colleagues as his Fortuner allows him to work from anywhere, to literally enjoy the luxury of freedom.
Credits:
Client - Toyota South Africa
Brand - Toyota Fortuner
Glen Crompton - Toyota South Africa Vice President: Marketing
Tasneem Lorgat - Toyota South Africa Senior Advertising Manager
Zhandre Brandt - Toyota South Africa Manager: Advertising & DTP
Creative Agency - FCB Joburg
Brett Morris - Nahana Communications Group Chief Executive
Tian Van Den Heever - Executive Creative Director
Alan Schreiber - Executive Business Director:
Julie Thorogood - Creative Director
Stefan Schutte - Copywriter
Nivedhna Manidutt - Art Director
Lara Chatzkelowitz - Communication Strategic Planner
Langelihle Sithole - Digital Strategic Planner
Thato Rahlau - Project Manager
Itumeleng Mokae - Account Lead
Nakita Bolus - TV Producer
Egg Films - Production House
Adrian De Sa Garces - Director
Audio Militia - Post-Production
Embedded video for Toyota shows South African's the meaning of the luxury of freedom' with new Toyota Fortuner
Commercials
Africa South Africa
Toyota shows South African's the meaning of the luxury of freedom' with new Toyota Fortuner
19/11/2020
| LINK: | https://www.filmcontact.com/news/south-africa/toyota-shows-south-afric... |
| See more stories from filmcontact |
Africa Stories
30/06/2021
The NFVF call for Marketing and Distribution Cycle 1 and Festival Hosting Cycle 2 is open
The NFVF call for Marketing and Distribution Cycle 1 and Festival Hosting Cycle ...
29/06/2021
Globecast provides global distribution services to Infront for the 2021 IIHF Ice Hockey World Championships as part of a multi-sport partnership
We would love to hear from you......
28/06/2021
The NFVF call for funding applications to attend Markets and Festivals taking place from August 2021
The NFVF call for funding applications to attend Markets and Festivals taking pl...
18/06/2021
Call for proposals: Female Filmmaker Project Facilitating Company
Call for proposals: Female Filmmaker Project Facilitating Company The National Film and Video Foundation (NFVF) would like to invite Tier 2 production companie...
18/06/2021
Call for Proposals: Youth Filmmaker Project Facilitating Company
Call for Proposals: Youth Filmmaker Project Facilitating Company The National Film and Video Foundation (NFVF) would like to invite Tier 2 production companie...
18/06/2021
Black Women Disrupt The Web partners with KweliTV to stream Original Web Series Showcase
Black Women Disrupt the Web (BWDW) and kweliTV, the on-demand and live video str...
17/06/2021
Globecast partners with Viaccess-Orca and MainStreaming for new end-to-end OTT Platform and App development
We would love to hear from you......
15/06/2021
Trainers: Gender Sensitivity Training
Call for Trainers: Gender Sensitivity Training BACKGROUND: In Southern Africa, gender-based violence and femicide (GBVF), which disproportionately affects wom...
14/06/2021
Industry Event: The Documentary Filmmakers Association DocCHAT with Netflix Africa Team
DFA hosts a docCHAT with the NETFLIX AFRICA team and unpacks the online distribu...
11/06/2021
DFA docShare presents: Get your Film out There, interactive panel discussion about distribution strategy
DFA invites you to the launch of docSHARE - an interactive learning session wher...
04/06/2021
Egg Films announces new partners, Lebogang Rasethaba & Zwelethu Radebe
Egg Films has boosted its leadership firepower with director Zwelethu Radebe and director and Arcade co-owner Lebogang Rasethaba joining long-standing colleague...
26/05/2021
Annecy international animation film festival student online mentorship programme
Annecy international animation film festival student online mentorship programme BACKGROUND The National Film and Video Foundation (NFVF) is pleased to announ...
23/05/2021
The NFVF Call for Funding Applications to attend Markets and Festivals taking place from June 2021
The NFVF Call for Funding Applications to attend Markets and Festivals taking pl...
03/05/2021
NFVF call for submission for audio-visual industry specialists to conduct monitoring and evaluation on all approved PESP projects
NFVF CALL FOR SUBMISSION FOR AUDIO-VISUAL INDUSTRY SPECIALISTS TO CONDUCT MONITO...
29/04/2021
Globecast promotes Denis Genevois to Marketing and Communications VP and Valry Bonneau to Internal and External Communications Director
We would love to hear from you......
20/04/2021
The NFVF call for Production and Development cycle 1 funding applications is open
The National Film and Video Foundation (NFVF) call for Production and Developmen...
12/04/2021
The NFVF Call for Funding Applications to attend Markets and Festivals taking place from May to July 2021.
The NFVF Call for Funding Applications to attend Markets and Festivals taking pl...
07/04/2021
The NFVF Council calls for nominations for individuals to serve as members in the Marketing and Distribution Advisory Panel
Re-advertisement: The National Film and Video Foundation (NFVF) Council calls fo...
01/04/2021
Invitation to submit proposals for the NFVF/Netflix Micro Budget Films Project.
Invitation to submit proposals for the NFVF/Netflix Micro Budget Films Project. The NFVF and Netflix release the call for Micro-budget fiction and nonfiction ...
29/03/2021
Tiktok launches incubator to upskill black South African creators & drive inclusivity
Tiktok launches incubator to upskill black south african creators & drive inclus...
22/03/2021
Globecast further increases customer confidence with ISO security certification for its Paris teleport
We would love to hear from you......
18/03/2021
NFVF And Netflix Sign Partnership To Fund Local Filmmakers
For Immediate Release NFVF And Netflix Sign Partnership To Fund Local Filmmakers Joint Fund Valued At R28 Million To Provide 100% Funding To 6 Micro-budget Fi...
17/03/2021
Globecast receives TPN certification across Asia, UK and France providing essential customer confidence
We would love to hear from you......
09/03/2021
The NFVF calls for nominations of individuals to serve as members in the Advisory Panel for Production & Development
The National Film and Video Foundation Council calls for nominations of individu...
08/03/2021
The NFVF funding applications to attend Markets and Festivals taking place in April and May are open
The NFVF funding applications to attend Markets and Festivals taking place in Ap...
05/03/2021
Call for Documentary Project: Life and Legacy of the Lion of The Midlands, Harry Themba Gwala has been extended
Call for Documentary Project: Life and Legacy of the Lion of The Midlands, Harry...
03/03/2021
SAFTAs open the call for Discretionary Award Nominations
15th Annual South African Film and Television Awards (SAFTAs) open the call for Discretionary Award Nominations The National Film and Video Foundation (NFVF), a...
22/02/2021
The NFVF announce successful Presidential Employment Stimulus Programme applicants
The NFVF announce successful Presidential Employment Stimulus Programme applican...
21/01/2021
The NFVF funding applications to attend Markets and Festivals taking place before March 2021 are open
The NFVF funding applications to attend Markets and Festivals taking place befor...
20/01/2021
McCann1886 successfully applies lockdown lessons for Steers
20 January, 2021 - 11:12 McCann1886 is successfully applying the lessons it learnt during last years hard lockdown to the work it is doing for clients acros...
14/01/2021
Call for emerging black filmmakers transformation fund proposals
CALL FOR EMERGING BLACK FILMMAKERS TRANSFORMATION FUND PROPOSALS The National Film and Video Foundation (NFVF), the Industrial Development Corporation (IDC), a...
14/01/2021
Classic Arts Showcase selects Globecast for playout and distribution services with VOD in the US
We would love to hear from you......
12/01/2021
The NFVF call for Marketing and Distribution and Festival Hosting is open
The National Film and Video Foundation (NFVF), call for Marketing and Distribution and Festival Hosting is open The National Film and Video Foundation (NFVF), ...
22/12/2020
The NFVF funding applications to attend Markets and Festivals taking place in January 2021 are open
The NFVF funding applications to attend Markets and Festivals taking place in Ja...
21/12/2020
Call for Documentary Project: Life and Legacy of the Lion of The Midlands, Harry Themba Gwala
Call for Documentary Project: Life and Legacy of the Lion of The Midlands, Harry...
21/12/2020
Africa Movie Academy Awards AMAA Winners 2020
21 December, 2020 - 10:20 The Africa Movie Academy Awards #AMAA announced the winners for 2020 in a live event broadcast online. The winners are: EFERE OZA...
17/12/2020
Tastic's new TVC from FCB Joburg a reminder of people's innate generosity - the spirit of ubuntu
17 December, 2020 - 09:52 Tastic Rices new TVC from FCB Joburg is a beautifu...
14/12/2020
The NFVF call for nominations for individuals to serve as members in the Marketing and Distribution Advisory Panel
The National Film and Video Foundation (NFVF) Council calls for nominations for ...
10/12/2020
HelloFCB+ brings SABC3's festive season proposition to life
10 December, 2020 - 07:00 HelloFCB is using digital and social media to communicate SABC3s festive season proposition to millennial fans of the channels pr...
09/12/2020
Lebogang Rasethaba, Foxp2 & Jgermeister celebrate individuals who disrupt by taking a shot
9 December, 2020 - 07:43 Egg Films Lebogang Rasethaba directs savants of the...
30/11/2020
The call for the Presidential Employment Stimulus Programme focused on the Audio-Visual Industry, has been extended
The call for the Presidential Employment Stimulus Programme focused on the Audio...
27/11/2020
15th Annual SAFTAs is getting ready to celebrate SA's film industry in 2021
15th Annual SAFTAs is getting ready to celebrate SA's film industry in 2021 Despite a challenging year, the 15th Annual SAFTA submissions are now open - ou...
24/11/2020
The NFVF funding applications to attend Markets and Festivals taking place in December 2020 has been extended
The NFVF funding applications to attend Markets and Festivals taking place in De...
19/11/2020
Toyota shows South African's the meaning of the luxury of freedom' with new Toyota Fortuner
19 November, 2020 - 07:53 Toyota South Africa is showing South Africans exac...
16/11/2020
The Presidential Employment Stimulus Programme (PESP) FAQs
The Presidential Employment Stimulus Programme (PESP) FAQs The Presidential Employment Stimulus Programme (PESP) aims to stimulate employment creation and job...
04/11/2020
Tender RFT 05 2019-2020 Audience research
Tender RFT 05 2019-2020 Audience research The NFVF has released a tender for the appointment of a service provider to conduct South African audience research i...
04/11/2020
NAC Call for applications for the Presidential Employment Stimulus Programme
NAC CALL FOR APPLICATIONS FOR THE PRESIDENTIAL EMPLOYMENT STIMULUS PROGRAMME: The Presidency has made a special employment stimulus programme available to the ...
31/10/2020
JETS - The Film Initiative that takes you beyond Call for entry
JETS - The Film Initiative that takes you beyond Round 5 Call for Entry 2020 Deadline: 10th December 2020 To download the call, click here JETS stands for J...
