Sony Pixel Power calrec Sony

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking

15/02/2020

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking 2D, 3D applications have revolutionized coverage of motorsports By Kristian Hernandez, Associate Editor

Saturday, February 15, 2020 - 5:01 pm

Print This Story | Subscribe

Story Highlights

Over recent years, data-tracking and analysis have become engrained in the fabric of auto racing. On the NASCAR circuit, both fans and drivers alike have embraced the practice to open up a new avenue of content, and in some cases, appreciation of the sport's intricacies. At the heart of these efforts, SMT's broadcast and team analytics are gamifying the Daytona 500 for younger viewers and enhancing the skills of NASCAR's combatants to better the overall product.

Phil Cochran, Associate Producer Nate Karamanski, and AJ Mead play a big part in SMT's graphics.

The first year, we received input from teams and were also looking at other tools that they were using, says Paulus Weemaes, senior director, motorsports, SMT. We wanted to make it more useful for them and we've done that for three years in a row now.

The Installation of Hardware: Cars Get Fitted With SMT Vectors

In order to jump into the virtual world, there needs to be a physical and tangible item in play to grab the data. In every car that fills the grid on the starting line, a contraption known as a vector is clipped to the top of the roof and is the central hub for data gathering and retrieval as the radio antenna. Since each car needs to be visible on the digital track, NASCAR has penciled the installation of the vector into the pre-race routine.

If the car shows up to inspection and doesn't have the proper components, they don't get to go through, says Weemaes. Every [participating] car that's on the track, we need to track, so we don't want to have things running around that we don't want.

This is the most difficult part of the process. Just like the stock cars that drive around the track, vectors need time to warm up with a few warmup laps. When the GPS sensor on the device get acquired and the six cameras being used by Fox are tapped into, the SMT crew is one step closer to virtualizing the cars.

Team analytics provide raw data from the car, like RPM, miles per hour, braking, throttling, and more.

When they do the first practice, it's sometimes a little bit of a challenge to get the lock on the car. Worst case scenario, its only one or two laps, he continues. Connectivity's a bit of an issue. Once you're at the track, there's a lot of stuff going on, but [it hasn't been a problem] in the last five or six years.

Although the car has a lot of moving parts that run off of the same power source, the vector runs independently by itself. It's a strategy to maintain autonomy over their own piece of technology.

The vector itself gets powered by the battery, so there's no car power that goes through this, he says. We have our own little power unit. Which has another advantage because we can turn it on and off whenever we like.

Back to the Drawing Board: Teams and Drivers Interact With Analytics

Aside from tracking on the course, the vector is critical to understanding the dynamics of the actual car. For teams operating in the NASCAR Cup Series, the system is able to compute other information like fuel levels, revolutions per minute, speed, and more. This numerical data that is coupled with 3D virtual renderings of the car is an application called Team Analytics.

One-car qualifying is being executed by another product of SMT named GhostCar technology.

[Some other examples include] steering input, brake and throttle points, if they're doing that good, says AJ Mead, digital product manager, SMT. On top of that, we also give them strip charts, so they can see what is going on all those [2D] telemetry data points.

Sharing information freely wasn't always the case. Prior to 2018, teams were not able to see the activity being done by other participating teams. After deep discussion and the decision to let the information go public, SMT was chosen to facilitate the transition.

They came to SMT to offer some solutions, and that was pretty much the genesis, says Mead. It's driven by Unity [graphics engine] on the front end, and on the back end, we built the database that can archive every lap, every session, and every car.

When it comes time to break down a driver's session, pit crews can use a specified software that allows multiple GhostCar overlays of previous races to adjust performance.

Car locations are captured via six cameras being used by Fox Sports and a GPS signal through each vector.

Drivers can look at this [application] and say, Why is this guy so much better than me? Oh, he's doing this. Let me try that,' continues Mead. From an engineering standpoint, they can look at this and realize that the driver is loose in Turn 2. Just by looking at the charts, they can make wedge and car adjustments.

This application not only improves individual attributes, but also the work ethic of other drivers. As the old saying goes, iron does indeed sharpen iron.

Unlike anywhere else in motorsports, NASCAR opened up this data for everybody, says Weemaes. It has definitely brought the competition a little bit closer.

Broadcast-Bound: Fans Become Educated With On-Air Telemetry

For the fans, the broadcast is their way of seeing behind the data curtain. Talent like Mike Joy and Jeff Gordon are able to work with the virtual renderings from up in the booth.

The broadcast is leveraging SMT virtual graphics like this football field to compare a car's speed over a span of 100 yards.

We had a scenario during qualifying last week and the Fox team wanted to talk about launch,' off of pit row, says Mead. We were able to go b
LINK: https://www.sportsvideo.org/2020/02/15/live-from-daytona-500-smt-digit...
See more stories from svg

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

06/11/2025

Canon Introduces New PTZ Cameras for Live Event, Studio Production

MELVILLE, N.Y. Canon USA has launched the CR-N400 and CR-N350, two new Pan-Tilt-Zoom (PTZ) cameras designed to deliver high image quality, versatile connectivit...

06/11/2025

World Series Game 7 Delivers 27.3 Million Viewers

NEW YORK Fox Sports said its coverage of the Los Angeles Dodgers' win over the Toronto Blue Jays in the decisive Game 7 of the 2025 World Series delivered 2...

06/11/2025

Roku, DoubleVerify Report Substantial Drop in Falsified Ad Impressions

NEW YORK DoubleVerify and Roku, Inc. are reporting that they have seen a marked reduction in fraudulent ad requests imitating Roku device traffic across the s...

06/11/2025

Survey: Cash-Strapped Consumers Are Cutting Costs to Keep Streaming

CAMBRIDGE, England Faced with rising inflation and worries that the economy is weakening, consumers are prioritizing their spending on popular streaming service...

06/11/2025

DPA Microphones Helps NBC Sports Let Viewers Feel' NASCAR Racing

STAMFORD, Conn. NBC Sports is mounting mics in unconventional places to bring the sounds of NASCAR into the living rooms of sports fans....

06/11/2025

Link, Aberdeen Roll Out Dual Streaming Translation, Captioning

BRANSON, Mo. Link Electronics has partnered with Aberdeen Broadcast Services to provide a real-time, dual-stream translation and captioning service....

06/11/2025

November 05, 2025

Scripps Research team identifies sugar molecules that trigger placental formation Study reveals how sugar-protein interactions are critical for the placenta dur...

05/11/2025

College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of Men's/Women's Games

College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of Men&...

05/11/2025

University of Iowa Centralizes Video Production With Dual Control Rooms at Carver-Hawkeye Arena

University of Iowa Centralizes Video Production With Dual Control Rooms at Carve...

05/11/2025

Ed Sheeran Brings Billions Club Live Home to Dublin

On Monday night, Ed Sheeran and Spotify lit up The Royal Dublin Society in Dublin for a one-night-only performance. The occasion? The third installment of Billi...

05/11/2025

Cumbia Takes Center Stage as Spotify Celebrates Argentina's Most-Listened-To Genre

Cumbia has long been woven into daily life in Argentina, and its popularity on S...

05/11/2025

La cumbia toma el centro del escenario mientras Spotify celebra el gnero ms escuchado de Argentina

La cumbia forma parte del d a a d a de los argentinos desde siempre, y su popula...

05/11/2025

Spotify Publishes First Independent Author Releases Through Audiobook Selects, With More Planned Ahead

Earlier this year, our in-house publishing imprint, Spotify Audiobooks, put out ...

05/11/2025

SBS showcases next generation of pro cyclists in extended broadcast deal with ProVelo Super League

SBS showcases next generation of pro cyclists in extended broadcast deal with Pr...

05/11/2025

Introducing AI at Work: From vision to value monday.com and Nielsen release study findings

A Nielsen survey of 500 directors and millions of monday.com workflows reveals t...

05/11/2025

AGF and Amazon Achieve Milestone

Prime Video's VoD offerings included for the first time in standardized AGF Measurement Frankfurt, October 28, 2025. AGF Videoforschung, together with Ama...

05/11/2025

PBS Tech Provider Thrives Despite CPB Cuts

A 13-year-old company that serves as a master control/disaster recovery hub for PBS stations says it has seen little financial impact from cuts to public broadc...

05/11/2025

Kansas City is NFL's Top TV Market

To no one's surprise, the NFL's most dominant franchise in recent years attracts the most TV viewers, according to new research by S&P Global Market Int...

05/11/2025

Atomos Unveils Ninja TX GO HDMI Monitor-Recorder

MELBOURNE, Australia Atomos today introduced Ninja TX GO, a new HDMI monitor-recorder that combines a brighter screen, advanced monitoring tools, professional c...

05/11/2025

FCC Releases Tentative Agenda for November Open Meeting

WASHINGTON Despite the ongoing government shutdown, Federal Communications Commission Chairman Brendan Carr has announced a tentative agenda for the agency'...

05/11/2025

ESPN Releases Schedule for College Football Playoff Games

The College Football Playoff (CFP), ESPN and TNT Sports have announced kick times and broadcast information for the 2025 CFP First Round, which will launch the ...

05/11/2025

IAB Tech Lab Launches New Measures to Combat Device Spoofing

NEW YORK IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry ...

05/11/2025

Appear to Open New Singapore Facility

SINGAPORE Appear, an Oslo-based provider of live production technology, is opening a new facility in Singapore as part of the company's expansion into the A...

05/11/2025

Streaming Subscriptions Reach 91% of U.S. Internet Households

DALLAS Parks Associates has released new data showing just how far the dramatic shift to streaming services has gone in recent years. Currently, more than nine ...

05/11/2025

Space42 Announces Global Availability of Thuraya-4, Its Next-Generation Communications Satellite System

Supports existing services while powering 16 new products for government and ent...

05/11/2025

Brits urged to turn off bad phone behaviour as 54% say phone icks are on the rise

Wednesday 5 November 2025 To view this content, please enable our use of cookie...

05/11/2025

Watch the official trailer: Battle of the Irish Dancers brings the heat to Sky Arts and NOW from 12 November

Wednesday 5 November 2025 To view this content, please enable our use of cookie...

05/11/2025

Rohde & Schwarz Mobile Test Summit 2025 on the future of wireless communications - registrations open

Rohde & Schwarz Mobile Test Summit 2025 on the future of wireless communications...

05/11/2025

Riedel RefCam and Easy5G to Make Handball Debut at the Men's EHF EURO 2026

Wuppertal November 5, 2025 Riedel RefCam and Easy5G to Make Handball Debut at the Men's EHF EURO 2026The European Handball Federation (EHF) will introduce...

05/11/2025

Netflix's Third Season of Ads and a Look Ahead at What's Next

Back to All News Netflix's Third Season of Ads and a Look Ahead at Whats Next Amy Reinhard President, Advertising Business 05 November 2025 United Sta...

05/11/2025

Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for Faster Media Sale

Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for...

05/11/2025

RT Radio 1 officially launches refreshed weekday schedule

New schedule will be live on-air Monday 10 November Brand-new Today with David McCullagh from 9am Oliver Callan in all-new extended show from 11am to 1pm Kie...

05/11/2025

Explore the future with Science Week on RT

Explore the future with Science Week on RT Dive into a week of innovative, themed programming and content across RT television, radio and online Includes a ...

05/11/2025

New RT KIDS docuseries unites teens through football, friendship and fearless conversation

Get ready for six weeks of United FC, a brand-new, feel-good teen docuseries kic...

04/11/2025

SVG Sit-Down: Why Professional Fight League CEO John Martin Believes Growth Is Inevitable

SVG Sit-Down: Why Professional Fight League CEO John Martin Believes Growth Is I...

04/11/2025

SVG All-Stars: David Koppett, Executive Producer, Live Sports and Studio, NESN and SportsNet Pittsburgh

SVG All-Stars: David Koppett, Executive Producer, Live Sports and Studio, NESN a...

04/11/2025

From Concept to Kick-Off: How TAMS Could Transform Sports Workflows

From concept to kick-off: How TAMS could transform sports workflows By Paul Markham Tuesday, October 28, 2025 - 09:43 Print This Story Techex tx darwin pr...

04/11/2025

College Hoops Preview 2025: The CW Tips Off Third Season of ACC Men's/Women's Package

College Hoops Preview 2025: The CW Tips Off Third Season of ACC Men's/Women&...

04/11/2025

College Hoops Preview 2025: Big Ten Network Heats Up for Busy Season With 500 Men's and Women's Games Across All Platforms

College Hoops Preview 2025: Big Ten Network Heats Up for Busy Season With 500 Me...

04/11/2025

College Hoops Preview 2025: CBS Sports Readies 300+ Game Broadcasts Across Its Platforms

College Hoops Preview 2025: CBS Sports Readies 300+ Game Broadcasts Across Its P...

04/11/2025

College Hoops Preview 2025: NBC Sports Slate Features 200+ Big Ten, BIG EAST, and Big 12 Men's/Women's Games

College Hoops Preview 2025: NBC Sports Slate Features 200+ Big Ten, BIG EAST, an...

04/11/2025

College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of 7,400+ Men's/Women's Games

College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of 7,40...

04/11/2025

Release Rundown: What to Watch in November, From Selena y Los Dinos to Come See Me in the Good Light

Never-before-seen footage of Selena Quintanilla and her family's band offers...

04/11/2025

Joel Edgerton Is Transfixing in Train Dreams

Joel Edgerton at Train Dreams Park City premiere (photo by Soul Brother / Shutterstock for Sundance Film Festival)...

04/11/2025

Spotify Reports Third Quarter 2025 Earnings

Today, we announced our third quarter 2025 earnings, marking strong momentum as we surpassed 700 million Monthly Active Users and achieved double-digit subscrib...

04/11/2025

Spotify rapporterar intkter fr tredje kvartalet 2025

Idag rapporterar vi v rt resultat f r det tredje kvartalet 2025, vilket markerar en stark och fortsatt tillv xt d vi passerade 700 miljoner m natliga aktiva an...

04/11/2025

SBS calls for bold, thought-provoking factual ideas: up to $50,000 in development funding available

SBS calls for bold, thought-provoking factual ideas: up to $50,000 in developmen...

04/11/2025

Adapting Resilience into the U.S. Army's Next Generation Command and Control

Tomorrow's fight will demand networks that deliver both capacity and survivability, the speed to move mission applications at scale, and the resilience to e...