Sony Pixel Power calrec Sony

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking

15/02/2020

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking 2D, 3D applications have revolutionized coverage of motorsports By Kristian Hernandez, Associate Editor

Saturday, February 15, 2020 - 5:01 pm

Print This Story | Subscribe

Story Highlights

Over recent years, data-tracking and analysis have become engrained in the fabric of auto racing. On the NASCAR circuit, both fans and drivers alike have embraced the practice to open up a new avenue of content, and in some cases, appreciation of the sport's intricacies. At the heart of these efforts, SMT's broadcast and team analytics are gamifying the Daytona 500 for younger viewers and enhancing the skills of NASCAR's combatants to better the overall product.

Phil Cochran, Associate Producer Nate Karamanski, and AJ Mead play a big part in SMT's graphics.

The first year, we received input from teams and were also looking at other tools that they were using, says Paulus Weemaes, senior director, motorsports, SMT. We wanted to make it more useful for them and we've done that for three years in a row now.

The Installation of Hardware: Cars Get Fitted With SMT Vectors

In order to jump into the virtual world, there needs to be a physical and tangible item in play to grab the data. In every car that fills the grid on the starting line, a contraption known as a vector is clipped to the top of the roof and is the central hub for data gathering and retrieval as the radio antenna. Since each car needs to be visible on the digital track, NASCAR has penciled the installation of the vector into the pre-race routine.

If the car shows up to inspection and doesn't have the proper components, they don't get to go through, says Weemaes. Every [participating] car that's on the track, we need to track, so we don't want to have things running around that we don't want.

This is the most difficult part of the process. Just like the stock cars that drive around the track, vectors need time to warm up with a few warmup laps. When the GPS sensor on the device get acquired and the six cameras being used by Fox are tapped into, the SMT crew is one step closer to virtualizing the cars.

Team analytics provide raw data from the car, like RPM, miles per hour, braking, throttling, and more.

When they do the first practice, it's sometimes a little bit of a challenge to get the lock on the car. Worst case scenario, its only one or two laps, he continues. Connectivity's a bit of an issue. Once you're at the track, there's a lot of stuff going on, but [it hasn't been a problem] in the last five or six years.

Although the car has a lot of moving parts that run off of the same power source, the vector runs independently by itself. It's a strategy to maintain autonomy over their own piece of technology.

The vector itself gets powered by the battery, so there's no car power that goes through this, he says. We have our own little power unit. Which has another advantage because we can turn it on and off whenever we like.

Back to the Drawing Board: Teams and Drivers Interact With Analytics

Aside from tracking on the course, the vector is critical to understanding the dynamics of the actual car. For teams operating in the NASCAR Cup Series, the system is able to compute other information like fuel levels, revolutions per minute, speed, and more. This numerical data that is coupled with 3D virtual renderings of the car is an application called Team Analytics.

One-car qualifying is being executed by another product of SMT named GhostCar technology.

[Some other examples include] steering input, brake and throttle points, if they're doing that good, says AJ Mead, digital product manager, SMT. On top of that, we also give them strip charts, so they can see what is going on all those [2D] telemetry data points.

Sharing information freely wasn't always the case. Prior to 2018, teams were not able to see the activity being done by other participating teams. After deep discussion and the decision to let the information go public, SMT was chosen to facilitate the transition.

They came to SMT to offer some solutions, and that was pretty much the genesis, says Mead. It's driven by Unity [graphics engine] on the front end, and on the back end, we built the database that can archive every lap, every session, and every car.

When it comes time to break down a driver's session, pit crews can use a specified software that allows multiple GhostCar overlays of previous races to adjust performance.

Car locations are captured via six cameras being used by Fox Sports and a GPS signal through each vector.

Drivers can look at this [application] and say, Why is this guy so much better than me? Oh, he's doing this. Let me try that,' continues Mead. From an engineering standpoint, they can look at this and realize that the driver is loose in Turn 2. Just by looking at the charts, they can make wedge and car adjustments.

This application not only improves individual attributes, but also the work ethic of other drivers. As the old saying goes, iron does indeed sharpen iron.

Unlike anywhere else in motorsports, NASCAR opened up this data for everybody, says Weemaes. It has definitely brought the competition a little bit closer.

Broadcast-Bound: Fans Become Educated With On-Air Telemetry

For the fans, the broadcast is their way of seeing behind the data curtain. Talent like Mike Joy and Jeff Gordon are able to work with the virtual renderings from up in the booth.

The broadcast is leveraging SMT virtual graphics like this football field to compare a car's speed over a span of 100 yards.

We had a scenario during qualifying last week and the Fox team wanted to talk about launch,' off of pit row, says Mead. We were able to go b
LINK: https://www.sportsvideo.org/2020/02/15/live-from-daytona-500-smt-digit...
See more stories from svg

Most recent headlines

15/11/2025

Disney, YouTube TV Reach Multi-Year Distribution Deal

BURBANK, Calif. The Walt Disney Company and YouTube TV have reached a new multi-year distribution agreement, ending a carriage dispute that had blacked out ABC,...

15/11/2025

ATSC 3.0 Interop Puts NextGen TV's Advanced Features in the Crosshairs

PLYMOUTH, Wis. A group of about 20 TV technology vendors supporting NextGen TV are wrapping up their ATSC 3.0 Interop here at Heartland Video Systems headquarte...

15/11/2025

NBCUniversal to Launch NBC Sports Network on Nov. 17

NEW YORK NBCUniversal has announced that it will be launching NBC Sports Network (NBCSN), a 24/7 linear network featuring a wide range of marquee sporting event...

15/11/2025

FCC Updates Agenda for November Open Meeting

WASHINGTON The Federal Communications Commission has released an updated agenda for its Open Meeting on Thursday, November 20, 2025, which is scheduled to comme...

15/11/2025

Study: DOCSIS 3.1 Drives 3X Increase in Median Broadband Usage

JERSEY CITY, N.J. OpenVault has released new data showing that DOCSIS 3.1 and higher services are driving significant across-the-board increases in speed and co...

15/11/2025

Gray Media Inks OTA Deal for Ohio Valley Conference Basketball

ATLANTA Gray Media has concluded an agreement with the Ohio Valley Conference ( OVC ) to broadcast OVC college basketball games across 20 Gray markets in five s...

15/11/2025

Wheatstone Names Darrin Paley VP of Business Accounts

NEW BERN, N.C. Wheatstone has named company veteran Darrin Paley vice president of business accounts, effective immediately....

15/11/2025

Netflix Serves Up the Trailer for Dining with the Kapoors': A Celebration of Legacy, Laughter and Love

Back to All News Netflix Serves Up the Trailer for Dining with the Kapoors'...

14/11/2025

Op-Ed: The Automation Imperative - Why AI Is the Only Scalable Defense Against Live-Sports Piracy

Op-Ed: The Automation Imperative - Why AI Is the Only Scalable Defense Against L...

14/11/2025

FutureSPORT 2025: Caretta Research on Why Streaming Won't Save Broadcasters

FutureSPORT 2025: Caretta Research on why streaming won't save broadcasters By Jo Ruddock Monday, November 10, 2025 - 14:37 Print This Story Caretta R...

14/11/2025

Daneysse Daniels, Emmy-Winning Production Manager and Beloved Teammate at TNT Sports, ESPN, and FOX Sports, Passes Away at 35

Daneysse Daniels, Emmy-Winning Production Manager and Beloved Teammate at TNT Sp...

14/11/2025

The NBA 2K League Returns as an Immersive Entertainment Ecosystem' With Non-Stop Multiplatform Content

The NBA 2K League Returns as an Immersive Entertainment Ecosystem' With Non...

14/11/2025

Inaugural SVG LIVE! Conference Brings 250+ Top Sports and Entertainment Production Leaders Together in L.A.

Inaugural SVG LIVE! Conference Brings 250 Top Sports and Entertainment Producti...

14/11/2025

From Family Band to Icon: Selena y Los Dinos is a Loving Tribute to the Queen of Tejano

(L-R) Suzette Quintanilla, Isabel Castro, and Chris P rez attend the 2025 Sundan...

14/11/2025

Casa Spotify Celebrates Latin Music's Biggest Week in Las Vegas

This week, Casa Spotify lit up Las Vegas with an unforgettable celebration of Latin music and culture ahead of the 26th Annual Latin Grammy Awards. Hosted at th...

14/11/2025

Boston Conservatory Orchestra to Perform at Carnegie Hall for United Nations General Assembly

Boston Conservatory Orchestra to Perform at Carnegie Hall for United Nations Gen...

14/11/2025

Berklee Alum Lewis Pickett Wins Record of the Year at Latin Grammy Awards

Berklee Alum Lewis Pickett Wins Record of the Year at Latin Grammy Awards Pickett, a 2009 graduate, was nominated six times across three categories at this ye...

14/11/2025

ATSC 3.0 Interop Puts NextGen TV Advanced Features In The Crosshairs

PLYMOUTH, Wisc. A group of about 20 TV technology vendors supporting NextGen TV are wrapping up their ATSC 3.0 Interop here at Heartland Video Services headquar...

14/11/2025

NECF Launches Patented AI Platform That Turns Idle Contro...

What if your idle operations centers, inactive cloud time, staff or you as a freelancer could start generating revenue tomorrow? NECF Corporation today announc...

14/11/2025

Dalet Named a Major Player in the 2025 IDC MarketScape fo...

Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, today announced that it has been recognized as a Major Player in the IDC MarketS...

14/11/2025

Record-Breaking Live Broadcast Achieved with Clear-Com at...

The recent ADAC RAVENOL 24h Race at Germany's legendary N rburgring circuit marked a milestone for live broadcast production, and Clear-Com played a pivota...

14/11/2025

To stream FIFA Club World Cup 2025 to millions DAZN trust...

Streaming tech companies M2A Media and Unified Streaming provided key software components that enabled the world's leading sports entertainment platform, DA...

14/11/2025

Lightware ESG initiatives empower communities and inspire...

Lightware, an industry leader in signal management solutions, is strengthening its commitment to sustainability through a series of people-focused ESG (Environm...

14/11/2025

FCC Extends Filing Deadlines

WASHINGTON As the federal government shut down comes to an end, the Federal Communications Commission has further extended some filing deadlines and issued some...

14/11/2025

Versant Consolidates Sports Operations Under 'USA Sports' Brand

STAMFORD, Conn. In the run-up to being spun off from Comcast, Versant has announced that USA Sports will be the new brand and division name for the company'...

14/11/2025

Documentary short, Children No More, comes to Sky this December

Friday 14 November 2025 Documentary short, Children No More, comes to Sky this December Following its world premiere at DOC NYC yesterday, Sky today announces...

14/11/2025

Sky to remain the home of Ryder Cup and DP World Tour through 2029

Friday 14 November 2025 Sky to remain the home of Ryder Cup and DP World Tour through 2029 Sky and the DP World Tour have today announced a four-year partners...

14/11/2025

Rohde & Schwarz redefines border security with comprehensive signals intelligence solutions at MILIPOL Paris

Rohde & Schwarz redefines border security with comprehensive signals intelligenc...

14/11/2025

Rohde & Schwarz, together with Samsung, first to validate 3GPP NR-NTN conformance across RF, RRM and PCT

Rohde & Schwarz, together with Samsung, first to validate 3GPP NR-NTN conformanc...

14/11/2025

Netflix Unveils the Trailer of 'City of Shadows'

Back to All News Netflix Unveils the Trailer of City of Shadows Entertainment 14 November 2025 GlobalSpain Link copied to clipboard PREMIERING ON NETFLIX ...

14/11/2025

How to Unlock Accelerated AI Storage Performance With RDMA for S3-Compatible Storage

Today's AI workloads are data-intensive, requiring more scalable and afforda...

14/11/2025

The Late Late Toy Show blasts off! RT launches The Late Late Toy Show's official trailer

The Late Late Toy Show blasts off! RT launches The Late Late Toy Show's of...

14/11/2025

November 13, 2025

Scripps Research study reveals how uterine contractions are regulated by stretch and pressure during childbirth Molecular insights could lead to improved labor ...

13/11/2025

Versant Announces USA Sports as New Brand for Sports Portfolio

Versant Announces USA Sports as New Brand for Sports PortfolioBy SVG Staff Thursday, November 13, 2025 - 6:15 am Print This Story | Subscribe Story Highli...

13/11/2025

SVG Campus Shot Callers: Mike Szlamowicz, Assistant Athletics Director, Sport and Broadcast Production, University of Virginia

SVG Campus Shot Callers: Mike Szlamowicz, Assistant Athletics Director, Sport an...

13/11/2025

REMI Realities: Finding Success in Switching, Replay, Graphics, Commentary, and More in At-Home Production

REMI Realities: Finding Success in Switching, Replay, Graphics, Commentary, and ...

13/11/2025

SVG Sit-Down: E1's Laurence Boyd Shares the Tech Challenges of the 2025 Race Season

SVG Sit-Down: E1's Laurence Boyd Shares the Tech Challenges of the 2025 Race...

13/11/2025

Versant's USA Sports Inks Five-Year Rights Deal With New Pac-12 Conference

Versant's USA Sports Inks Five-Year Rights Deal With New Pac-12 ConferencePac-12 Enterprises will produce all USA Network games in partnership with USA Spor...

13/11/2025

NBCU To Launch New NBC Sports Network on Nov. 17

NBCU To Launch New NBC Sports Network on Nov. 17By SVG Staff Thursday, November 13, 2025 - 10:40 am Print This Story | Subscribe Story Highlights NBCUniv...

13/11/2025

2025 Sports Broadcasting Hall of Fame: Glenn Adamo, Artist of Storytelling

2025 Sports Broadcasting Hall of Fame: Glenn Adamo, Artist of StorytellingBy Ken Kerschbaumer, Editorial Director Thursday, November 13, 2025 - 11:29 am Pri...

13/11/2025

In Come See Me in the Good Light Andrea Gibson Turns Dying Into Something Beautiful

(L-R) Jessica Hargrave, Tig Notaro, Stef Willen, Ryan White, Megan Falley, and A...

13/11/2025

Dinner and a Movie: Remaining Native and Chicken Adobo for the Soul

By Roni Jo Draper My father was born and raised in the Yurok village of Weitpus, in what is now considered Northern California. There at the fork of the Klamat...

13/11/2025

The Spotify Partner Program Expands to the Nordics, Empowering More Creators to Earn and Grow

At Spotify, we're always working to help creators earn, grow, and connect wi...

13/11/2025

Spotify Updates Shuffle to Keep Your Playlists Feeling Fresh

This year, Spotify has introduced even more ways for users to take control of their listening experience. Whether you're refreshing your Discover Weekly wit...

13/11/2025

Introducing Audiobook Recaps, a New Way to Reengage With Your Favorite Stories

Today, Spotify is beginning to roll out a powerful new feature designed to help listeners jump back into stories they've put down, whether it's after a ...

13/11/2025

L3Harris Successfully Tests Second RS-25 Engine for Artemis V

NASA and L3Harris conducted a full-duration RS-25 hot fire test Nov. 12 on the Fred Haise Test Stand at Stennis Space Center near Bay St. Louis, Mississippi, ma...

13/11/2025

Record-Breaking Live Broadcast Achieved with Clear-Com at the ADAC RAVENOL 24h Race at...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

13/11/2025

Major Study Finds Many Mistakes in AI-Generated News Summaries

A groundbreaking new study by the BBC and the European Broadcasting Union (EBU) has found serious problems with news summaries generated by AI assistants....

13/11/2025

SES, Relativity Space Expand Multi-Launch Agreement for Terran R

Luxembourg and Long Beach, CA, 12 November 2025 - SES, a leading space solutions company, announced today an extended multi-year, multi-launch services agreemen...