Sony Pixel Power calrec Sony

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking

15/02/2020

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking 2D, 3D applications have revolutionized coverage of motorsports By Kristian Hernandez, Associate Editor

Saturday, February 15, 2020 - 5:01 pm

Print This Story | Subscribe

Story Highlights

Over recent years, data-tracking and analysis have become engrained in the fabric of auto racing. On the NASCAR circuit, both fans and drivers alike have embraced the practice to open up a new avenue of content, and in some cases, appreciation of the sport's intricacies. At the heart of these efforts, SMT's broadcast and team analytics are gamifying the Daytona 500 for younger viewers and enhancing the skills of NASCAR's combatants to better the overall product.

Phil Cochran, Associate Producer Nate Karamanski, and AJ Mead play a big part in SMT's graphics.

The first year, we received input from teams and were also looking at other tools that they were using, says Paulus Weemaes, senior director, motorsports, SMT. We wanted to make it more useful for them and we've done that for three years in a row now.

The Installation of Hardware: Cars Get Fitted With SMT Vectors

In order to jump into the virtual world, there needs to be a physical and tangible item in play to grab the data. In every car that fills the grid on the starting line, a contraption known as a vector is clipped to the top of the roof and is the central hub for data gathering and retrieval as the radio antenna. Since each car needs to be visible on the digital track, NASCAR has penciled the installation of the vector into the pre-race routine.

If the car shows up to inspection and doesn't have the proper components, they don't get to go through, says Weemaes. Every [participating] car that's on the track, we need to track, so we don't want to have things running around that we don't want.

This is the most difficult part of the process. Just like the stock cars that drive around the track, vectors need time to warm up with a few warmup laps. When the GPS sensor on the device get acquired and the six cameras being used by Fox are tapped into, the SMT crew is one step closer to virtualizing the cars.

Team analytics provide raw data from the car, like RPM, miles per hour, braking, throttling, and more.

When they do the first practice, it's sometimes a little bit of a challenge to get the lock on the car. Worst case scenario, its only one or two laps, he continues. Connectivity's a bit of an issue. Once you're at the track, there's a lot of stuff going on, but [it hasn't been a problem] in the last five or six years.

Although the car has a lot of moving parts that run off of the same power source, the vector runs independently by itself. It's a strategy to maintain autonomy over their own piece of technology.

The vector itself gets powered by the battery, so there's no car power that goes through this, he says. We have our own little power unit. Which has another advantage because we can turn it on and off whenever we like.

Back to the Drawing Board: Teams and Drivers Interact With Analytics

Aside from tracking on the course, the vector is critical to understanding the dynamics of the actual car. For teams operating in the NASCAR Cup Series, the system is able to compute other information like fuel levels, revolutions per minute, speed, and more. This numerical data that is coupled with 3D virtual renderings of the car is an application called Team Analytics.

One-car qualifying is being executed by another product of SMT named GhostCar technology.

[Some other examples include] steering input, brake and throttle points, if they're doing that good, says AJ Mead, digital product manager, SMT. On top of that, we also give them strip charts, so they can see what is going on all those [2D] telemetry data points.

Sharing information freely wasn't always the case. Prior to 2018, teams were not able to see the activity being done by other participating teams. After deep discussion and the decision to let the information go public, SMT was chosen to facilitate the transition.

They came to SMT to offer some solutions, and that was pretty much the genesis, says Mead. It's driven by Unity [graphics engine] on the front end, and on the back end, we built the database that can archive every lap, every session, and every car.

When it comes time to break down a driver's session, pit crews can use a specified software that allows multiple GhostCar overlays of previous races to adjust performance.

Car locations are captured via six cameras being used by Fox Sports and a GPS signal through each vector.

Drivers can look at this [application] and say, Why is this guy so much better than me? Oh, he's doing this. Let me try that,' continues Mead. From an engineering standpoint, they can look at this and realize that the driver is loose in Turn 2. Just by looking at the charts, they can make wedge and car adjustments.

This application not only improves individual attributes, but also the work ethic of other drivers. As the old saying goes, iron does indeed sharpen iron.

Unlike anywhere else in motorsports, NASCAR opened up this data for everybody, says Weemaes. It has definitely brought the competition a little bit closer.

Broadcast-Bound: Fans Become Educated With On-Air Telemetry

For the fans, the broadcast is their way of seeing behind the data curtain. Talent like Mike Joy and Jeff Gordon are able to work with the virtual renderings from up in the booth.

The broadcast is leveraging SMT virtual graphics like this football field to compare a car's speed over a span of 100 yards.

We had a scenario during qualifying last week and the Fox team wanted to talk about launch,' off of pit row, says Mead. We were able to go b
LINK: https://www.sportsvideo.org/2020/02/15/live-from-daytona-500-smt-digit...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

11/04/2026

Federal Judge Extends Nexstar/Tegna TRO, Softens Some Provisions

Share Copy link Facebook X Linkedin Bluesky Email...

11/04/2026

Sling TV Launches $19.99 a Month Sling Essentials with ESPN

Share Copy link Facebook X Linkedin Bluesky Email...

11/04/2026

NAB Show Launches Content Creator VIP Program

Share Copy link Facebook X Linkedin Bluesky Email...

11/04/2026

FCC Announces Tentative Agenda for April Open Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

11/04/2026

GARR and Cubbit launch the first geo-distributed storage...

Pilot phase begins for a new national infrastructure designed to safeguard academic and research data with full local data control, sovereignty, resilience, and...

11/04/2026

How to Stream Coachella 2026 at Home

How to Stream Coachella 2026 at Home Check this years stacked schedule for the annual music festivals full lineup, including when Berklee artists from Laufey ...

11/04/2026

Time Travel

Time Travel As Berklee on the Road programs in Puerto Rico and Italy mark decades-long anniversaries, we journey into the past and step into the future. Apri...

11/04/2026

April 10, 2026

Improving vaccine design for Ebola, HIV and more Scripps Research scientists and colleagues develop a nanodisc platform that offers a clearer view of how key vi...

10/04/2026

The Invisible OPEX Killer: Is Your Server Room Dragging You Down?

The Invisible OPEX Killer: Is Your Server Room Dragging You Down? In the broadcast world, we talk a lot about uptime. We talk about talent retention, latency...

10/04/2026

NAB 2026: Imagine Communications to Showcase Expanded Multiviewer Portfolio

Imagine Communications will showcase its multiviewer portfolio at NAB Show 2026 (April 19-22, Booth N1328, Las Vegas Convention Center), including Prismon and t...

10/04/2026

NAB 2026: Chyron Releases PRIME VSAR 2.3 with Updated Unreal Engine Integration

Chyron has released PRIME VSAR 2.3, an update to its virtual set and augmented reality solution for broadcast. The release adds compatibility with Unreal Engine...

10/04/2026

NAB 2026: Techex to Showcase New tx darwin Capabilities

Techex will exhibit at NAB Show 2026 (Booth W2267, April 19-23, Las Vegas Convention Center), demonstrating new tx darwin features including consumer multiview,...

10/04/2026

NAB 2026: NDI to Showcase Ecosystem and NDI 6.3

NDI will exhibit at NAB Show 2026, demonstrating its IP video ecosystem through live partner integrations, NDI 6.3 features, AI metadata workflows, and creator ...

10/04/2026

FOR-A Acquires Tamura Corporations Information Equipment Business

FOR-A has announced the acquisition of all shares of Tamu Radiance Corporation, a new company spun off from the Information Equipment Business of Tamura Corpora...

10/04/2026

NAB 2026: InSync Technology to Unveil New Video Processing and Frame Rate Conversion Products

InSync Technology will showcase new and updated video conversion products at NAB...

10/04/2026

TNT Sports and DAZN Announce Monthly Boxing Event Series in the United States

TNT Sports and DAZN have announced a partnership to air monthly boxing events in the United States under the brand The Fight. The series will be promoted in p...

10/04/2026

Panasonic Introduces SQ3 Series 4K LCD Displays for Professional Environments

Panasonic Projector and Display has announced the SQ3 Series of 4K LCD displays as part of its MEVIX professional display portfolio. All sizes will be available...

10/04/2026

Amagi Adds Agentic Capabilities to Its Media Operations Platform

Amagi has announced the addition of Agentic Media Operations to its Amagi NOW platform, integrating AI reasoning agents across its media supply chain workflows ...

10/04/2026

LTN Announces Network Enhancements Ahead of C-Band Spectrum Auction

LTN has announced enhancements to its global IP video network targeting broadcasters transitioning from satellite distribution. The updates come ahead of US fed...

10/04/2026

Daktronics Installs New LED Displays at Yankee Stadium

Daktronics has installed new LED displays at Yankee Stadium, upgrading the main centerfield board, two flanking boards, and two ribbon displays spanning the 200...

10/04/2026

NAB 2026: Harmonic Announces AI and Cloud Updates to Hybrid Streaming Solution

Harmonic has announced updates to its hybrid streaming solution, including Model Context Protocol (MCP) connectivity for AI applications, cloud-native deploymen...

10/04/2026

NAB 2026: MultiDyne to Debut FiberSaver-10G and VF-9100

MultiDyne Video and Fiber Optic Systems will introduce two new fiber transport products at NAB Show 2026 (Booth C4425, April 19-22): the FiberSaver-10G waveleng...

10/04/2026

NAB 2026: Telos Alliance and ip-studio to Demonstrate STUDIO ZERO

Telos Alliance and ip-studio will demonstrate STUDIO ZERO, a cloud-hosted virtual studio, at NAB Show 2026. First introduced at NAB Show 2023, STUDIO ZERO integ...

10/04/2026

Pixotope and d&b Solutions Announce Strategic Partnership for XR and Virtual Studio Production

d&b solutions, a London-based audio-visual, lighting, and media integration grou...

10/04/2026

ARRI and SmallHD Announce Lens Data Monitor Overlay License for Hi-5 and Hi-5 SX

ARRI and SmallHD have announced a new expansion license for ARRI's Hi-5 and Hi-5 SX hand units that displays lens data overlays on supported SmallHD monitor...

10/04/2026

Roku to Stream Exclusive Savannah Bananas Game Package on Roku Sports Channel

Roku and the Banana Ball Championship League (BBCL) have announced an exclusive streaming partnership to bring five BBCL games to the Roku Sports Channel in 202...

10/04/2026

Ratings Roundup: More Than 18 Million Fans Tune Into 2026 NCAA Mens March Madness on TNT and CBS Sports

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

10/04/2026

No Other Land, Mr. Nobody Against Putin,and More Sundance Institute-Supported Films Nominated for Peabody Awards

The Peabody Awards don't just recognize great storytelling, they spotlight t...

10/04/2026

Fans Crown Winners at the First Spotify Podcast Awards in France

After launching the Spotify Podcast Awards in Mexico last year, we brought the fan-voted celebration to Paris this week for its first edition in France. Hosted ...

10/04/2026

Yamaha launch the DXR/DXS & CXR/CXS Mk3

Powered and unpowered live PA ranges upgraded Yamaha have just refreshed four of their hugely popular PA speaker ranges, delivering significant improvements...

10/04/2026

UJAM open Gorilla Engine to third-party developers

Underlying plug-in & VI technology now available to others UJAM's latest announcement sees the company open up' Gorilla Engine, the development pla...

10/04/2026

2026 NAB Show Exhibitor Insight: Bitcentral

Share Copy link Facebook X Linkedin Bluesky Email...

10/04/2026

Bitcentral To Feature Connected Media Workflows At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

10/04/2026

Bitcentral to Showcase Connected Media Workflows and Inte...

Bitcentral, a leading provider of professional media solutions for broadcast and digital video, will showcase its latest innovations at NAB Show 2026 (Booth W28...

10/04/2026

Ikegami to Introduce Expanded Range of Broadcast Production Solutions at NAB 2026

Ikegami to Introduce Expanded Range of Broadcast Production Solutions at NAB 202...

10/04/2026

AJA Debuts SMPTE ST 2110 and openGear Solutions Ahead of NAB 2026

AJA Debuts SMPTE ST 2110 and openGear Solutions Ahead of NAB 2026 Brie Clayton April 10, 2026 0 Comments New gear and updates address evolving hybrid ...

10/04/2026

Portland Fire+ Streaming Platform Launches

Share Copy link Facebook X Linkedin Bluesky Email...

10/04/2026

Tod Musgrave Joins Proton as U.S. Sales & Marketing Director

Share Copy link Facebook X Linkedin Bluesky Email...

10/04/2026

Proton Expands Minicam Portfolio With Proton Pro At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

10/04/2026

FCC To Vote on Changes to Audible Crawl Rule

Share Copy link Facebook X Linkedin Bluesky Email...

10/04/2026

Frequency Launches AI Platform for Streaming Television a...

Frequency, the engine behind the worlds leading streaming television channels, today launched its AI platform for Frequency Studio, powering the entire channel ...

10/04/2026

UKTV Highlights: Saturday April 25th - Friday May 1st 2026

What can I watch on UKTV and stream on U this week? This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...

10/04/2026

Jnger Audio Joins EBU ADM Integration Group as Founding Member to Help Advance ADM/S-ADM Integration

J nger Audio Joins EBU ADM Integration Group as Founding Member to Help Advance...

10/04/2026

Multi-BAFTA-winning Chernobyl makes its free-to-air debut, marking 40 years since the disaster

Five-part Sky Original drama airs nightly on Sky Mix and Sky Atlantic from 20 Ap...