Sony Pixel Power calrec Sony

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking

15/02/2020

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking 2D, 3D applications have revolutionized coverage of motorsports By Kristian Hernandez, Associate Editor

Saturday, February 15, 2020 - 5:01 pm

Print This Story | Subscribe

Story Highlights

Over recent years, data-tracking and analysis have become engrained in the fabric of auto racing. On the NASCAR circuit, both fans and drivers alike have embraced the practice to open up a new avenue of content, and in some cases, appreciation of the sport's intricacies. At the heart of these efforts, SMT's broadcast and team analytics are gamifying the Daytona 500 for younger viewers and enhancing the skills of NASCAR's combatants to better the overall product.

Phil Cochran, Associate Producer Nate Karamanski, and AJ Mead play a big part in SMT's graphics.

The first year, we received input from teams and were also looking at other tools that they were using, says Paulus Weemaes, senior director, motorsports, SMT. We wanted to make it more useful for them and we've done that for three years in a row now.

The Installation of Hardware: Cars Get Fitted With SMT Vectors

In order to jump into the virtual world, there needs to be a physical and tangible item in play to grab the data. In every car that fills the grid on the starting line, a contraption known as a vector is clipped to the top of the roof and is the central hub for data gathering and retrieval as the radio antenna. Since each car needs to be visible on the digital track, NASCAR has penciled the installation of the vector into the pre-race routine.

If the car shows up to inspection and doesn't have the proper components, they don't get to go through, says Weemaes. Every [participating] car that's on the track, we need to track, so we don't want to have things running around that we don't want.

This is the most difficult part of the process. Just like the stock cars that drive around the track, vectors need time to warm up with a few warmup laps. When the GPS sensor on the device get acquired and the six cameras being used by Fox are tapped into, the SMT crew is one step closer to virtualizing the cars.

Team analytics provide raw data from the car, like RPM, miles per hour, braking, throttling, and more.

When they do the first practice, it's sometimes a little bit of a challenge to get the lock on the car. Worst case scenario, its only one or two laps, he continues. Connectivity's a bit of an issue. Once you're at the track, there's a lot of stuff going on, but [it hasn't been a problem] in the last five or six years.

Although the car has a lot of moving parts that run off of the same power source, the vector runs independently by itself. It's a strategy to maintain autonomy over their own piece of technology.

The vector itself gets powered by the battery, so there's no car power that goes through this, he says. We have our own little power unit. Which has another advantage because we can turn it on and off whenever we like.

Back to the Drawing Board: Teams and Drivers Interact With Analytics

Aside from tracking on the course, the vector is critical to understanding the dynamics of the actual car. For teams operating in the NASCAR Cup Series, the system is able to compute other information like fuel levels, revolutions per minute, speed, and more. This numerical data that is coupled with 3D virtual renderings of the car is an application called Team Analytics.

One-car qualifying is being executed by another product of SMT named GhostCar technology.

[Some other examples include] steering input, brake and throttle points, if they're doing that good, says AJ Mead, digital product manager, SMT. On top of that, we also give them strip charts, so they can see what is going on all those [2D] telemetry data points.

Sharing information freely wasn't always the case. Prior to 2018, teams were not able to see the activity being done by other participating teams. After deep discussion and the decision to let the information go public, SMT was chosen to facilitate the transition.

They came to SMT to offer some solutions, and that was pretty much the genesis, says Mead. It's driven by Unity [graphics engine] on the front end, and on the back end, we built the database that can archive every lap, every session, and every car.

When it comes time to break down a driver's session, pit crews can use a specified software that allows multiple GhostCar overlays of previous races to adjust performance.

Car locations are captured via six cameras being used by Fox Sports and a GPS signal through each vector.

Drivers can look at this [application] and say, Why is this guy so much better than me? Oh, he's doing this. Let me try that,' continues Mead. From an engineering standpoint, they can look at this and realize that the driver is loose in Turn 2. Just by looking at the charts, they can make wedge and car adjustments.

This application not only improves individual attributes, but also the work ethic of other drivers. As the old saying goes, iron does indeed sharpen iron.

Unlike anywhere else in motorsports, NASCAR opened up this data for everybody, says Weemaes. It has definitely brought the competition a little bit closer.

Broadcast-Bound: Fans Become Educated With On-Air Telemetry

For the fans, the broadcast is their way of seeing behind the data curtain. Talent like Mike Joy and Jeff Gordon are able to work with the virtual renderings from up in the booth.

The broadcast is leveraging SMT virtual graphics like this football field to compare a car's speed over a span of 100 yards.

We had a scenario during qualifying last week and the Fox team wanted to talk about launch,' off of pit row, says Mead. We were able to go b
LINK: https://www.sportsvideo.org/2020/02/15/live-from-daytona-500-smt-digit...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

10/03/2026

Harvey Arnold, Bert Goldman to Be Honored at the 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

Senators Urge FCC to Preserve Citizens Broadband Radio Service

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

SCTE TechExpo26 Issues Call for Content, Technical Papers

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

Zefr Receives MRC Accreditation

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

Study: Overloaded Sports Fans Fed Up with Fragmented Viewing Options

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

NVIDIA and Thinking Machines Lab Announce Long-Term Gigawatt-Scale Strategic Partnership

NVIDIA and Thinking Machines Lab announced today a multiyear strategic partnersh...

09/03/2026

Foos Gone Wild, Combate Global Launch New Televised MMA Fight Series

Foos Gone Wild and Combate Global have teamed up to create a twist on combat sports competition, announcing the launch of a special amateur Mixed Martial Arts (...

09/03/2026

Harmonic Accelerates Streaming and Broadcast Transformations

At the 2026 NAB Show, Harmonic will introduce significant enhancements to its video appliances and SaaS solutions, highlighted by a next-generation media server...

09/03/2026

ESPN Delivers Most-Watched MLB Spring Training Game in 10 years with Team USA vs. San Francisco Giants

ESPN's March 3 spring training matchup between Team USA and the San Francisc...

09/03/2026

Most Valuable Promotions Launches Women's Boxing Platform, Signs Multi-Year Deal with ESPN

Most Valuable Promotions (MVP) announces the launch of MVPW, a new global platfo...

09/03/2026

Behind The Mic: CBS Sports and TNT Sports Share NCAA Division 1 Mens's Basketball Tournament Commentators

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

09/03/2026

SVG All-Stars: Jenna McKeon, Senior Director, Remote Technical Operations, CBS Sports

From Super Bowl compounds to Final Four setups, the Hofstra graduate helps coord...

09/03/2026

NBC's Paralympic Effort Embraces Cloud for Signal Transport

Stamford plays a key role, but a small team in Cortina and Milan powers local presence and mixed-zone coverage...

09/03/2026

Save the Date: SVG's New Cloud & Content Workflows Summit in NYC on July 28

The event brings together SVG's previous Cloud Production and Content Management Forums into a single, comprehensive day of programming...

09/03/2026

2,000-Year-Old Arena Hosts Paralympics Opening Ceremony, Olympics Closing Ceremony

Updated Mar 9, 2026 Live surround sound has been a part of the plan for Roman a...

09/03/2026

Duality Strings Bundle from VSL

Contains all six dual-ensemble libraries VSL's Duality Strings series offers an intriguing alternative to your average string library, capturing two str...

09/03/2026

The 1975 to receive MPG Award

Outstanding Contribution To UK Music Photo: Samuel Bradley Ahead of their upcoming MPG Awards, the Music Producers Guild (MPG) have revealed the latest win...

09/03/2026

Strymon reveal the PCH X1 & X2

Two new high-quality DI boxes announced Boasting some impressive technical specifications and versatile routing options, Strymon's latest active DI boxe...

09/03/2026

Sonora Cinematic introduce Pure Steel String

Latest MPE-capable Soundbox library released The follow-up release for Sonora Cinematic's Pure Nylon has arrived, and becomes the latest addition to the...

09/03/2026

Sennheiser's MD 9235 returns

Popular wireless mic head design revived Sennheiser have revealed that the MD 9235, a cardioid mic head designed to pair up with their handheld wireless sys...

09/03/2026

TONEX ONE Double Special Limited Edition from IK Multimedia

Captures two sought-after Dumble combo amps The latest TONEX release captures a pair of sought-after Dumble amplifiers from IK Multimedia's private amp ...

09/03/2026

HUM Audio Devices' new N-Matrix

Flexible all-analogue insert matrix joins line-up HUM Audio Devices don't tend to do things by halves - even the quickest of glances at the likes of the...

09/03/2026

Rhodes introduce Pianology

Captures three sought-after pianos Rhodes latest software release brings together a collection of three virtual pianos: a concert grand, an acoustic upright...

09/03/2026

Techivation's T-Compressor Mk2 arrives

Flagship compressor gets an upgrade Techivation's flagship compressor plug-in has just been treated to a ground-up rebuild that kits it out with some po...

09/03/2026

Kemper's Profiling technology evolves

Profiler OS 14.0 enters open beta Kemper's amp-modelling systems already have a great reputation, but the latest update to their systems' underlying...

09/03/2026

Blinksonic release ECLO.RE/GEN

Procedural stems smasher & recomposition engine Blinksonic have recently launched a new Reaktor-based tool which they say takes a radical departure from yo...

09/03/2026

The IPS Training Weekend 2026

13 - 15 March 2026 at University of Warwick Conference Centre The Institute of Professional Sound (IPS) have announced that The IPS Training Weekend 2026 wi...

09/03/2026

Rohde & Schwarz and NETGEAR collaborate for next generation Wi-Fi 8 access point testing

Rohde & Schwarz and NETGEAR collaborate for next generation Wi-Fi 8 access point...

09/03/2026

Judge Rules VOA's Kari Lake Has Acted Unlawfully'

Share Copy link Facebook X Linkedin Bluesky Email...

09/03/2026

Utah Scientific Adds Three Companies To Technology Partner Program

Share Copy link Facebook X Linkedin Bluesky Email...

09/03/2026

Broadpeak Showcases Premium Live Streaming Advanced Monet...

Broadpeak, a leader in streaming and monetization at scale, will showcase its latest innovations for broadcasters and streaming platforms at NAB Show 2026 (boot...

09/03/2026

UKTV Strengthens Partnership with Samsung to Deliver on Connected TV Strategy

UKTV has agreed a new partnership deal with Samsung that makes UKTV's free linear channels available to internet-only Samsung TV viewers in the UK for the f...

09/03/2026

Sky reveals first look trailer and sets premiere date for Sky Original family sleuth adventure Flavia

Monday 9 March 2026 Sky reveals first look trailer and sets premiere date for S...

09/03/2026

Sky Appoints Damian Saunders as Managing Director of Sky Business

Monday 9 March 2026 Sky Appoints Damian Saunders as Managing Director of Sky Business Sky has today announced the appointment of Damian Saunders as Managing D...

09/03/2026

'The Predator of Seville' premieres on Netflix on 27 March

Back to All News The Predator of Seville premieres on Netflix on 27 March Entertainment 09 March 2026 GlobalSpain Link copied to clipboard Download the im...

09/03/2026

Netflix Debuts the Trailer for 'Love is Blind: Sweden' Season 3

Back to All News Netflix Debuts the Trailer for Love is Blind: Sweden Season 3 Entertainment 09 March 2026 GlobalSweden Link copied to clipboard That wait...

09/03/2026

Bill O'Reilly Announces New Weekly Podcast We'll Do It LIVE!

Bill O'Reilly Announces New Weekly Podcast We'll Do It LIVE! We'll Do It LIVE!' A Bold, Fresh Presentation from Bill O'Reilly New York...

09/03/2026

MOSOLF SE & Co. KG Relies on green.screen from Arvato Systems for Strategic Energy Management

MOSOLF SE & Co. KG Relies on green.screen from Arvato Systems for Strategic Ener...

09/03/2026

RT supports launch of The Replay' Bringing the Voice of Mchel Muircheartaigh Back to Irish Homes and reconnecting lost memories

A powerful new national initiative supporting people living with dementia launch...

09/03/2026

How AI Is Driving Revenue, Cutting Costs and Boosting Productivity for Every Industry in 2026

AI is everywhere and accelerating everything - becoming essential infrastructure...

09/03/2026

ABB Robotics Taps NVIDIA Omniverse to Deliver IndustrialGrade Physical AI at Scale

ABB Robotics and NVIDIA today announced a breakthrough partnership that brings i...

07/03/2026

NAB Show: Tedial to Showcase Solutions for Future of Media Operations

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

TNT Sports Acquires Exclusive U.S. English Language Broadcast Rights to FIBA Men's and Women's Tournaments

TNT Sports and the International Basketball Federation (FIBA) have reached a mul...

06/03/2026

OffBall to Partner with TOGETHXR Across Commercial Strategy and Operations

OffBall and TOGETHXR, two influential young media companies in sports, announce a strategic and operational partnership in a shared push to scale and create inn...

06/03/2026

InfoComm 2026 Names Shure as Exclusive Headline Partner, Showcasing Audio and Innovation Across Key Activations and Stages

InfoComm 2026, a destination for AV, IT, broadcast, and AI-driven systems, annou...