Sony Pixel Power calrec Sony

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking

15/02/2020

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking 2D, 3D applications have revolutionized coverage of motorsports By Kristian Hernandez, Associate Editor

Saturday, February 15, 2020 - 5:01 pm

Print This Story | Subscribe

Story Highlights

Over recent years, data-tracking and analysis have become engrained in the fabric of auto racing. On the NASCAR circuit, both fans and drivers alike have embraced the practice to open up a new avenue of content, and in some cases, appreciation of the sport's intricacies. At the heart of these efforts, SMT's broadcast and team analytics are gamifying the Daytona 500 for younger viewers and enhancing the skills of NASCAR's combatants to better the overall product.

Phil Cochran, Associate Producer Nate Karamanski, and AJ Mead play a big part in SMT's graphics.

The first year, we received input from teams and were also looking at other tools that they were using, says Paulus Weemaes, senior director, motorsports, SMT. We wanted to make it more useful for them and we've done that for three years in a row now.

The Installation of Hardware: Cars Get Fitted With SMT Vectors

In order to jump into the virtual world, there needs to be a physical and tangible item in play to grab the data. In every car that fills the grid on the starting line, a contraption known as a vector is clipped to the top of the roof and is the central hub for data gathering and retrieval as the radio antenna. Since each car needs to be visible on the digital track, NASCAR has penciled the installation of the vector into the pre-race routine.

If the car shows up to inspection and doesn't have the proper components, they don't get to go through, says Weemaes. Every [participating] car that's on the track, we need to track, so we don't want to have things running around that we don't want.

This is the most difficult part of the process. Just like the stock cars that drive around the track, vectors need time to warm up with a few warmup laps. When the GPS sensor on the device get acquired and the six cameras being used by Fox are tapped into, the SMT crew is one step closer to virtualizing the cars.

Team analytics provide raw data from the car, like RPM, miles per hour, braking, throttling, and more.

When they do the first practice, it's sometimes a little bit of a challenge to get the lock on the car. Worst case scenario, its only one or two laps, he continues. Connectivity's a bit of an issue. Once you're at the track, there's a lot of stuff going on, but [it hasn't been a problem] in the last five or six years.

Although the car has a lot of moving parts that run off of the same power source, the vector runs independently by itself. It's a strategy to maintain autonomy over their own piece of technology.

The vector itself gets powered by the battery, so there's no car power that goes through this, he says. We have our own little power unit. Which has another advantage because we can turn it on and off whenever we like.

Back to the Drawing Board: Teams and Drivers Interact With Analytics

Aside from tracking on the course, the vector is critical to understanding the dynamics of the actual car. For teams operating in the NASCAR Cup Series, the system is able to compute other information like fuel levels, revolutions per minute, speed, and more. This numerical data that is coupled with 3D virtual renderings of the car is an application called Team Analytics.

One-car qualifying is being executed by another product of SMT named GhostCar technology.

[Some other examples include] steering input, brake and throttle points, if they're doing that good, says AJ Mead, digital product manager, SMT. On top of that, we also give them strip charts, so they can see what is going on all those [2D] telemetry data points.

Sharing information freely wasn't always the case. Prior to 2018, teams were not able to see the activity being done by other participating teams. After deep discussion and the decision to let the information go public, SMT was chosen to facilitate the transition.

They came to SMT to offer some solutions, and that was pretty much the genesis, says Mead. It's driven by Unity [graphics engine] on the front end, and on the back end, we built the database that can archive every lap, every session, and every car.

When it comes time to break down a driver's session, pit crews can use a specified software that allows multiple GhostCar overlays of previous races to adjust performance.

Car locations are captured via six cameras being used by Fox Sports and a GPS signal through each vector.

Drivers can look at this [application] and say, Why is this guy so much better than me? Oh, he's doing this. Let me try that,' continues Mead. From an engineering standpoint, they can look at this and realize that the driver is loose in Turn 2. Just by looking at the charts, they can make wedge and car adjustments.

This application not only improves individual attributes, but also the work ethic of other drivers. As the old saying goes, iron does indeed sharpen iron.

Unlike anywhere else in motorsports, NASCAR opened up this data for everybody, says Weemaes. It has definitely brought the competition a little bit closer.

Broadcast-Bound: Fans Become Educated With On-Air Telemetry

For the fans, the broadcast is their way of seeing behind the data curtain. Talent like Mike Joy and Jeff Gordon are able to work with the virtual renderings from up in the booth.

The broadcast is leveraging SMT virtual graphics like this football field to compare a car's speed over a span of 100 yards.

We had a scenario during qualifying last week and the Fox team wanted to talk about launch,' off of pit row, says Mead. We were able to go b
LINK: https://www.sportsvideo.org/2020/02/15/live-from-daytona-500-smt-digit...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

24/03/2026

FCC Approves TV Station License Transfers to Gray

Share Copy link Facebook X Linkedin Bluesky Email...

24/03/2026

Study: Globally HBO Max Is Most Widely Bundled Streaming Service

Share Copy link Facebook X Linkedin Bluesky Email...

24/03/2026

Charter Communications Names John Lee Head Of Intelligence Ventures

Share Copy link Facebook X Linkedin Bluesky Email...

24/03/2026

Intinor introduces enhanced SRT monitoring, HDR transport and NDI Advanced support at NAB Show 2026

Intinor introduces enhanced SRT monitoring, HDR transport and NDI Advanced suppo...

24/03/2026

Miri V410 Live 4K Encoder/Decoder to Make North American Debut at 2026 NAB Show

Miri V410 Live 4K Encoder/Decoder to Make North American Debut at 2026 NAB Show Brie Clayton March 23, 2026 0 Comments Powerful new solution for strea...

23/03/2026

Professional Fighters League & U-Next Renew Multi-year Partnership to Broadcast PFL Events Live in Japan

The Professional Fighters League (PFL) has renewed its multi-year partnership wi...

23/03/2026

The Snow League Announces Google Cloud as Official Cloud and AI Partner to Power Personalized Fan Experiences Worldwide

The Snow League has named Google Cloud as its Official Cloud and AI Partner. The...

23/03/2026

Chyron Appoints Eric Wolff as Director of Venues Sales, North America

Chyron has appointed Eric Wolff as Director of Venues Sales, North America. Wolff previously served as Director of Broadcast Operations & Media Production for T...

23/03/2026

Chicago Sports Network, WCIU To Simulcast 10 White Sox Games

Chicago Sports Network (CHSN) and Weigel Broadcasting's WCIU (The U, ch. 26.1) will simulcast 10 Chicago White Sox games during the 2026 season, the compani...

23/03/2026

Cosm Appoints Jon Werbeck as VP, Head of Sponsorships

Cosm has appointed Jon Werbeck as Vice President, Head of Sponsorships. He will report to Corey Breton, Head of Venues, and will focus on corporate sponsorship ...

23/03/2026

CP Communications Partners with Mark Roberts Motion Control to Bring Robotic Camera Systems to Florida

CP Communications has announced a partnership with Mark Roberts Motion Control (...

23/03/2026

NAB 2026: Creators, Media Leaders, Storytelling Legends and AI Step Into the Spotlight as Lineup is Unveiled

NAB Show 2026, taking place April 18-22 (exhibits April 19-22) at the Las Vegas ...

23/03/2026

Bay FC Announces Multi-Year Partnership with Victory+ as the Official Streaming Partner

Bay FC and free streaming platform Victory have announced a partnership through...

23/03/2026

MLB, Google Cloud Debut AI-Powered, Real-Time Game Analysis With Scout Insights' in MLB Gameday

Gemini AI models will surface hidden context around pitches, matchups, rare stat...

23/03/2026

Behind the Mic: NBC Sports Announces MLB Opening Day On Air Lineup, Featuring Orel Hershiser, Al Leiter and More.

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

23/03/2026

SVG All-Stars: Alex McKeen, Senior Manager, Strategic Production Planning, TNT Sports

Growing from broadcast engineer to strategic planner, this Ithaca College grad h...

23/03/2026

Announcing the 2026 Sundance Institute | Sandbox Fund Grantees

16 Science-Focused Nonfiction Projects Selected for Funding LOS ANGELES, CA, March 23, 2026 - The nonprofit Sundance Institute and Sandbox Films announced toda...

23/03/2026

Celebrate 20 Years of Hannah Montana With Megan Moroney's New The Best of Both Worlds' Cover and More

It's been 20 years since Miley Cyrus introduced the world to Hannah Montana,...

23/03/2026

BOOM Library release Seasons of Earth: European Autumn

Made entirely from real natural recordings Aimed at sound designers and editors working in film, TV and game audio, the latest release from BOOM Library com...

23/03/2026

Klang.io launch Transcription Studio

Transcribe sheets, tabs or MIDI from audio files Klang.io have announced the launch of a new AI-powered software tool that's capable of detecting multip...

23/03/2026

RL10 and Orion Main Engine are Key to NASA's Historic Artemis II Journey to the Moon

An auxiliary target has been affixed to the Interim Cryogenic Propulsion Stage f...

23/03/2026

Scripps To Launch Scripps Sports Network Streaming Channel

Share Copy link Facebook X Linkedin Bluesky Email...

23/03/2026

IBEW Calls for Scrutiny of Skydance-CBS Layoffs and Proposed CNN Merger

Share Copy link Facebook X Linkedin Bluesky Email...

23/03/2026

Bruno Mars Risk It All Music Video Captures Timeless Text...

Pro8mm, the Super 8 experts, provided cameras, Super 8 movie film, and scanning services for Bruno Mars' Risk It All music video. The debut single from Br...

23/03/2026

Matthews Intros Lightweight Aluminum Grid Clamps

Matthews, introduces their first aluminum grid clamp collection, engineered for the rigging needs of film, television and live production. Combining light weigh...

23/03/2026

Hacks, the multi-Emmy -winning Sky Exclusive comedy, returns to the UK for its final season this April

Monday 23 March 2026 Hacks, the multi-Emmy -winning Sky Exclusive comedy, retur...

23/03/2026

'Too Hot to Handle: Italy' Reignites for a Second Season With the Special Participation of Selvaggia Lucarelli

Back to All News Too Hot to Handle: Italy Reignites for a Second Season With th...

23/03/2026

How Autonomous AI Agents Become Secure by Design With NVIDIA OpenShell

Autonomous agents mark a new inflection point in AI. Systems are no longer limited to generating responses or reasoning through tasks. They can take action: Age...

23/03/2026

RT Statement on the Death of Sports Broadcaster Michael Lyster

RT is sad today to learn of the death of legendary RT Sport broadcaster Michael Lyster, who died this morning aged 71 years. Kevin Bakhurst, Director-General...

23/03/2026

RT Documentary On One wins its first ever dedicated music award

RT Documentary On One has scooped its first ever dedicated music award. At the 2026 Icelandic Music Awards, composer lfur Eldj rn won Release of the Year in t...

23/03/2026

Czechia v Republic of Ireland live on RT2, RT Player and RT Radio 1

Inside Sport, Liveline, Morning Ireland and 2FM DRIVE will all be in Prague to bring fans to the heart of the action Every Moment, Every GenerationRT | FIFA W...

22/03/2026

VSL update Synchron Woodwinds & Strings

Free updates now available VSL have just released some free updates that add some existing features to a selection of libraries in their expansive Synchron ...

22/03/2026

Live-Action Sins of Kujo' Premieres April 2: Main Trailer and Key Art Debut

Back to All News Live-Action Sins of Kujo' Premieres April 2: Main Trailer and Key Art Debut Entertainment 22 March 2026 GlobalJapan Link copied to cl...

21/03/2026

MPG announce new Impact Award

Presented to War Child UK's HELP(2) project The MPG (Music Producers Guild) have announced the launch of the MPG Impact Award, a brand-new honour that w...

21/03/2026

Eduardo Tarilonte's Ancient ERA Persia from Best Service

Microtuning support for Arabic, Persian & Turkish scales The latest release from Best Service brings together a selection of string, wind and percussion ins...

21/03/2026

New campaign from NAATI and SBS CulturalConnect highlights how we all deserve to be understood'

New campaign from NAATI and SBS CulturalConnect highlights how we all deserve t...

21/03/2026

Statement regarding Rhoda Roberts AO

Statement regarding Rhoda Roberts AO 21 March, 2026 Media releases SBS is deeply saddened by the passing of Widjabul Wia-bal woman from the Bundjalung Na...

21/03/2026

Survey: Fans Prefer Sports on Broadcast Over Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Graham Promotes Stephanie Slagle to VP, CRO & GM of WDIV Local 4

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Study: Repurposed Traditional TV Ads for CTV Is a Missed Opportunity

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Carr Backs Trump Army/Navy Game Executive Order

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Opponents File Emergency FCC Petition to Block Nexstar/Tegna Merger

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Eight States Ask for Court to Stop Nexstar/Tegna Merger

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Cine Gear Connect NY Ramps Up for March 28 - 2026

Cine Gear Connect NY, presented by Universal Production Services, is filling in the slate for a full day of panels, peers, learning the latest, and mixing it up...

21/03/2026

Studio Technologies Debuts New StudioComm System at NAB 2026

Studio Technologies Debuts New StudioComm System at NAB 2026 Brie Clayton March 20, 2026 0 Comments StudioComm Model 794 Central Controller and Model ...