Sony Pixel Power calrec Sony

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking

15/02/2020

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking 2D, 3D applications have revolutionized coverage of motorsports By Kristian Hernandez, Associate Editor

Saturday, February 15, 2020 - 5:01 pm

Print This Story | Subscribe

Story Highlights

Over recent years, data-tracking and analysis have become engrained in the fabric of auto racing. On the NASCAR circuit, both fans and drivers alike have embraced the practice to open up a new avenue of content, and in some cases, appreciation of the sport's intricacies. At the heart of these efforts, SMT's broadcast and team analytics are gamifying the Daytona 500 for younger viewers and enhancing the skills of NASCAR's combatants to better the overall product.

Phil Cochran, Associate Producer Nate Karamanski, and AJ Mead play a big part in SMT's graphics.

The first year, we received input from teams and were also looking at other tools that they were using, says Paulus Weemaes, senior director, motorsports, SMT. We wanted to make it more useful for them and we've done that for three years in a row now.

The Installation of Hardware: Cars Get Fitted With SMT Vectors

In order to jump into the virtual world, there needs to be a physical and tangible item in play to grab the data. In every car that fills the grid on the starting line, a contraption known as a vector is clipped to the top of the roof and is the central hub for data gathering and retrieval as the radio antenna. Since each car needs to be visible on the digital track, NASCAR has penciled the installation of the vector into the pre-race routine.

If the car shows up to inspection and doesn't have the proper components, they don't get to go through, says Weemaes. Every [participating] car that's on the track, we need to track, so we don't want to have things running around that we don't want.

This is the most difficult part of the process. Just like the stock cars that drive around the track, vectors need time to warm up with a few warmup laps. When the GPS sensor on the device get acquired and the six cameras being used by Fox are tapped into, the SMT crew is one step closer to virtualizing the cars.

Team analytics provide raw data from the car, like RPM, miles per hour, braking, throttling, and more.

When they do the first practice, it's sometimes a little bit of a challenge to get the lock on the car. Worst case scenario, its only one or two laps, he continues. Connectivity's a bit of an issue. Once you're at the track, there's a lot of stuff going on, but [it hasn't been a problem] in the last five or six years.

Although the car has a lot of moving parts that run off of the same power source, the vector runs independently by itself. It's a strategy to maintain autonomy over their own piece of technology.

The vector itself gets powered by the battery, so there's no car power that goes through this, he says. We have our own little power unit. Which has another advantage because we can turn it on and off whenever we like.

Back to the Drawing Board: Teams and Drivers Interact With Analytics

Aside from tracking on the course, the vector is critical to understanding the dynamics of the actual car. For teams operating in the NASCAR Cup Series, the system is able to compute other information like fuel levels, revolutions per minute, speed, and more. This numerical data that is coupled with 3D virtual renderings of the car is an application called Team Analytics.

One-car qualifying is being executed by another product of SMT named GhostCar technology.

[Some other examples include] steering input, brake and throttle points, if they're doing that good, says AJ Mead, digital product manager, SMT. On top of that, we also give them strip charts, so they can see what is going on all those [2D] telemetry data points.

Sharing information freely wasn't always the case. Prior to 2018, teams were not able to see the activity being done by other participating teams. After deep discussion and the decision to let the information go public, SMT was chosen to facilitate the transition.

They came to SMT to offer some solutions, and that was pretty much the genesis, says Mead. It's driven by Unity [graphics engine] on the front end, and on the back end, we built the database that can archive every lap, every session, and every car.

When it comes time to break down a driver's session, pit crews can use a specified software that allows multiple GhostCar overlays of previous races to adjust performance.

Car locations are captured via six cameras being used by Fox Sports and a GPS signal through each vector.

Drivers can look at this [application] and say, Why is this guy so much better than me? Oh, he's doing this. Let me try that,' continues Mead. From an engineering standpoint, they can look at this and realize that the driver is loose in Turn 2. Just by looking at the charts, they can make wedge and car adjustments.

This application not only improves individual attributes, but also the work ethic of other drivers. As the old saying goes, iron does indeed sharpen iron.

Unlike anywhere else in motorsports, NASCAR opened up this data for everybody, says Weemaes. It has definitely brought the competition a little bit closer.

Broadcast-Bound: Fans Become Educated With On-Air Telemetry

For the fans, the broadcast is their way of seeing behind the data curtain. Talent like Mike Joy and Jeff Gordon are able to work with the virtual renderings from up in the booth.

The broadcast is leveraging SMT virtual graphics like this football field to compare a car's speed over a span of 100 yards.

We had a scenario during qualifying last week and the Fox team wanted to talk about launch,' off of pit row, says Mead. We were able to go b
LINK: https://www.sportsvideo.org/2020/02/15/live-from-daytona-500-smt-digit...
See more stories from svg

North America Stories

21/04/2026

Live From NAB 2026: BitFires Colin Bonzey on Growing Spark Platform for Live Cloud-Based Productions

Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...

21/04/2026

Live From NAB 2026: AWSs Jason Dvorkin, Regina Rossi on Driving Innovation With Al-Based Workflows

The topic of artificial intelligence has a stranglehold on the sports-video-prod...

21/04/2026

Live From NAB 2026: T-Mobile for Business' Jason Schnellbacher on Enhancing 5G for Sports Fans, Broadcasters

5G is still a hot topic in live event production, and this workflow continues to...

21/04/2026

Live From NAB 2026: Appears Ed McGivern on Fox Sports Deal, New XM Platform, and VX Software Debut

At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...

21/04/2026

NAB 2026: Studio Network Solutions launches on-premise AI suite for media production workflows

Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...

21/04/2026

NAB 2026: Suite Studios integrates file-streaming technology into Frame.io Drive

Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...

21/04/2026

NAB 2026: Net Insight integrates InSync FrameFormer into Nimbra Edge for media processing

Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...

21/04/2026

NAB 2026: Fox Sports selects Appear X Platform for live production infrastructure

Fox Sports has selected Appear as a technology partner to support the next phase...

21/04/2026

NAB 2026: Diversified appoints Tyler Affolter as Chief Revenue Officer

Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...

21/04/2026

NAB 2026: Layercake integrates Bitmovin into Streamcake platform for end-to-end media orchestration

Layercake has formalised the integration of Bitmovin's video streaming infra...

21/04/2026

NAB 2026: International Judo Federation extends global content distribution partnership with SES

The International Judo Federation (IJF) has extended its distribution partnershi...

21/04/2026

NAB 2026: Glookast integrates Cinnafilm Tachyon plugin to enable GPU-accelerated video processing

Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...

21/04/2026

NAB 2026: Cadena Tres selects Eutelsat for television signal distribution in Mexico

Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...

21/04/2026

NAB 2026: Dolby and TV Azteca deploy Dolby Atmos for free-to-air broadcast

Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...

21/04/2026

Verizon and FOX Entertainment leverage 5G and AI for remote production of Extracted

FOX Entertainment partnered with Verizon to overcome significant production hurd...

21/04/2026

NAB 2026: Osprey Video to showcase expanded IP infrastructure and orchestration at NAB Show 2026

Osprey Video has announced its technology showcase for the NAB Show 2026, highli...

21/04/2026

NAB 2026: Riedel introduces IP-based production updates including multiviewer, commentary control and audio connectivity solutions

Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...

21/04/2026

SportsTechBuzz at NAB 2026, Day 3: Live Reports From the Show Floor in Vegas

The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...

21/04/2026

NAB 2026: Blackmagic Design Announces URSA Cine Immersive 100G and URSA Cine Live Encoder

Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...

21/04/2026

Live From NAB 2026: Clark Wire & Cables David McCarthy Showcases New Connectivity, Enclosure Solutions for Modern Broadcast Workflows at NAB Show 2026

Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...

21/04/2026

Ricky Sensitively Portrays a Post-Incarceration Coming-of-Age

Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...

21/04/2026

MAS and Lockheed Martin Announce F-35 Sustainment Partnership in Quebec

MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....

21/04/2026

Nielsen data shows Australian outdoor and sport retailers are changing how they advertise to win over outdoor enthusiasts

Advertising strategies shift as competition grows for a large, active and qualit...

21/04/2026

ATSC Celebrates 3.0's Global Expansion

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

Cinematic Feel Makes Survivor' Built to Last

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

Live Event Technology Expands Fan Engagement

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

MS NOW Uses Community to Build Up Its Brand

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

Why Broadcast Is Well-Positioned to Safeguard Freedom of Speech

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

AWS Demos AI Tools to Deliver Vertical Video

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

Video Podcasting Leaps in Popularity

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

Audio Systems Get Boost From Cloud and AI

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration with Streamcake

Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...

21/04/2026

Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse Signal Processors for SDI and ST 2110 Workflows

Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...

21/04/2026

On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026

On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026 Melanie Ciotti April 21, 2026 0 Comments Unlimited processing, no cloud depe...

21/04/2026

IBC appoints Tim Banham as Chief Commercial Officer to dr...

London, 21 April 2026 IBC today announced the appointment of Tim Banham as its first Chief Commercial Officer (CCO), a newly created role that reflects the or...

21/04/2026

Motion Design Tools - April 2026

Motion Design Tools - April 2026 Roland Kahlenberg April 21, 2026 0 Comments Within 2 days, Maxon and Canva announced pro-level motion design apps - A...

21/04/2026

Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and XR

Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...

21/04/2026

Diversified Appoints Tyler Affolter Chief Revenue Officer

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

TV Azteca to Bring Dolby Atmos to Free-To-Air TV in Mexico

Share Copy link Facebook X Linkedin Bluesky Email...

21/04/2026

Maxon Announces Free Tools and Mobile Expansion of ZBrush...

Cinema 4D brings professional 3D workflows to iPad. The return of Autograph now free for individual users. ZBrush expands to Windows on Arm. See it all at NAB...

21/04/2026

Bitfocus improves availability, security and user managem...

Software version 1.6 extends enterprise functionality to place Buttons at the heart of media operations at any scale Bitfocus, the Norwegian software develope...

21/04/2026

Cobalt Digital Announces Launch of blueCORE at NAB Show 2...

Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse Signal Processors for SDI and ST 2110 Workflows Compact, multi-function stan...

21/04/2026

Tribeca Festival 2026 Announces Television And Podcast Lineup

April 21st, 2026 Press Materials Available Here TRIBECA FESTIVAL 2026 ANNOUNCES TELEVISION AND PODCAST LINEUP Tribeca Television Spotlights the 50th Season o...

20/04/2026

Live From NAB 2026: Sonys Hugo Gaggioni Highlights HDR Advances, Software-Defined Workflows

At the 2026 NAB Show, Sony is showcasing a broad slate of innovations across liv...

20/04/2026

Live From NAB 2026: Fujinons Stosh Durbacz on Expanding the 4K Broadcast Lens Lineup With New Portable Zooms, 94x Box Lens

Fujifilm is sharpening its focus on core broadcast production with a new wave of...

20/04/2026

Live From NAB 2026: Rock-It Sports' John Walberg on Powering Logistics, Shipping for the 2026 FIFA Men's World Cup

This upcoming summer in North America is going to be a busy one. The 2026 FIFA M...

20/04/2026

NAB 2026: Glookast outlines product updates including Media Producer UX, connectors and Premiere Pro panel

Glookast (Booth W1661) announced a series of product updates at NAB Show 2026, c...

20/04/2026

NAB 2026: Matrox Video and Amagi collaborate on cloud-based broadcast workflows using ORIGIN framework

Matrox Video and Amagi announced a collaboration to integrate the Matrox ORIGIN ...

20/04/2026

NAB 2026: Riedel SimplyLive supports expanded centralised VAR system for Argentina football league

Riedel Communications (Booth C4908) announced that the Asociaci n del F tbol Arg...