Sony Pixel Power calrec Sony

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking

15/02/2020

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking 2D, 3D applications have revolutionized coverage of motorsports By Kristian Hernandez, Associate Editor

Saturday, February 15, 2020 - 5:01 pm

Print This Story | Subscribe

Story Highlights

Over recent years, data-tracking and analysis have become engrained in the fabric of auto racing. On the NASCAR circuit, both fans and drivers alike have embraced the practice to open up a new avenue of content, and in some cases, appreciation of the sport's intricacies. At the heart of these efforts, SMT's broadcast and team analytics are gamifying the Daytona 500 for younger viewers and enhancing the skills of NASCAR's combatants to better the overall product.

Phil Cochran, Associate Producer Nate Karamanski, and AJ Mead play a big part in SMT's graphics.

The first year, we received input from teams and were also looking at other tools that they were using, says Paulus Weemaes, senior director, motorsports, SMT. We wanted to make it more useful for them and we've done that for three years in a row now.

The Installation of Hardware: Cars Get Fitted With SMT Vectors

In order to jump into the virtual world, there needs to be a physical and tangible item in play to grab the data. In every car that fills the grid on the starting line, a contraption known as a vector is clipped to the top of the roof and is the central hub for data gathering and retrieval as the radio antenna. Since each car needs to be visible on the digital track, NASCAR has penciled the installation of the vector into the pre-race routine.

If the car shows up to inspection and doesn't have the proper components, they don't get to go through, says Weemaes. Every [participating] car that's on the track, we need to track, so we don't want to have things running around that we don't want.

This is the most difficult part of the process. Just like the stock cars that drive around the track, vectors need time to warm up with a few warmup laps. When the GPS sensor on the device get acquired and the six cameras being used by Fox are tapped into, the SMT crew is one step closer to virtualizing the cars.

Team analytics provide raw data from the car, like RPM, miles per hour, braking, throttling, and more.

When they do the first practice, it's sometimes a little bit of a challenge to get the lock on the car. Worst case scenario, its only one or two laps, he continues. Connectivity's a bit of an issue. Once you're at the track, there's a lot of stuff going on, but [it hasn't been a problem] in the last five or six years.

Although the car has a lot of moving parts that run off of the same power source, the vector runs independently by itself. It's a strategy to maintain autonomy over their own piece of technology.

The vector itself gets powered by the battery, so there's no car power that goes through this, he says. We have our own little power unit. Which has another advantage because we can turn it on and off whenever we like.

Back to the Drawing Board: Teams and Drivers Interact With Analytics

Aside from tracking on the course, the vector is critical to understanding the dynamics of the actual car. For teams operating in the NASCAR Cup Series, the system is able to compute other information like fuel levels, revolutions per minute, speed, and more. This numerical data that is coupled with 3D virtual renderings of the car is an application called Team Analytics.

One-car qualifying is being executed by another product of SMT named GhostCar technology.

[Some other examples include] steering input, brake and throttle points, if they're doing that good, says AJ Mead, digital product manager, SMT. On top of that, we also give them strip charts, so they can see what is going on all those [2D] telemetry data points.

Sharing information freely wasn't always the case. Prior to 2018, teams were not able to see the activity being done by other participating teams. After deep discussion and the decision to let the information go public, SMT was chosen to facilitate the transition.

They came to SMT to offer some solutions, and that was pretty much the genesis, says Mead. It's driven by Unity [graphics engine] on the front end, and on the back end, we built the database that can archive every lap, every session, and every car.

When it comes time to break down a driver's session, pit crews can use a specified software that allows multiple GhostCar overlays of previous races to adjust performance.

Car locations are captured via six cameras being used by Fox Sports and a GPS signal through each vector.

Drivers can look at this [application] and say, Why is this guy so much better than me? Oh, he's doing this. Let me try that,' continues Mead. From an engineering standpoint, they can look at this and realize that the driver is loose in Turn 2. Just by looking at the charts, they can make wedge and car adjustments.

This application not only improves individual attributes, but also the work ethic of other drivers. As the old saying goes, iron does indeed sharpen iron.

Unlike anywhere else in motorsports, NASCAR opened up this data for everybody, says Weemaes. It has definitely brought the competition a little bit closer.

Broadcast-Bound: Fans Become Educated With On-Air Telemetry

For the fans, the broadcast is their way of seeing behind the data curtain. Talent like Mike Joy and Jeff Gordon are able to work with the virtual renderings from up in the booth.

The broadcast is leveraging SMT virtual graphics like this football field to compare a car's speed over a span of 100 yards.

We had a scenario during qualifying last week and the Fox team wanted to talk about launch,' off of pit row, says Mead. We were able to go b
LINK: https://www.sportsvideo.org/2020/02/15/live-from-daytona-500-smt-digit...
See more stories from svg

North America Stories

13/10/2026

#GALSNGEAR's Tequity Talk Podcast Returns for Third Season

#GALSNGEAR has released Season 3 of its Tequity Talk podcast, with new episodes dropping every Tuesday through December 15. Hosted and executive produced by #GA...

13/10/2026

Most Valuable Promotions Appoints Joe Setley as SVP of Products and Digital Media

Most Valuable Promotions (MVP) has appointed Joe Setley as Senior Vice President...

13/10/2026

Zixi and TAG Video Systems Extend Integration for SCTE-35 Verification and Content Matching

Zixi and TAG Video Systems have announced an extended integration enabling the Z...

13/10/2026

LTN and Sony Integrate Ci Media Cloud with LTN Schedule Playout

LTN has announced an integration between LTN Schedule Playout and Sony's Ci Media Cloud platform, connecting cloud-based media management with linear playou...

13/10/2026

Infront Productions Announces New Management Structure

Infront has established a new management structure for Infront Productions. Amikam Kranz, Senior Vice President Media, Betting, Technology and Production, assum...

13/10/2026

Just Women's Sports Acquires Victra Sports, Launches App and Sport-Specific Channels

Just Women's Sports (JWS) has announced three developments: the acquisition ...

13/10/2026

Cinematographer Philip Lozano AFC Uses Sony Rialto Mini for Evil Dead Burn Car Fight Sequence

Cinematographer Philip Lozano AFC used the Sony Rialto Mini (VENICE Extension Sy...

13/10/2026

Op-Ed: Beyond the Newsroom - Why the Story Object Model Is Sports Media's Next Big Economic Shift

In a fundamental change, one expensive act of content creation could become many...

13/10/2026

SVG Digital Engagement Forum 2026 Hits NYC on December 15; HBS Director of Digital Johannes Franken to Keynote

The annual event will explore streaming, personalization, partnering with indepe...

13/10/2026

Freestyle Chess Partners with Game+ for North American Distribution

Freestyle Chess has announced a partnership with Game+, bringing coverage to 3.5 million households across Canada and the United States. The partnership launche...

13/10/2026

St. Louis Blues and Gray Media To Simulcast 10 Blue Note+ Games on First Alert ABC

The St. Louis Blues and Gray Media have announced a multi-year partnership to si...

13/10/2026

Spalk Expands NBA and NFL Multilingual Commentary Partnerships

Spalk has announced expanded multilingual commentary partnerships with the NBA and NFL. For the NBA, Spalk will provide remote broadcasts in Greek, Portuguese, ...

13/10/2026

All 32 Teams, One Night: ESPN's NHL Frozen Frenzy Returns for Fourth Season

Every NHL team. Five hours of nonstop hockey. ESPN's Frozen Frenzy is back The busiest night of the NHL season returns tonight with ESPN's NHL Frozen F...

13/10/2026

Mobile TV Group Goes Full-Stack With the MTVG Production Platform, Mountain Media Center

The longtime production-facilities provider also continues to roll out new mobil...

13/10/2026

Behind the Mic: Andrew McCutchen Joins SiriusXM for MLB Post Season; Eddie Olczyk Returns to Chicago

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

13/10/2026

Cal Opens On-Campus Twitch Studio for Student-Athletes Through StreamU

StreamU, the college athletics livestreaming network from TheLinkU and Twitch, has opened its first on-campus content studio at UC Berkeley. Cal student-athlete...

13/10/2026

Give Me the Backstory: Get to Know Noah Segan, the Director of The Only Living Pickpocket in New York

By Ramona Flume One of the most exciting things about the Sundance Film Festiva...

13/10/2026

Latest LYNX yellobrik Converter Enables Synchronization across both SDI and IP Environments

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

SBE 39 Plans Tech Symposium for November

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Apple Makes Siri AI the Focus of its New Apple TV 4K

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Report: Increasing Number of Viewers Prefer Highlights Over Full Episodes

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Tegna, Disney Renew ABC Affiliation Pacts in 13 Markets

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

GatesAir Will Introduce High-Efficiency UHF Transmitters at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Court TV Taps Yospace for Streaming Ad Insertion

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Tegna Taps Trio of Regional Group GMs

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

LTN and Sony Integrate Cloud Media and Linear Playout Wor...

LTN announced today an integration between LTN Schedule Playout and Sony's Ci Media Cloud platform. Connecting cloud-based media management directly with re...

13/10/2026

Carr Defers to SecDef on Broadcasting Execution

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Zixi, TAG Extend Partnership to Secure Live Ad Insertion

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Globecast To Advance Media Orchestration at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Report: Viewers Increasingly Expect HDR

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Zixi and TAG Video Systems Extend Integration to Help Bro...

Zixi has integrated the TAG SDK so the Zixi Platform can use TAG'sContent Matching solution and fingerprints to restore SCTE markers lost in processing and ...

13/10/2026

Rise AV launches North America Regional Council ahead of...

Rise AV, the global not-for-profit organisation dedicated to attracting, supporting and retaining more women in the audiovisual industry, has announced the laun...

13/10/2026

Sonnet Announces Single-Slot Thunderbolt 5 to PCIe Card Expansion System

Sonnet Announces Single-Slot Thunderbolt 5 to PCIe Card Expansion System Brie Clayton October 12, 2026 0 Comments Compact Desktop System Features PCIe...

13/10/2026

Blackmagic Design Used on CCV Chevrolet Dealership Commercial

Blackmagic Design Used on CCV Chevrolet Dealership Commercial Brie Clayton October 12, 2026 0 Comments Pocket Cinema Cameras capture decades of car mo...

13/10/2026

All Systems Go: Global PC App Ecosystem Ready for NVIDIA RTX Spark

NVIDIA RTX Spark is a new beginning for the PC - a reinvention combining the capabilities of a gaming PC, a creative studio and a personal AI supercomputer into...

12/10/2026

ESPN Adds Field Pass With The Pat McAfee Show, Playbook With Next Gen Stats Altcasts to Super Bowl LXI, MNF Games

The ESPNU and NFL Network altcasts join the previously announced Super Bowl LXI...

12/10/2026

Veramatrix Streamkeeper Puts Those Fighting Piracy in a Proactive Position for Battle

The approach is based on prevention and making production of illegal streams inc...

12/10/2026

Clear-Com Powers Communications at Rock in Rio 2026

Clear-Com provided production communications infrastructure for Rock in Rio 2026, deployed by Brazilian partner Savana Comunica o. The system connected product...

12/10/2026

FIA Extreme H World Cup and DAZN Renew Global Broadcast Partnership to Power Growth of Hydrogen Racing

Extreme H has extended its global broadcast partnership with DAZN, bringing the ...

12/10/2026

beIN Asia Pacific Secures Wimbledon Rights Across Southeast Asia and Hong Kong Through 2031

beIN Asia Pacific has announced a new agreement with The All England Lawn Tennis...

12/10/2026

ARRI Releases Film Lab 1.5 with Expanded Format Options and Performance Improvements

ARRI has released Film Lab 1.5, a major update to its OpenFX plugin for applying...

12/10/2026

DAZN Acquires Basketball Streaming Service BASKET.TV

DAZN has announced the acquisition of BASKET.TV, a basketball streaming service operating across Latin America. Founded in 2020, BASKET.TV has a presence in Arg...

12/10/2026

Beyond the Hype: Exploring Real-World Applications of AI in Cloud-Based Live Sports Production with the NBA, AWS, Spiideo, and TwelveLabs

Industry leaders discuss the growing role of AI in automating production, enhanc...

12/10/2026

NBA Showtime to Broadcast Live from Rockefeller Center and Madison Square Garden for NBA Tip-Off Tripleheader

NBC Sports' NBA Showtime will broadcast live from Rockefeller Plaza and Madi...

12/10/2026

I'm Achieving Something Worthwhile for the Revolution. : Highlighting Merata Mita and the Merata Mita Fellowship

By Katie Arthurs Merata Mita (1942-2010), the legendary M ori filmmaker, godmot...

12/10/2026

Broadcasters and Pay Channels show dominance in South Korea's TV viewing while Streaming continues to grow, Nielsen's The Gauge shows

Nielsen data reveals traditional television continues to account for 70% of view...

12/10/2026

Interra Systems to Focus on Media Quality Visibility and...

At Asia's Broadcasting & Infotainment Show (A.B.I.S.) 2026, Interra Systems will showcase its latest innovations in automated QC, media monitoring, captioni...

12/10/2026

Digital Alert Systems Releases Version 6 1 Software for D...

Update Strengthens Access Controls, Refines EAS-Net , and Adds SSL-Based CAP Canada Support Digital Alert Systems, a global leader in emergency communications ...

12/10/2026

From Earth to Orbit, France's Ecosystem Delivers Agentic Computing at Scale With NVIDIA

Companies in France are deploying agentic computing across industries spanning s...

12/10/2026

OCP Global Summit: Amid Ecosystem Adoption, NVIDIA Opens Vera Rubin Architecture to Help Scale AI Factories Worldwide

As AI factories grow from megawatts to gigawatts, building them takes more than ...