Sony Pixel Power calrec Sony

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking

15/02/2020

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking 2D, 3D applications have revolutionized coverage of motorsports By Kristian Hernandez, Associate Editor

Saturday, February 15, 2020 - 5:01 pm

Print This Story | Subscribe

Story Highlights

Over recent years, data-tracking and analysis have become engrained in the fabric of auto racing. On the NASCAR circuit, both fans and drivers alike have embraced the practice to open up a new avenue of content, and in some cases, appreciation of the sport's intricacies. At the heart of these efforts, SMT's broadcast and team analytics are gamifying the Daytona 500 for younger viewers and enhancing the skills of NASCAR's combatants to better the overall product.

Phil Cochran, Associate Producer Nate Karamanski, and AJ Mead play a big part in SMT's graphics.

The first year, we received input from teams and were also looking at other tools that they were using, says Paulus Weemaes, senior director, motorsports, SMT. We wanted to make it more useful for them and we've done that for three years in a row now.

The Installation of Hardware: Cars Get Fitted With SMT Vectors

In order to jump into the virtual world, there needs to be a physical and tangible item in play to grab the data. In every car that fills the grid on the starting line, a contraption known as a vector is clipped to the top of the roof and is the central hub for data gathering and retrieval as the radio antenna. Since each car needs to be visible on the digital track, NASCAR has penciled the installation of the vector into the pre-race routine.

If the car shows up to inspection and doesn't have the proper components, they don't get to go through, says Weemaes. Every [participating] car that's on the track, we need to track, so we don't want to have things running around that we don't want.

This is the most difficult part of the process. Just like the stock cars that drive around the track, vectors need time to warm up with a few warmup laps. When the GPS sensor on the device get acquired and the six cameras being used by Fox are tapped into, the SMT crew is one step closer to virtualizing the cars.

Team analytics provide raw data from the car, like RPM, miles per hour, braking, throttling, and more.

When they do the first practice, it's sometimes a little bit of a challenge to get the lock on the car. Worst case scenario, its only one or two laps, he continues. Connectivity's a bit of an issue. Once you're at the track, there's a lot of stuff going on, but [it hasn't been a problem] in the last five or six years.

Although the car has a lot of moving parts that run off of the same power source, the vector runs independently by itself. It's a strategy to maintain autonomy over their own piece of technology.

The vector itself gets powered by the battery, so there's no car power that goes through this, he says. We have our own little power unit. Which has another advantage because we can turn it on and off whenever we like.

Back to the Drawing Board: Teams and Drivers Interact With Analytics

Aside from tracking on the course, the vector is critical to understanding the dynamics of the actual car. For teams operating in the NASCAR Cup Series, the system is able to compute other information like fuel levels, revolutions per minute, speed, and more. This numerical data that is coupled with 3D virtual renderings of the car is an application called Team Analytics.

One-car qualifying is being executed by another product of SMT named GhostCar technology.

[Some other examples include] steering input, brake and throttle points, if they're doing that good, says AJ Mead, digital product manager, SMT. On top of that, we also give them strip charts, so they can see what is going on all those [2D] telemetry data points.

Sharing information freely wasn't always the case. Prior to 2018, teams were not able to see the activity being done by other participating teams. After deep discussion and the decision to let the information go public, SMT was chosen to facilitate the transition.

They came to SMT to offer some solutions, and that was pretty much the genesis, says Mead. It's driven by Unity [graphics engine] on the front end, and on the back end, we built the database that can archive every lap, every session, and every car.

When it comes time to break down a driver's session, pit crews can use a specified software that allows multiple GhostCar overlays of previous races to adjust performance.

Car locations are captured via six cameras being used by Fox Sports and a GPS signal through each vector.

Drivers can look at this [application] and say, Why is this guy so much better than me? Oh, he's doing this. Let me try that,' continues Mead. From an engineering standpoint, they can look at this and realize that the driver is loose in Turn 2. Just by looking at the charts, they can make wedge and car adjustments.

This application not only improves individual attributes, but also the work ethic of other drivers. As the old saying goes, iron does indeed sharpen iron.

Unlike anywhere else in motorsports, NASCAR opened up this data for everybody, says Weemaes. It has definitely brought the competition a little bit closer.

Broadcast-Bound: Fans Become Educated With On-Air Telemetry

For the fans, the broadcast is their way of seeing behind the data curtain. Talent like Mike Joy and Jeff Gordon are able to work with the virtual renderings from up in the booth.

The broadcast is leveraging SMT virtual graphics like this football field to compare a car's speed over a span of 100 yards.

We had a scenario during qualifying last week and the Fox team wanted to talk about launch,' off of pit row, says Mead. We were able to go b
LINK: https://www.sportsvideo.org/2020/02/15/live-from-daytona-500-smt-digit...
See more stories from svg

North America Stories

25/02/2026

Record Global Audiences Announced as Olympic Baton Passes to French Alps 2030

With the Olympic Flag officially handed over to the organisers of the next Winter Games and the baton passed from Milano Cortina 2026 to French Alps 2030, the I...

25/02/2026

BBC Shrinks IBC Footprint as Remote Production Takes Center Stage

From a studio overlooking the Dolomites to workflows routed through Milan and into Salford, the BBC delivered a lean and mean operation for its Winter Games c...

25/02/2026

Making the Warner Bros. Discovery Sports Winter Olympics Production Work, From Monitoring to Transmission to Comms

Warner Bros. Discovery (WBD) Sports is managing a huge network of channels acros...

25/02/2026

How Warner Bros. Discovery Sports Used XR to Bring the Peaks of the Dolomites Into View

From its base in the northern Italian town of Cortina, Warner Bros. Discovery (W...

25/02/2026

New AWS Elemental Inference' Offers AI-Powered, Real-Time Vertical-Video Conversion

In addition to 16:9-to-9:16 intelligent cropping for live video, Inference autom...

25/02/2026

Netflix To Livestream Floyd Mayweather Jr. vs. Manny Pacquiao Rematch on Sept. 19 From Sphere

Longtime rivals Floyd Money Mayweather Jr. (50-0, 27 KOs) and Manny PacMan P...

25/02/2026

Portland Fire, Thorns Announce Landmark Broadcast Partnership with Gray Media's FOX 12 Plus

The WNBA's Portland Fire and NWSL's Portland Thorns announce a groundbre...

25/02/2026

NHL, Cosm Install C360 10.5K Capture Systems at the League's Arenas

Multi-angle coverage, on-demand access to ultra-high-resolution video are provided for replays and clips across multiple distribution channels The NHL and Cosm...

25/02/2026

SVG Sit-Down: Cosm's Devin Poolman and Evan Wimer on Installing 10.5K C360 Cameras at All 32 NHL Venues

The implementation standardizes an integrated workflow connecting ultra-high-res...

25/02/2026

Hangin' With the Hornets: Enjoy Basketball Goes Behind the Scenes at NBA Charlotte Franchise

Targeting a younger audience, creator-led network's Access Granted series hi...

25/02/2026

Orlando Magic Jump Into ST 2110 With New Production-Control Room at Kia Center

Alpha, the project's systems integrator, assisted in the workflow transformation Tipping off the second half of the 2025-26 home schedule against the Houst...

25/02/2026

OCVIBE and Global Digital Display Firm Daktronics Announce Technology Partnership

OCVIBE, the 100-acre mixed-use development transforming the area surrounding Hon...

25/02/2026

Keeping America's Space Watchtower Sharp: US and Australia Work to Advance Critical Telescope Capacity

L3Harris technicians recently completed a major mirror refurbishment for the U.S...

25/02/2026

Nielsen Utilizes Scarborough To Introduce 200+ New, Advanced Audience Segments Via Nielsen ONE

This new offering helps solve for the need to move beyond traditional audience d...

25/02/2026

Samsung taps Gracenote to supercharge range of AI initiatives

Gold-standard Gracenote content metadata will power Samsung's LLM-enabled entertainment search discovery experiences and more NEW YORK February 25, 202...

25/02/2026

Afrobeats Icon Tiwa Savage Joins Forces with Berklee to Empower African Talent

Afrobeats Icon Tiwa Savage Joins Forces with Berklee to Empower African Talent In collaboration with Berklee Global, the Tiwa Savage Music Foundation will hos...

25/02/2026

Wowza Names Jon Corley as Chief Innovation Officer

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

Milan Cortina Winter Olympics U.S. Viewing Best Since 2014

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

When It Comes to the Upper C-Band, Wireless Carriers Want More

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

ASG Elevates Jody Boatwright to Chief Strategy Officer

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

Study: Premium Video Ads Outperform YouTube

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

TelevisaUnivision's ViX Streamer Achieves Profitability

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

Arch Platform Technologies and Wacom Announce Strategic I...

Arch Platform Technologies, a leading platform for creating and managing cloud workstation infrastructure, and Wacom, the world's leading manufacturer of in...

25/02/2026

Transform live video for mobile audiences with AWS Elemen...

Today, AWS is announcing AWS Elemental Inference, a fully managed AI service that automatically transforms and maximizes live and on-demand video broadcasts to ...

25/02/2026

TeleTicino Brings Remote Guests to Air With Precision Usi...

As the only private television broadcaster serving Italian-speaking Switzerland, TeleTicino has long been committed to delivering authoritative, locally focused...

25/02/2026

Netflix Releases Exclusive Video and First Images From 'Brazil 70 - The Third Star'

Back to All News Netflix Releases Exclusive Video and First Images From Brazil ...

24/02/2026

TNDV Supports Passion Conference 2026 with Cinematic Live Production Workflow

TNDV, a division of Live Media Group, delivered broadcast and live event product services for Passion 2026, marking the company's 17th year supporting the a...

24/02/2026

Seattle Kraken, TEGNA Announce Multi-Year TV Extension

Ryan Schaber has had a front row seat to both the dynamics behind the Kraken's now-extended broadcast affiliation with TEGNA and its impact on the broader s...

24/02/2026

Whoopi Goldberg's All Women's Sports Network Debuts Live Boxing

All Women's Sports Network (AWSN) announces the debut of women's professional boxing on its fast-growing television platform in partnership with Hall of...

24/02/2026

NFL and StatusPRO Expand Partnership with New Rights, Renewed Gaming License

The NFL and StatusPRO, a sports entertainment and technology company that combines AI and performance data with emerging technology to create experiential conte...

24/02/2026

Pro League Network Expands to 24/7 Programming with Connected TV Channel on Prime Video and LG

Pro League Network (PLN), a next-generation sports media and entertainment compa...

24/02/2026

Sportel Asia Set to Bring World Together

Sportel Asia returns to Singapore for the first time since 2018 on March 24-25 and Agn s Marsan, Executive Director of SPORTEL Asia, says the return to Singapor...

24/02/2026

Join ARRI's Webinar: Sports Cinematographer Domenick Satterberg's Game Day Playbook for Sports Shooters

Join ARRI for a conversation and Q&A with Sports Cinematographer Domenick Satter...

24/02/2026

U.S. Soccer Extends Agreement with Veritone to Monetize Archive Footage Using AI-Powered Content Licensing

Veritone, Inc announces a renewal of its agreement with U.S. Soccer to license a...

24/02/2026

SVG in Indy: NCAA's Natalie Steger on Producing Championship Broadcasts, Embracing Technology

Commitment to innovation at network, conference, and institutional levels have i...

24/02/2026

Braves To Launch New BravesVision' Regional Sports Network

The new RSN, which will produce 140+ games a year, arrives after the Braves exited Main Street Sports and FanDuel Sports Network earlier this month....

24/02/2026

2027 Sundance Film Festival To Take Place January 21-31 in Boulder, Colorado

Official Venues Unveiled for Festival's Milestone Colorado Debut in 2027...

24/02/2026

Disney Scores Best Performance in a Year in Nielsen's January 2026 Media Distributor Gauge

Disney Captures 11.9% of TV in January, Boosted by ESPN's ( 82%) College Foo...

24/02/2026

Griffin Media modernizes its newsroom operations with Bit...

Bitcentral, the leading provider of professional media solutions for broadcast and digital video, today announced that Griffin Media, an Oklahoma-based multimed...

24/02/2026

Intinor Appoints Ideal Systems as Authorized Reseller in...

Intinor announces the appointment of Ideal Systems as an authorized reseller, covering Singapore, Malaysia and Indonesia, and strengthening local access to resi...

24/02/2026

Dagens Industri moves to new base with nxtedition

Di TV implements its own nxtedition platform for continuity Dagens Industri, the popular Swedish financial publisher, has moved to a new base in the Nasdaq bu...

24/02/2026

Appear X Platform now SRT Verified for YouTube Live conte...

Appear, a global leader in live production technology, today announced that its X Platform has been officially verified by YouTube for Secure Reliable Transport...

24/02/2026

Telycam PTZ Cameras Support Production of U.S. Curling Trials

Share Copy link Facebook X Linkedin Bluesky Email...

24/02/2026

FCC Approves Transfers of Three Station Licenses to Sinclair

Share Copy link Facebook X Linkedin Bluesky Email...

24/02/2026

Women's Hockey Final Pulls in a Record 5.3 Million Viewers

Share Copy link Facebook X Linkedin Bluesky Email...

24/02/2026

The Gotham Sports App Revamps Options, Pricing

Share Copy link Facebook X Linkedin Bluesky Email...

24/02/2026

COBALT ARIA AUD-MON Receives Best of Show Awards at ISE 2...

Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding partner in the openGear initi...

24/02/2026

From Radiology to Drug Discovery, Survey Reveals AI Is Delivering Clear Return on Investment in Healthcare

AI is accelerating every aspect of healthcare - from radiology and drug discover...

23/02/2026

Dignity Health Sports Park Improves Fan Engagement Through Daktronics LED Display, Control System Upgrade

Dignity Health Sports Park, a multi-use sports complex in Carson, Calif., and Da...