Sony Pixel Power calrec Sony

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking

15/02/2020

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking 2D, 3D applications have revolutionized coverage of motorsports By Kristian Hernandez, Associate Editor

Saturday, February 15, 2020 - 5:01 pm

Print This Story | Subscribe

Story Highlights

Over recent years, data-tracking and analysis have become engrained in the fabric of auto racing. On the NASCAR circuit, both fans and drivers alike have embraced the practice to open up a new avenue of content, and in some cases, appreciation of the sport's intricacies. At the heart of these efforts, SMT's broadcast and team analytics are gamifying the Daytona 500 for younger viewers and enhancing the skills of NASCAR's combatants to better the overall product.

Phil Cochran, Associate Producer Nate Karamanski, and AJ Mead play a big part in SMT's graphics.

The first year, we received input from teams and were also looking at other tools that they were using, says Paulus Weemaes, senior director, motorsports, SMT. We wanted to make it more useful for them and we've done that for three years in a row now.

The Installation of Hardware: Cars Get Fitted With SMT Vectors

In order to jump into the virtual world, there needs to be a physical and tangible item in play to grab the data. In every car that fills the grid on the starting line, a contraption known as a vector is clipped to the top of the roof and is the central hub for data gathering and retrieval as the radio antenna. Since each car needs to be visible on the digital track, NASCAR has penciled the installation of the vector into the pre-race routine.

If the car shows up to inspection and doesn't have the proper components, they don't get to go through, says Weemaes. Every [participating] car that's on the track, we need to track, so we don't want to have things running around that we don't want.

This is the most difficult part of the process. Just like the stock cars that drive around the track, vectors need time to warm up with a few warmup laps. When the GPS sensor on the device get acquired and the six cameras being used by Fox are tapped into, the SMT crew is one step closer to virtualizing the cars.

Team analytics provide raw data from the car, like RPM, miles per hour, braking, throttling, and more.

When they do the first practice, it's sometimes a little bit of a challenge to get the lock on the car. Worst case scenario, its only one or two laps, he continues. Connectivity's a bit of an issue. Once you're at the track, there's a lot of stuff going on, but [it hasn't been a problem] in the last five or six years.

Although the car has a lot of moving parts that run off of the same power source, the vector runs independently by itself. It's a strategy to maintain autonomy over their own piece of technology.

The vector itself gets powered by the battery, so there's no car power that goes through this, he says. We have our own little power unit. Which has another advantage because we can turn it on and off whenever we like.

Back to the Drawing Board: Teams and Drivers Interact With Analytics

Aside from tracking on the course, the vector is critical to understanding the dynamics of the actual car. For teams operating in the NASCAR Cup Series, the system is able to compute other information like fuel levels, revolutions per minute, speed, and more. This numerical data that is coupled with 3D virtual renderings of the car is an application called Team Analytics.

One-car qualifying is being executed by another product of SMT named GhostCar technology.

[Some other examples include] steering input, brake and throttle points, if they're doing that good, says AJ Mead, digital product manager, SMT. On top of that, we also give them strip charts, so they can see what is going on all those [2D] telemetry data points.

Sharing information freely wasn't always the case. Prior to 2018, teams were not able to see the activity being done by other participating teams. After deep discussion and the decision to let the information go public, SMT was chosen to facilitate the transition.

They came to SMT to offer some solutions, and that was pretty much the genesis, says Mead. It's driven by Unity [graphics engine] on the front end, and on the back end, we built the database that can archive every lap, every session, and every car.

When it comes time to break down a driver's session, pit crews can use a specified software that allows multiple GhostCar overlays of previous races to adjust performance.

Car locations are captured via six cameras being used by Fox Sports and a GPS signal through each vector.

Drivers can look at this [application] and say, Why is this guy so much better than me? Oh, he's doing this. Let me try that,' continues Mead. From an engineering standpoint, they can look at this and realize that the driver is loose in Turn 2. Just by looking at the charts, they can make wedge and car adjustments.

This application not only improves individual attributes, but also the work ethic of other drivers. As the old saying goes, iron does indeed sharpen iron.

Unlike anywhere else in motorsports, NASCAR opened up this data for everybody, says Weemaes. It has definitely brought the competition a little bit closer.

Broadcast-Bound: Fans Become Educated With On-Air Telemetry

For the fans, the broadcast is their way of seeing behind the data curtain. Talent like Mike Joy and Jeff Gordon are able to work with the virtual renderings from up in the booth.

The broadcast is leveraging SMT virtual graphics like this football field to compare a car's speed over a span of 100 yards.

We had a scenario during qualifying last week and the Fox team wanted to talk about launch,' off of pit row, says Mead. We were able to go b
LINK: https://www.sportsvideo.org/2020/02/15/live-from-daytona-500-smt-digit...
See more stories from svg

North America Stories

27/04/2026

CES Power Acquires Three Ireland-Based Businesses

CES Power, a provider of infrastructure for live events, has announced the acquisition of three Ireland-based businesses: GH Energy Rental Ltd, Event Power, and...

27/04/2026

Fubo to Launch Multiview on Select LG TVs Ahead of 2026 Football Season

FuboTV Inc. has announced it is developing its Multiview feature for the Fubo streaming service on select LG TVs, including 2024, 2025, and newer 4K and 8K mode...

27/04/2026

Shade Raises $14 Million in Funding Round Led by Khosla Ventures

Shade, a file management platform for creative teams, has announced a $14 million funding round led by Khosla Ventures, Construct Capital, and Bling Capital, br...

27/04/2026

AES to Present Immersive Audio Academy 12th Edition on April 30

The Audio Engineering Society (AES) will present the Immersive Audio Academy 12th Edition - Immersive Audio in All Flavors - on April 30, 2026, at 12:00 p.m. ...

27/04/2026

DAZN Launches DAZN48 Creator Program for FIFA World Cup 2026

DAZN has announced DAZN48, a creator program for the FIFA World Cup 2026 that will recruit 48 creators - one representing each of the 48 qualified nations - to ...

27/04/2026

FloSports Acquires Streaming Rights to Four CrossFit Events

FloSports has announced exclusive streaming rights to four CrossFit competitions: Legends Del Mar: CrossFit Semi-Finals, Magic City Games, NorCal Classic, and t...

27/04/2026

NAB 2026: Telestream Pulse Named NAB Show 2026 Product of the Year for Monitoring and Measuring

Telestream has announced that Pulse, its software-defined test and measurement p...

27/04/2026

NAB 2026: Shade Wins 2026 NAB Show Product of the Year Award

Shade has announced it is a Cloud Computing and Storage winner in the 2026 NAB Show Product of the Year Awards. Winners were selected by a panel of industry exp...

27/04/2026

SVG All-Stars: Kelsey Kjeldsen, Senior Director and Video Ads Platform Lead, DTC Products, Tech, and Operations, NBA

Leading the NBA's video-ads platform, this Penn State grad is at the forefro...

27/04/2026

DAZN Extends T100 Triathlon World Tour Rights to Africa

DAZN has expanded its international broadcast rights for the T100 Triathlon World Tour to include Africa. All races from the T100 calendar will be available for...

27/04/2026

NAB 2026: NAB Show Announces 2026 Project and Product of the Year Award Winners

NAB Show has announced the recipients of its 2026 Project of the Year and Product of the Year Awards at a ceremony at the Las Vegas Convention Center. Each wi...

27/04/2026

DIRECTV Launches on Meta Quest Headsets as Sports Season Heats Up

DIRECTV has launched on Meta Quest headsets, becoming the first MVPD to offer live TV through the platform. The timing coincides with the stretch run of the MLB...

27/04/2026

TBL Team Boxing League and MSG Networks Announce Broadcast Partnership

TBL Team Boxing League has announced a broadcast agreement with MSG Networks to air all remaining Season 4 fights live across MSG's television and digital p...

27/04/2026

Audio Exhibitors Showcase New Platforms, Innovative Solutions for Complex Issues

IP integration, interoperability, growth of intercommunications were key concerns for vendors and visitors alike Attendees at the recently concluded 2026 NAB S...

27/04/2026

Behind The Mic: Kenny Beecham to Launch NBA Radio Show on SiriusXM; Mike Tomlin to Join NBC Pregame Show

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

27/04/2026

On the Show Floor, the Microphone Is Still the Place Where Audio Begins

A pro-audio emphasis, spectrum changes, and on-field audio mark the new products and enhancements to existing offerings Microphones remain the primary point of...

27/04/2026

NAB Show 2026 In Review: Our Complete Collection of Video Interviews with Industry Thought Leaders

The Sports Video Group team was all over the NAB Show floor out in Las Vegas las...

27/04/2026

Study: Local TV Political Ad Spend to Top $4 billion in 2026

Share Copy link Facebook X Linkedin Bluesky Email...

27/04/2026

Nippon TV's In-House Proprietary AI Solution AiDi Wins Product of the Year Award at NAB 2026

Nippon TV's In-House Proprietary AI Solution AiDi Wins Product of the Year A...

27/04/2026

Outpost Introduces Unlimited Collaboration Model for Review and Approval Workflows

Outpost Introduces Unlimited Collaboration Model for Review and Approval Workflo...

27/04/2026

Ikegami Announces VFE-P07D Monocular OLED Viewfinder with Tiltable 3.5-inch LCD Monitor

Ikegami Announces VFE-P07D Monocular OLED Viewfinder with Tiltable 3.5-inch LCD ...

27/04/2026

Custom Consoles Completes Large Module-R MCR Desk and Med...

Custom Consoles announces the completion of a large Module-R desk and MediaWall monitor display mount for an expanded master control room at Gravity Medias West...

27/04/2026

Other World Computing Launches OWC Express 4M2 Ultra - Thunderbolt 5 Four-Slot NVMe M.2 SSD Enclosure

Other World Computing Launches OWC Express 4M2 Ultra - Thunderbolt 5 Four-Slot N...

27/04/2026

Netflix announces El sobrino, the new film by Damin Szifron starring Leonardo Sbaraglia

Back to All News Netflix announces El sobrino, the new film by Dami n Szifron s...

26/04/2026

Director Yoon Jong-bin Returns with The Generals' (WT), An Incisive Chronicle of a Second-in-Command

Back to All News Director Yoon Jong-bin Returns with The Generals' (WT), A...

26/04/2026

'Nine Queens,' Starring Alvaro Morte and Patrick Criado, Starts Production

Back to All News Nine Queens, Starring Alvaro Morte and Patrick Criado, Starts ...

25/04/2026

Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of Show for Scheduling Optimization

Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of ...

25/04/2026

SCHOEPS Microphones Announces Desert Island Boom Set for NAB 2026

SCHOEPS Microphones Announces Desert Island Boom Set for NAB 2026 Brie Clayton April 24, 2026 0 Comments Compact modular set ideal for location sound ...

25/04/2026

Berklee Africana Studies Hosts Gospel Extravaganza 2026

Berklee Africana Studies Hosts Gospel Extravaganza 2026 The Signature Series event will honor three new inductees to the Berklee Gospel Hall of Fame and celeb...

25/04/2026

Student Spotlight: Siva

Student Spotlight: Siva Maja Gierszewska, who performs under the artist name Siva, shares how she found her songwriting confidence at Berklee. April 24, 2026...

25/04/2026

WNBA Offers Free Streaming of all Preseason Games

Share Copy link Facebook X Linkedin Bluesky Email...

24/04/2026

Churchill Downs Inc. Acquires Preakness Stakes for $85 Million

Churchill Downs Inc. (CDI) has announced a definitive agreement to acquire the intellectual property of the Preakness Stakes and Black-Eyed Susan Stakes from 1/...

24/04/2026

Inter Miami CF Opens Miami Freedom Park with 26 LED Displays From Daktronics, DCL

Daktronics has partnered with DCL (Design Communications, Ltd.) to design, manuf...

24/04/2026

NAB 2026: Chyron Launches PRIME Translate for Multi-Language Live Production

Chyron has announced PRIME Translate, a workflow solution that produces live content simultaneously in multiple languages within the PRIME platform. The system ...

24/04/2026

Eutelsat Supports Co-op Cable in Launching Expanded DTH Offering Across the Caribbean

Eutelsat has announced a new partnership with Co-op Cable, introducing an expand...

24/04/2026

Pitch Dublin Deploys Panasonic Laser LCD Projectors for Indoor Golf and Hospitality Venue

Pitch Dublin, an indoor golf simulation and hospitality venue on Dawson Street i...

24/04/2026

G&D and VuWall Appoint Mirko Aubel as EVP Sales EMEA/APAC, Eric Hnique as Chief Revenue Officer

G&D and VuWall have announced two senior leadership appointments, effective Apri...

24/04/2026

Victory+ Becomes Exclusive Local Streaming Home for Minnesota Lynx

Victory , the free sports streaming service from A Parent Media Co. Inc. (APMC), has announced a multi-year agreement to become the exclusive local streaming ho...

24/04/2026

SVG Students To Watch: Jason Weitz, University of South Florida

The former business major from Massachusetts has found his home in graphics and bug operation while contributing to live ESPN productions In the live-sports-vi...

24/04/2026

MASN and Spectrum Announce Multiyear Carriage Agreement

The Mid-Atlantic Sports Network (MASN) and Spectrum have announced a multiyear carriage agreement making MASN available to Spectrum customers in areas of southe...

24/04/2026

Case Study: 4Wall Entertainment Powers 2026 NFL Draft on NETGEAR AV Line Network

The NFL Draft is rebuilt from the ground up in a new city every year. The three-day fan festival is expected to draw 500,000 or more attendees, with millions fo...

24/04/2026

Diversified Continues Live Sports Expansion, Supports Mobile TV Group Ops Center Buildout

Diversified has continued expansion of its sports and media capabilities to supp...

24/04/2026

NAB Show 2026 Is In The Books! Our Coverage Continues at SVG's SportsTech@NABShow Blog

NAB reports that the 2026 NAB Show wrapped with more than 58,000 registered atte...

24/04/2026

NAB 2026: Clear-Com Announces Updates to Arcadia Central Station and Eclipse HX with New ARC Architecture

Clear-Com has announced significant updates to its Arcadia Central Station and E...

24/04/2026

NAB Reports 58,000+ Registered Attendees at 2026 NAB Show, Up From 2025 but Down From 2024

NAB reports that the 2026 NAB Show wrapped with more than 58,000 registered atte...

24/04/2026

Ratings Roundup: NHL Sees Best Regular Season Average Since 2013; CBS Sports Secures Most Watched Final Round Masters

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

24/04/2026

Bleacher Reports Live NFL Draft Stream Builds on Record-Breaking Audience With Player-Driven, Interactive Production

B/R NFL Draft Live' refines the digital giant's productions around footb...

24/04/2026

Sportradar Report: The Viewing Experience Is the Product' as Sports Media Enters New Era of Personalization, Data-Driven Storytelling

Study highlights five pillars shaping modern fan engagement as broadcasters reth...

24/04/2026

ESPN/ABC, NFL Network Prepare for Record-Setting NFL Draft Presentation From Pittsburgh

The 2026 event, the first Draft with NFL Network under the ESPN umbrella, will b...