Sony Pixel Power calrec Sony

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking

15/02/2020

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking 2D, 3D applications have revolutionized coverage of motorsports By Kristian Hernandez, Associate Editor

Saturday, February 15, 2020 - 5:01 pm

Print This Story | Subscribe

Story Highlights

Over recent years, data-tracking and analysis have become engrained in the fabric of auto racing. On the NASCAR circuit, both fans and drivers alike have embraced the practice to open up a new avenue of content, and in some cases, appreciation of the sport's intricacies. At the heart of these efforts, SMT's broadcast and team analytics are gamifying the Daytona 500 for younger viewers and enhancing the skills of NASCAR's combatants to better the overall product.

Phil Cochran, Associate Producer Nate Karamanski, and AJ Mead play a big part in SMT's graphics.

The first year, we received input from teams and were also looking at other tools that they were using, says Paulus Weemaes, senior director, motorsports, SMT. We wanted to make it more useful for them and we've done that for three years in a row now.

The Installation of Hardware: Cars Get Fitted With SMT Vectors

In order to jump into the virtual world, there needs to be a physical and tangible item in play to grab the data. In every car that fills the grid on the starting line, a contraption known as a vector is clipped to the top of the roof and is the central hub for data gathering and retrieval as the radio antenna. Since each car needs to be visible on the digital track, NASCAR has penciled the installation of the vector into the pre-race routine.

If the car shows up to inspection and doesn't have the proper components, they don't get to go through, says Weemaes. Every [participating] car that's on the track, we need to track, so we don't want to have things running around that we don't want.

This is the most difficult part of the process. Just like the stock cars that drive around the track, vectors need time to warm up with a few warmup laps. When the GPS sensor on the device get acquired and the six cameras being used by Fox are tapped into, the SMT crew is one step closer to virtualizing the cars.

Team analytics provide raw data from the car, like RPM, miles per hour, braking, throttling, and more.

When they do the first practice, it's sometimes a little bit of a challenge to get the lock on the car. Worst case scenario, its only one or two laps, he continues. Connectivity's a bit of an issue. Once you're at the track, there's a lot of stuff going on, but [it hasn't been a problem] in the last five or six years.

Although the car has a lot of moving parts that run off of the same power source, the vector runs independently by itself. It's a strategy to maintain autonomy over their own piece of technology.

The vector itself gets powered by the battery, so there's no car power that goes through this, he says. We have our own little power unit. Which has another advantage because we can turn it on and off whenever we like.

Back to the Drawing Board: Teams and Drivers Interact With Analytics

Aside from tracking on the course, the vector is critical to understanding the dynamics of the actual car. For teams operating in the NASCAR Cup Series, the system is able to compute other information like fuel levels, revolutions per minute, speed, and more. This numerical data that is coupled with 3D virtual renderings of the car is an application called Team Analytics.

One-car qualifying is being executed by another product of SMT named GhostCar technology.

[Some other examples include] steering input, brake and throttle points, if they're doing that good, says AJ Mead, digital product manager, SMT. On top of that, we also give them strip charts, so they can see what is going on all those [2D] telemetry data points.

Sharing information freely wasn't always the case. Prior to 2018, teams were not able to see the activity being done by other participating teams. After deep discussion and the decision to let the information go public, SMT was chosen to facilitate the transition.

They came to SMT to offer some solutions, and that was pretty much the genesis, says Mead. It's driven by Unity [graphics engine] on the front end, and on the back end, we built the database that can archive every lap, every session, and every car.

When it comes time to break down a driver's session, pit crews can use a specified software that allows multiple GhostCar overlays of previous races to adjust performance.

Car locations are captured via six cameras being used by Fox Sports and a GPS signal through each vector.

Drivers can look at this [application] and say, Why is this guy so much better than me? Oh, he's doing this. Let me try that,' continues Mead. From an engineering standpoint, they can look at this and realize that the driver is loose in Turn 2. Just by looking at the charts, they can make wedge and car adjustments.

This application not only improves individual attributes, but also the work ethic of other drivers. As the old saying goes, iron does indeed sharpen iron.

Unlike anywhere else in motorsports, NASCAR opened up this data for everybody, says Weemaes. It has definitely brought the competition a little bit closer.

Broadcast-Bound: Fans Become Educated With On-Air Telemetry

For the fans, the broadcast is their way of seeing behind the data curtain. Talent like Mike Joy and Jeff Gordon are able to work with the virtual renderings from up in the booth.

The broadcast is leveraging SMT virtual graphics like this football field to compare a car's speed over a span of 100 yards.

We had a scenario during qualifying last week and the Fox team wanted to talk about launch,' off of pit row, says Mead. We were able to go b
LINK: https://www.sportsvideo.org/2020/02/15/live-from-daytona-500-smt-digit...
See more stories from svg

North America Stories

07/01/2026

New AES Technical Document Focuses on Dialogue Intelligibility

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

07/01/2026

CTA: U.S. Consumer Tech Revenue to Hit $565 Billion in 2026

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

07/01/2026

NBCUniversal Upgrades AI-Powered Guide for 2026 Winter Olympics

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

07/01/2026

Parks: Smart TVs Are Primary Streaming Device in U.S. Homes

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

07/01/2026

Clear-Com to Feature 4-Channel HelixNet Beltpack at ISE 2026

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

07/01/2026

Cable Center to Sell Its Building to University of Denver

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

07/01/2026

CES: Aktas AI-First Video Platform Adds New Capabilities

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

07/01/2026

From Warehouse to Wallet: New State of AI in Retail and CPG Survey Uncovers How AI Is Rewiring Supply Chains and Customer Experiences

AI has transformed retail and consumer packaged goods (CPG) operations, enhancin...

06/01/2026

Peacock Bringing Dolby Vision and Dolby Atmos to Live Sports Content

Peacock Bringing Dolby Vision and Dolby Atmos to Live Sports ContentPeacock is the first streamer to embrace Dolbys full suite of advanced picture/sound innovat...

06/01/2026

Milano Cortina 2026: Listening to the Sounds of Powder and Ice With a Behind the Scenes Tour of OBS and NBC's Audio Set Ups

SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...

06/01/2026

Quintar Meta Spatial SDK Integration Promises Next-Level XR Experiences

Quintar Meta Spatial SDK Integration Promises Next-Level XR ExperiencesBy Ken Kerschbaumer, Editorial Director Tuesday, January 6, 2026 - 9:41 am Print This...

06/01/2026

Milano Cortina 2026: BBC Sport Previews Broadcast Ops, Studio Setup, Social Media Plans, and More

Milano Cortina 2026: BBC Sport Previews Broadcast Ops, Studio Setup, Social Medi...

06/01/2026

Dolby's Jason Power on Elevating Live Sports Through Immersive Audio and HDR Imagery

Dolby's Jason Power on Elevating Live Sports Through Immersive Audio and HDR...

06/01/2026

DAZN's Global CRO Walker Jacobs on the Streamer's Breakout Year in the U.S.

DAZN's Global CRO Walker Jacobs on the Streamer's Breakout Year in the U...

06/01/2026

California Dreamin': LA28's SVP of Media Jim Bell Previews the Olympic and Paralympic Games' Return to the U.S.

California Dreamin': LA28's SVP of Media Jim Bell Previews the Olympic a...

06/01/2026

One Month Out From Winter Olympics Opening Ceremony, NBC Sports in Final Prep for a Legendary February'

One Month Out From Winter Olympics Opening Ceremony, NBC Sports in Final Prep fo...

06/01/2026

Advanced HDR by Technicolor and Zinwell Integrated onto ATSC 3.0 Conversion Boxes

Advanced HDR by Technicolor and Zinwell Integrated onto ATSC 3.0 Conversion Boxe...

06/01/2026

Fox Sports President and COO Mark Silverman Shifts to Consulting Role

Fox Sports President and COO Mark Silverman Shifts to Consulting RoleBy Ken Kerschbaumer, Editorial Director Tuesday, January 6, 2026 - 2:37 pm Print This S...

06/01/2026

L3Harris CFO and Missile Solutions President Appears on CNBC

In a live broadcast, L3Harris CFO and Missile Solutions President Ken Bedingfield joined Morgan Brennan on CNBCs Closing Bell: Overtime. Bedingfield discussed...

06/01/2026

Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach

First-of-its-kind SSP capability delivers program-level insight and brand suitab...

06/01/2026

iWedia, Skyworth Partner on Turnkey Solutions for NextGen TV

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

06/01/2026

Hub: Younger Viewers More Receptive to Ads on Streaming Services

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

06/01/2026

Zixi Hires Heather Mellish as Vice President, Global Sales

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

06/01/2026

Scripps Names Amira Lewally as Senior Director, Original Programming

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

06/01/2026

Carr Appoints New FCC Chief Economist

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

06/01/2026

iWedia Highlights NextGen TV Software Stack at CES

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

06/01/2026

Boston Conservatory at Berklee Kicks Off Spring Center Stage Season in February

Boston Conservatory at Berklee Kicks Off Spring Center Stage Season in February Boston Conservatory at Berklee's Center Stage season continues this spring...

06/01/2026

Operative Announces the New AOS Services Platform Foundat...

Operative, the preferred advertising management solution provider for the world's leading media brands, today announced a new AOS Services Platform, advanci...

06/01/2026

Beam Dynamics Expands Leadership to Drive Product and Ent...

Beam Dynamics has strengthened its leadership team with two appointments to support the company's next stage of growth. Jonathan Rollman will lead product s...

06/01/2026

MNC Software strengthens global sales team with appointme...

MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, has today announced the appoin...

06/01/2026

JAS teams with Friend MTS to protect Premier League

Friend MTS, the number one anti-piracy provider and video cybersecurity partner in entertainment, media and sports, today announced a partnership with Jasmine I...

06/01/2026

Kiloview New Innovations at ISE 2026 - Advancing Its Inte...

Kiloview, a global leader in AV-over-IP solutions, will showcase its latest innovations at ISE 2026, highlighting the continued evolution of its complete, light...

06/01/2026

Opponents Urge FCC to Reject Nexstar-Tegna Takeover

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

06/01/2026

DirecTV Launches Streaming Solution for Small Businesses

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

06/01/2026

Public Broadcasters Deploy Advanced HDR by Technicolor

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

06/01/2026

Comcast's Versant Spinoff Goes Public

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

06/01/2026

Board Votes to Dissolve Corporation for Public Broadcasting

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

06/01/2026

The Wait is Finally Over... 'Museum of Innocence' Premiering on Netflix February 13th

Back to All News The Wait is Finally Over... Museum of Innocence Premiering on ...

05/01/2026

NFL's Blake Jones on How the League's Latest Video Additions Change How Viewers Watch Football

NFL's Blake Jones on How the League's Latest Video Additions Change How ...

05/01/2026

Spiideo's Scott Bushman on How AI Is Already Powering Live Sports Production

Spiideo's Scott Bushman on How AI Is Already Powering Live Sports ProductionFrom a line of camera systems to its automated production platform, the tech ven...

05/01/2026

L3Harris to Sell Majority Stake in Space Propulsion & Power Business to AE Industrial Partners

MELBOURNE, Fla., Jan. 5, 2026 - L3Harris Technologies (NYSE: LHX) today announce...

05/01/2026

L3Harris Announces Reorganization of Its Businesses

MELBOURNE, Fla., Jan. 5, 2026 - Effective today, L3Harris Technologies (NYSE: LHX) has reorganized its business structure from four to three business segments, ...

05/01/2026

Qvest Names Thorsten Sauer as CEO

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

05/01/2026

iWedia and Skyworth Announce Strategic Partnership to Del...

iWedia, a global leader in software solutions for connected TV devices, and Skyworth, one of the world's largest manufacturers of smart TVs and home enterta...

05/01/2026

How Active Is Your Archive?

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

05/01/2026

CTV: Everything, Everywhere All at Once

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

05/01/2026

NVIDIA Expands Global DRIVE Hyperion Ecosystem to Accelerate the Road to Full Autonomy

At the CES trade show running this week in Las Vegas, NVIDIA announced that the ...

05/01/2026

NVIDIA DGX Spark and DGX Station Power the Latest Open-Source and Frontier Models From the Desktop

Open-source AI is accelerating innovation across industries, and NVIDIA DGX Spar...

05/01/2026

NVIDIA DGX SuperPOD Sets the Stage for Rubin-Based Systems

NVIDIA DGX SuperPOD is paving the way for large-scale system deployments built on the NVIDIA Rubin platform - the next leap forward in AI computing. At the CES...

05/01/2026

NVIDIA BlueField-Powered Cybersecurity and Acceleration Arrive on NVIDIA Enterprise AI Factory Validated Design

AI is powering breakthroughs across industries, helping enterprises operate with...