
The Virtual Road to Tomorrow's Films Begins in Earnest posted: 20/03/2016
by Andy Marken
Dammit, Spartan.Youre *not* supposed to come down here, youre *not* supposed to apprehend Simon Phoenix single-handedly, and youre *not* supposed to blow anything up! - Captain Healy
O.K., I admit it VR (virtual reality) is going to be big in a few years.
After experiencing The Martian at SMPTE (Society of Motion Picture & Television Engineers) and hearing from friends at Sundance about the lines of folks waiting patiently to put on the gear for the dozen or so films.
Then there was the drill-down VR session at HPA (Hollywood Post Alliance) Tech Retreat.
It's safe to say that the industry is taking VR film work seriously.
VR isn't really new, although my kid swears it was because he wanted to be in the thick of the battle with his newest games.
It wasn't until he saw some pictures of the ViewMaster his grandfather had as a kid that he acknowledged that maybe, just maybe, VR has been around longer than he has.
We just needed tech advances to really bring it to life.
View Master
Still View - For more than 75 years, kids have been transported to faraway places and enjoyed adventures. We had stereoscopic, 3D and new VR images to enjoy. With each generation, they've gotten better and stayed up with trends but they were still still photos.
He also forgot about the failed Nintendo Virtual Boy that I didn't buy for him.
We finally gave in and got him the HDM for his game console. I don't care what he says; he still looks like the one-eyed Illumination Entertainment Minion.
Films like 13th Floor, Tron and Matrix set the stage for accepting existence in VR, even though unlike those movies we do have to put on the headsets and isolate ourselves from the real world.
Most experts estimate it'll be a good 10-15 years before the headsets disappear.
VR is often confused with its sister, AR, which is dropping some virtual reality into your real life. You know, Google Glass that lets you access virtual stuff into your hear-and-now.
VR on the other hand is so immersive that when it's done well, you can't tell what's real or not, except you're viewing the world through your HDM.
Not that it matters, but AR is probably going to be bigger than VR because you still have your feet firmly in the real world rather than a fabricated world.
Mind Games - When a VR film is shot, edited, colorized and all of the other post work is done just right, the mind can actually put you in the center of the action. Still better than any manmade computer, it lets you feel, experience the action. Add things like Dolby Atmos and its total immersion.
The big difference I've found is that while the HMD is cumbersome and awkward (O.K., dumb), it's amazing how quickly you forget about the display as your mind is absorbing your new surroundings.
VR has a long way to go before it will be mainstream (3-5 years), but there's a helluva' lot of hardware being thrown out there to make it interesting.
More importantly, every major studio is spending heavily to refine the technology and learning all of the tricks required to make compelling VR movies.
Thanks to folks and their games, we already have affordably priced headsets from Samsung, Sony, HTC, Facebook (Oculus VR) and all the rest promised at CES (Consumer Electronics Show).
3D Video Glassses with HDMI Port Virtual HDM Goggles Great for Game Console and Smart Phones
I'm a little partial to the ones that incorporate a smartphone because well, you've already sorta' used it for this when you do a 180 - 360 degree pan; so why not use the power and hi-res screen you already have?
The only problem in our commitment was the first thing we had to do was get a new computer. VR requires a lot of power and it turns out very few of the systems in use today can run the stuff without getting you a little queasy.
The standard PC game runs at 30fps but you need natural, fluid motion for the brain to be convinced the image is real, which is why VR films are done at 90fps.
Disney, Comcast, Fox, Time Warner, Legendary and others are testing the waters to develop content for us. They're just small projects right now, like Fox's The Martian, X-Man, How to Train Your Dragon and Warner's Batman vs. Superman.
While entertainment is the goal of the studios and filmmakers, there are real world apps for VR right now such as the old standards - military, flight training, industrial, scientific - but also new areas like healthcare and real estate.
Filmmakers like Fred Beahm, Spliced VR's founder, are at the leading edge of 360 workflows. Spliced VR recently won Samsungs There in 60 Seconds VR Content Contest where filmmakers were challenged to tell a story using 360 video in 60 seconds.
It's still an industry niche, but its gaining momentum and its great to see all of the major players getting involved, Beahm noted
While every camera manufacturer is working on a VR solution, most of the initial units are what I would call cludges - a bunch of cameras mounted on a 360 degree shooting frame grabbing all the content they can. Then, as has been the common phrase in the film industry, We'll fix it in post.
One of the best VR video cameras (so far) was introduced by Jaunt, which has the backing of Disney and many in the M&E arena.
Jaunt
Virtual Design - While it is a long way from being consumer affordable, the Jaunt camera was one of the first professional-looking VR cameras. Samsung has announced their Gear 360 and every major cinematography supplier is working to deliver camera solutions for today's and tomorrow's filmmakers.
It's definitely not cheap, but was clearly designed to be a professional-grade VR camera capable of filming high-quality movies.
The Jaunt cam
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
01/05/2026
BKB Bare Knuckle Boxing ( BKB ), today announced the appointment of Will Wright ...
01/05/2026
Lawo has been at the center of the industry's transition to IP and other next-generation technologies. At NAB 2026, its story was the Edge One AV stagebox, ...
01/05/2026
HBA Media, acting on behalf of NBC Sports and Churchill Downs Incorporated, has announced broadcast and streaming distribution for Kentucky Derby 152, taking pl...
01/05/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
01/05/2026
Florals for spring? Groundbreaking. But a playlist that tells you which The Devi...
01/05/2026
One of the world's biggest popstars is headed to El Cl sico. Later this mont...
01/05/2026
Limited-edition model celebrates 15th anniversary
Heritage Audio's range of monitor controllers has just gained a new member, the Baby RAM Black Edition...
01/05/2026
Dumble recreation now available as UAD plug-in
Along with their renowned processing plug-ins, Universal Audio have been steadily introducing emulations of c...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
To celebrate the opening of its new showroom and office, Lightware UK hosted a dedicated launch event at the new London location. The event welcomed partners, c...
01/05/2026
Choice without compromise
The broadcast industrys transformation is accelerating, and traditional broadcasters are having to fundamentally reinvent how they o...
01/05/2026
Beam Dynamics will return to MPTS 2026 with its asset intelligence platform, helping systems integrators, live production teams, media facilities and profession...
01/05/2026
Best-in-class UX design and rapid, scalable delivery for next-generation viewing experiences
Leading video software provider, Synamedia, today announced a coll...
01/05/2026
Compact new cforce MAX lens motor brings unrivaled speed and responsiveness to t...
01/05/2026
Panavision welcomes Fritz Heinzle as Vice President of Sales
Brie Clayton May 1, 2026
0 Comments
Heinzle will support Panavision's global growth s...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
LONDON, APRIL 30, 2026 The Post Republic London's Re-recording Mixer and Dialogue Editor Dan Johnson has built a reputation for clean, emotionally resonan...
01/05/2026
Adobe Unveils Powerful New Innovations in Photoshop & Lightroom
Deepa Subramaniam April 30, 2026
0 Comments
Your most tedious creative tasks just got ea...
01/05/2026
Berklee Partners with Santander US to Establish Global Opportunity Fund The $400,000 grant offers students access to experiential learning opportunities withi...
01/05/2026
Student Spotlight: Keziah Thomas The Indian composer, who was named the 2026 student commencement speaker for Berklee College of Music, talks about how shes p...
01/05/2026
Friday 1 May 2026
Hannah Waddingham and Ncuti Gatwa to host the series final tw...
01/05/2026
Friday 1 May 2026
Got plans? Cancel them. Sky Sports Big Weekend is coming
Sky Sports is preparing for a bumper weekend of live action, including Manchester ...
01/05/2026
Friday 1 May 2026
Sky Sports to broadcast all matches from World Sevens Football London edition
Sky Sports will be the exclusive UK broadcaster of the women...
01/05/2026
Back to All News
NIAJ Fest Gets Los Angeles In on the Joke With Free Pop-Up Events
Entertainment
01 May 2026
GlobalUnited States
Link copied to clipboard
...
01/05/2026
RT Sport awarded first pick free-to-air on Wednesday nights
Champions League and Super Cup finals
Highlights on Wednesday nights
RT today (Thursday 30 Apri...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
30/04/2026
The Professional Women's Hockey League (PWHL) concluded its third regular season on Saturday, reporting growth across attendance, viewership, digital engage...
30/04/2026
NBC Sports will air national MLB coverage on Sundays beginning May 3, with MLB Sunday Leadoff on Peacock and NBCSN at 12:30 p.m. ET, followed by the debut of th...
30/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live.
Grahn joined Cle...
30/04/2026
ARRI has introduced the cforce MAX, a new lens motor for the Hi-5 lens control system. The cforce MAX is twice as fast as the cforce plus motor it replaces whil...
30/04/2026
Knuerr, Voxtronic, and IHSE will jointly present an integrated control room solu...
30/04/2026
The CW Network and ESPN have announced an agreement to make the ESPN App the exclusive streaming home for all CW Sports live events. CW Sports will continue to ...
30/04/2026
Ed Sheeran's The Loop' tour launched in Auckland in January 2026 before moving on to Australia, with South America and the United States to follow late...
30/04/2026
Audinate has announced Dante Preset Creator, a free online tool for configuring Dante network settings before hardware is available on site. Presets created in ...
30/04/2026
Yahoo Sports has announced the appointment of Jarrod Schwarz as General Manager of Yahoo Sports. Schwarz will oversee product, design, and technology; revenue a...
30/04/2026
Nielsen has released a new report, Get Ready with Media Intelligence: 2026 FIFA World Cup Edition, examining U.S. soccer viewership trends, fan engagement, and ...
30/04/2026
USA Lacrosse and SportsEngine have announced an expanded partnership, naming Spo...
30/04/2026
Telos Alliance will participate in the 2026 Media Production and Technology Show (MPTS), taking place May 13-14 at Olympia London. Rather than exhibiting from a...