
The Virtual Road to Tomorrow's Films Begins in Earnest posted: 20/03/2016
by Andy Marken
Dammit, Spartan.Youre *not* supposed to come down here, youre *not* supposed to apprehend Simon Phoenix single-handedly, and youre *not* supposed to blow anything up! - Captain Healy
O.K., I admit it VR (virtual reality) is going to be big in a few years.
After experiencing The Martian at SMPTE (Society of Motion Picture & Television Engineers) and hearing from friends at Sundance about the lines of folks waiting patiently to put on the gear for the dozen or so films.
Then there was the drill-down VR session at HPA (Hollywood Post Alliance) Tech Retreat.
It's safe to say that the industry is taking VR film work seriously.
VR isn't really new, although my kid swears it was because he wanted to be in the thick of the battle with his newest games.
It wasn't until he saw some pictures of the ViewMaster his grandfather had as a kid that he acknowledged that maybe, just maybe, VR has been around longer than he has.
We just needed tech advances to really bring it to life.
View Master
Still View - For more than 75 years, kids have been transported to faraway places and enjoyed adventures. We had stereoscopic, 3D and new VR images to enjoy. With each generation, they've gotten better and stayed up with trends but they were still still photos.
He also forgot about the failed Nintendo Virtual Boy that I didn't buy for him.
We finally gave in and got him the HDM for his game console. I don't care what he says; he still looks like the one-eyed Illumination Entertainment Minion.
Films like 13th Floor, Tron and Matrix set the stage for accepting existence in VR, even though unlike those movies we do have to put on the headsets and isolate ourselves from the real world.
Most experts estimate it'll be a good 10-15 years before the headsets disappear.
VR is often confused with its sister, AR, which is dropping some virtual reality into your real life. You know, Google Glass that lets you access virtual stuff into your hear-and-now.
VR on the other hand is so immersive that when it's done well, you can't tell what's real or not, except you're viewing the world through your HDM.
Not that it matters, but AR is probably going to be bigger than VR because you still have your feet firmly in the real world rather than a fabricated world.
Mind Games - When a VR film is shot, edited, colorized and all of the other post work is done just right, the mind can actually put you in the center of the action. Still better than any manmade computer, it lets you feel, experience the action. Add things like Dolby Atmos and its total immersion.
The big difference I've found is that while the HMD is cumbersome and awkward (O.K., dumb), it's amazing how quickly you forget about the display as your mind is absorbing your new surroundings.
VR has a long way to go before it will be mainstream (3-5 years), but there's a helluva' lot of hardware being thrown out there to make it interesting.
More importantly, every major studio is spending heavily to refine the technology and learning all of the tricks required to make compelling VR movies.
Thanks to folks and their games, we already have affordably priced headsets from Samsung, Sony, HTC, Facebook (Oculus VR) and all the rest promised at CES (Consumer Electronics Show).
3D Video Glassses with HDMI Port Virtual HDM Goggles Great for Game Console and Smart Phones
I'm a little partial to the ones that incorporate a smartphone because well, you've already sorta' used it for this when you do a 180 - 360 degree pan; so why not use the power and hi-res screen you already have?
The only problem in our commitment was the first thing we had to do was get a new computer. VR requires a lot of power and it turns out very few of the systems in use today can run the stuff without getting you a little queasy.
The standard PC game runs at 30fps but you need natural, fluid motion for the brain to be convinced the image is real, which is why VR films are done at 90fps.
Disney, Comcast, Fox, Time Warner, Legendary and others are testing the waters to develop content for us. They're just small projects right now, like Fox's The Martian, X-Man, How to Train Your Dragon and Warner's Batman vs. Superman.
While entertainment is the goal of the studios and filmmakers, there are real world apps for VR right now such as the old standards - military, flight training, industrial, scientific - but also new areas like healthcare and real estate.
Filmmakers like Fred Beahm, Spliced VR's founder, are at the leading edge of 360 workflows. Spliced VR recently won Samsungs There in 60 Seconds VR Content Contest where filmmakers were challenged to tell a story using 360 video in 60 seconds.
It's still an industry niche, but its gaining momentum and its great to see all of the major players getting involved, Beahm noted
While every camera manufacturer is working on a VR solution, most of the initial units are what I would call cludges - a bunch of cameras mounted on a 360 degree shooting frame grabbing all the content they can. Then, as has been the common phrase in the film industry, We'll fix it in post.
One of the best VR video cameras (so far) was introduced by Jaunt, which has the backing of Disney and many in the M&E arena.
Jaunt
Virtual Design - While it is a long way from being consumer affordable, the Jaunt camera was one of the first professional-looking VR cameras. Samsung has announced their Gear 360 and every major cinematography supplier is working to deliver camera solutions for today's and tomorrow's filmmakers.
It's definitely not cheap, but was clearly designed to be a professional-grade VR camera capable of filming high-quality movies.
The Jaunt cam
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