-- --
Facebook
Twitter
Google
Pinterest
IABM recently introduced a new industry model - The BaM Content Chain: from Creator to Consumer. It is designed to model the new structure of the broadcast and media industry and provide a flexible, extensible model to accommodate the fast-changing business environment. The BaM Content Chain will thus prove invaluable to technology buyers, users and vendors alike to adopt the most creative and efficient operational processes and choose the best tools and technology.
As the ultimate source of all revenues for everyone involved in the content chain, The BaM Content Chain places the consumer at the heart of this new industry model. It is structured around a common understanding of the creative, technical and business processes from creation to consumption - and the technology employed at every step, whether software, hardware, cloud or managed service.
-- --
This approach makes The BaM Content Chain equally valid for media, broadcast and content businesses of any scale as well as technology vendors. It also provides an up-to-date picture of the structure of the broadcast and media industry today - solid foundations for understanding, analysis and decision making.
By mapping to the creative and business activities carried out between camera and consumer, The BaM Content Chain gives a complete, 360-degree model of the industry. It tracks all the steps between content being created, through production and post-production to management, publishing & distribution to monetisation. All these steps are supported by three common pillars - connect, store and support, through which processes flow at all stages of the content chain.
The BaM Content Chain serves four primary economic functions:
Building a common understanding of the creative, technical and economic activities addressed by the industry. This enables changes to be tracked and understood
Underpinning the valuation of the addressable market for different types of technology products and services - now and into the future. It looks at this from both ends - spending by technology buyers, and revenues of vendors
Aiding discovery of potential solutions/vendors by prospective buyers, making it clear who sells what, and which products fit which niche
Creating a blueprint for building a modern content supply chain - optimising workflows and operations to deliver content from creator to consumer efficiently across multiple formats and platforms
The BaM Content Chain: from Creator to Consumer, will underpin IABM's scope of activities and business intelligence services, and enable easier discovery of vendors by buyers. It is built around the following creative, technical and business processes:
Create
Create covers the process of original acquisition or creation of raw content live ( real-time ) or recorded, in a studio or in the field and the technology that enables this process. While this naturally includes distinct products such as cameras and accessories, lighting and audio recorders, it also encompasses UGC and social media. Services such as OB/remote trucks also come into the Create link. While these currently overlap into the Produce link, with the growing trend towards remote production using IP, OBs/Remotes will increasingly be fully described within Create.
Produce
Produce encompasses the production process (real-time/live) and post-production (file-based) to create a finished piece of content. The enabling technology that supports Produce includes graphics, audio production, video production and services, production and post-production software - including film transfer, editing, audio post, finishing, VFX and graphics and services.
Manage
Manage defines the aggregation, preparation and management of completed content items ready for distribution. This includes content preparation and services, content and workflow management and orchestration, metadata, and operational analytics - everything from ingest and QC to transcoding; the process of readying content for delivery to the end-user customer.
Publish
Publish covers an ever-growing field as viewing and listening choices continue to expand. It is defined as the playout or publication of content ready for consumers, and its subsequent distribution to reach consumers. Enabling technology for Publish includes linear playout systems, linear playout services, non-linear publishing systems, non-linear publishing services, projectors, large LED screens, protection & encryption, linear distribution & encryption, cable, IPTV, satellite, terrestrial distribution and internet distribution.
Monetise
For end-users, monetisation is the reason they are in business, and the Monetise process defines the activities that support this. It covers the business activities that support the creation, acquisition and generation of sales/advertising revenue of content, including rights management, broadcast management, advertising systems, subscription & CRM systems and data analytics.
Consume
The final link in the content chain - and the force that ultimately powers it Consume defines all the touchpoints with the end-consumer of the content. Examples include a consumer-facing app that makes content recommendations and captures consumer data.
The three common pillars that enable and support the interaction through and between the five creative, technical and business processes of The BaM Content Chain: from Creator to Consumer, are:
Connect
Connect defines the infrastructure, connectivity and bandwidth used to move content within and between facilities. This includes intra-facility connectivity, inter-facility connectivity, video interfacing & conversion, audio interfacing & conversion and file & object delivery.
Store
Every process in the chain also needs access to storage, whether it's raw content, work-in-progress, comp
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
09/05/2025
Wooden Camera, a leading innovator in camera accessories, is proud to announce the launch of a new line of products for the Blackmagic URSA Cine Cameras. These ...
09/05/2025
LYNX Technik, provider of modular signal processing solutions is expanding its popular Series 5000 platform with three new 12G-SDI cards. The new cards provide ...
09/05/2025
Pebble, the leading automation, content management and integrated channel specialist, has completed a project to migrate ON TV, the major independent broadcaste...
09/05/2025
NUGEN Audio launches its new speech intelligibility plug-in, DialogCheck. A mono, stereo and multichannel dialog clarity meter, the software provides an objecti...
09/05/2025
Disguise the technology platform and solutions provider that powered MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and visual displays at the Burj ...
09/05/2025
CVP has announced it will demonstrate its cutting-edge broadcast, live production and studio solutions at MPTS 2025. Taking place at Olympia London from 14th - ...
09/05/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, and White Peaks Solutions, the prominent e...
09/05/2025
SportsEngine Play, the first-of-its-kind streaming service for youth sports, has agreed to a multi-year extension with AI-automated sports content leader, Pixel...
09/05/2025
Friend MTS, a leading global provider of content protection services, today announced that TOD, the premier sports and entertainment OTT subscription service fo...
09/05/2025
ZEISS announces that it is in development on a new virtual lens technology that will allow visual effects and compositing artists to apply an authentic lens loo...
09/05/2025
At the 2025 Media Production & Technology Show (MPTS), Cerberus Tech will showcase the latest major enhancement to its Livelink IP video delivery platform the...
09/05/2025
Capitol Broadcasting Company welcomed Warren Thomas as the new Vice President an...
09/05/2025
CAMBRIDGE, Mass. Studio Technologies said the Harvard University athletics department has integrated Dante-enabled equipment from the vendor into its broadcast ...
09/05/2025
NEW YORK ITN, a provider of a local linear supply side platform, and Magnite, a independent sell-side advertising company, have announced that they working toge...
09/05/2025
LEEDS, U.K. Nugen Audio has launched a new speech intelligibility plug-in, DialogCheck and offered up quotes from technologists working at places like Netflix p...
09/05/2025
AJA I/O Gear: The Heart of Broadcast Solutions' VEGO Mobile Editing Solution
Brie Clayton May 8, 2025
0 Comments
When working remotely on broadcas...
09/05/2025
What do they teach in an Advanced Adobe After Effects Course?
Roland Kahlenberg May 8, 2025
0 Comments
There aren't many advanced After Effects co...
09/05/2025
Larry Jordan Sits with Trevor Morgan of OpenDrives at NAB 2025
Brie Clayton May 8, 2025
0 Comments
Trevor Morgan, COO of OpenDrives, shares how the co...
09/05/2025
Berklee Popular Music Institute Announces UK Festival Debut and Tour Dates For the first time, BPMI will bring Berklee-affiliated artists and students to the ...
09/05/2025
Here is your host, Patrick Kielty!
In the season finale of The Late Late Show, ...
09/05/2025
My Eurovision Party 2025 - join in on the fun with RT Kids!
Eurovision launche...
08/05/2025
A sinister fairy infiltrates a desperate family in Kenneth Dagatan's In My Mother's Skin, which premiered at the 2023 Sundance Film Festival. Photo co...
08/05/2025
As expected, continued weak demand from key sales markets and declining economic...
08/05/2025
A new three-part series is coming to BBC iPlayer and BBC One
(Image: The Christie Archive Trust)
The BBC has announced Agatha Christie's Endless Night, a...
08/05/2025
For skyward-bound operators, training focuses on the unique aspects of flying ISR missions, including the management of onboard surveillance equipment and the e...
08/05/2025
The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters' proposal to allow broadcasters to us...
08/05/2025
WASHINGTON The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TV sets, sa...
08/05/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice Pres...
08/05/2025
This year's UK Pavilion in hall 5, once again managed by Tradefair, will provide visitors with the unique opportunity to discuss and be involved in cutting ...
08/05/2025
Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Broadcast technologies, designed to support network operators and content provider...
08/05/2025
IRVING, Texas Nexstar Media Group has tapped Bill Nardi as vice president of station operations, responsible for overseeing the day-to-day broadcast operations ...
08/05/2025
SEATTLE LumaTouch is partnering with CNN Academy to improve mobile storytelling techniques and support training across all of CNN Academy's training simulat...
08/05/2025
WASHINGTON The Society of Broadcast Engineers has filed comments with the Federal Communications Commission that support a proposal by the National Association ...
08/05/2025
Senior adviser to the United States Agency for Global Media Kari Lake has announced that One America News Network (OAN) will provide newsfeed services for fre...
08/05/2025
EdMon Expands as AI-Driven Post Production Workflows Gains Traction in Sweden an...
08/05/2025
Using Luma Mattes in Adobe Premiere Pro
Graham Quince May 7, 2025
0 Comments
This very quick tutorial shows you how to take an RGB clip and apply its ...
08/05/2025
OpenDrives Unveils Free Your Data' Initiative with New Astraeus Cloud-Nativ...
08/05/2025
Student Spotlight: Grigori Balasanyan The Armenian composer, who was named Boston Conservatory at Berklees 2025 student commencement speaker, talks about his ...
08/05/2025
08 May 2025
VEON Shareholders Re-elect Board at 2025 AGM, Founder Augie Fabela ...
08/05/2025
Comedy and entertainment channel U&Dave bring back their #1 ranked programme of ...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Unveils New Premieres Spanning Film and Music
Slick Rick's Victory with Idris Elba a...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces Lineup for Inaugural Storytelling Summit
11-Day Industry Event Launches with Tal...
08/05/2025
SVG Sit-Down: Vizrt's Nicholas Jameson on AI in Workflows, Pushing Boundarie...
08/05/2025
Creating Alternative Brand Experiences: Live Sports in the Age of Fortnite, Meta...
08/05/2025
PGA TOUR's David Piccolo: Advanced Graphics and Virtual Production Tools are...
08/05/2025
Tech Focus: Advancing Immersion in Sports Broadcasting with AR and Virtual Produ...
08/05/2025
Expect even more chaos this July with Harriet Webb leading the returning cast, p...
08/05/2025
Back to All News
Now in Production: Comedy Action Film Husbands in Action'...
-- -- 
