Gra Valley Helps Broadcasters Profit from Changing Viewing Habits with Powerful Content Delivery Solutions at IBC

Grass Valley Helps Broadcasters Profit from Changing Viewing Habits with Powerful Content Delivery Solutions at IBC

MONTREAL, September 6, 2016 Audiences today have high expectations they want to choose what they watch and when they watch it. This puts pressure on every content creator, who must now find a way to affordably and efficiently deliver a variety of content across many different channels while monetizing it all. Its a costly and complex process. At IBC 2016, Grass Valley, a Belden Brand, will highlight solutions designed to make it easier for broadcasters to create, control and connect content wherever, however and whenever it is consumed.

Its clear that this is a good time to be a viewer. And while market changes are bringing new production challenges to broadcasters, they are also bringing some very exciting new revenue opportunities, noted Neerav Shah, senior vice president of strategic marketing, Grass Valley. We are working with customers to address the three key issues associated with content delivery: cost, monetization and complexity. With the right solutions, broadcasters and anyone wrestling with the changes in our ecosystem can take control of the increasing volume of content and meet the demands of their audiences while boosting their bottom line.

iTX On-Demand is Grass Valleys new video-on-demand (VOD) /over-the-top (OTT) solution. It helps broadcasters and content owners streamline VOD content creation so they can scale to meet demand while maximizing revenue opportunities. Designed to automate VOD workflows, iTX On-Demand is even more powerful when paired with iTX integrated playout, ensuring live sports/news and special events are on OTT platforms minutes after the event finishes.

At IBC 2016, iTX On-Demand adds support for Kantar Media next-generation watermarking technology, which enables precise identification and measurement of media watched live or on a time-shift basis on catch-up TV, so that assets can be monetized much more efficiently.

Grass Valleys iTX Integrated Playout Platform has helped major broadcasters like CBC reduce operating expenses by 20 percent or more by providing an end-to-end playout solution. Today, iTX is powering the most watched channels in the world and has delivered more than 20 million hours of content in the last year.

At IBC, visitors will see the latest version of iTX, which includes IP I/O with SMPTE 2022-2 and 2022-6 IP inputs and outputs for a phased transition, with channels played out via IP outputs and via by SDI. It also incorporates Softel technology to provide a full-featured subtitling/captioning system that easily works with subtitle files from other major vendors and offers real-time preview and management of subtitle assets at the operators desktop.

For content delivery, Grass Valley reduces costs, increases revenue and removes complexity. And we do it all with no limits, no worries, no wait and no sacrifices. Thats what we mean when we say Content Your Way, concluded Shah. We are changing the way broadcasters work, giving them the ability to be ready for the future and to generate huge ROI with content.

Grass Valley will showcase all of its powerful content delivery solutions at IBC 2016 on stand 1.D11.

At IBC 2016, Grass Valley will debut its new company vision of Content Your Way, which features bold new integrated solutions that make it easy for customers to create, control and connect content wherever, however and whenever it is consumed. Key application areas include live production, news, content delivery and networking.

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For information about Grass Valley solutions and services, please visit grassvalley.com.

LINK:	http://www.grassvalley.com/news/press/releases/view/3130-grass-valley-...
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