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Source Digital participates in 2017 IBC Startup Forum --
Tue, 01 Aug 2017 11:39
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Source Digital, a leading technology and service provider specialising in monetisation strategies around digital content, has been selected to participate in the IBC 2017 Startup Forum. In this new addition to IBC, the Startup Forum event will bring together digital media startups with 400 media executives, investors and press from 20 countries. As part of its participation, Source Digital will present how its SourceSync.io platform enables viewers to intuitively and instantly discover and access related experiences while viewing programming on any device - smart phone, tablet, computer and traditional TV.
Following a stellar exhibition at NAB 2017, Source Digital has experienced tremendous recognition and growth through collaboration with companies focused on new forms of content monetisation in North America, says Hank Frecon, CEO, Source Digital. The opportunity to participate in this international event will allow us to gain additional exposure to help us shift that momentum into a more global marketplace, continuing to demonstrate change in the way brands and content can engage their consumers by leveraging everyday behavioural trends.
Effectively integrating advertising, marketing and customer data is a barrier for many trying to discover new methods for monetising content. At the IBC Startup Forum, Source Digital will discuss exciting ways content owners and brands can utilise its SourceSync.io platform to activate in the moment viewer engagement and monetisation strategies for omni-screen viewing. This venue will also allow Source Digital to explore new business opportunities in advertising and branding that stem from a range of capabilities that include content as a storefront for monetisation, brand and product engagement, second level story lines, content discovery and more. The company will also discuss its patented solutions that enable a range of user engagement capabilities.
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