Sony Pixel Power calrec Sony

Exploring the Potential of Hybrid Cloud Storage in Media Workflows

01/06/2023

The media industry has been transformed by a digital revolution, and as a result, cloud storage has become an increasingly popular solution for handling vast amounts of media content. The shift to cloud-based storage has allowed media companies to access their content from anywhere, enabling them to collaborate in real-time with team members in different locations. Additionally, with the option to easily expand storage capacity as needs grow, it offers media organisations greater flexibility and increased scalability. However, a cloud workflow isn't right for every use case. Especially when working with nearline assets that need to be accessed on a regular basis, as egress fees can quickly add up. Likewise, a fully on-prem workflow presents barriers to continuity, especially in the current remote working era.

As media workflows have become increasingly complex, hybrid cloud storage platforms have stepped into the spotlight. Hybrid cloud storage combines on-prem storage and public or private cloud storage, to create a unified storage platform. Data can be distributed between the locations based on the workload or application requirements, keeping assets secure but in the location that makes the most sense. A hybrid-cloud approach offers significant benefits to media organisations looking to optimise their storage and infrastructure costs, while meeting their specific data security and compliance requirements.

In addition to the above, here are some of the key benefits of hybrid cloud storage in media workflows:

1. Collaboration Media workflows often require collaboration between multiple teams or organisations, which can be challenging when data (and team members) are stored in different locations. Hybrid cloud storage enables seamless collaboration by enabling teams to access the same data from different locations, whether that's on-prem or in the cloud. When teams can cooperate faultlessly on tasks, efficiency and productivity improves.

2. Monetisation Not only can hybrid storage be more cost-effective than pure cloud or on-prem solutions, but it can also increase the potential for monetisation. The instant and predictable access that hybrid cloud offers means organisations can fully exploit their content archives, rapidly turning their existing assets into revenue generating content.

3. Protection Media content is often high-value and irreplaceable, making disaster recovery a crucial consideration for media organisations. Hybrid storage can provide an effective disaster recovery solution by replicating data between on-prem and cloud storage, ensuring that media content remains available even in the event of an outage or disaster. Think of it as an insurance copy.

With the benefits above, a hybrid approach can work for numerous use cases. Let's look at three of the most common ones:

A. Production & post-production Media production and post-production workflows are often complex, time-consuming, and require large amounts of storage capacity. In addition, they require consistent collaboration between multiple teams, including producers, editors, and more, to work on various tasks rapidly, and often simultaneously.

Hybrid storage removes the need for teams to be present in the same location to work on files. It allows multiple stakeholders to carry out different production and post-production processes in real-time, regardless of being situated in the office or out in the field.

Example: Company A, a production company, implements a hybrid cloud solution to support a high-profile sports team with post-production and global collaboration needs. Hybrid cloud enabled production and post-production teams to work on files simultaneously, in real-time, to prepare content for consumption. The hybrid approach meant the required files were accessible immediately, while all other files could be cached for later usage.

B. Media distribution Media distribution workflows require fast and reliable access to content, as well as the ability to distribute content across different geographies and platforms. Hybrid cloud storage enables media organisations to distribute content from the cloud, while also providing the ability to cache recently captured content on-prem for faster access. On-prem files can automatically back-up to the cloud for additional digital content governance.

Example: Company B, a global media company, adopts hybrid cloud storage solution to manage the distribution of its content. Needing to distribute a new TV show to a global audience, Company B leverages the benefits of the hybrid cloud to scale up capacity and move the show's on-prem assets to the cloud for rapid distribution to various platforms and devices.

C. Media archiving Organisations often need to store and manage vast archives of content, which can be costly, challenging to maintain, and difficult to protect. Hybrid cloud storage enables organisations to archive content in the cloud, while also providing the ability to keep a copy of the archive on-prem for added redundancy and security.

Example: Company C, a government agency, adopts hybrid cloud storage solution to manage a growing cache of high-profile archive documents. The hybrid cloud provides a cost-efficient, scalable, and secure storage solution, giving Company C the confidence to archive a rising number of assets.

Compared to an on-prem or a cloud-only solution, a hybrid cloud approach offers the ideal balance of security, control, and flexibility, making it an attractive alternative for many organisations and use cases.

Designed to meet the challenges faced by organisations creating, ingesting, logging, editing, sharing, distributing, and archiving media content, MatrixStore Hybrid allows content to move between on-prem, private and public clouds, giving organisations greater flexibility, content protection (disaster recovery),
LINK: https://object-matrix.com/exploring-the-potential-of-hybrid-cloud-stor...
See more stories from matrixstore

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

27/05/2026

Telestream Appoints Benjamin Desbois as CEO, Effective July 1

Telestream has announced that its Board of Directors has appointed Benjamin Desbois as Chief Executive Officer, effective July 1, 2026. Desbois, currently Teles...

27/05/2026

FOX MLB Leads Live-Event Categories; ESPN Is Tops Overall at 47th Annual Sports Emmy Awards

ESPN garnered 10 awards; NBC's Sunday Night Football received the Outstandin...

27/05/2026

Matrox Video Marks 50th Anniversary, Announces New Product Launch for June

Matrox Video is celebrating its 50th anniversary, marking five decades of operations from its headquarters in Montreal, Canada. Founded in 1976, the company has...

27/05/2026

MLB Announces Fan Engagement Initiatives for Americas 250th Anniversary

Major League Baseball has announced a series of initiatives tied to America's Semiquincentennial, including a national marketing campaign, Fourth of July br...

27/05/2026

Advanced Systems Group Hires Brian Gross as Account Manager for Audio Team

Advanced Systems Group (ASG) has announced that Brian Gross has joined the company as an Account Manager on its Audio team, based in the Burbank office. He will...

27/05/2026

Nielsen Research: Hispanic Fans, Asian Markets Drive Global Soccer Audience Ahead of World Cup 2026

Nielsen has released new research on soccer fandom ahead of the FIFA World Cup 2...

27/05/2026

ESL FACEIT Group Debuts First Ever Esports Vertical Stream Co-Developed With TikTok

ESL FACEIT Group (EFG) has unveiled a new partnership with TikTok to bring broad...

27/05/2026

Two Weeks Away: FIFA Outlines Production Plans for Highly Anticipated North American-Based World Cup

FIFA's Oscar Sanchez gives a deeper look to how this tournament will be cove...

27/05/2026

SVG Students To Watch: Maggie Lynn, Virginia Tech

The soon-to-be senior from Charlottesville is building her skills in replay, TD, and even creative content for HokieVision and its ACC Network productions In t...

27/05/2026

A Global Festival of Football: FOX Sports Illustrates Strategy to Bring Every FIFA Mens World Cup Match to the U.S. Audience

FOX Sports' Mike Davies breaks down the vision for this summer's showcas...

27/05/2026

Top-Tier Storytelling: Host Broadcast Services Works at Capturing the Atmosphere of the FIFA Mens World Cup

HBS's Paul King, FIFA's Oscar Sanchez preview how the masses at home wil...

27/05/2026

Matt Gangl & Pete Macheska on FOX MLBs Huge Night and an Unforgettable Postseason Run

FOX's MLB coverage dominated the night at the 47th Annual Sports Emmy Awards...

27/05/2026

FOXs Mike Davies and Team on Outstanding Technical Team Win for 2025 World Series

One of the most memorable Postseasons in baseball history would have had no memo...

27/05/2026

NBC Sports Rob Hyland Reflects on an Unforgettable Sunday Night Football Season

NBC's Sunday Night Football is among the most decorated and most watched programs in the history of television. It added to its jam-packed trophy case on Tu...

27/05/2026

Prime Videos John Ward and Mike Francis on Groundbreaking NBA on Prime Video Studio

The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...

27/05/2026

Countdown to FIFA World Cup 2026: SVG Launches SportsTechLive Blog in Lead-up to Winter Games

With the Opening Match just over two weeks away, the entire sports-production-te...

27/05/2026

Spotify Brings Long-Form Magazine Articles to Audio

Spotify already brings together listeners' favorite music, podcasts, and audiobooks in one place. Now, we're trialing a new format that expands the cont...

27/05/2026

Podcast Clips Make Your Favorite Moments Easier to Save and Share

The best podcast moments deserve more than just a mental note. That's why today, we're making those moments easier to save and share with clips. Whethe...

27/05/2026

Spotify and Netflix Partner With Jay Shetty to Bring On Purpose' to Video Across Both Platforms

On Purpose is one of the most popular podcasts in the world, known for conversat...

27/05/2026

Olivia Rodrigo Brings Billions Club Live to Barcelona: Watch the Concert Film Now

On May 8, 1,500 of Olivia Rodrigo's top fans gathered in Barcelona's Tea...

27/05/2026

JZ Microphones announce the MU-1

Hybrid design combines large-diaphragm capsule & ribbon JZ Microphones have teamed up with Grammy-winning producer and engineer Marc Urselli to develop a ne...

27/05/2026

Tape Effects Collection from AIR Music Tech

Three new plug-ins inspired by classic tape effects AIR Music Tech's latest release delivers a set of plug-ins that aim to capture the character, moveme...

27/05/2026

The Crow Hill Company's Absurdly Quiet Piano goes Pro

Piano played on the edge of silence The Crow Hill Company's Vaults collection offers a continual rotation of instruments that are given away for free fo...

27/05/2026

Arturia release Memory V

Recreates Moog's iconic Memorymoog polysynth Arturia's vast software instrument range offers a combination of new and old, with innovative modern so...

27/05/2026

Accentize introduce free dxLevel plug-in

Offers loudness levelling for speech and dialogue Accentize have built up a solid reputation with their audio-restoration tools, and their latest plug-in is...

27/05/2026

10,000 units strong - The Rohde & Schwarz R&S M3SR Radio 4400

10,000 units strong - The Rohde & Schwarz R&S M3SR Radio 4400 Rohde & Schwarz celebrates a major manufacturing milestone, producing its 10,000th R&S M3SR Radi...

27/05/2026

L3Harris Introduces the XL Converge 300P Portable Public Safety Radio

The XL Converge 300P radio system emerges with a groundbreaking feature set enhancing the mission-critical communications of public safety, federal and critica...

27/05/2026

Modernizing Public Safety Communications

Pairing Two47 MCX software with existing LTE networks means tailored system upgrades that can save time, money and lives....

27/05/2026

L3Harris Strengthens Global Solid Rocket Motor Supply Chain With New PAC-3 Propulsion Supplier

PAC-3 MSE offers improved range, speed, and maneuverability, making it an effect...

27/05/2026

Brightcove Adds New Features to Its AI Suite for Video Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Star Trek VFX: Recreating John Knoll's Iconic Warp Stars without a Slitscan Camera

Star Trek VFX: Recreating John Knoll's Iconic Warp Stars without a Slitscan ...

27/05/2026

Adventure World Uses Blackmagic Replay for Marine Live

Adventure World Uses Blackmagic Replay for Marine Live Brie Clayton May 27, 2026 0 Comments Large screen displays and slow motion replays dynamically ...

27/05/2026

Berklee Alumna and Assistant Professor Olivia Prez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona

Berklee Alumna and Assistant Professor Olivia P rez-Collellmir to Premiere Origi...

27/05/2026

Gravity Media Expands Into Creative Services With New Agency

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Tegna Names Patrick Paolini as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Telestream Taps Company Vet Benjamin Desbois as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

HDR10+ Technologies to Launch Eclipsa Video Certification Program

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

ATSC to Gather in Washington Next Week for Annual Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Telestream Appoints Benjamin Desbois as Chief Executive O...

Co-founder Dan Castles to transition to Executive Chair; internal promotion reinforces continuity and long-term growth Telestream, a global leader in media wor...

27/05/2026

Big Blue Marble Announces First End-to-End 5G Broadcast S...

Big Blue Marble today announced that its Nakolos platform is the first end-to-end 5G Broadcast solution worldwide to implement the complete feature set introduc...

27/05/2026

Lightware Continues Its ESG Commitment Through Girls Day...

Lightware recently hosted the Girls' Day event in April at its headquarters in Budapest, welcoming students for an interactive introduction to engineering a...

27/05/2026

VEON's Kyivstar and Uklon Launch Ukraine's First Live Testing of Autonomous Vehicle Technology

27 May 2026 VEON's Kyivstar and Uklon Launch Ukraine's First Live Testi...

26/05/2026

Matrox Video Marks 50 Year Milestone

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

Roku Expands Premium Subscriptions With Fox One

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

Brian Gross Joins ASG's Audio Team as Account Manager

Share Copy link Facebook X Linkedin Bluesky Email...