
The media industry has been transformed by a digital revolution, and as a result, cloud storage has become an increasingly popular solution for handling vast amounts of media content. The shift to cloud-based storage has allowed media companies to access their content from anywhere, enabling them to collaborate in real-time with team members in different locations. Additionally, with the option to easily expand storage capacity as needs grow, it offers media organisations greater flexibility and increased scalability. However, a cloud workflow isn't right for every use case. Especially when working with nearline assets that need to be accessed on a regular basis, as egress fees can quickly add up. Likewise, a fully on-prem workflow presents barriers to continuity, especially in the current remote working era.
As media workflows have become increasingly complex, hybrid cloud storage platforms have stepped into the spotlight. Hybrid cloud storage combines on-prem storage and public or private cloud storage, to create a unified storage platform. Data can be distributed between the locations based on the workload or application requirements, keeping assets secure but in the location that makes the most sense. A hybrid-cloud approach offers significant benefits to media organisations looking to optimise their storage and infrastructure costs, while meeting their specific data security and compliance requirements.
In addition to the above, here are some of the key benefits of hybrid cloud storage in media workflows:
1. Collaboration Media workflows often require collaboration between multiple teams or organisations, which can be challenging when data (and team members) are stored in different locations. Hybrid cloud storage enables seamless collaboration by enabling teams to access the same data from different locations, whether that's on-prem or in the cloud. When teams can cooperate faultlessly on tasks, efficiency and productivity improves.
2. Monetisation Not only can hybrid storage be more cost-effective than pure cloud or on-prem solutions, but it can also increase the potential for monetisation. The instant and predictable access that hybrid cloud offers means organisations can fully exploit their content archives, rapidly turning their existing assets into revenue generating content.
3. Protection Media content is often high-value and irreplaceable, making disaster recovery a crucial consideration for media organisations. Hybrid storage can provide an effective disaster recovery solution by replicating data between on-prem and cloud storage, ensuring that media content remains available even in the event of an outage or disaster. Think of it as an insurance copy.
With the benefits above, a hybrid approach can work for numerous use cases. Let's look at three of the most common ones:
A. Production & post-production Media production and post-production workflows are often complex, time-consuming, and require large amounts of storage capacity. In addition, they require consistent collaboration between multiple teams, including producers, editors, and more, to work on various tasks rapidly, and often simultaneously.
Hybrid storage removes the need for teams to be present in the same location to work on files. It allows multiple stakeholders to carry out different production and post-production processes in real-time, regardless of being situated in the office or out in the field.
Example: Company A, a production company, implements a hybrid cloud solution to support a high-profile sports team with post-production and global collaboration needs. Hybrid cloud enabled production and post-production teams to work on files simultaneously, in real-time, to prepare content for consumption. The hybrid approach meant the required files were accessible immediately, while all other files could be cached for later usage.
B. Media distribution Media distribution workflows require fast and reliable access to content, as well as the ability to distribute content across different geographies and platforms. Hybrid cloud storage enables media organisations to distribute content from the cloud, while also providing the ability to cache recently captured content on-prem for faster access. On-prem files can automatically back-up to the cloud for additional digital content governance.
Example: Company B, a global media company, adopts hybrid cloud storage solution to manage the distribution of its content. Needing to distribute a new TV show to a global audience, Company B leverages the benefits of the hybrid cloud to scale up capacity and move the show's on-prem assets to the cloud for rapid distribution to various platforms and devices.
C. Media archiving Organisations often need to store and manage vast archives of content, which can be costly, challenging to maintain, and difficult to protect. Hybrid cloud storage enables organisations to archive content in the cloud, while also providing the ability to keep a copy of the archive on-prem for added redundancy and security.
Example: Company C, a government agency, adopts hybrid cloud storage solution to manage a growing cache of high-profile archive documents. The hybrid cloud provides a cost-efficient, scalable, and secure storage solution, giving Company C the confidence to archive a rising number of assets.
Compared to an on-prem or a cloud-only solution, a hybrid cloud approach offers the ideal balance of security, control, and flexibility, making it an attractive alternative for many organisations and use cases.
Designed to meet the challenges faced by organisations creating, ingesting, logging, editing, sharing, distributing, and archiving media content, MatrixStore Hybrid allows content to move between on-prem, private and public clouds, giving organisations greater flexibility, content protection (disaster recovery),
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Frequency, the engine behind the worlds leading streaming television channels, today launched its AI platform for Frequency Studio, powering the entire channel ...
09/04/2026
Staines-upon-Thames, UK, 09, April, 2026 - Yospace, the trusted leader in Dynam...
09/04/2026
just:play pro 2026 and just:live pro 2026 Sneak Preview News for NAB 2026
More Details:At NAB 2026, ToolsOnAir will showcase just:play pro 2026 and just:live p...
09/04/2026
just:in mac pro 2026 - The Next Level of Professional Recording on macOS at NAB ...
09/04/2026
Zixi will demonstrate IP-based live video workflow solutions at NAB Show 2026 (Booth W2057).
The industry is moving quickly toward IP-based distribution as br...
09/04/2026
Global women's elite sports revenues are expected to reach at least $3 billi...
09/04/2026
Monitor engineer Gavin Tempany mixed Kylie Minogue s Tension Tour on a Solid Sta...
09/04/2026
KOKUSAI DENKI Electric America will exhibit at NAB Show 2026 (Booth C5507), debu...
09/04/2026
With the 2025-26 NBA regular season concluded and the playoffs beginning next we...
09/04/2026
Telestream and Mimir have announced an integration connecting Telestream's V...
09/04/2026
Bitmovin has expanded its Live Encoding and Observability solutions to provide r...
09/04/2026
The Nashville Predators and Scripps Sports have announced a multi-year media rights agreement covering local preseason, regular season, and first-round playoff ...
09/04/2026
Advanced Systems Group, LLC has announced a partnership with Beam Dynamics to offer the Beam Asset and License Intelligence Platform to its clients. The platfor...
09/04/2026
Lawo has unveiled Edge One, a combined video and audio stagebox for broadcast and Pro AV workflows. The device will be on display at NAB Show (Booth C2108, Apri...
09/04/2026
The Society of Motion Picture and Television Engineers (SMPTE) will host the SMPTE ST 2110 IP Media Roadshow on Tuesday, April 21, 2026, at the Las Vegas Conven...
09/04/2026
The Atlanta Braves have completed upgrades to video displays in and around Truist Park ahead of the 2026 MLB season. The upgrades include the Delta Out-of-Town ...
09/04/2026
The University of Southern California has contracted Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, to manufacture and install 22 LED displays across fou...
09/04/2026
Backlight, the media technology company behind Iconik and Wildmoka, will showcase its Creative Operations Platform at NAB Show 2026 (Booth N2829, April 19-22). ...
09/04/2026
MotoAmerica and V10 Entertainment have announced a partnership to broadcast MotoAmerica Superbike racing on VICE TV for the 2026 season. Coverage begins live on...
09/04/2026
Proton Camera Innovations has announced the appointment of Tod Musgrave as US Sa...
09/04/2026
Designed specifically for live sports broadcasting, new platform features IP-nat...
09/04/2026
Blending 1990s DNA, modern motion theory, and a distinctly colorful brand identi...
09/04/2026
Technical capability is essential, but long-term success often depends on how we...
09/04/2026
15 feature films, including fiction and documentaries, along with six short film...
09/04/2026
Spotify has always been about putting listeners in the driver's seat. Today, people don't just want more ways to spend their time; they want that time t...
09/04/2026
Our Chief Public Affairs Officer Dustee Jenkins shares how we're building a more positive experience for families on Spotify.
As Spotify's Chief Public...
09/04/2026
Festival season is upon us. From sun-soaked weekends out west to iconic stages in Chicago and New York, fans are getting ready to see their favorite artists liv...
09/04/2026
O Spotify sempre teve como foco colocar os ouvintes no controle. Hoje, as pessoas n o querem apenas mais formas de passar o tempo - elas querem que esse tempo s...
09/04/2026
Read the original note in English here.
Nossa Chief Public Affairs Officer, Dustee Jenkins, compartilha como estamos construindo uma experi ncia mais positiva ...
09/04/2026
New synth focuses on sci-fi scoring
Following their formation and debut releases in December 2025, Smokestack Sounds - the brainchild of composer and produc...
09/04/2026
Latest version set for May 2026 launch
Reason Studios have revealed that the latest version of their DAW software will be launching in May 2026. Currently a...
09/04/2026
New EQ aimed at mix-bus & mastering duties
Shy Audio's first two releases focused on the past, delivering recreations of the budget mixers that were com...
09/04/2026
Based on John Galsworthy's novels known collectively as The Forsyte Saga a...
09/04/2026
The Forsytes has been renewed for a third season before the period drama has even premiered on PBS Masterpiece.
The adaptation of John Galsworthy's novel, ...
09/04/2026
IThe BBC has commissioned new drama The Witch Farm, starring Gabrielle Creevy (T...
09/04/2026
The next big thing To help broadcasters fully embrace dynamic hybrid workflows, Calrec will make a major announcement that unlocks even more freedom for broadca...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Purpose Built Monitoring From Live Production to Master Control to OTT, Across On Prem and Cloud Environments
At the 2026 NAB Show (April 19-22, Las Vegas Con...