The media industry has been transformed by a digital revolution, and as a result, cloud storage has become an increasingly popular solution for handling vast amounts of media content. The shift to cloud-based storage has allowed media companies to access their content from anywhere, enabling them to collaborate in real-time with team members in different locations. Additionally, with the option to easily expand storage capacity as needs grow, it offers media organisations greater flexibility and increased scalability. However, a cloud workflow isn't right for every use case. Especially when working with nearline assets that need to be accessed on a regular basis, as egress fees can quickly add up. Likewise, a fully on-prem workflow presents barriers to continuity, especially in the current remote working era.
As media workflows have become increasingly complex, hybrid cloud storage platforms have stepped into the spotlight. Hybrid cloud storage combines on-prem storage and public or private cloud storage, to create a unified storage platform. Data can be distributed between the locations based on the workload or application requirements, keeping assets secure but in the location that makes the most sense. A hybrid-cloud approach offers significant benefits to media organisations looking to optimise their storage and infrastructure costs, while meeting their specific data security and compliance requirements.
In addition to the above, here are some of the key benefits of hybrid cloud storage in media workflows:
1. Collaboration Media workflows often require collaboration between multiple teams or organisations, which can be challenging when data (and team members) are stored in different locations. Hybrid cloud storage enables seamless collaboration by enabling teams to access the same data from different locations, whether that's on-prem or in the cloud. When teams can cooperate faultlessly on tasks, efficiency and productivity improves.
2. Monetisation Not only can hybrid storage be more cost-effective than pure cloud or on-prem solutions, but it can also increase the potential for monetisation. The instant and predictable access that hybrid cloud offers means organisations can fully exploit their content archives, rapidly turning their existing assets into revenue generating content.
3. Protection Media content is often high-value and irreplaceable, making disaster recovery a crucial consideration for media organisations. Hybrid storage can provide an effective disaster recovery solution by replicating data between on-prem and cloud storage, ensuring that media content remains available even in the event of an outage or disaster. Think of it as an insurance copy.
With the benefits above, a hybrid approach can work for numerous use cases. Let's look at three of the most common ones:
A. Production & post-production Media production and post-production workflows are often complex, time-consuming, and require large amounts of storage capacity. In addition, they require consistent collaboration between multiple teams, including producers, editors, and more, to work on various tasks rapidly, and often simultaneously.
Hybrid storage removes the need for teams to be present in the same location to work on files. It allows multiple stakeholders to carry out different production and post-production processes in real-time, regardless of being situated in the office or out in the field.
Example: Company A, a production company, implements a hybrid cloud solution to support a high-profile sports team with post-production and global collaboration needs. Hybrid cloud enabled production and post-production teams to work on files simultaneously, in real-time, to prepare content for consumption. The hybrid approach meant the required files were accessible immediately, while all other files could be cached for later usage.
B. Media distribution Media distribution workflows require fast and reliable access to content, as well as the ability to distribute content across different geographies and platforms. Hybrid cloud storage enables media organisations to distribute content from the cloud, while also providing the ability to cache recently captured content on-prem for faster access. On-prem files can automatically back-up to the cloud for additional digital content governance.
Example: Company B, a global media company, adopts hybrid cloud storage solution to manage the distribution of its content. Needing to distribute a new TV show to a global audience, Company B leverages the benefits of the hybrid cloud to scale up capacity and move the show's on-prem assets to the cloud for rapid distribution to various platforms and devices.
C. Media archiving Organisations often need to store and manage vast archives of content, which can be costly, challenging to maintain, and difficult to protect. Hybrid cloud storage enables organisations to archive content in the cloud, while also providing the ability to keep a copy of the archive on-prem for added redundancy and security.
Example: Company C, a government agency, adopts hybrid cloud storage solution to manage a growing cache of high-profile archive documents. The hybrid cloud provides a cost-efficient, scalable, and secure storage solution, giving Company C the confidence to archive a rising number of assets.
Compared to an on-prem or a cloud-only solution, a hybrid cloud approach offers the ideal balance of security, control, and flexibility, making it an attractive alternative for many organisations and use cases.
Designed to meet the challenges faced by organisations creating, ingesting, logging, editing, sharing, distributing, and archiving media content, MatrixStore Hybrid allows content to move between on-prem, private and public clouds, giving organisations greater flexibility, content protection (disaster recovery),
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
08/10/2026
14-hour package also includes A Remarkable Place to Die season 2 as well as libr...
The media industry has been transformed by a digital revolution, and as a result, cloud storage has become an increasingly popular solution for handling vast amounts of media content. The shift to cloud-based storage has allowed media companies to access their content from anywhere, enabling them to collaborate in real-time with team members in different locations. Additionally, with the option to easily expand storage capacity as needs grow, it offers media organisations greater flexibility and increased scalability. However, a cloud workflow isn't right for every use case. Especially when working with nearline assets that need to be accessed on a regular basis, as egress fees can quickly add up. Likewise, a fully on-prem workflow presents barriers to continuity, especially in the current remote working era.
