
The media industry has been transformed by a digital revolution, and as a result, cloud storage has become an increasingly popular solution for handling vast amounts of media content. The shift to cloud-based storage has allowed media companies to access their content from anywhere, enabling them to collaborate in real-time with team members in different locations. Additionally, with the option to easily expand storage capacity as needs grow, it offers media organisations greater flexibility and increased scalability. However, a cloud workflow isn't right for every use case. Especially when working with nearline assets that need to be accessed on a regular basis, as egress fees can quickly add up. Likewise, a fully on-prem workflow presents barriers to continuity, especially in the current remote working era.
As media workflows have become increasingly complex, hybrid cloud storage platforms have stepped into the spotlight. Hybrid cloud storage combines on-prem storage and public or private cloud storage, to create a unified storage platform. Data can be distributed between the locations based on the workload or application requirements, keeping assets secure but in the location that makes the most sense. A hybrid-cloud approach offers significant benefits to media organisations looking to optimise their storage and infrastructure costs, while meeting their specific data security and compliance requirements.
In addition to the above, here are some of the key benefits of hybrid cloud storage in media workflows:
1. Collaboration Media workflows often require collaboration between multiple teams or organisations, which can be challenging when data (and team members) are stored in different locations. Hybrid cloud storage enables seamless collaboration by enabling teams to access the same data from different locations, whether that's on-prem or in the cloud. When teams can cooperate faultlessly on tasks, efficiency and productivity improves.
2. Monetisation Not only can hybrid storage be more cost-effective than pure cloud or on-prem solutions, but it can also increase the potential for monetisation. The instant and predictable access that hybrid cloud offers means organisations can fully exploit their content archives, rapidly turning their existing assets into revenue generating content.
3. Protection Media content is often high-value and irreplaceable, making disaster recovery a crucial consideration for media organisations. Hybrid storage can provide an effective disaster recovery solution by replicating data between on-prem and cloud storage, ensuring that media content remains available even in the event of an outage or disaster. Think of it as an insurance copy.
With the benefits above, a hybrid approach can work for numerous use cases. Let's look at three of the most common ones:
A. Production & post-production Media production and post-production workflows are often complex, time-consuming, and require large amounts of storage capacity. In addition, they require consistent collaboration between multiple teams, including producers, editors, and more, to work on various tasks rapidly, and often simultaneously.
Hybrid storage removes the need for teams to be present in the same location to work on files. It allows multiple stakeholders to carry out different production and post-production processes in real-time, regardless of being situated in the office or out in the field.
Example: Company A, a production company, implements a hybrid cloud solution to support a high-profile sports team with post-production and global collaboration needs. Hybrid cloud enabled production and post-production teams to work on files simultaneously, in real-time, to prepare content for consumption. The hybrid approach meant the required files were accessible immediately, while all other files could be cached for later usage.
B. Media distribution Media distribution workflows require fast and reliable access to content, as well as the ability to distribute content across different geographies and platforms. Hybrid cloud storage enables media organisations to distribute content from the cloud, while also providing the ability to cache recently captured content on-prem for faster access. On-prem files can automatically back-up to the cloud for additional digital content governance.
Example: Company B, a global media company, adopts hybrid cloud storage solution to manage the distribution of its content. Needing to distribute a new TV show to a global audience, Company B leverages the benefits of the hybrid cloud to scale up capacity and move the show's on-prem assets to the cloud for rapid distribution to various platforms and devices.
C. Media archiving Organisations often need to store and manage vast archives of content, which can be costly, challenging to maintain, and difficult to protect. Hybrid cloud storage enables organisations to archive content in the cloud, while also providing the ability to keep a copy of the archive on-prem for added redundancy and security.
Example: Company C, a government agency, adopts hybrid cloud storage solution to manage a growing cache of high-profile archive documents. The hybrid cloud provides a cost-efficient, scalable, and secure storage solution, giving Company C the confidence to archive a rising number of assets.
Compared to an on-prem or a cloud-only solution, a hybrid cloud approach offers the ideal balance of security, control, and flexibility, making it an attractive alternative for many organisations and use cases.
Designed to meet the challenges faced by organisations creating, ingesting, logging, editing, sharing, distributing, and archiving media content, MatrixStore Hybrid allows content to move between on-prem, private and public clouds, giving organisations greater flexibility, content protection (disaster recovery),
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
24/09/2026
Manifold Technologies Appoints Ryhaan Williams as CCO for North America
Brie Clayton September 24, 2026
0 Comments
Brings three decades of broadcast e...
24/09/2026
UNIFACHA Expands Educational Program with DaVinci Resolve Studio
Brie Clayton September 24, 2026
0 Comments
Brazilian university empowers next generat...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Viewers watching videos from the Austrian Parliament online will soon find it easier to verify the authenticity of the content. Big Blue Marble, an internationa...
24/09/2026
nsign, the digital signage SaaS platform built around its Simplify Complexity principle, is now officially certified for BRAVIA Professional Displays from Son...
24/09/2026
Encompass Digital Media today announced the successful migration of multiple Viaplay free-to-air channels, including TV3, TV6, TV8 and TV10, to its Altitude Sch...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Music Supervisor, Composer, and Mixing Engineer Santiago Uribe has built a career around producing music for film and television, contributing to more than 40 p...
24/09/2026
The North American Broadcasters Association (NABA) will hold a full-day cybersecurity summit focused on defending against growing cyber threats facing the broad...
24/09/2026
The home interiors retailer signs up for third year as sponsor
RT Commercial today announced that Harry Corry has signed up to a third year as sponsor of Live...
24/09/2026
When COVID-19 emerged, scientists had a crucial advantage: Decades of prior research on coronaviruses meant they understood the virus' key proteins well eno...
24/09/2026
RT Radio 1 Folk Awards Tickets on Sale
Dolores Keane to be inducted into the...
24/09/2026
A warped Manhattan is waiting in the cloud this week. Remedy Entertainment's CONTROL Resonant brings Dylan Faden's extraordinary abilities and a paranat...
23/09/2026
Four control rooms support B1G+ streams, videoboard shows, creative content, and...
23/09/2026
By Andrew Cohen, SVG Coorespondant
The Mountain West debuted its new Replay Operations Center at the start of this football season, bringing real-time collabor...
23/09/2026
The Taylorville, IL, native is pushing creative boundaries at Ball State, gaining reps across directing, technical directing, tape, and more than 100 ESPN+ broa...
23/09/2026
Alexander Heller, Nevada Jose, Will Brill, and Giselle Bonilla pose with cast members at The Musical premiere during the 2026 Sundance Film Festival at Eccles...
23/09/2026
Includes natural and processed patches
The Crow Hill Company's latest sample library captures a children's choir comprising a troupe of boys perform...
23/09/2026
Plug-in offers six bands of saturation
Kreuzberg Audio's product range includes a selection of plug-ins and virtual instruments aimed primarily at hard-...
23/09/2026
Latest DAW update now live
SoundBridge have announced that the latest update for the remote-collaboration-focused DAW is now available. The release of Sound...
23/09/2026
Koori Knockout returns home exclusively to NITV and SBS On Demand in 2026
11 September, 2026
Media releases
Fans can catch all the live action exclusively ...
23/09/2026
Rohde & Schwarz acquires NEOSAT and PHYTRONIC and strengthens its competencies i...
23/09/2026
1. ABOUT THE PROGRAMME
The National Film and Video Foundation (NFVF) invites applications from experienced producers who own or manage a South African product...
23/09/2026
The National Film and Video Foundation (NFVF) is pleased to announce the opening...
23/09/2026
Download Now!
To receive a short case study showcasing NHK Technologies, Inc. (NT) s audio setup, please enter the following details:
--
First Name* Fir...
23/09/2026
Nielsen CMI data reveals a changing fast-food landscape, with value, convenience...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
COW Jobs: Blender on Windows - Generalist - Remote
Brie Clayton September 23, 2026
0 Comments
Application Users - Blender on Windows - Generalist
Se...
23/09/2026
Version 1.8 recognised for new workflow tools, boosted control panel flexibility and ease of integration into IP networks...
23/09/2026
Hiltron Communications reports a successful 2026 International Broadcasting Convention, held at the RAI Amsterdam. Exhibiting on stand A37 in Hall 1, Hiltron ex...
23/09/2026
Reinforcing its long-term commitment to the Middle East and North Africa (MENA) broadcast market, LiveU is presenting the Q Era at CABSAT 2026, on Stand H1-D35 ...
23/09/2026
Agence France-Presse (AFP), a global news agency, and Dalet, a leading technology and service provider for media-rich organizations, today announced a partnersh...
23/09/2026
Berklee Connect Unlocks the Power of a Global Network Katie Vitolins BM '04 knows firsthand what Berklee's alumni community can make possible. Now she...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
Westminster Schools, a K through 12 school in Atlanta, Georgia with approximately 2,000 students, has transformed its student broadcast and digital storytelling...
23/09/2026
The 2026 edition of CABSAT and SATExpo may have a new home and dates in the diary, but it still retains a strong presence from UK companies in the GREAT Britain...
23/09/2026
Glensound will return to CABSAT with new developments in professional monitoring and Dante interfacing, alongside its established commentary, esports and parlia...
23/09/2026
September 23 2026, 17:00 (PDT) Dolby and Meta Expand Dolby Atmos and Dolby Vision Across Metas Ecosystem
Across Meta AI glasses, Instagram, and VR devices, ...