Sony Pixel Power calrec Sony

Exploring the Potential of Hybrid Cloud Storage in Media Workflows

01/06/2023

The media industry has been transformed by a digital revolution, and as a result, cloud storage has become an increasingly popular solution for handling vast amounts of media content. The shift to cloud-based storage has allowed media companies to access their content from anywhere, enabling them to collaborate in real-time with team members in different locations. Additionally, with the option to easily expand storage capacity as needs grow, it offers media organisations greater flexibility and increased scalability. However, a cloud workflow isn't right for every use case. Especially when working with nearline assets that need to be accessed on a regular basis, as egress fees can quickly add up. Likewise, a fully on-prem workflow presents barriers to continuity, especially in the current remote working era.

As media workflows have become increasingly complex, hybrid cloud storage platforms have stepped into the spotlight. Hybrid cloud storage combines on-prem storage and public or private cloud storage, to create a unified storage platform. Data can be distributed between the locations based on the workload or application requirements, keeping assets secure but in the location that makes the most sense. A hybrid-cloud approach offers significant benefits to media organisations looking to optimise their storage and infrastructure costs, while meeting their specific data security and compliance requirements.

In addition to the above, here are some of the key benefits of hybrid cloud storage in media workflows:

1. Collaboration Media workflows often require collaboration between multiple teams or organisations, which can be challenging when data (and team members) are stored in different locations. Hybrid cloud storage enables seamless collaboration by enabling teams to access the same data from different locations, whether that's on-prem or in the cloud. When teams can cooperate faultlessly on tasks, efficiency and productivity improves.

2. Monetisation Not only can hybrid storage be more cost-effective than pure cloud or on-prem solutions, but it can also increase the potential for monetisation. The instant and predictable access that hybrid cloud offers means organisations can fully exploit their content archives, rapidly turning their existing assets into revenue generating content.

3. Protection Media content is often high-value and irreplaceable, making disaster recovery a crucial consideration for media organisations. Hybrid storage can provide an effective disaster recovery solution by replicating data between on-prem and cloud storage, ensuring that media content remains available even in the event of an outage or disaster. Think of it as an insurance copy.

With the benefits above, a hybrid approach can work for numerous use cases. Let's look at three of the most common ones:

A. Production & post-production Media production and post-production workflows are often complex, time-consuming, and require large amounts of storage capacity. In addition, they require consistent collaboration between multiple teams, including producers, editors, and more, to work on various tasks rapidly, and often simultaneously.

Hybrid storage removes the need for teams to be present in the same location to work on files. It allows multiple stakeholders to carry out different production and post-production processes in real-time, regardless of being situated in the office or out in the field.

Example: Company A, a production company, implements a hybrid cloud solution to support a high-profile sports team with post-production and global collaboration needs. Hybrid cloud enabled production and post-production teams to work on files simultaneously, in real-time, to prepare content for consumption. The hybrid approach meant the required files were accessible immediately, while all other files could be cached for later usage.

B. Media distribution Media distribution workflows require fast and reliable access to content, as well as the ability to distribute content across different geographies and platforms. Hybrid cloud storage enables media organisations to distribute content from the cloud, while also providing the ability to cache recently captured content on-prem for faster access. On-prem files can automatically back-up to the cloud for additional digital content governance.

Example: Company B, a global media company, adopts hybrid cloud storage solution to manage the distribution of its content. Needing to distribute a new TV show to a global audience, Company B leverages the benefits of the hybrid cloud to scale up capacity and move the show's on-prem assets to the cloud for rapid distribution to various platforms and devices.

C. Media archiving Organisations often need to store and manage vast archives of content, which can be costly, challenging to maintain, and difficult to protect. Hybrid cloud storage enables organisations to archive content in the cloud, while also providing the ability to keep a copy of the archive on-prem for added redundancy and security.

Example: Company C, a government agency, adopts hybrid cloud storage solution to manage a growing cache of high-profile archive documents. The hybrid cloud provides a cost-efficient, scalable, and secure storage solution, giving Company C the confidence to archive a rising number of assets.

Compared to an on-prem or a cloud-only solution, a hybrid cloud approach offers the ideal balance of security, control, and flexibility, making it an attractive alternative for many organisations and use cases.

Designed to meet the challenges faced by organisations creating, ingesting, logging, editing, sharing, distributing, and archiving media content, MatrixStore Hybrid allows content to move between on-prem, private and public clouds, giving organisations greater flexibility, content protection (disaster recovery),
LINK: https://object-matrix.com/exploring-the-potential-of-hybrid-cloud-stor...
See more stories from matrixstore

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

08/04/2026

SVG College Sports Media Awards 2026: Entry Deadline is Monday, April 13

The deadline to enter the 18th Annual SVG College Sports Media Awards in association with NACDA is rapidly approaching! Submit your entries to this year's c...

08/04/2026

SVG Campus Shot Callers: Trever Sheets, Senior Director, ACC Network, Virginia Tech

The Pittsburgh product helps lead more than 100 annual ESPN broadcasts as part o...

08/04/2026

SVG Sit-Down: Harmonic's Jean Macher on Turning Live Sports Content Into a Smarter Monetization Engine

Dynamic ad insertion, AI-based technologies, programmatic advertising are some o...

08/04/2026

Announcing the 2026 Fellows for the Sundance Institute Cultural Impact Residency on Sundance Collab

Seven Fellows Selected for Second Year of Residency in Honor of Social Justice L...

08/04/2026

From Tokyo to the World: Watch Bad Bunny's Billions Club Live Concert on Spotify

On March 7, Bad Bunny made history with his first-ever performance in Asia, taki...

08/04/2026

De Tokio para el mundo: Mira el concierto Billions Club Live de Bad Bunny en Spotify

El 7 de marzo, Bad Bunny hizo historia con su primera presentaci n en Asia, subi...

08/04/2026

Tube Lab from Fuse Audio Labs

New channel strip plug-in revealed The latest plug-in to be added to the Fuse Audio Labs line-up emulates a selection of vintage hardware units, combining c...

08/04/2026

Blue Cat Audio release Axiom 2.3

Guitar & bass multi-effects software overhauled Blue Cat Audio's flagship guitar and bass multi-effects software has recently received a significant upd...

08/04/2026

Merging Technologies launch Pyramix 16

PanNoir mixer integration, Dolby Atmos Renderer & more Merging Technologies have just launched Pyramix 16, the latest major update to their renowned DAW sof...

08/04/2026

Updating QUARTZ Router Module Firmware Over-The-Air

Applicable Products Part number Description QUARTZ-22-LTE (EU) Dual Port Dual SIM LTE Router (EU) QUARTZ-COMPACT-11-LTE (EU) Single Port Compact LTE ...

08/04/2026

YEP September 2025 Newsletter (2)

The September 19, 2025 YEP Newsletter highlights a group visit to the Academy Museum of Motion Pictures, where participants explored exhibits showcasing the art...

08/04/2026

Proven On Orbit: L3Harris Congratulates Missile Defense Agency for Receiving Top Defense Honor for HBTSS

The L3Harris HBTSS satellite is proven on orbit, successfully demonstrating trac...

08/04/2026

From Earth to Mars: Resilient Communications Powering the Space Economy

Image Credit: NASA. Artist rendering of a space communications satellite in orbit, representative of the resilient, multiband infrastructure supporting mission ...

08/04/2026

Precision in Practice: Flight Test Confirms Key Air-to-Air Capabilities

Latest evaluation validates image quality, Inertial Navigation System performance and long-range tracking in operational flight conditions....

08/04/2026

Gen Alpha Leads Shift to AI-Powered Entertainment Search, Discovery and Recommendations

New Gracenote study finds behavioral change well underway, but trust in AI-gener...

08/04/2026

Media Links to Focus on IP Transport Solutions at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Telestream and Mimir Integration Facilitates Real-Time Pr...

Integration eliminates ingest bottlenecks by ensuring content is immediately usable across cloud and hybrid editorial workflows. See it at NAB 2026. Nevada Cit...

08/04/2026

Dalet Announces Commercial Availability of Dalia Bringing...

Dalet, a leading technology and service provider for media-rich organizations, today announced the commercial availability of Dalia, its media-aware, agentic AI...

08/04/2026

Synamedia unveils Senza Ignite to transform deployed devi...

Leading video software provider Synamedia today announced Senza Ignite, a cloud-based platform that transforms existing connected devices through a single firmw...

08/04/2026

Appear works with Corus to transform national news contri...

Modernised architecture increases operational control and agility, while reducing cost and simplifying nationwide media transport across affiliates and news bur...

08/04/2026

LynTec to Showcase High Density Power Control Solutions f...

Company to Feature DMX Dual Relay, High-Density 48-Channel Relay Panels, and New Private Label Power Program LynTec, a leading manufacturer of innovative ele...

08/04/2026

BCE integrates BCNEXXT Vipe to power cloud playout in Med...

Broadcasting Center Europe (BCE), a European media technology and services partner, today announces a technology partnership with BCNEXXT, a Netherlands-based c...

08/04/2026

Encompass Strengthens Global Media Operations with Expans...

Encompass Digital Media today announced the expansion of its Master Control Room (MCR) facility in Riga, Latvia, establishing it as one of the most advanced and...

08/04/2026

Synamedia lights up Las Vegas with innovations that will...

Leading video solutions provider Synamedia is back at The 2026 NAB Show with innovations that connect tomorrows audiences today. On display will be a range of t...

08/04/2026

COW Jobs: Director Needed for WWII Indie Docudrama

COW Jobs: Director Needed for WWII Indie Docudrama Brie Clayton April 8, 2026 0 Comments Director Needed for WWII Indie Docudrama March 17, 2026COW ...

08/04/2026

ESPN Expands Global Reach on Disney+

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Broadcast Industry Initiatives Promise To Speed Adoption of ST 2110

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Remembering Television's Role in the U.S. Bicentennial

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Synamedia Unveils AI by Quortex

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Carrie Healey Joins NAB as Vice President of Communications

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Amagi Launches Newspulse

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Marshall Electronics Unveils CV376 NDI HX3 HDMI POV Camer...

Marshall Electronics introduces its latest POV camera with the new CV376 Compact NDI |HX3 HDMI POV Camera at NAB 2026 (Booth C8339). Designed for versatile 4K c...

08/04/2026

Zixi Showcases Interoperable Live Video Workflows and Sat...

Zixi, a leader in live video delivery and workflow orchestration, enables interoperable live video workflows across multi-vendor environments, helping broadcast...

08/04/2026

Official trailer released for Sky Original action thriller Prisoner, starring Tahar Rahim and Izuka Hoyle

All episodes available on Thursday 30 April on Sky Atlantic and NOWWednesday 8 A...

08/04/2026

Agent from Above' Celebrates Divine Ascent to Global Ranking With Exclusive Cast and Behind-The-Scenes Photos

Back to All News Agent from Above' Celebrates Divine Ascent to Global Rank...

08/04/2026

Official Poster Revealed for 'My Two Cents,' the New Animated Series Created, Written and Directed by Zerocalcare

Back to All News Official Poster Revealed for My Two Cents, the New Animated Se...

08/04/2026

Champions Awards 2026 Finalists & Northern Marketing Festival

ICG is gearing up for a busy day on 14th May in Manchester. First up, we'll be joining the Northern Marketing Festival as one of the event's marketing ...

08/04/2026

How DPA solutions keep the Teatro Coln sounding like itself

The Teatro Col n in Buenos Aires is not a venue that tolerates compromise. Built in 1908 and routinely ranked among the worlds finest concert halls, it has an a...

08/04/2026

Kathryn Thomas questions if we can be Young Forever in new RT documentary

Young Forever: The Death of Ageing? airs Monday 13 April and 20 April on RT One and RT Player Around the world, the race to beat ageing is on. From cutting ...

08/04/2026

April 07, 2026

Scripps Research scientists uncover new mechanism cancer cells use to survive DNA damage Discovery reshapes understanding of how tumor cells repair broken DNA, ...

07/04/2026

NAB 2026: Ikegami USA To Launch Two New Viewfinders, Refine UHD Cameras

Ikegami USA will launch a refinement to the UHK-X700 and UHK-X750 3-CMOS -in. UHD cameras in the UNICAM XE series plus two new 7-in. viewfinders at NAB 2026 in...

07/04/2026

NAB 2026: NAB Leadership Foundation to Host Technology Students Career Mixer

The NAB Leadership Foundation and NAB PILOT will host a career mixer for technology students at NAB Show 2026 on April 18, 5-6:30 p.m., North Hall, Room N225/22...

07/04/2026

Survey: AVoIP Adoption Accelerating, With Interoperability and Security as Key Drivers

Audinate Group Limited and Futuresource Consulting have published results from a...

07/04/2026

NAB 2026: Eluvio Announces Commercial Availability of Content Fabric Bucharest Release

Eluvio has announced the commercial availability of its Content Fabric Bucharest...