Vizrt Extended Reality delivers Flexible Access to world-class virtual, augmented, mixed, and extended reality graphics and video walls posted: 12/02/2021
Vizrt, a leading provider of software-defined visual storytelling tools (#SDVS) for media content creators, today announced Vizrt XR (Extended Reality) to give in-studio and outdoor broadcasters the ultimate creative potential in visual storytelling capabilities and sports analysis including virtual, augmented, mixed, and extended reality graphics and video wall control. Vizrt XR is one of five software Solution Suites made available exclusively through Flexible Access, allowing customers to adapt and scale their production software up and down to meet rapidly changing production needs.
News stories and sports are complex and fast-paced, and in order to capture an audience with decreasing attention spans, they need to be visualized in an engaging and informative way. Vizrt XR provides a range of capabilities allowing broadcasters to extend the visualization of their stories to tell them better. Video or virtual studio walls and floors as well as the pitch and stands within sports arenas or any other outdoor environment become blank canvasses allowing for interaction between presenters and graphics objects on scales ranging from finely detailed to gargantuan.
Daniel Nergard, President of Vizrt, said, To compete in the modern media marketplace, you need to engage the audience with spectacular visuals. By any measurement, Vizrt XR contains the most powerful visual storytelling tools ever designed, setting the storyteller free from the boundaries of the physical world. We're making it easier to run immersive, extended reality shows so storytellers can unleash their boundless creativity with speed, efficiency, and high quality to delight fans and viewers alike.
An in-depth look at how the Vizrt XR suite unlocks creativity in the studio, stadium, and on the field will be shared on VizrTV on Wednesday, February 17th at 10:00 a.m. and 4:00 p.m. Central European Time, and 10:00 a.m. U.S. Eastern Time.
Elements that scale to meet customer needs within Vizrt XR include the following:
Vizrt XR Set - Create any reality
Used for a wide variety of indoor and outdoor productions, augmented reality (AR), virtual set, and videowall tools work within one workflow, making it easy to enhance the viewing experience. The studio or any other location can be reset from one show to the next in a matter of minutes, significantly lowering costs and speeding up production to generate more content and value for broadcasters.
Vizrt XR Venue - on-field AR, all downstream
State-of-the-art camera tracking and AI keying technology guarantee hyper-real, precise graphics and enhance the game - enabling broadcasters to improve sports coverage with minimal efforts. The image-based technology delivers stunning results with lean set-ups and a fully downstream production workflow without affecting the production - saving costs and resources at the same time.
Vizrt XR Playbook - Engage your sports audience
Offering sophisticated and precise break down of a match enables the fan to understand exactly how and when a match was decided. Virtual views, 3D camera flights and countless analysis tools let the presenter break down the match interactively in the studio, delivering insights on a touchscreen or even virtually inserted right in the action on the pitch.
Vizrt XR is available exclusively via Flexible Access in annual or month-to-month payment plans. Customers are encouraged to speak with their Vizrt sales experts for details.
About Vizrt:
Vizrt is the world's leading provider of visual storytelling tools for media content creators in the broadcast, sports, digital and esports industries. Vizrt offers market-defining software-based solutions for real-time 3D graphics, video playout, studio automation, sports analysis, media asset management, and journalist story tools. Vizrt's promise is to master complexity and maximise creativity.
More than three billion people watch stories told by Vizrt customers every day including from media companies such as CNN, CBS, NBC, Fox, BBC, Sky UK, Sky Group, Al Jazeera, ZDF, Network 18, Tencent, and many more.
Vizrt is part of the Vizrt Group along with its sister brands, NewTek and NDI . Vizrt follows the single purpose of this Group; more stories, better told.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
Vizrt Extended Reality delivers Flexible Access to world-class virtual, augmented, mixed, and extended reality graphics and video walls posted: 12/02/2021 
