Canon EOS R Full-Frame Mirrorless and RF Lenses at Photo Plus Expo

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Canon U.S.A., Inc., a leader in digital imaging solutions, will be showcasing its latest in high-quality digital imaging products, including the Company's first full-frame mirrorless camera, the EOS R, at PhotoPlus Expo 2018. The brand-new EOS R is the latest revolution in the company's long history of innovative and award-winning camera systems, featuring the newly designed RF mount, which uses groundbreaking RF lenses and has full compatibility with the existing range of EF lenses.

Canon will also have its complete line of digital imaging solutions on display, including EOS DSLRs, EF Lenses, PowerShot Digital Cameras, Digital Camcorders and imagePROGRAF PRO Professional Inkjet Printers. Additionally, Canon will host educational seminars and will have its Canon Professional Services team on-site in the Jacob K. Javits Convention Center in New York City, October 25 - 27, 2018 in booth #121.

The unique and interactive setting of PhotoPlus Expo serves as an opportunity for the photography community to come together to experience firsthand the newest technology in the industry, said Kazuto Ogawa, president and COO, Canon U.S.A., Inc. Canon is excited to welcome attendees into our booth and provide hands-on time with the products that help to capture and commemorate cherished memories, as well as exhibit the many ways Canon supports photographers through educational workshops and our world-class service and support.

For many visitors to the Canon booth, PhotoPlus Expo will serve as their first opportunity to experience the EOS R camera and RF lenses. Attendees will be able to test the new camera system through various shooting opportunities, mini-workshops and educational sessions with Canon technical specialists and trainers in the Canon Live Learning studio. Canon trainers are also leading five Midtown-area Photo Walks throughout the Expo; spots are limited (register here).

Canon Explorers of Light and other imaging professionals will be on the Canon stage for live-shoots and lectures featuring the best Canon digital imaging solutions. There will also be an in-booth gallery featuring images by Explorers of Light printed on the imagePROGRAF PRO-1000. In addition, Explorers of Light Lindsay Adler, Jimmy Chin and Joel Grimes will each sign 100 custom printed photographs for attendees, which will be available on a first come, first served basis.

New to the Canon booth, the state-of-the-art aRchive gallery will feature work from cultural influencers and storytellers like Nicole Issacs, Jake Guzman and Katie Goldie, using augmented reality technology to add to the experience. In order to view the gallery, visitors will need to download the aRchive app from the Google Play or Apple App stores.

Visitors to the Canon Professional Services counter will have the opportunity to learn more about the industry-leading program and offerings supporting photographers, including repair discounts, expedited service and evaluation loaners for CPS Gold, Platinum and Cinema members. Guests who renew or sign up for a paid CPS membership during the show will receive a 10 percent discount and free show-exclusive gifti. To learn more about Canon Professional Services, please visit www.usa.canon.com/aboutcps.

The CPS Lounge will be open again this year, where Platinum, Gold, Cinema and Enterprise CPS members can have their Canon equipmenti Gifts will be available on a first-come, first-served basis. i Items will be taken on a first-come, first-served basis, and same-day service is not guaranteed. Current refers to professional cameras and lenses in Canon's current lineup of equipment. Does not include cinema digital video cameras or lenses.

iii Terms and conditions apply. Ask for more details at the Canon booth.

iv Image Recovery included with CarePAK PLUS for Cameras, Camcorders, and Printers with a memory card slot only.i (up-to-two current Professional DSLR bodies or lenses) cleaned and checked during Expo hours on Thursday, Oct. 25, and Friday, Oct. 26, in Room 2D12.

CPS Lounge Hours during PhotoPlus Expo 2018:

Oct. 25: 10:00 AM-5:00 PM Oct. 26: 10:00 AM-5:00 PM Oct. 27: 10:00 AM-2:00 PM (equipment pickup only, no new items accepted)

Visit the CarePAK PLUS counter to learn more about the current promotion for free 13 months of accidental damage protection with the purchase and registration of select Canon cameras and lenses through January 5, 2019. Exclusive for PhotoPlus Expo, visitors can get their badge scanned to enter for the chance to win a free upgrade to 49 months coverageiii plus Image Recoveryiv.

Follow Canon throughout the PhotoPlus Expo show @CanonUSApro. To see the full details of Canon's presence at PhotoPlus Expo, including the Canon stage speaker schedule, please visit: usa.canon.com/photoplus2018

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About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2017 and is one of Fortune Magazines Worlds Most Admired Companies in 2018. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Companys RSS news feed by visiting www.usa.canon.com/rssand follow us on Twitter @CanonUSA. For m

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