inCOMMERCE 06: Inspiring Global Retail

arvato Systems joins with SAP Hybris to present the E-Commerce Conference with industry figures from around the world speaking at the event

The one day conference covers a range of topics including Emotional Commerce, Connected Commerce and IT Strategies for Retail 4.0

Registration possible until May 29

(arvato Systems) G tersloh - Where is international E-Commerce headed? And are we making the most of the opportunities that come with digitalization? These issues are central for inCOMMERCE 2016. The annual conference on E-Commerce and Omni Channel will be held at Bertelsmann in Berlin under the heading E-Commerce strategies for Global Retail . The program includes expert presentations on Digital Transformation, Connected Commerce und Emotional Commerce as well as a panel discussion with top speakers from the industry.

An important aspect of this year's E-Commerce conference is the emotional aspect of online shopping. Prof. Dr. Margit Kling, from design akademie berlin will discuss how multi-sensual, subconscious stimuli affect customer purchasing decisions - and how this potential can be used to improve online retail websites. 95% of our thoughts and actions happen subconsciously. Subconscious emotions offer enormous potential for online retail optimization , claims Prof. Dr. Margit Kling. Decisions about whether to click through or buy online are made in milliseconds. We need to learn what is happening in the subconscious during this tiny period of time.

More Conference speakers and topics:

Dr. Michael M ller-W nsch, Member of the OTTO Management Board Technology (CIO), highlights the importance of consistent consumer orientation for online retail in the future, and shows how the cultural shift towards digital transformation can be pro-actively pushed forward.

Alexander Brand, CEO and Board member of windeln.de AG, reports on E-Commerce for baby products and his company's recipe for success.

Prof. Dr. Margit Kling, Professor of Brand Planning and Consumer Psychology at design akademie berlin, SRH Hochschule f r Kommunikation und Design; CEO at CUSTOMER CODE, uses her presentation to show which emotional stimuli move a customer to make that online purchase.

Shah Karim, CEO at SafeRock USA, uses his presentation to tackle the issue of Connected Commerce in an international environment.

Oliver Simmerstatter and Dr. Thomas Thalhammer, Enterprise Architects at SPAR Business Services, Austria, demonstrate, in their presentation on the subject of IT Strategies for Retail 4.0, how this relates to digital platforms and a Digital Leadership Store.

Further information on this year's conference and speakers as well as the opportunity to register can be found on the inCOMMERCE Website at www.in-commerce.com

About arvato Systems

As global next generation IT systems integrator arvato Systems focuses on "Digital Transformation Solutions".

We use the technology talent and expertise of over 3,000 people at more than 25 sites throughout the world. Being a part of the arvato network and belonging to Bertelsmann, we have the unique capability to create entire value chains. Our team creates integrated, future-proof business infrastructures that help make our clients more agile and competitive, and enable them to deliver new standards of service to their customers. We create streamlined digital processes that support innovative business models. Moreover we provide operation and support services.

arvato Systems offers an exceptional combination of international IT engineering excellence, the open mindset of a global player, and the dedication of employees. We also ensure that all our customer relationships are as personally rewarding and long-lasting as they are successful. IT.arvato.com

arvato Systems is one of the Top Employers in Germany 2016

LINK:	https://it.arvato.com/en/about/press-releases/2016/incommerce-2016--in...
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