Sports Partnerships a Plenty at Twitter's Digital Content NewFronts NFL, ESPN, MLS, Blizzard Entertainment, House of Highlights, and The Players Tribune all unveil live video plans with the social giant By Brandon Costa, Director of Digital
Tuesday, April 30, 2019 - 2:37 pm
Print This Story
Story Highlights
Twitter had a busy day on Monday in New York City as it unveiled the plans for a laundry list of new and expanded media partnerships at its Digital Content NewFronts at the Terminal 5 concert hall. Naturally, major sports entities were a significant part of the lineup, with noteworthy live video plans set to hit the social media platform from the likes of the NFL and MLS on the league front and ESPN, Bleacher Report, and The Players' Tribune on the media side.
Twitter hosted its Digital Content New Fronts on Monday at Terminal 5 in New York City.
As one of Twitter's long-standing sports partners, the NFL committed to another multiyear extension that will continue to push NFL highlights across league and team accounts. On the live end, expect more new studio-like shows anchored around NFL tentpole events like Kickoff, Thanksgiving, the Playoffs, Super Bowl, and the Draft. Those shows were pitched as highly interactive and, in some cases, featuring direct Q&A with the viewing audience.
MLS, meanwhile, has been one of the major sports leagues most aggressive with pushing live match content out across various social media platforms, and now Twitter will be no different. MLS's content agreement ropes in its broadcast partners from Univision Deportes to deliver a comprehensive (TBA) slate of live matches in English on both the @MLS and @UnivisionSports accounts. Naturally, MLS will also share every goal on Twitter and will continue to try new things on the live studio front.
Not to be lost in the mix is esports. When Blizzard Entertainment hosts its massive BlizzCon event in November, Twitter will carry live coverage of the opening ceremony and various live broadcasts from the event. There will also be exclusive behind-the-scenes interviews, highlights of game-developer panels, esports tournaments, and more.
Aligning with premium video content on Twitter is the way for brands to move at the speed of culture and connect to the most valuable audiences when they are most receptive, says Sarah Personette, VP of Twitter Global Client Solutions. Cultural resonance is not only critical, but it delivers results for marketers who want to launch something new and connect with what's happening.
As for media companies and publishers, The Players' Tribune led the way with the announcement of what it considers to be the next-generation of the sports talk show, called Don't @ Me. The show was pitched at the NewFronts as an interactive live broadcast featuring two athletes battling out every Greatest of All Time' topic under the sun, with the Twitter community jumping in. The Twitter Sports team will collaborate with The Players' Tribune to determine the debated topics that fit the current conversational narrative taking place on the social platform. During the stream, fans will have the opportunity to engage with the athletes on screen.
ESPN was also in the mix with ESPN Onsite, a branded effort that will see ESPN programming hit the road from various locations more often. Over the next year, ESPN Onsite will integrate in live shows from teams behind The College Football Show, Hoop Streams, Ariel Helwani's MMA Show, and MLS Countdown Live. ESPN Onsite branding will also be featured across much of the programming that will hit Twitter surround other major tentpole sporting events like the Super Bowl, College Football Championship, NBA All-Star, and much more.
And it wouldn't be a conversation about the cross-section of digital and social sports without Bleacher Report's House of Highlights. The brand's live Twitter show will be returning for a second season with star athletes and celebrities joining HoH founder and host Omar Raja. As in its first season, the show is served heavily by Twitter conversation and prioritizes the answering of questions from fans in the comments.
When you collaborate with the top publishers in the world, you can develop incredibly innovative ways to elevate premium content and bring new dimensions to the conversations that are already happening on Twitter, says Kay Madati, Global VP and Head of Content Partnerships for Twitter. Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
07/07/2026
Berklee College of Music Alum and Faculty Perform at Boston Public Library's...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Open source AI has shown how quickly developers can innovate when models, data a...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
Sports Partnerships a Plenty at Twitter's Digital Content NewFronts NFL, ESPN, MLS, Blizzard Entertainment, House of Highlights, and The Players Tribune all unveil live video plans with the social giant By Brandon Costa, Director of Digital 
