Sports Partnerships a Plenty at Twitter's Digital Content NewFronts NFL, ESPN, MLS, Blizzard Entertainment, House of Highlights, and The Players Tribune all unveil live video plans with the social giant By Brandon Costa, Director of Digital
Tuesday, April 30, 2019 - 2:37 pm
Print This Story
Story Highlights
Twitter had a busy day on Monday in New York City as it unveiled the plans for a laundry list of new and expanded media partnerships at its Digital Content NewFronts at the Terminal 5 concert hall. Naturally, major sports entities were a significant part of the lineup, with noteworthy live video plans set to hit the social media platform from the likes of the NFL and MLS on the league front and ESPN, Bleacher Report, and The Players' Tribune on the media side.
Twitter hosted its Digital Content New Fronts on Monday at Terminal 5 in New York City.
As one of Twitter's long-standing sports partners, the NFL committed to another multiyear extension that will continue to push NFL highlights across league and team accounts. On the live end, expect more new studio-like shows anchored around NFL tentpole events like Kickoff, Thanksgiving, the Playoffs, Super Bowl, and the Draft. Those shows were pitched as highly interactive and, in some cases, featuring direct Q&A with the viewing audience.
MLS, meanwhile, has been one of the major sports leagues most aggressive with pushing live match content out across various social media platforms, and now Twitter will be no different. MLS's content agreement ropes in its broadcast partners from Univision Deportes to deliver a comprehensive (TBA) slate of live matches in English on both the @MLS and @UnivisionSports accounts. Naturally, MLS will also share every goal on Twitter and will continue to try new things on the live studio front.
Not to be lost in the mix is esports. When Blizzard Entertainment hosts its massive BlizzCon event in November, Twitter will carry live coverage of the opening ceremony and various live broadcasts from the event. There will also be exclusive behind-the-scenes interviews, highlights of game-developer panels, esports tournaments, and more.
Aligning with premium video content on Twitter is the way for brands to move at the speed of culture and connect to the most valuable audiences when they are most receptive, says Sarah Personette, VP of Twitter Global Client Solutions. Cultural resonance is not only critical, but it delivers results for marketers who want to launch something new and connect with what's happening.
As for media companies and publishers, The Players' Tribune led the way with the announcement of what it considers to be the next-generation of the sports talk show, called Don't @ Me. The show was pitched at the NewFronts as an interactive live broadcast featuring two athletes battling out every Greatest of All Time' topic under the sun, with the Twitter community jumping in. The Twitter Sports team will collaborate with The Players' Tribune to determine the debated topics that fit the current conversational narrative taking place on the social platform. During the stream, fans will have the opportunity to engage with the athletes on screen.
ESPN was also in the mix with ESPN Onsite, a branded effort that will see ESPN programming hit the road from various locations more often. Over the next year, ESPN Onsite will integrate in live shows from teams behind The College Football Show, Hoop Streams, Ariel Helwani's MMA Show, and MLS Countdown Live. ESPN Onsite branding will also be featured across much of the programming that will hit Twitter surround other major tentpole sporting events like the Super Bowl, College Football Championship, NBA All-Star, and much more.
And it wouldn't be a conversation about the cross-section of digital and social sports without Bleacher Report's House of Highlights. The brand's live Twitter show will be returning for a second season with star athletes and celebrities joining HoH founder and host Omar Raja. As in its first season, the show is served heavily by Twitter conversation and prioritizes the answering of questions from fans in the comments.
When you collaborate with the top publishers in the world, you can develop incredibly innovative ways to elevate premium content and bring new dimensions to the conversations that are already happening on Twitter, says Kay Madati, Global VP and Head of Content Partnerships for Twitter. Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
06/05/2026
A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...
06/05/2026
Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...
06/05/2026
Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
06 May 2026
VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...
06/05/2026
UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...
06/05/2026
Wednesday 6 May 2026
Sky commissions feature documentary to mark 10th anniversa...
06/05/2026
Wednesday 6 May 2026
Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy
Sky in the UK & Ireland to remain the home of Formula 1 until ...
06/05/2026
Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...
06/05/2026
Wuppertal May 6, 2026
Riedel Expands Leadership Structure, Appoints Marc Engro...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...
Sports Partnerships a Plenty at Twitter's Digital Content NewFronts NFL, ESPN, MLS, Blizzard Entertainment, House of Highlights, and The Players Tribune all unveil live video plans with the social giant By Brandon Costa, Director of Digital 
