78% of companies feel threatened by the activity of digital startups Nearly half of managers fear cause digital startups that their businesses are obsolete within a period of three to five years.
According to a study of Dell Technologies78% of companies consider that digital startups represent, both at present and in the future, a threat to their business. In addition, almost half of the companies surveyed (45%) fear reach become obsolete within three to five years because of competition from these new companies born in a digital environment.
The organizations feel overtaken by the speed in which the changes occur. More than half (52%) of managers claim to have experienced a significant disruption in their sectors of activity during the last three years as a result of digital technologies and Internet of things. 48% said not sure of how their sector within three years.
The survey, conducted by Vanson Bourne, reflect the opinions of 4,000 managers of large and medium-sized enterprises from 16 countries and 12 different sectors.
"The fourth industrial revolution has proven to be as ruthless as their predecessors. If companies can not keep up, will be left behind... or worse. "The approach"now I think it tomorrow", simply wont work", explains Jeremy Burton, director de Marketing de Dell Technologies.
Advance at different speeds or digital crisis?
So far it has been observed irregular progress towards the digital environment. There are companies that just they have started digital processing, and many others have adopted approaches that may qualify as little systematic. Currently only a small minority has been able to complete, almost in its entirety, its digital transformation. In this way, only one in three surveyed companies is able to perform its activity from an optical digital, while many others only think and act from a digital perspective through some of its departments or business areas. A large majority (73%) admits that the process of digital transformation in your organization could be broader.
Around 60% of the companies feel unable to meet the major demands of its customers, such as better security and more quick access to services and information 24/7. Almost two thirds of respondents (64%) claim not to have real-time details to take the most appropriate decisions.
"These factors are decisive for success in the digital age. Failure to provide a service in a market like this could trigger the start of a digital crisis", adds Burton.
This research is complemented by the Digital Transformation Index of Dell Technologies report, in which, based on the answers of the respondents, is classified organizations with regard to the situation of their respective processes of digital transformation. According to the above, only 5% of organizations can be located within the "digital leadership" group. Conversely, almost half are falling behind in this process.
Digital rescue plan
Given the serious threat of disruption, companies are beginning to look for solutions to advance your digital transformation. 73% is conscious that it needs to launch a comprehensive in its enterprise technology strategy, while 66 percent plan to invest in it infrastructure and skills related to the digital environment and 72% is expanding its software development capabilities
In order of priority, respondents professionals designated the following areas as destination for their investment you during the next three years: infrastructure Convergente, technologies of high-performance, analytics, big data, data processing and Internet of things
In addition, 36% of the companies have created a P & L (Profit & Loss statement) digital full; 35% works in partnership with startups in order to adopt an open innovation model; 28% has launched independent divisions or intends to acquire knowledge and innovation you need through mergers and acquisitions. Only 17% measure success according to the number of patents that presents and, finally, almost half (46%) is integrating digital objectives within the overall objectives of all its departments and their staff.
Los nuevos productos y servicios digitales impulsar n la transformaci n de las infraestructuras de TI a medida que las empresas encuentren dificultades para gestionar un n mero de usuarios y de datos que pueden multiplicarse por mil , comenta Burton.
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78% of companies feel threatened by the activity of digital startups Nearly half of managers fear cause digital startups that their businesses are obsolete within a period of three to five years. 
