A new Pepsi digital content video, directed by Chris Mantzaris and produced by Emmy Award-winning production company MRB Productions, which pays homage to Carol Channing's famous Super Bowl IV halftime show, marked its debut last week on Pepsi's YouTube Channel.
The eye-grabbing new digital content piece for Pepsi, entitled Twice in a Lifetime, revisits 1970's Super Bowl IV halftime show that dazzled audiences with Channing's performance of When The Saints Go Marching In. This historical halftime show set the precedent for the technologically innovative and celebrity-headlining halftime shows that American audiences expect today.
The content video set in a bingo hall features Rory O'Connor, an original attendee from 1970's Super Bowl and its halftime show. Rory is captured reminiscing on camera about that memorable day when Channing first appeared on the field performing a tribute to Mardi Gras and forever raising the bar on the way halftime shows are produced. However, what neither Rory or anyone else there is aware of is that it is not for a documentary about Super Bowl IV. The outcome is exciting, emotional and fun.
Watch Twice in a Lifetime here: http://www.youtube.com/watch?v=mANJ9T_Bsaw
I knew that MRB would be able to handle both a tight schedule and challenging logistics, and we also knew from watching the director's reel, that Chris could handle not only a documentary format but could also handle creating the spectacle of the halftime show, says Senior Agency Producer Damon Webster who was brought in by The Barbarian Group for this project. This all came together very fast, and since I've known both Matt Brady and Astrid Downs for years, I felt confident that they and their team at MRB would be able to pull all the pieces together and successfully bring this to life.
MRB's Executive Producer, Astrid Downs, comments As soon as I heard the creative concept for this piece I got excited; what a great opportunity to re-visit history. In addition to MRB's commercial success, our team's extensive experience producing web content, documentaries, and live events positioned us as a strong partner. Downs continues, Director Chris Mantzaris' talent, style and experience with various media platforms was the immediate choice. We are grateful to Pepsi, The Barbarian Group and Damon for making us a part of this great project.
This captivating new digital content supports the Pepsi Get Hyped for Halftime campaign. A campaign focused on bringing the spirit of halftime everywhere, including a senior gathering.
About MRB Productions
Launched in 2001 by two-time Emmy Award-winning Executive Producer Matthew Brady, MRB Productions is one of Hollywood's go-to production companies for top-notch television, feature, new media and commercial content. MRB has worked with top-tier agencies like Moroch, Pereira & ODell, 72andSunny, Saatchi & Saatchi, UpRoar!, and ESPN Creative Works for leading consumer brands like McDonalds, Frito Lay's, Mattel, Disney, Samsung, Foot Locker, Geico, ESPN, Ubisoft, and Toyota. MRB boasts a roster of renowned commercial directors featuring James Wahlberg, Mark Teitelman, Jamie Babbit, Jeremy Haft, Branson Veal, and Chuchie Hill. MRBs recent projects include the 2013 Sundance darling now in theaters, The Truth About Emanuel, starring Jessica Biel, and Hallmark Channels annual Hero Dog Awards. For more information, visithttp://www.mrbproductions.com.
Credits:
CLIENT: PepsiCo
Joshua Nafman
Senior Manager, Productions
Lou Arbetter
Senior Director, Productions
Eric Fuller
Marketing Director
Maggie Connors
Brand Manager
Kate Cohen
Productions Analyst
Barry Rosen
President, Direct Focus, Inc. (Contractor)
PARTNER: Direct Focus Inc.
Neil Goldberg
Executive Producer
Lauren Renz
Production Coordinator
AGENCY: The Barbarian Group
Production
Eric Andrade
Director of Production
Damon Webster
Senior Content Producer
Amanda Van Caneghem
Producer
Creative
Robert Lund
Creative Director
Stephen Petronis
Associate Creative Director
Thom Woodley
Associate Creative Director
Account Services
Lauren Hanin
Business Director
Mona Munayyer
Senior Account Manager
Helen Werbe
Account Executive
PRODUCTION: MRB Productions, Inc.
Chris Mantzaris, Director
Matthew Brady, Executive Producer
Astrid Downs, Executive Producer
Luke Watson, Head of Production
Nick DeGaetano, Line Producer
Claudia Castillo, Director of Business Affairs
EDITORIAL:
CUT & RUN
Joel Miller, Editor
Melati Pohan, Producer
THE MILL
Mikey Rossiter
MIX: Heard City
Dan Flosdorf - Mixer
Gloria Pitagorsky , Managing Director
###
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A new Pepsi digital content video, directed by Chris Mantzaris and produced by Emmy Award-winning production company MRB Productions, which pays homage to Carol Channing's famous Super Bowl IV halftime show, marked its debut last week on Pepsi's YouTube Channel.
