Carol Channing Surprises An Original Super Bowl IV Attendee in is MRB-Produced Digital Content Piece for Pepsi Promoting the Brands Get Hyped for Halftime Campaign

A new Pepsi digital content video, directed by Chris Mantzaris and produced by Emmy Award-winning production company MRB Productions, which pays homage to Carol Channing's famous Super Bowl IV halftime show, marked its debut last week on Pepsi's YouTube Channel.

The eye-grabbing new digital content piece for Pepsi, entitled Twice in a Lifetime, revisits 1970's Super Bowl IV halftime show that dazzled audiences with Channing's performance of When The Saints Go Marching In. This historical halftime show set the precedent for the technologically innovative and celebrity-headlining halftime shows that American audiences expect today.

The content video set in a bingo hall features Rory O'Connor, an original attendee from 1970's Super Bowl and its halftime show. Rory is captured reminiscing on camera about that memorable day when Channing first appeared on the field performing a tribute to Mardi Gras and forever raising the bar on the way halftime shows are produced. However, what neither Rory or anyone else there is aware of is that it is not for a documentary about Super Bowl IV. The outcome is exciting, emotional and fun.

Watch Twice in a Lifetime here: http://www.youtube.com/watch?v=mANJ9T_Bsaw

I knew that MRB would be able to handle both a tight schedule and challenging logistics, and we also knew from watching the director's reel, that Chris could handle not only a documentary format but could also handle creating the spectacle of the halftime show, says Senior Agency Producer Damon Webster who was brought in by The Barbarian Group for this project. This all came together very fast, and since I've known both Matt Brady and Astrid Downs for years, I felt confident that they and their team at MRB would be able to pull all the pieces together and successfully bring this to life.

MRB's Executive Producer, Astrid Downs, comments As soon as I heard the creative concept for this piece I got excited; what a great opportunity to re-visit history. In addition to MRB's commercial success, our team's extensive experience producing web content, documentaries, and live events positioned us as a strong partner. Downs continues, Director Chris Mantzaris' talent, style and experience with various media platforms was the immediate choice. We are grateful to Pepsi, The Barbarian Group and Damon for making us a part of this great project.

This captivating new digital content supports the Pepsi Get Hyped for Halftime campaign. A campaign focused on bringing the spirit of halftime everywhere, including a senior gathering.

About MRB Productions

Launched in 2001 by two-time Emmy Award-winning Executive Producer Matthew Brady, MRB Productions is one of Hollywood's go-to production companies for top-notch television, feature, new media and commercial content. MRB has worked with top-tier agencies like Moroch, Pereira & ODell, 72andSunny, Saatchi & Saatchi, UpRoar!, and ESPN Creative Works for leading consumer brands like McDonalds, Frito Lay's, Mattel, Disney, Samsung, Foot Locker, Geico, ESPN, Ubisoft, and Toyota. MRB boasts a roster of renowned commercial directors featuring James Wahlberg, Mark Teitelman, Jamie Babbit, Jeremy Haft, Branson Veal, and Chuchie Hill. MRBs recent projects include the 2013 Sundance darling now in theaters, The Truth About Emanuel, starring Jessica Biel, and Hallmark Channels annual Hero Dog Awards. For more information, visithttp://www.mrbproductions.com.

Credits:

CLIENT: PepsiCo

Joshua Nafman

Senior Manager, Productions

Lou Arbetter

Senior Director, Productions

Eric Fuller

Marketing Director

Maggie Connors

Brand Manager

Kate Cohen

Productions Analyst

Barry Rosen

President, Direct Focus, Inc. (Contractor)

PARTNER: Direct Focus Inc.

Neil Goldberg

Executive Producer

Lauren Renz

Production Coordinator

AGENCY: The Barbarian Group

Production

Eric Andrade

Director of Production

Damon Webster

Senior Content Producer

Amanda Van Caneghem

Producer

Creative

Robert Lund

Creative Director

Stephen Petronis

Associate Creative Director

Thom Woodley

Associate Creative Director

Account Services

Lauren Hanin

Business Director

Mona Munayyer

Senior Account Manager

Helen Werbe

Account Executive

PRODUCTION: MRB Productions, Inc.

Chris Mantzaris, Director

Matthew Brady, Executive Producer

Astrid Downs, Executive Producer

Luke Watson, Head of Production

Nick DeGaetano, Line Producer

Claudia Castillo, Director of Business Affairs

EDITORIAL:

CUT & RUN

Joel Miller, Editor

Melati Pohan, Producer

THE MILL

Mikey Rossiter

MIX: Heard City

Dan Flosdorf - Mixer

Gloria Pitagorsky , Managing Director

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LINK:	http://news.creativecow.net/story/874290...
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