A new Pepsi digital content video, directed by Chris Mantzaris and produced by Emmy Award-winning production company MRB Productions, which pays homage to Carol Channing's famous Super Bowl IV halftime show, marked its debut last week on Pepsi's YouTube Channel.
The eye-grabbing new digital content piece for Pepsi, entitled Twice in a Lifetime, revisits 1970's Super Bowl IV halftime show that dazzled audiences with Channing's performance of When The Saints Go Marching In. This historical halftime show set the precedent for the technologically innovative and celebrity-headlining halftime shows that American audiences expect today.
The content video set in a bingo hall features Rory O'Connor, an original attendee from 1970's Super Bowl and its halftime show. Rory is captured reminiscing on camera about that memorable day when Channing first appeared on the field performing a tribute to Mardi Gras and forever raising the bar on the way halftime shows are produced. However, what neither Rory or anyone else there is aware of is that it is not for a documentary about Super Bowl IV. The outcome is exciting, emotional and fun.
Watch Twice in a Lifetime here: http://www.youtube.com/watch?v=mANJ9T_Bsaw
I knew that MRB would be able to handle both a tight schedule and challenging logistics, and we also knew from watching the director's reel, that Chris could handle not only a documentary format but could also handle creating the spectacle of the halftime show, says Senior Agency Producer Damon Webster who was brought in by The Barbarian Group for this project. This all came together very fast, and since I've known both Matt Brady and Astrid Downs for years, I felt confident that they and their team at MRB would be able to pull all the pieces together and successfully bring this to life.
MRB's Executive Producer, Astrid Downs, comments As soon as I heard the creative concept for this piece I got excited; what a great opportunity to re-visit history. In addition to MRB's commercial success, our team's extensive experience producing web content, documentaries, and live events positioned us as a strong partner. Downs continues, Director Chris Mantzaris' talent, style and experience with various media platforms was the immediate choice. We are grateful to Pepsi, The Barbarian Group and Damon for making us a part of this great project.
This captivating new digital content supports the Pepsi Get Hyped for Halftime campaign. A campaign focused on bringing the spirit of halftime everywhere, including a senior gathering.
About MRB Productions
Launched in 2001 by two-time Emmy Award-winning Executive Producer Matthew Brady, MRB Productions is one of Hollywood's go-to production companies for top-notch television, feature, new media and commercial content. MRB has worked with top-tier agencies like Moroch, Pereira & ODell, 72andSunny, Saatchi & Saatchi, UpRoar!, and ESPN Creative Works for leading consumer brands like McDonalds, Frito Lay's, Mattel, Disney, Samsung, Foot Locker, Geico, ESPN, Ubisoft, and Toyota. MRB boasts a roster of renowned commercial directors featuring James Wahlberg, Mark Teitelman, Jamie Babbit, Jeremy Haft, Branson Veal, and Chuchie Hill. MRBs recent projects include the 2013 Sundance darling now in theaters, The Truth About Emanuel, starring Jessica Biel, and Hallmark Channels annual Hero Dog Awards. For more information, visithttp://www.mrbproductions.com.
Credits:
CLIENT: PepsiCo
Joshua Nafman
Senior Manager, Productions
Lou Arbetter
Senior Director, Productions
Eric Fuller
Marketing Director
Maggie Connors
Brand Manager
Kate Cohen
Productions Analyst
Barry Rosen
President, Direct Focus, Inc. (Contractor)
PARTNER: Direct Focus Inc.
Neil Goldberg
Executive Producer
Lauren Renz
Production Coordinator
AGENCY: The Barbarian Group
Production
Eric Andrade
Director of Production
Damon Webster
Senior Content Producer
Amanda Van Caneghem
Producer
Creative
Robert Lund
Creative Director
Stephen Petronis
Associate Creative Director
Thom Woodley
Associate Creative Director
Account Services
Lauren Hanin
Business Director
Mona Munayyer
Senior Account Manager
Helen Werbe
Account Executive
PRODUCTION: MRB Productions, Inc.
Chris Mantzaris, Director
Matthew Brady, Executive Producer
Astrid Downs, Executive Producer
Luke Watson, Head of Production
Nick DeGaetano, Line Producer
Claudia Castillo, Director of Business Affairs
EDITORIAL:
CUT & RUN
Joel Miller, Editor
Melati Pohan, Producer
THE MILL
Mikey Rossiter
MIX: Heard City
Dan Flosdorf - Mixer
Gloria Pitagorsky , Managing Director
###
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
16/07/2025
It's Emmy nominations day, and Sundance Institute storytellers are basking i...
16/07/2025
Spotify's podcast editorial team is always on the hunt for shows and episodes that spark conversation, push boundaries, and keep us coming back for more. As...
16/07/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
16/07/2025
Join us at IBC this September and take control of your content. Discover how we're bringing a new level of purpose and precision to the application of AI in...
16/07/2025
Warsaw - Poland, June 24, 2025 - Nielsen, the global leader in audience measurement, data and analytics, has released its latest May All Screens Video Landscape...
16/07/2025
Bluey Tops Nielsen's Overall Streaming List with More Than 25 Billion Minutes Streamed from January through June 2025
Big June Vaults Squid Game into Top O...
16/07/2025
TV SIM, the SBT affiliate serving Esp rito Santo state in Brazil, has launched a transmitter upgrade initiative with the installation of a Rohde & Schwarz R&S T...
16/07/2025
Pebble, the leading automation, content management and integrated channel specialist, is turning its vision to the future of automation with its demonstrations ...
16/07/2025
Ikegami announces a new addition to its UNICAM-XE product range with the introduction of the UHK-X700RF wireless portable camera: The new version has the same f...
16/07/2025
Today, Amazon Web Services added TwelveLabs as a new model provider to Amazon Bedrock, delivering what could be the most significant breakthrough in enterprise ...
16/07/2025
NEW YORK Streaming platforms continued to dominate TV viewing patterns in June, with data from Nielsen's 50th monthly report of The Gauge showing that strea...
16/07/2025
MAHWAH, NJ Ikegami has introduced the the UHK-X700RF wireless portable camera, a new addition to its UNICAM-XE product range with the same feature set, operatio...
16/07/2025
LONDON IBC2025 organizers said global attendees will have access to a new feature that will integrate Amsterdam's GVB public transport pass into the officia...
16/07/2025
July 16th, 2025
Tribeca Films to Release the Acclaimed LARPing Doc WE CAN BE HEROES by Carina Mia Wong and Alex Simmons, Alongside a Slate of Festival-Favori...
16/07/2025
Deltatre Acquires Endeavor Streaming in Major Streaming Industry Move The transaction is expected to close in the third quarter of 2025 By Brandon Costa, Direc...
16/07/2025
SVG Regional Sports Production Summit 2025: All Sessions Now Available to Watch ...
16/07/2025
Wednesday 16 July 2025
Sky and ITV today announced an extension of their long-standing partnership, which will see ITV's content and services remain seamle...
16/07/2025
Sky Sports lifts the lid on Lions life with hilarious behind-the-scenes mockumentaryWednesday 16 July 2025
To view this content, please enable our use of cooki...
16/07/2025
CULVER CITY, CALIFORNIA Apple TV+ today earned a record-breaking 81 Emmy Award nominations across 14 hit Apple Original titles for this year's 77th Emmy Awa...
15/07/2025
Independent media outlets in Brazil and Colombia are invited to apply for a new programme aimed at strengthening the long-term resilience of journalism in the f...
15/07/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
15/07/2025
Spotify une fuerzas con DiDi, la app l der en servicios de movilidad, delivery y...
15/07/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
15/07/2025
L3Harris put its CORVUS-RAVEN counter-small UAS capability into the hands of soldiers at VANAHEIM, showcasing its ability to provide passive signal detect, enha...
15/07/2025
Netflix Viewing Up 13.5% vs. May, Represents 42% of Monthly Gain for Streaming
...
15/07/2025
SAN FRANCISCO and BENGALARU, India Sangeeta Chakraborty has been named chief revenue officer at Amagi, a cloud-based software-as-a-service (SaaS) technology pro...
15/07/2025
As part of its mandate, the Advanced Television Systems Committee the U.S. organization tasked with developing advanced broadcast TV standards promotes ATSC 3.0...
15/07/2025
QuickLink, the leading global provider of multi-camera video productions and remote contributions, announces the launch of two innovative control panels Studi...
15/07/2025
Chris Kontopanos has joined leading high-quality microphone solutions manufacturer, DPA Microphones, as the company's new Regional Sales Manager for the Mid...
15/07/2025
Magnifi by VideoVerse, a global leader in AI-powered video automation, has launched a major platform upgrade built to simplify live and archival video editing f...
15/07/2025
Telestream, a global leader in media workflow technologies, will preview its latest innovations at IBC2025, Stand 7.B21. This year's showcase highlights how...
15/07/2025
IBC2025 is set to transform the onsite experience for its global attendees with the launch of a pioneering new feature: full integration of Amsterdam's GVB ...
15/07/2025
Music, sport and technology collided in spectacular fashion as ASB GlassFloor powered the debut of Beats N Buckets, Germany's first Basketball meets Hip-Ho...
15/07/2025
The Collectv, the Emmy award-winning broadcast solutions and workflows consultancy - and winner of Broadcast Tech's Team of the Year is delighted to announc...
15/07/2025
SipRadius, the expert in secure, low latency media transport, will showcase how broadcasters and media companies can take control of fragmented IP workflows at ...
15/07/2025
Appear, the global leader in live production technology, today announced its strategic partnership with beIN ASIA PACIFIC, a leading multi-platform sports media...
15/07/2025
Company marks 15 years of innovation at the show
Broadpeak, a leader in streaming and monetization at scale, will return to IBC (Hall 1, Stand F83. RAI, Amster...
15/07/2025
New software solutions extend trusted timing measurement across broadcast, venue, and professional AV applications
Hitomi Broadcast, the market leader in audi...
15/07/2025
SHENZHEN, China Telycam has added control options for its portfolio of pan-tilt-zoom (PTZ) cameras with a new plug-in for Elgato's Stream Deck family of con...
15/07/2025
MELVILLE, N.Y. Chyron said its Chyron LIVE cloud-native live production solution has successfully completed the Amazon Web Services (AWS) Foundational Technical...
15/07/2025
PHILADELPHIA The Xumo streaming platform joint venture between Comcast and Charter has announced the nationwide launch of a new line of Xumo TVs from Westinghou...
15/07/2025
LONGMONT, Colo. DPA Microphones said Chris Kontopanos has joined the microphone solutions provider as its new regional sales manager, Mid-Atlantic....
15/07/2025
NOT FOR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN THE UNIT...
15/07/2025
Back to All News
Netflix and YRF Entertainment's Mandala Murders' Buil...
15/07/2025
From Small Town Councils to State Chambers-There's a Broadcast Pix Bundle for You In today's digital-first world, every level of government-whether a ru...
15/07/2025
Audiences and ad dollars are moving to streaming - media organizations are evolving to meet them there....
A new Pepsi digital content video, directed by Chris Mantzaris and produced by Emmy Award-winning production company MRB Productions, which pays homage to Carol Channing's famous Super Bowl IV halftime show, marked its debut last week on Pepsi's YouTube Channel.
