Arbitron Appoints Monica Narvaez Hispanic Broadcaster Account Specialist COLUMBIA, MD; March 26, 2013 - Arbitron Inc. (NYSE:ARB) announced today that Monica Narvaez has been appointed Hispanic Broadcaster Account Specialist. In this newly created role, Ms. Narvaez will focus on further strengthening the partnerships Arbitron maintains with its Hispanic broadcasting customers. Her new responsibilities include:
Promoting the power of Spanish-Language Radio
Generating solutions to help address Hispanic Radio group needs
Developing programs for Spanish Radio group training initiatives
Ms. Narvaez specializes in providing Hispanic media insights and training for Spanish- Language Radio broadcasters. In addition, she is the lead at Arbitron for the promotion of Spanish-Language Radio and its unique value for advertisers in reaching Hispanic consumers. Ms. Narvaez has been at Arbitron for 10 years working with programmers, on-air talent, market managers, corporate management, and sales executives. She was directly involved in the launch of PPM for every Hispanic Radio market in the western United States.
Prior to her work at Arbitron, Ms. Narvaez was a web trainer for Nielsen, working with TV station research directors and sales executives using Scarborough Research. She holds a bachelor's degree from the University of Houston in media production and broadcast journalism.
About Arbitron Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the mediaradio, television, cable and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world. Arbitron businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia and Australia, and developing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter (PPM) and the PPM 360, new technologies for media and marketing research.
Portable People Meter, PPM and PPM 360 are marks of Arbitron Inc.
PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.
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Arbitron Appoints Monica Narvaez Hispanic Broadcaster Account Specialist COLUMBIA, MD; March 26, 2013 - Arbitron Inc. (NYSE:ARB) announced today that Monica Narvaez has been appointed Hispanic Broadcaster Account Specialist. In this newly created role, Ms. Narvaez will focus on further strengthening the partnerships Arbitron maintains with its Hispanic broadcasting customers. Her new responsibilities include:
