Nielsen Promotes Steve Hasker to Global President and Chief Operating Officer

New York, NY - Dec. 15, 2015 - Nielsen Holdings plc (NYSE: NLSN) today announced that Steve Hasker will become the Global President and Chief Operating Officer at the company, effective Jan. 1, 2016.

In addition to his existing responsibilities for Nielsens U.S. Media business and oversight of the product teams for both the consumer and media businesses, Steve will now have added responsibility for all commercial activities across the company's Watch and Buy segments globally.

Steve has made significant and crucial contributions to our business - the most recent of which is his stewardship of our Total Audience framework, commented Mitch Barns, CEO, Nielsen. His ability to look across a landscape and understand not only the complexity but also the opportunity is key to our business and that of our clients.

Steve joined Nielsen in 2009 from McKinsey & Company, where he was a partner in McKinsey's Global Media, Entertainment and Information practice. In this role, Steve was responsible for serving clients on issues of strategy, growth and innovation in television, syndicated information, filmed entertainment, sports and digital advertising. He joined McKinsey in 1998 and spent three years on the Partner Election Committee at the firm. Prior to McKinsey, Steve spent five years in several financial roles in the U.S., Russia and Australia.

Steve holds an undergraduate economics degree from the University of Melbourne and has an MBA and a Masters in International Affairs, both with honors, from Columbia University.

ABOUT NIELSEN Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsens Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content-video, audio and text-is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industrys only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.

Investor Relations Kate Vanek (+1 646 654 4593)

Media Relations Laura Nelson (+1 203 563 2929)

Anne-Taylor Adams (+1 646 654 5759)

LINK:	http://www.nielsen.com/us/en/press-room/2015/nielsen-promotes-steve-ha...
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