SVG Campus Shot Callers: Alex Souza, Assistant AD for Broadcast and Technology, Coastal Carolina UniversityThe Coastal grad leads the production of more than 140 live broadcasts per yearBy Brandon Costa, Director of Digital
Wednesday, September 10, 2025 - 1:15 pm
Print This Story | Subscribe
Story Highlights
The pool of production and operations talent in sports media runs much deeper than the national networks. SVG Campus Shot Callers spotlights the behind-the-scenes leaders powering the massive wave of college sports productions available to fans today. Across athletic departments nationwide, these administrators manage teams, oversee technology investments, mentor students, and ensure that hundreds of live broadcasts make it to air each year. This series highlights their journeys, philosophies, and the vital role they play in shaping live sports.
One of the feel good sports stories from the summer was the incredible run to the NCAA Men's College World Series Finals by Coastal Carolina University. The Chanticleers won a staggering 26 consecutive games at the end of the season before falling just short of a National Championship.
It was a big moment on a big stage for a so-called small school (a Sun Belt Conference member since 2015) but when it comes to athletics, and the video team bringing games to the screens of fans and alumni every day, Coastal's footprint is anything but small. That's thanks in large part to Alex Souza, Assistant Athletic Director for Broadcast and Technology at Coastal Carolina University.
Souza is a 14-year veteran of the campus (18 if you count his time as a student) and oversees a department that produces more than 140 live game broadcasts for distribution across ESPN+, as well as all of the videoboard shows at venues across the Conway, South Carolina campus. He and his team even put the finishing touches on a new production trailer this past summer.
In this edition of SVG Campus Shot Callers, Souza takes you inside the work done at Chanticleer Sports Network, the people and the technology that make their productions possible, his philosophy for training students, and more.
Souza fixes a camera during a Coastal Carolina baseball broadcast.
What are the key responsibilities of your current role?
In my current role, I serve as the executive producer and engineer for all ESPN+ broadcasts, and I serve as the house when linear trucks come to town. The other portion of my role is as a technology project manager on behalf of Athletics for large installations of technology, including Daktronics videoboards and team technology like cameras and wearables. I liaise with ITS, campus and athletic facilities groups, and third-party vendors to ensure timely and functional installations.
What is one core philosophy you try to live by when managing your team/operation?
There are a few lines I like to repeat: Do what you can with what you got while you got it. Related: Why not? and I'm sure we can find a way.
We are blessed with great resources at Coastal, but we always want to find a way to reach beyond our means. We do it with gear, talent - whatever it takes to go above and beyond.
But the core philosophy for what makes CSN go is how we empower our students. We empower every member of the team with the tools and confidence to do hard things. We grant students the opportunity to face responsibilities they would encounter outside of the college experience. They are given the power to overcome those challenges and become better workers, teammates, and people for it.
What is one key technology investment that your department has made that you feel has greatly improved your productions, workflows, or how your team operates?
Though we haven't put it to full use yet, the Dante functionality on our new production trailer has made this summer much more efficient and allowed us to focus on making the show sound better (we hope) instead of chasing cables and finding barrels in our old analog setup. Over the next year, I plan on converting all our systems to audio over IP to continue to help us grow.
Souza speakers to students in a media class his teaches at Coastal Carolina.
How did you get started in sports production? What made you want to pursue this career?
I came to Coastal Carolina wanting to be a sports columnist. While I was in school, the decline of newspapers started, and I had to pivot. I took a field documentary class and loved it, and I started looking for opportunities that scratched that itch after I graduated. Lucky for me, the Big South Edge had started and Coastal needed someone who had at least seen a camera to run it. I started streaming games then, took a few detours into documentary-style content and marketing, but came back to production in 2018 when the Sun Belt and Coastal went all in with ESPN and ESPN+.
Souza worked as a freelance engineer and crewer at the NCAA Division III Track and Field Championship.
What is your favorite event(s) you've ever worked?
As the producer and engineer of an event: the Clemson vs. Coastal baseball game from this past season. We had a great traditional broadcast and added our first alternate broadcast with a Sounds of the Game show. Overall, we shared 12 cameras, 10 mics, and had two production crews of mostly students. I was very proud of their hard work and ability to roll with the punches.
As the house : in 2020 we hosted College GameDay and our game vs. BYU was on ESPNU. This involved two different production compounds, which is not something that comes easily at Coastal Carolina. Putting those two shows together, working with two sets of tech managers, ops producers, and engineers was a challenge and something I'll never forget.
What's one piece of advice that you regularly give your student workers?
You get out what you put in.
The students who come
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
SVG Campus Shot Callers: Alex Souza, Assistant AD for Broadcast and Technology, Coastal Carolina UniversityThe Coastal grad leads the production of more than 140 live broadcasts per yearBy Brandon Costa, Director of Digital 
