Sony Pixel Power calrec Sony

Transformative technologies: AJA Video Systems on IP, HDR and (very big) data

11/11/2024

IP video, HDR and data management are the three trends transforming M&E at the moment - and AJA has powerful solutions to address all of them

Sponsored Content

Published: November 8, 2024 Updated: November 11, 2024

IP video, HDR and data management are the three trends transforming M&E at the moment - and AJA has powerful solutions to address all of them

target=_blank title=Share on LinkedIn class=share-linkedin>

More than three decades after engineer John Abt founded AJA Video Systems, the company remains at the cutting edge of broadcast and media technology with a product range that includes converters, digital recorders, I/O technology, streaming solutions, colour management and analysis tools, and more. We recently had the chance to catch-up with AJA Senior Product Consultant Abe Abt about three key trends that he believes are currently transforming the Media & Entertainment (M&E) industry in Europe.

The first of these trends, IP video, requires little introduction at this point. Most broadcasters are at least some way along the transition from SDI to IP, while hybrid production environments are increasingly common. But what has been especially notable during the last 12 months is the increased availability of more powerful IP infrastructure solutions.

The accessibility of higher-end 10 and 25GbE-capable switches with SFP connectivity is doing a lot to make IP standards, such as SMPTE ST 2110, more available to everyone, confirms Abt. A couple of years ago, you were only finding 25GbE equipment in the most high-end networks out there, but now it's something that smaller facilities are able to invest in.

The trend made IBC 2024 an ideal moment for AJA to launch KONA IP25, the company's next-gen SMPTE ST 2110 IP video and audio I/O PCIe card with 10/25GbE SFP connectivity, multi-channel UltraHD support, and a host of other features designed to accommodate full and hybrid ST 2110 ecosystems, including support for macOS, Windows, and Linux. Streamlining adoption of the latest IP standards, KONA IP 25 is designed for a wide variety of settings and environments in broadcast, film, education, houses of worship, post-production and more.

The second trend concerns HDR and colour management, where Abt indicates that things are also moving extremely fast. Concurring that HDR adoption seems to have accelerated in multiple markets over the past 12 months, he says that what's happened with camera and display technology, with all of this expansion of the ability to display colours and the difference between colours, is an awesome thing. But it also means there's a need for methods that ensure people can follow standards - such as the ACES (Academy Colour Encoding System) - all the way through the entire production.

This is where the OG-ColorBox and a recent ColorBox update from AJA come in. Both devices deliver ultra-low latency, high-density 4K/UHD HDR wide colour gamut (WCG) video processing, extensive HDR/WCG conversion options, colour correction, and custom look-up table (LUT) processing for live production. They include the full colour pipeline from ACES, while there are also licensable upgrade options for a host of other advanced colour management workflows.

The third trend that Abt highlighted was data management. Whatever point an M&E organisation has reached in its technological journey, not one has escaped the huge increase in data requirements resulting from the explosion in content over the past few years. With new platforms and outlets being added regularly, it follows that data management needs are only becoming more significant and acute.

Around 2019-2020, we noticed that the pace at which data - especially media data - was being generated was mind-boggling, says Abt. There were then huge spikes during the pandemic period, and it was thought that everyone being at home and generating and consuming data [was a big factor]. Subsequently, some people thought it's got to be much less now' - but in fact, it's actually estimated that 147 zettabytes of data, that's 402 million terabytes per day, will be produced worldwide in 2024!

Recognising that unstructured data - which often comprises large collections of files that are not stored in structured databases - made up a huge portion of that data surge, AJA partnered with Diskover Data to launch AJA Diskover Media Edition. With new plug-ins and a v2.3 software update announced at IBC 2024, Abt explains that it's essentially a global data management platform that allows you to take all of that unstructured data and index it based on the metadata within that data. It's then possible to search easily through all of that data, report on it, figure out what your storage is doing, and better optimise your storage investment - a critical factor given the overall backdrop of rising costs.

With data demands certain to carry on rising year-on-year for the foreseeable future, it's a solution that Abt expects to resonate with an ever-greater range of end-users. Already we have small post companies and VFX facilities using Diskover Media Edition, going all the way up to the biggest production companies that you can imagine, he confirms.

For video overviews of some of the products discussed in this article, please visit:

KONA IP25 video overview

OG-ColorBox video overview

ColorBox 3.0 video overview

Links:

Facebook: @AJA Video Systems

LinkedIn: @AJA Video Systems

Instagram: @AJAVideo

YouTube: @AJAVideoSystems

X: @AJAVideo
LINK: https://www.tvbeurope.com/ip-migration/transformative-technologies-aja...
See more stories from tvb

More from TVB Europe

15/04/2025

How Scanline VFX recreated the Thames and more for Netflix's Back in Action

Jan Krupp, VFX supervisor at Scanline VFX, tells TVBEurope how the company created a range of environments for the Netflix film By Matthew Corrigan Published...

15/04/2025

Ateliere drops CodeMill acquisition plan, Swedish company threatens legal action

Ateliere said that due to the current, unforeseen turbulence in the US and in the global business and financial markets the company is no longer in a position t...

14/04/2025

Sid Stanley takes on MD role at Calrec Audio

Stanley has been promoted to the role following seven years as general manager with the company By Matthew Corrigan Published: April 14, 2025 Updated: Apri...

14/04/2025

Paul Hunt appointed as new MD of StreamAMG

StreamAMG delivers more than 15,000 live events each year, with over 52,000 hours of content watched in 200 countries By Matthew Corrigan Published: April 14...

14/04/2025

NAB Show 2025: a transforming industry

TVBEurope content director Jenny Priestley sums up her 2025 NAB Show experience, from the end of AI hype to the impact of tariffs, trying out virtual production...

11/04/2025

CoSTAR Screen Lab launches funding call for UK 5G projects

Two creative projects will receive awards of £35,000 aiming to boost innovation in 5G across the media and entertainment sector By Matthew Corrigan Published...

11/04/2025

BlueBolt bolsters tech team

The London VFX studio has strengthened its pipeline team with two promotions and a new appointment By Matthew Corrigan Published: April 11, 2025 Updated: A...

10/04/2025

UK Culture Media and Sport Committee report: urgent action' needed for HETV and film industries

The report outlined a package of proposed measures to ensure domestic production...

10/04/2025

55,000 attend 2025 NAB Show

Attendees travelled from 160 countries around he world to the media and entertainment industrys Super Bowl event By Matthew Corrigan Published: April 10, 202...

10/04/2025

Meet the president

Kitty Higinbotham, president of Wall Street Communications, tells TVBEurope why communication skills are essential in an ever-changing industry By Matthew Corr...

09/04/2025

Expanded London facility for Panavision Grip and Remote Systems

Located across from Panavision London's camera and optics rental business, the new site is nearly 10,000 sq ft larger than the previous facility By Matthew...

09/04/2025

EBU launches OGraf project to define open graphics specifications

The project aims to enable flexibility and integration to ensure consistent graphics experiences across diverse platforms By Matthew Corrigan Published: Apri...

09/04/2025

Marlow Film Studios decision imminent?

The proposal includes an investment of £20 million in local industry and could create up to 4,000 jobs By Matthew Corrigan Published: April 9, 2025 Updated...

09/04/2025

Ram Tripathi appointed as production technology and DI consultant at Notorious DIT

Andy Sumner also joins the company supporting its recent expansion into Liverpoo...

09/04/2025

TVBEurope NAB Best of Show 2025 Award winners announced

TVBEurope celebrates the stand-out products on show in Las Vegas By Jenny Priestley Published: April 9, 2025 Updated: April 13, 2025 TVBEurope celebrate...

08/04/2025

Chasing the Aces: how True North Productions filmed the RAF for Channel 4

Channel 4's Top Guns: Inside the RAF puts viewers at the heart of the action, following the service as it carries out operations around the world. Mark Tatt...

08/04/2025

A continual evolution: DPP reaches 10 year milestone

DPP CEO Rowan de Pomerai and CCO Mark Harrison talk to TVBEurope about the organisations first decade, plans for the future and challenges facing the media indu...

08/04/2025

ProSiebenSat reportedly engages Morgan Stanley to defend MFE bid

Reports say ProSiebenSat is lining up the investment bank to repel the Berlusconi-owned company as it seeks to retain independence By Matthew Corrigan Publi...

08/04/2025

Meet the head of external communications

Jodi Morelli, acting head of external communications for Globecast, and growth manager, North America at RISE talks to TVBEurope about the need to stay curious,...

07/04/2025

DaVinci Resolve upgrade and 4K UHD switcher among new Blackmagic launches

The company debuted new products, accessories and upgrades ahead of NAB 2025 By Matthew Corrigan Published: April 7, 2025 The company debuted new products...

07/04/2025

Government expects Crown Works Studios to proceed at pace'

Production company Fulwell 73 and financiers Cain International plan to build 20 premium sound stages at the complex By Matthew Corrigan Published: April 7, ...

06/04/2025

Building momentum: Jon Wilson on his appointment as Grass Valley CEO

TVBEurope content director Jenny Priestley sits down with new Grass Valley CEO Jon Wilson to discuss his vision for the company going forward, what that means f...

04/04/2025

Keeping it in the family: creating a piece of broadcasting history

In our latest article on a piece of broadcasting history, Vizrts Russell Leak tells TVBEurope how his Dad created the motor used in a BBC 1 ident from the 1980s...

04/04/2025

The Media League launches first-of-its-kind media tech consultancy service

The agency aims to bridge gaps in product strategy, development, and go-to-market programmes for media tech companies around the world By Matthew Corrigan Pu...

04/04/2025

Meet the SVP of global sales

Carole Pigeard, SVP of global sales at Moments Lab tells TVBEurope how diverse perspectives fuel evolution in the media and entertainment space By Matthew Corr...

03/04/2025

Adobe introduces generative AI 4K video extender

Innovations across Premiere Pro and After Effects deliver AI-powered upgrades and workflow improvements, said the company By Matthew Corrigan Published: Apri...

03/04/2025

More robotic control with Vinten VEGA upgrades

The new upgrades aim to enable smarter tracking, greater control, and faster workflows while expanding interoperability across robotic systems By Matthew Corr...

03/04/2025

Editor's choice: 10 things to look out for at the 2025 NAB Show

From a trip to space to the inaugural Sports Summit, and a look behind the camera of Wicked, this is whats on the TVBEurope teams radar at the 2025 NAB Show B...

03/04/2025

How will the new US tariffs impact the media and entertainment industry?

Because of the nature of this sort of sliding scale of tariffs, there are opportunities that werent there before, analyst Alice Enders tells TVBEurope By Jenny...

02/04/2025

Playout automation leadership

Sally Wallington, SVP of sales at Pebble, explores the mission-critical considerations broadcasters should make when choosing a playout provider Sponsored Cont...

02/04/2025

Cast a wide net and stay open to the possibilities': How AI can help media professionals across multiple disciplines

TVBEurope meets Tim Claman, chief product officer at Avid, to discuss the compan...

02/04/2025

Best of Show Awards at 2025 NAB Show submissions close today

Submissions will be accepted up until 23:59 PST on 2nd April By Jenny Priestley Published: March 24, 2025 Updated: April 3, 2025 Submissions will be acc...

02/04/2025

Xavier Leclerc to lead DTG group exploring the future of media distribution

Leclerc will work with group members to explore and champion UK digital media distribution via broadcast, IP, mobile or hybrid delivery By Jenny Priestley Pu...

01/04/2025

Netflix Media Production Suite democratises access' to innovation

Adopting open standards, the solution aims to provide workflow standardisation, allowing for automation and other innovations across a diverse range of markets ...

01/04/2025

Best of Show Awards at 2025 NAB Show submissions close tomorrow

Submissions will be accepted up until 23:59 PST on 2nd April By Jenny Priestley Published: March 24, 2025 Updated: April 1, 2025 Submissions will be acc...

01/04/2025

TVBEurope April 2025 issue now available

The AI issue takes a look at how AI is reshaping broadcasting, including areas such as sports commentary and archiving and storage, plus we discover how Norways...

01/04/2025

John Wastcoat new senior director of partner development at TVU Networks

Joining the company with more than two decades of experience forging and scaling alliances in the industry, Wastcoats role will support TVUs strategic developme...

31/03/2025

Best of Show Awards at 2025 NAB Show submissions close on Wednesday

Submissions will be accepted up until 23:59 PST on 2nd April By Jenny Priestley Published: March 24, 2025 Updated: March 31, 2025 Submissions will be ac...

31/03/2025

Whisper Group working with advisors on sale'

The company is said to be working with KPMG on a deal that could include the sale of a majority or minority stake By Jenny Priestley Published: March 31, 202...

31/03/2025

Patent deal resolves Nokia and Amazon litigation

The confidential agreement ends multi-jurisdictional litigation between the parties over the issues By Matthew Corrigan Published: March 31, 2025 Updated: ...

31/03/2025

Meet the senior client services coordinator

Em Bell, senior client services coordinator at dock10, tells TVBEurope why a can-do attitude and problem-solving mindset is ideal for the TV industry By Matthe...

28/03/2025

Case study: How the animation of Spider-Man Into the Spider-Verse inspired web series Ada

TED-Ed series Ada fuses storytelling with eye-catching animation. The Should We ...

28/03/2025

Meet the content producer

Rita Madeira, content producer at Digital Azul, tells TVBEurope how the industry thrives on connections and welcomes curiosity By Matthew Corrigan Published:...

27/03/2025

Sony unveils 70 per cent smaller Venice Extension System Mini

The Mini has a footprint equal to the size of an average smartphone and can be placed side by side for use in stereoscopic or volumetric video By Jenny Priestl...

27/03/2025

Mr Bates vs The Post Office, Baby Reindeer, The Traitors among BAFTA Craft Awards nominations

The teams behind House of the Dragon, Masters of the Air, Silo and The Lord of t...

27/03/2025

Rise Bursary to boost opportunity for next generation of women in media tech

The initiative aims to help young women pursue higher education in broadcast and media technology, offering financial assistance and networking opportunities B...

27/03/2025

MediaForEurope launches 1.3 billion bid for ProSieben

We believe that ProSiebenSat.1 needs a strong shareholder that can provide expertise and experience in the industry, making an active contribution to its growth...

26/03/2025

Very little for creative industries' in Spring Statement 2025

The Chancellor presented her speech in the House of Commons today By Matthew Corrigan Published: March 26, 2025 Updated: March 27, 2025 The Chancellor p...

26/03/2025

Adobe, Avid, AWS, Dolby join MovieLabs Industry Forum Leadership Council

The council will guide key focus areas to help grow a more secure, interoperable and effective media creation ecosystem, said the organisation By Matthew Corri...

26/03/2025

Meet the executive vice president

Donna Thomas, executive vice president, Vubiquity talks to TVBEurope about how nurturing an early entrepreneurial streak paved the way for her career By Matthe...