Transformative technologies: AJA Video Systems on IP, HDR and (very big) data
11/11/2024
Sponsored Content
Published: November 8, 2024 Updated: November 11, 2024
IP video, HDR and data management are the three trends transforming M&E at the moment - and AJA has powerful solutions to address all of them
target=_blank title=Share on LinkedIn class=share-linkedin> IP video, HDR and data management are the three trends transforming M&E at the moment - and AJA has powerful solutions to address all of them
https://www.tvbeurope.com/ip-migration/transformative-technologies-aja-video-systems-on-ip-hdr-and-very-big-data title=Share via Email class=share-email>
More than three decades after engineer John Abt founded AJA Video Systems, the company remains at the cutting edge of broadcast and media technology with a product range that includes converters, digital recorders, I/O technology, streaming solutions, colour management and analysis tools, and more. We recently had the chance to catch-up with AJA Senior Product Consultant Abe Abt about three key trends that he believes are currently transforming the Media & Entertainment (M&E) industry in Europe.
The first of these trends, IP video, requires little introduction at this point. Most broadcasters are at least some way along the transition from SDI to IP, while hybrid production environments are increasingly common. But what has been especially notable during the last 12 months is the increased availability of more powerful IP infrastructure solutions.
The accessibility of higher-end 10 and 25GbE-capable switches with SFP connectivity is doing a lot to make IP standards, such as SMPTE ST 2110, more available to everyone, confirms Abt. A couple of years ago, you were only finding 25GbE equipment in the most high-end networks out there, but now it's something that smaller facilities are able to invest in.
The trend made IBC 2024 an ideal moment for AJA to launch KONA IP25, the company's next-gen SMPTE ST 2110 IP video and audio I/O PCIe card with 10/25GbE SFP connectivity, multi-channel UltraHD support, and a host of other features designed to accommodate full and hybrid ST 2110 ecosystems, including support for macOS, Windows, and Linux. Streamlining adoption of the latest IP standards, KONA IP 25 is designed for a wide variety of settings and environments in broadcast, film, education, houses of worship, post-production and more.
The second trend concerns HDR and colour management, where Abt indicates that things are also moving extremely fast. Concurring that HDR adoption seems to have accelerated in multiple markets over the past 12 months, he says that what's happened with camera and display technology, with all of this expansion of the ability to display colours and the difference between colours, is an awesome thing. But it also means there's a need for methods that ensure people can follow standards - such as the ACES (Academy Colour Encoding System) - all the way through the entire production.
This is where the OG-ColorBox and a recent ColorBox update from AJA come in. Both devices deliver ultra-low latency, high-density 4K/UHD HDR wide colour gamut (WCG) video processing, extensive HDR/WCG conversion options, colour correction, and custom look-up table (LUT) processing for live production. They include the full colour pipeline from ACES, while there are also licensable upgrade options for a host of other advanced colour management workflows.
The third trend that Abt highlighted was data management. Whatever point an M&E organisation has reached in its technological journey, not one has escaped the huge increase in data requirements resulting from the explosion in content over the past few years. With new platforms and outlets being added regularly, it follows that data management needs are only becoming more significant and acute.
Around 2019-2020, we noticed that the pace at which data - especially media data - was being generated was mind-boggling, says Abt. There were then huge spikes during the pandemic period, and it was thought that everyone being at home and generating and consuming data [was a big factor]. Subsequently, some people thought it's got to be much less now' - but in fact, it's actually estimated that 147 zettabytes of data, that's 402 million terabytes per day, will be produced worldwide in 2024!
Recognising that unstructured data - which often comprises large collections of files that are not stored in structured databases - made up a huge portion of that data surge, AJA partnered with Diskover Data to launch AJA Diskover Media Edition. With new plug-ins and a v2.3 software update announced at IBC 2024, Abt explains that it's essentially a global data management platform that allows you to take all of that unstructured data and index it based on the metadata within that data. It's then possible to search easily through all of that data, report on it, figure out what your storage is doing, and better optimise your storage investment - a critical factor given the overall backdrop of rising costs.
With data demands certain to carry on rising year-on-year for the foreseeable future, it's a solution that Abt expects to resonate with an ever-greater range of end-users. Already we have small post companies and VFX facilities using Diskover Media Edition, going all the way up to the biggest production companies that you can imagine, he confirms.
For video overviews of some of the products discussed in this article, please visit:
KONA IP25 video overview
OG-ColorBox video overview
ColorBox 3.0 video overview
Links:
Facebook: @AJA Video Systems
LinkedIn: @AJA Video Systems
Instagram: @AJAVideo
YouTube: @AJAVideoSystems
X: @AJAVideo
LINK: | https://www.tvbeurope.com/ip-migration/transformative-technologies-aja... |
See more stories from tvb |
More from TVB Europe
09/12/2024
Three is the magic number
Reflecting the three stars on screen, Only Murders in the Building relies on a trio of editors to help bring the comedy and intrigue of the show to the screen ...
09/12/2024
Virtual adtech company uniqFEED appoints new COO
Patrick Hastings will assume overall responsibility for the operational delivery of client requirements globally, said the company By Jenny Priestley Publish...
09/12/2024
Imagine Communications announces Steve Reynolds as new CEO
Reynolds takes over from Tom Cotney who moves into the role of non-executive chairman of Imagines board By Jenny Priestley Published: December 9, 2024 Rey...
06/12/2024
ARRI unveils ALEXA 265 65mm camera
At one third of the weight of its predecessor, ALEXA 265 features a revised 65mm sensor retaining 6.5K resolution with higher dynamic range, said ARRI By Matth...
06/12/2024
Meta powers immersive revolution with James Cameron's Lightstorm Vision
The collaboration aims to increase the availability of 3D content for both creators and audience By Matthew Corrigan Published: December 6, 2024 The colla...
04/12/2024
Riedel promotes Jan Eveleens to CEO of product division
Eveleens will succeed current CEO Rik Hoer e who has decided to leave after a decade with the company By Jenny Priestley Published: December 4, 2024 Evele...
04/12/2024
Amagi acquires AI recommendation engines and programming automation company
Amagi said it intends to integrate Argoid AIs algorithms into its existing platforms, including Amagi NOW and Amagi CLOUDPORT By Jenny Priestley Published: D...
04/12/2024
Ofcom: Almost half of UK TV employees now based outside of London
Ofcoms report warned that there is still evidence of a revolving door where employee retention rates remain lower than average among some underrepresented group...
03/12/2024
Final day to submit products to Best in Market 2024 Awards
The awards are open to any company that launched a product/service or brought new upgrades to an existing product/service in 2024 By TVBEurope Staff Publishe...
03/12/2024
Meet the creative director of colour
Peter Oppersdorff, creative director of colour at Absolute, tells TVBEurope how a keen interest in all visual media gives him a wealth of influences to call on ...
02/12/2024
Pixipixel rental fleet goes under the hammer
Lots will include cameras, lenses, lighting and generator trucks from the company which closed its doors last month By Matthew Corrigan Published: December 2...
02/12/2024
Wallace & Gromit in cracker of a Christmas animation at Battersea Power Station
The 6K animation was created using Apples iPhone 16 Pro Max By Matthew Corrigan Published: December 2, 2024 The 6K animation was created using Apple's...
02/12/2024
TVBEurope December 2024 issue now available
The issue includes a focus on asset management and storage, asks if broadcast is now an IT industry, hears from Dr Andreas Sennheiser about a revolution in audi...
02/12/2024
Serious Fraud Office still investigating Arena Television collapse
An ongoing criminal investigation is being conducted into the business practices of individuals associated with Arena Television Limited and its linked entities...
29/11/2024
Culture Secretary sets out plan for BBC financial sustainability
The government said it intends to use a review of the corporations Royal Charter to consider funding options to support its long-term future By Matthew Corriga...
29/11/2024
Liverpool pilots plug and play' facilities for broadcasters and film crews
The city is collaborating with Ecotricity X Grid Faeries to explore the installation of power pillars By Jenny Priestley Published: November 29, 2024 The ...
29/11/2024
EditShare powers cross-site collaboration for Swedish post house Tint
EditShare solutions enable secure, streamlined workflows between the Swedish post production houses sites By Matthew Corrigan Published: November 29, 2024 ...
29/11/2024
Zattoo welcomes Paul Fournier as new VP of strategy and projects
He will take over management of the IT team at Zattoo, which includes infrastructure and administration divisions By Matthew Corrigan Published: November 29,...
29/11/2024
Karen Clark appointed CEO at Telstra Broadcast Services
Her remit includes advancing TBSs global agenda and launching market-ready 5G media solutions By Matthew Corrigan Published: November 29, 2024 Updated: Dec...
28/11/2024
BBC expands cloud migration with SAP on AWS
Further migration to cloud will enable the corporation to streamline processes and workflows, allowing it to focus on improving audience engagement By Matthew ...
27/11/2024
Deadline extended for submissions to Best in Market 2024 Awards
The awards are open to any company that launched a product/service or brought new upgrades to an existing product/service in 2024 By TVBEurope Staff Publishe...
27/11/2024
Marc Allera to leave BT Group
In a nine year career with BT, Allera played a key role in the development of its joint venture with Warner Bros Discovery, TNT Sports By Matthew Corrigan Pu...
26/11/2024
Ross Video hopes to BHAG private equity with a shift in strategy and ambitious growth plans
Pulling back on innovation and growth doesn't fit the DNA of Ross Video. Pri...
26/11/2024
Bending Spoons dips into enterprise SaaS market with $233 million Brightcove acquisition
Italy-based Bending Spoons suite of digital technology products includes Evernot...
25/11/2024
Bidders circle ITV following takeover talk
According to reports, CVC Capital Partners and a major European broadcaster are believed to be considering a bid for the commercial broadcaster By Jenny Priest...
25/11/2024
UK government to publish creative industries Sector Plan
The plan will set out new policies and interventions working with the sector to deliver a further boost to its significant growth potential, said the government...
22/11/2024
Red, white and Blue Lucy UK media tech provider reaches across the Pond
Entering the American market follows a period of significant growth for the company By Matthew Corrigan Published: November 22, 2024 Entering the American...
21/11/2024
Camera and lighting hire company PixiPixel closes
The company cited significant challenges facing our industry in 2024 as the reason for the decision By Jenny Priestley Published: November 21, 2024 The co...
20/11/2024
TVBEurope's Jenny Priestley among winners at this year's Rise Awards
The awards showcase women who are stand out performers in the broadcast media technology sector By Matthew Corrigan Published: November 20, 2024 Updated: ...
20/11/2024
How skills and mentoring in media technology are starting to pay dividends
Against a backdrop of broadcast companies finding it increasingly hard to recruit engineers and technicians, a wealth of initiatives tackling everything from VF...
19/11/2024
New Shepperton dailies facility for Harbor
The new site expands Harbors dailies capability and includes an HDR grading and screening room By Matthew Corrigan Published: November 19, 2024 The new si...
19/11/2024
Investor Ancora urges Harmonic to explore sale
Ancora suggested Ciena, a networking systems and software company, as a possible suitor. Harmonic chairman Patrick Gallagher sits on the boards of both companie...
18/11/2024
Council go-ahead for Wycombe Film Studios airfield site
The plans include five temporary workshops and a temporary backlot at the aerodrome site By Matthew Corrigan Published: November 18, 2024 Updated: November...
18/11/2024
Winners announced at FilmLight Colour Awards ceremony
Six colourists were celebrated at the November 17th event By Matthew Corrigan Published: November 18, 2024 Six colourists were celebrated at the November ...
18/11/2024
Pressure builds for ProSieben as Berlusconi's MFE calls for radical choices'
Comments made by MediaForEurope have fuelled speculation around a possible takeo...
18/11/2024
Akamai acquires Edgio's content delivery business
Akamai has also acquired non-exclusive license rights to Edgios patent portfolio By Jenny Priestley Published: November 18, 2024 Updated: November 20, 2024...
15/11/2024
New appointments boost CANAL+ ESG
The appointments strengthen CANAL 's ESG approach and underline its importance, said the company By Matthew Corrigan Published: November 15, 2024 The ...
15/11/2024
Meet the sports producer / OB production manager
Danielle Scivill, sports producer / OB production manager at Vivid tells TVBEurope how a fascination with storytelling has been a key asset in her career By Ma...
13/11/2024
Cooke Optics focuses on larger format cinema
The Panchro 65/i will include six focal lengths: 30mm / 40mm / 55mm / 75mm / 100mm / 152mm By Jenny Priestley Published: November 13, 2024 The Panchro 65/...
13/11/2024
Production Park on target with one-shot Netflix drama series
All of the action was shot either on or close to Production Park, with the studio team helping find suitable off-site locations By Matthew Corrigan Published...
13/11/2024
Arqiva appoints Mark Steele as chief of operations
Steele joined the company in 2015, rising to become director of field operations, responsible for the companys engineers managing UK TV and radio broadcasting ...
12/11/2024
Salford University grows film hub with four new sets
The complex provides the perfect setup for young filmmakers to learn their trade, said the university By Matthew Corrigan Published: November 12, 2024 The...
12/11/2024
S4C appoints Geraint Evans as chief executive
Currently interim chief content officer at the channel, Evans starts his new role in January By Matthew Corrigan Published: November 12, 2024 Currently in...
11/11/2024
Transformative technologies: AJA Video Systems on IP, HDR and (very big) data
IP video, HDR and data management are the three trends transforming M&E at the moment - and AJA has powerful solutions to address all of them Sponsored Content...
11/11/2024
Meet the Production manager
Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career By Contributor Publi...
08/11/2024
LucidLink upgrade expands cross-platform real-time collaboration
The new release empowers teams to work securely and instantly, no matter where they are, said the company By Matthew Corrigan Published: November 8, 2024 ...
08/11/2024
Woman of the Year: Rise Awards announce winner
The awards recognise women and companies who are stand-out performers, innovators and leaders in the industry By Matthew Corrigan Published: November 8, 202...
07/11/2024
Vizrt names Rohit Nagarajan as new CEO
The appointment marks the next phase in Vizrts global growth, said the company By Matthew Corrigan Published: November 7, 2024 Updated: November 11, 2024 ...
07/11/2024
Film and TV Charity's Reel Impact announces first grant awardees
Funding has been awarded to five organisations and eight individuals By Matthew Corrigan Published: November 7, 2024 Funding has been awarded to five orga...
07/11/2024
Sky's Chris Johns re-elected SMPTE UK governor
Johns and five fellow governors were re-elected, with four new members joining the SMPTE board By Matthew Corrigan Published: November 7, 2024 Johns and f...