First Future of Kids TV Summit at MIPTV 04

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First Future of Kids TV Summit at MIPTV 2014 --

Tue, 11 Feb 2014 10:26

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The first Future of Kids TV Summit, bringing together 80 creative strategists from the children s entertainment sector, takes place at MIPTV 2014 in Cannes from 7 to 10 April.

MIPTV is the one of the largest global distribution market and leading television and online content development events. The Future of Kids TV Summit, which will address key issues facing the industry and attempt to map out its future direction, is hosted by Reed MIDEM, organisers of global kids programming conference MIPJunior.

Yoni Bloch, CEO and co-founder of Interlude, a digital media company that designs, develops, markets and enables the creation of interactive videos, is the first keynote speaker. Interlude has helped global leading entertainment and corporate brands such as Shell, MAC, Subaru, Disney Music Group, Intel and Sony Music Nashville leverage interactive video and has built a rich history of interactive video storytelling.

Says Bloch: I m thrilled to be present at the Future of Kids TV Summit to discuss how content creators can create a digital playground for children. Interactive videos invite kids to continually engage and shape the story differently each time. I look forward to exploring new ways for the entertainment industry to help kids become active participants instead of passive viewers.

Comments Laurine Garaude, Reed MIDEM s Television Director: Given MIPTV s track record of organising thought-leadership events, it was an obvious move to kids TV. The sector has to be really forward-thinking to keep up with the tastes and habits of children, who are natural early adopters. The Summit will be a valuable complement to MIPTV which attracts over 2,500 kids entertainment executives from over 100 countries.

Confirmed participants at the Summit include Cartoon Network, Disney, Nickelodeon, Toon Goggles, ABC TV, De Agostini Editore, Super RTL, KI.KA ARD/ZDF, NRK Super, TVO, Teletoon, DR TV, and TV2 Norway, along with online giants Google/YouTube, which are the main broadcasters in the sector.

The Summit takes place on Tuesday 8 April and the event is sponsored by Shaw Rocket Fund, a Canadian investment fund dedicated to youth-oriented production.

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