The use of video walls in the studio has a high-impact on the quality of storytelling coming from the broadcaster.
Originally published by APB.
As you flip through channels on the TV and watch programmes produced in studios, be it live or otherwise, what strikes you immediately is the large number of screens, video walls or just simple displays inside the studios.
In almost all shows, the displays are not passive elements acting just as a backdrop, but are a very active and engaging part of the storytelling. The large video walls in News project vivid images, maps, charts, text or video as the presenter walks across from end to end, draws viewer attention and reinforces the story. Or the large number of displays you always find in a sports-related set, with content that somehow seem synchronised as the story unfolds with images of players, club logos, game fixtures and more, keeping the viewers entranced and enthralled.
There are scrolling banners in studios providing sports or stock data in real time, displays under the anchor desk, over the shoulders. You also find displays that can be moved on rails or raised on pedestals so these can be combined in different ways for different programmes. Some of the displays are LEDs, like in an outdoor signage; some are huge tiled displays; and some are plain television - all within the same studio space. Displays are becoming ubiquitous as producers and presenters experience the flexibility and power of storytelling and visual branding they help achieve.
Advancements in display technologies have created a spurt in display usage in broadcast studios, thanks largely to greater flexibility in set design and more affordability. Technically, they take less space, less power consumption and low heating, which also make them suitable for use in space-constrained studios, leading to adoption in studios of all sizes. Using one or more screens also provide set designers greater creative freedom and flexibility in managing content and thematic context using dynamic elements.
As Avi Atias, chief director & COO, Israel News Company, said: When we first started designing our new studio, it was clear to us that we will use many screens, which will be physically large, and with a great quality.
Vizrt has been offering video wall solutions for many years now, empowering producers and presenters with tools to visually enrich their story telling. The Viz Multiplay is the latest in the range of innovative solutions that Vizrt offers to help broadcasters take full control of the all studio screens and harness them to the full potential in a simple, intuitive and elegant manner.
Brand and technology-agnostic, size or contour and resolution-independent, Viz Multiplay is helping leading broadcasters to manage video, images, animations and live content in studios, creating a most captivating and immersive experience for the viewers. One such user is the Isreal News Company.
Atias continues: The amount of content and variation of content we are dealing with daily is great. There is a special significance to a workflow, which needs to be flexible to produce content and transfer it to the studio, as quickly as possible. Viz Multiplay gives an excellent workflow for our needs and managing the screens and content is now a simple task.
Read the original article by APB.
Related articles
The Sky Sports HQ engages German football fans with Vizrt visual storytelling tools
Tencent's NBA studio blends basketball references with Vizrt tech
Sky News Business opens News Corp Business Hub
Related articles
The Sky Sports HQ engages German football fans with Vizrt visual storytelling tools
Tencent's NBA studio blends basketball references with Vizrt tech
Sky News Business opens News Corp Business Hub
Most recent headlines
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day
NFL Games ...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
17/12/2025
December 17 2025, 17:00 (PST) Dolby and LG Unveil a New Era of Home Audio With ...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
Back to All News
Inside The Unseen World Of Indian Customs: Netflix Reveals The...
17/12/2025
Back to All News
Netflix announces PAPARAZZI KING: the docu series coming to Ne...
17/12/2025
Back to All News
Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...
17/12/2025
Back to All News
Netflix Welcomes Warner Bros. Discovery Board Recommendation
Business
17 December 2025
Global
Link copied to clipboard
After Careful Revi...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...
17/12/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
The use of video walls in the studio has a high-impact on the quality of storytelling coming from the broadcaster. 
