Third-annual Focus Forward' report shines spotlight on tightening interdependencies between technology and business
DALLAS, July 27, 2017 - Imagine Communications, empowering the media and entertainment industry through transformative innovation, released the findings of its third-annual media & entertainment industry survey. The comprehensive document, Focus Forward: 2017 Media & Entertainment Industry Report, explores the tightening and dynamic relationship between technology innovation and the ability of media companies to generate additional revenue and improve competitive positioning through new business models. Key findings include a growing familiarity with microservices and Cloud-Native applications, increased comfortability with next-generation technologies and a resulting acceleration of plans to transition operations to IP-based environments, including the cloud.
The hundreds of media professionals who participated in the survey provide an invaluable insider's assessment of the future direction of the media industry, from both a technology and commercial viewpoint, said Imagine Communications CEO Charlie Vogt. No other creative medium is more dependent on technology for its overall success than television and video production. This year's survey explores the bonds of that relationship from the perspective of the men and women who are directly involved in creating, distributing and monetizing video information and entertainment.
A new development in this year's survey, validated by the wide-scale acceptance of next-gen architectures at the 2017 NAB Show and multiple real-world deployments, is that much of the uncertainty surrounding the future technology landscape has dissipated. Most media companies now recognize the migration of operations from purpose-built hardware to software-driven environments based on commercial off-the-shelf (COTS) platforms as a competitive and economic imperative. It's now widely accepted that only IT-based infrastructures are capable of delivering the agility and versatility needed to speed the velocity of new service introductions and futureproof facilities against disruptive and frequent technology refreshes.
When asked how their attitudes toward transitioning their operations, including live production, to an IP-based environment had changed over the past year, more than half of all respondents to the 2017 survey indicated an increased confidence in the suitability of IP-based environments to host even-the-most-demanding operations. In addition, 34% of all respondents say they are now planning to accelerate their transition to IP from where they were a year ago.
The report speculates that a growing number of successful real-world, next-gen deployments; the availability of testing facilities, including the recently launched Imagine Communications Labs (IC Labs); and progress toward widespread interoperability resulting from the actions of the Alliance for IP Media Solutions (AIMS) trade association all played roles in boosting the comfort level associated with a transition to standard computing equipment.
Other key findings of the report include:
More than a third of broadcast engineers say that their peers lack sufficient skills and knowledge of the IP realm
Cloud-Native capabilities are viewed as important for distributed deployments by 72% of survey takers
Less than 50% of media professionals think VR/AR will have a significant impact on the media industry
Media professionals may be overlooking the reach and revenue potential of social media
A significant majority of respondents see cord cutting as an unstoppable force
Presented in two sections, Technology and Business, the report is designed to provide a first-hand account of the direction media industry professionals are moving on the technology front and how they believe the ongoing injection of innovation into their workflows will influence the commercial direction of the media industry. Findings and analysis are illustrated through more than 25 informative charts and graphics.
A strategic planning guide for the second half of 2017 and beyond, the report can be downloaded here.
For more information about Imagine Communications, please visit www.imaginecommunications.com.
About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world's video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
15/04/2024
(Robin Marshall/Shutterstock for Sundance Film Festival)...
15/04/2024
LONDONDERRY, N.H., April 15, 2024 - L3Harris Technologies (NYSE:LHX) received a $256 million order from the U.S. Army for continued production of the Enhanced N...
15/04/2024
Montreal, Canada - April 15, 2024 - Grass Valley, a pioneer in live production s...
15/04/2024
NEW YORK In a major step forward in the broadcast industry's move to ATSC 3.0, NBCUniversal announced that it is launching personalized broadcast experience...
15/04/2024
LAS VEGAS Ross Video has announced an agreement to acquire Bannister Lake Software (BL Soft), a 31-year old Cambridge, Ontario-based provider of data-driven bro...
15/04/2024
Panasonic has revealed some of its technology that will be used for the broadcast of this summer's Olympic Games and Paralympics in Paris....
15/04/2024
Adobe Previews Breakthrough AI Innovations to Advance Professional Video Workflo...
15/04/2024
Zaxcom NAB Preview - Zaxcom's ZaxConvert Software is Now More Versatile & 10...
15/04/2024
Blackmagic Design Announces New Blackmagic PYXIS 6K
Brie Clayton April 15, 2024
0 Comments
Advanced digital film camera in an incredibly versatile des...
15/04/2024
SmallHD's Free PageOS 6 Update Adds Powerful New Capabilities to All Current...
15/04/2024
SiliconCores patented Common Cathode driver chip delivers frame rates of 240 Hz and a refresh rate of 7680Hz, enabling slow motion, multi-camera view and multip...
15/04/2024
The UK-based virtual studio, sports and events graphics company has appointed Naphtali Cave into a newly created role to drive technical innovation and creativi...
15/04/2024
CBS's daytime panel talk show The Talk will end its run with a shortened 15th season, concluding the show in December, CBS confirmed Friday....
15/04/2024
Season four of Cesar Millan: Better Human Better Dog starts on Nat Geo Friday, A...
15/04/2024
In a notable leap forward for broadcasters planning to monetize their NextGen TV broadcasts, Sinclair has announced the launch of its Broadspan datacasting pl...
15/04/2024
Like a science fiction novel where artificial intelligence is involved in everything people do, the 2024 NAB Show is seeing artificial intelligence, and in part...
15/04/2024
Sustainability was one of the big topics at NAB Show last year, and this year the topic has matured within a media environment during technological and regulato...
15/04/2024
The cloud has offered significant on-demand availability for data storage without direct active management by the user. Increasingly, however, it isn't just...
15/04/2024
At first glance, it might seem a bit odd that the 2024 NAB Show is rolling out a new feature dubbed the Creator Lab....
15/04/2024
As the media and entertainment industry meets again in Las Vegas, NAB Show kicks off the beginning of its second century. Organizers describe an agenda suited t...
15/04/2024
Celebrating its 60th Anniversary this year, Ikegami USA will introduce four new additions to its range of broadcast-quality production equipment at the 2024 NAB...
15/04/2024
Digital Anarchy Debuts Major Update to its AI-Driven Digital Makeup and Skin Ret...
15/04/2024
Grass Valley Showcases Industry-Leading Innovations and Continued Growth Milesto...
15/04/2024
Hitachi Kokusai Demonstrates ST 2110 Studio Production Workflow
Brie Clayton April 14, 2024
0 Comments
To be shown at NAB Show 2024, new Interface Kit...
15/04/2024
Pebble Collaborates with NVIDIA to Bring PRIMA - Pebble's State-of-the-Art S...
15/04/2024
Need a summer job? Love baseball? Interested in finding out about a career in sports management, food service, hospitality and more? The Greenville Yard Gnomes ...
15/04/2024
1 minute read
Share
alt=Alternative descriptive text class=lazyload main main-lazyloaded responsive-image data-v-1a5ebb10>
Tone Hegland Bachke, Executi...
15/04/2024
SportsTechBuzz at NAB 2024: Monday's Latest From Vegas By SVG Staff
Monday, April 15, 2024 - 3:00 am
Print This Story
The NAB Show is in full swing, a...
15/04/2024
Live From NAB Show 2024: Vizrts Nicholas Jameson on the Democratization of High-...
15/04/2024
Live From NAB Show 2024: Sonys Hugo Gaggioni on the Power of Sharing and Connect...
15/04/2024
Live From NAB Show 2024: Lawos Andreas Hilmer Walks Through HOME Apps, Dishes La...
15/04/2024
Live From NAB Show 2024: AWS Julie Souza on the Maturation of Live Sports Produc...
15/04/2024
Live From NAB Show 2024: FUJINON Lenses Stosh Durbacz on the Debut of the Duvo H...
15/04/2024
Haivision's Makito video encoders and decoders and Haivision Pro 5G mobile v...
15/04/2024
We are delighted to launch the new 360 Live Mosaic application on the Agama Enterprise platform, our central umbrella system.
This capability allows for the ea...
15/04/2024
Die Antwoord's collaborators: what they're doing nowDie Antwoord is a controversial hip-hop group founded in 2008. As a duo, they've also collaborat...
15/04/2024
Tonight on Smoke and Mirrors: Thandiswa hides her turmoil and goes through with ...
15/04/2024
AI promises to bring the full benefits of the digital revolution to billions acr...
15/04/2024
Facebook
Twitter
LinkedIn
COMMIT (Command Materiel and IT), the Dutch mili...
14/04/2024
St. Louis, MO - April 14, 2024 - Studio Network Solutions (SNS) announced updates to the EVO Suite of software tools included with EVO shared storage today at N...
14/04/2024
alt= class=wp-image-12028 data-lazy-srcset=https://www.studionetworksolutions.com/wp-content/uploads/2024/04/NAB-Just-Announced-960x540-1.png 960w,......
14/04/2024
Montreal, Canada - April 14, 2024 - Grass Valley, a leading innovator in live pr...
14/04/2024
A Professional Windscreen Designed for Lavalier and Headset Microphones That Guarantees Highly Efficient Wind Protection and Unrivaled Acoustic Transparency
DP...
14/04/2024
ATLANTA Integrated circuit semiconductor producer Amlogic has selected Tolka Telecommunications as its technology partner in the development of NextGen TV recei...
14/04/2024
swXtch.io has launched a strategic partner program at 2024 NAB Show, aimed at building an intelligent cloud networking ecosystem for the broadcast, media and en...
14/04/2024
Shooting the sky for AppleTV epic Masters of the Air
Adrian Pennington April 14, 2024
0 Comments
Producers Steven Spielberg and Tom Hanks required his...
Third-annual Focus Forward' report shines spotlight on tightening interdependencies between technology and business 
