Sony Pixel Power calrec Sony

AI and Audio: Implications as the Technology Moves Into the Broadcast Soundscape

15/01/2025

AI and Audio: Implications as the Technology Moves Into the Broadcast Soundscape Audio execs see artificial intelligence as an ultra-smart, ultra-fast assistant By Dan Daley, Audio Editor

Wednesday, January 15, 2025 - 7:00 am

Print This Story | Subscribe

Story Highlights

Artificial intelligence (AI) already has significant presence in professional audio. It's automating and streamlining such tasks as editing, mixing, mastering, and, increasingly, music creation and generation. It allows producers and engineers to work faster and more efficiently and offers new creative possibilities. Even so, there are concerns regarding the potential for loss of human creative input and the ethical implications of AI-generated content.

SVG asked some industry thought leaders for their views on this inflective moment in pro audio's evolution.

NBC Sports' Karl Malone: The beauty of AI lies in its ability to analyze a scenario and evaluate far more parameters of an audio signal than we ever could as humans.

Karl Malone, senior director, audio engineering, NBC Sports:

I'm excited to have the ability to see what can be achieved with new AI tools in broadcast audio. We already look to Cedars, Isotopes, and upmix engines to look after complex tasks, and the use of Kick for mixing ball effects in European football should be enough for us to take automated and intelligent technology seriously.

The beauty of AI lies in its ability to analyze a scenario and evaluate far more parameters of an audio signal than we ever could as humans. Although A1s excel at brain-to-hand-to-eye coordination, we simply cannot match the computational foresight of AI. It can process information in real time, anticipate outcomes, and make decisions or offer suggestions based on both its analysis and the specific training it has received for a given situation.

However, the artistic nuances and creative expertise that define an A1's work are irreplaceable, making AI unsuitable for mixing a major broadcast show on its own. That said, AI could be highly effective in handling secondary outputs, such as creating a dedicated mix for second-screen feeds - focusing, for instance, on mixing close ball effects and radio commentary as a separate audio feed.

AI can also be helpful in the QC of large numbers of program feeds to be able to check audio and video for all sorts of visual- and audio-mix issues: out-of-sync audio and video, artifacts in video-resolution-quality fluctuations, missing audio, clipping, metadata timing, phase, etc. It can alert the MCR/BOC operator to take a closer look or listen.

Ultimately, we decide if we want to use it in these early stages or not, so it's not being forced upon anyone to implement.

Audio-Technica's Gary Dixon: AI is a tool for humans to better react to unpredictable events caused by interesting human nature.

Gary Dixon, director, broadcast and production business development, Audio-Technica:

Audio is dynamic, and the moments worth hearing are typically unpredictable: such as a crash in racing, the eruption of the crowd at the 18th hole, or holding a music note just a little longer at a concert. AI in professional audio and in microphones specifically will be used as a tool for quickly adapting hardware in unpredictable audio situations. Hardware can have limitations in gain structure, dynamics, and general EQ, whereas AI can assist the human in reacting to these situations.

However, for audio to appeal to humans, the final monitoring stage and final adjustments will need to be done by humans. AI is a tool for humans to better react to unpredictable events caused by interesting human nature.

Christian Scheck, head of marketing content, Lawo:

From a content-creation perspective, generative AI is proving extremely powerful. As far as video is concerned, it is already possible to feed a generative AI engine with some information to get usable footage.

Similarly, on the audio side, music written and performed by AI engines is beginning to scare songwriters and performers alike, while artificially generated voiceovers for videos and live commentary for broadcasts manage to fool a growing number of listeners into believing that they are listening to a human.

AI has been used to good effect for the generation of closed captioning, which used to be a time-consuming task and can now be prepared within minutes. Results, however, still need to be checked by a human for consistency, tone of voice, and, critically, accuracy.

Lawo's Christian Scheck: AI has been used to good effect for the generation of closed captioning, which used to be a time-consuming task. Results, however, still need to be checked by a human.

In the broadcast industry, more-advanced algorithms [can] help audio engineers, for instance, cope with a rapidly growing workload, not least in immersive-audio-mixing scenarios that require the supervision and delivery of several presentations and downmix formats - all from one console and by a single A1.

Ultimately, the success of AI in live-production scenarios will depend on how well it responds to unexpected situations. It may very well become a powerful assistant that complements media production based on the use of Lawo solutions, but whether it will be able to replace DSP audio or high-quality video processing remains to be seen.

AI can add value in other ways. On a modern, software-based platform like HOME Apps, for instance, AI can streamline process monitoring, vastly improve debug times, and shorten downtimes, as well as assist with data analysis and help predict failure conditions.

Other applications could include advanced auto-mixing algorithms or the intelligent deployment of apps and services to max out hardware and software utilization in scenarios with a limited number of computing resources.

However, AI needs to be applied wi
LINK: https://www.sportsvideo.org/2025/01/15/ai-and-audio-implications-as-th...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

09/05/2026

Celebrating a TV Legend: Sir David Attenborough

Share Copy link Facebook X Linkedin Bluesky Email...

09/05/2026

Playmetrics Acquires SportsEngine From Versant

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

NBC Sports, Peacock Scale Vertical-Video Production Across Sports - and Beyond - Ahead of FIFA World Cup 2026

NBC's 9:16 live-production workflows power Courtside Live, Rinkside Live, Vi...

08/05/2026

ESPN Pieces Together Production Strategy After WNBA's Unsettled Offseason

Native 1080p HDR productions will rely on a mix of remote workflows from Bristol and Los Angeles Despite another prosperous WNBA season in 2025, there was no g...

08/05/2026

SVG GameDay, Ep. 14: Buffalo Sabres' Autumn Bolton - Bringing Back Better Days at KeyBank Center

In-venue and creative video staffers at the professional and collegiate level ha...

08/05/2026

ESPN and Players Era Announce Multi-Year Broadcast Agreement for Mens College Basketball Championships

Players Era, an EverWonder Studio company, and ESPN have announced a multi-year ...

08/05/2026

BFBS Selects Synamedia to Build Next-Generation Digital Platform for UK Armed Forces

BFBS (British Forces Broadcasting Service) has announced the selection of Syname...

08/05/2026

UFC and Joe Hand Promotions Launch Championship Rounds Commercial Subscription Package

UFC and Joe Hand Promotions, UFC's exclusive commercial distributor in the U...

08/05/2026

Ease Live Granted US Patent for Interactive Streaming Overlay Technology

Ease Live, an Evertz company, has announced it has been granted US Patent No. 12,556,777 for its graphical overlay technology for interactive live streaming. Th...

08/05/2026

Ateme Deploys OTT Platform for VTVcabs VTVprime Service in Vietnam

Ateme has announced that VTVcab has deployed Ateme's OTT platform to power its VTVprime streaming service in Vietnam. The deployment covers live and on-dema...

08/05/2026

Amagi Launches In-Content Ads Marketplace for CTV Advertising

Amagi has announced the availability of its In-Content Ads offering via the Amagi ADS PLUS marketplace, providing programmatic access to ad formats inserted dir...

08/05/2026

USA Sports Dives Headfirst Into Its Inaugural WNBA Season With Onsite Postseason-Style' Productions

Young broadcaster will deploy 11-camera complement, At the Line' scorebug f...

08/05/2026

Ratings Roundup: NBCs Derby Coverage Hits All-Time High; 1st Round of NBA, NHA Playoffs Up Big

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

08/05/2026

A Mother's Day Toast to Joan Rubinsky in Theater Camp

Molly Gordon and Ben Platt appear in Theater Camp. (Courtesy of Searchlight Pictures) By Lucy Spicer Her character is the beloved founder of the AdirondACTS...

08/05/2026

Cyma Forma & Bambounou unveil RND synth

One-button synth generates random four-track ideas Cyma Forma and French artist Bambounou have announced RND synth, a compact hardware synthesizer built aro...

08/05/2026

Tasty Chips GR-2 granular synthesizer

Portable four-layer granular and sampling instrument Tasty Chips have announced the GR-2, a new granular synthesizer and sampling instrument that combines e...

08/05/2026

SUPERBOOTH 2026: Polyend Drums

Video Show Report Video of SUPERBOOTH 26: Polyend Drums Polyends big announcement for Superbooth 2026 is the Drums, a new drum machine that features both ...

08/05/2026

Native Instruments to be acquired by inMusic

Deal agreed as NI enters new chapter Native Instruments CEO Nick Williams has announced that a definitive agreement has been signed for the company to be ac...

08/05/2026

SUPERBOOTH 2026: Erica Synths Bullfrog Drums

Video Show Report Video of SUPERBOOTH 26: Erica Bullfrog Drums The Bullfrog Drums is the latest collaboration between Erica Synths and Richie Hawtin, and ...

08/05/2026

Play Snooker: Cueing Up the Future So Every Frame Counts

In our latest blog, Tim Pearson reflects on the recent launch of Play Snooker, the new digital home of snooker by the World Professional Billiards and Snooker A...

08/05/2026

G&D KVM-over-IP Plugin for Netgear AV Simplifies Deployments

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Riedel to Support Glasgow 2026 as Official Connectivity I...

Riedel Communications today announced its return as a sponsor of the Glasgow 2026 Commonwealth Games, where the company will serve as the Official Connectivity ...

08/05/2026

Miri V410 Encoder-Decoder Wins 2026 NAB Show Product of t...

For the second straight year, Miri Technologies Inc. has been honored with a pair of coveted awards at the broadcast, media and entertainment industry's pre...

08/05/2026

Nine Alumni Nominated for Tony Awards

Nine Alumni Nominated for Tony Awards More than 20 alumni contributed to this year's Tony-nominated productions. May 7, 2026 By Tori Donahue Boston Co...

08/05/2026

Report: Rise of Video Podcasts Prompts Hybrid Approach

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

U.K. Military Broadcaster Taps Synamedia for Digital Platform

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Gayle Benson To Receive NAB Leadership Foundation Leadership Award

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Dems Blast FCC Disney Probe As 'Egregious Abuse of Power'

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Liberty University on why broadcast technology isn't just a technical investment, it's a human one

Liberty University on why broadcast technology isn't just a technical invest...

08/05/2026

COW Jobs: UGC, On-Camera Video Content

COW Jobs: UGC, On-Camera Video Content Brie Clayton May 7, 2026 0 Comments UGC, On-Camera Video Content April 17, 2026Documentary Editor - US,......

08/05/2026

For Dogs' Sake! Pete Wicks returns with more heart-warming rescue journeys

Pete reunites with Dogs Trust for a fourth series and a two-part overseas special London, Friday 8th May 2026: The award winning factual entertainment series P...

08/05/2026

Riedel to Support Glasgow 2026 as Official Connectivity Integration Provider

Wuppertal May 8, 2026 Riedel to Support Glasgow 2026 as Official Connectivity Integration Provider Riedel Communications today announced its return as a spons...

08/05/2026

Netflix Announces Standalone Sequel to Global Hit 'La Palma'

Back to All News Netflix Announces Standalone Sequel to Global Hit La Palma Entertainment 08 May 2026 GlobalDenmarkFinlandNorwaySweden Link copied to clipb...

08/05/2026

Say hello to ICG Belfast

ICG is excited to share news of our official launch in Northern Ireland, marking a significant milestone in the agency's growth. Led by Digital Marketing M...

08/05/2026

Investing in smart metering to close London's water gap

Over the past ten years, Thames Water, in partnership with Arqiva, has installed more than 1.2 million smart meters, creating one of the most extensive advanced...

07/05/2026

Sudan Digital Investigation Hub launches to support journalists navigating disinformation in conflict

Journalists reporting on Sudan are working in one of the most complex and fast-m...

07/05/2026

Victory+ CEO Neil Gruninger on the Impact of the Dallas Cowboys Deal, Creator-Led Content, and Free In-Market Access for Fans

Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...

07/05/2026

SVG Students To Watch: Ella Peterson, University of Illinois

From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production In the ...

07/05/2026

NAB 2026: Cobalt Digital Wins Two Future Best of Show Awards

Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...

07/05/2026

Scripps National Spelling Bee Revamps Broadcast; Mina Kimes to Host, Embassy Rows Michael Davies to Produce

ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...

07/05/2026

MUBI Selects Bitmovin as Cloud VOD Encoding Partner

Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...

07/05/2026

NBCUniversal Telemundo Enterprises and U.S. Soccer Extend Spanish-Language Media Rights Through 2030

NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...

07/05/2026

Angel City Football Club and Victory+ Announce Regional Broadcast Partnership

Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...

07/05/2026

Spiideo Launches AI Highlights for Automated Highlight and Clip Creation

Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...

07/05/2026

Leostream Announces Unified HPC Remote Access Ecosystem for Post-Production and Enterprise Workflows

Leostream Corporation has announced a unified remote access ecosystem for high-p...