
AI and Audio: Implications as the Technology Moves Into the Broadcast Soundscape Audio execs see artificial intelligence as an ultra-smart, ultra-fast assistant By Dan Daley, Audio Editor
Wednesday, January 15, 2025 - 7:00 am
Print This Story | Subscribe
Story Highlights
Artificial intelligence (AI) already has significant presence in professional audio. It's automating and streamlining such tasks as editing, mixing, mastering, and, increasingly, music creation and generation. It allows producers and engineers to work faster and more efficiently and offers new creative possibilities. Even so, there are concerns regarding the potential for loss of human creative input and the ethical implications of AI-generated content.
SVG asked some industry thought leaders for their views on this inflective moment in pro audio's evolution.
NBC Sports' Karl Malone: The beauty of AI lies in its ability to analyze a scenario and evaluate far more parameters of an audio signal than we ever could as humans.
Karl Malone, senior director, audio engineering, NBC Sports:
I'm excited to have the ability to see what can be achieved with new AI tools in broadcast audio. We already look to Cedars, Isotopes, and upmix engines to look after complex tasks, and the use of Kick for mixing ball effects in European football should be enough for us to take automated and intelligent technology seriously.
The beauty of AI lies in its ability to analyze a scenario and evaluate far more parameters of an audio signal than we ever could as humans. Although A1s excel at brain-to-hand-to-eye coordination, we simply cannot match the computational foresight of AI. It can process information in real time, anticipate outcomes, and make decisions or offer suggestions based on both its analysis and the specific training it has received for a given situation.
However, the artistic nuances and creative expertise that define an A1's work are irreplaceable, making AI unsuitable for mixing a major broadcast show on its own. That said, AI could be highly effective in handling secondary outputs, such as creating a dedicated mix for second-screen feeds - focusing, for instance, on mixing close ball effects and radio commentary as a separate audio feed.
AI can also be helpful in the QC of large numbers of program feeds to be able to check audio and video for all sorts of visual- and audio-mix issues: out-of-sync audio and video, artifacts in video-resolution-quality fluctuations, missing audio, clipping, metadata timing, phase, etc. It can alert the MCR/BOC operator to take a closer look or listen.
Ultimately, we decide if we want to use it in these early stages or not, so it's not being forced upon anyone to implement.
Audio-Technica's Gary Dixon: AI is a tool for humans to better react to unpredictable events caused by interesting human nature.
Gary Dixon, director, broadcast and production business development, Audio-Technica:
Audio is dynamic, and the moments worth hearing are typically unpredictable: such as a crash in racing, the eruption of the crowd at the 18th hole, or holding a music note just a little longer at a concert. AI in professional audio and in microphones specifically will be used as a tool for quickly adapting hardware in unpredictable audio situations. Hardware can have limitations in gain structure, dynamics, and general EQ, whereas AI can assist the human in reacting to these situations.
However, for audio to appeal to humans, the final monitoring stage and final adjustments will need to be done by humans. AI is a tool for humans to better react to unpredictable events caused by interesting human nature.
Christian Scheck, head of marketing content, Lawo:
From a content-creation perspective, generative AI is proving extremely powerful. As far as video is concerned, it is already possible to feed a generative AI engine with some information to get usable footage.
Similarly, on the audio side, music written and performed by AI engines is beginning to scare songwriters and performers alike, while artificially generated voiceovers for videos and live commentary for broadcasts manage to fool a growing number of listeners into believing that they are listening to a human.
AI has been used to good effect for the generation of closed captioning, which used to be a time-consuming task and can now be prepared within minutes. Results, however, still need to be checked by a human for consistency, tone of voice, and, critically, accuracy.
Lawo's Christian Scheck: AI has been used to good effect for the generation of closed captioning, which used to be a time-consuming task. Results, however, still need to be checked by a human.
In the broadcast industry, more-advanced algorithms [can] help audio engineers, for instance, cope with a rapidly growing workload, not least in immersive-audio-mixing scenarios that require the supervision and delivery of several presentations and downmix formats - all from one console and by a single A1.
Ultimately, the success of AI in live-production scenarios will depend on how well it responds to unexpected situations. It may very well become a powerful assistant that complements media production based on the use of Lawo solutions, but whether it will be able to replace DSP audio or high-quality video processing remains to be seen.
AI can add value in other ways. On a modern, software-based platform like HOME Apps, for instance, AI can streamline process monitoring, vastly improve debug times, and shorten downtimes, as well as assist with data analysis and help predict failure conditions.
Other applications could include advanced auto-mixing algorithms or the intelligent deployment of apps and services to max out hardware and software utilization in scenarios with a limited number of computing resources.
However, AI needs to be applied wi
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
27/02/2026
The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...
27/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...
27/02/2026
ESPN and the Horizon League announce a new multi-year, multi-platform media rights agreement, continuing a 38-year collaboration that began with the 1988 Midwes...
27/02/2026
At the 2026 NAB Show in Las Vegas, NETGEAR will highlight its new switch models and major updates to its Engage Controller software. The company's network d...
27/02/2026
Riedel Communications announces that Fondazione Teatro alla Scala has deployed a...
27/02/2026
Lyuno specializes in media localization, including translation, dubbing, subtitling, and voice-over services for a wide array of entertainment content. The comp...
27/02/2026
Chyron Weather 2.3, the latest edition of Chyron's weather visualization suite for broadcasters and meteorologists, recently launched.
The release includes...
27/02/2026
Telestream, which concentrates in media workflow technologies, announces expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and ...
27/02/2026
Horizon Sports & Experiences (HS&E), a global sports marketing, media, and live ...
27/02/2026
Legendary sports broadcasters Bob Costas, Doug Collins, Mike Czar of the Telest...
27/02/2026
Beginning on March 1st, IndyCar will be kicking off their 31st season on the str...
27/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
27/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
27/02/2026
Owl AI a pioneer in artificial intelligence for professional sports, announces a...
27/02/2026
With over 447 million fans in APAC, Formula 1 and beIN will continue to innovate...
27/02/2026
12-year-old Noelle Taylor will be the Kid Reporter when the Brooklyn Nets host t...
27/02/2026
Entire CapCam system - including camera unit, RF transmitter, and battery - is h...
27/02/2026
Since its inception, Gorillaz has been known for blending art with genre-bending...
27/02/2026
This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...
27/02/2026
Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivi...
27/02/2026
In media technology, big features often steal the spotlight - AI integrations, cloud transformations, automation frameworks. But for the people who use these to...
27/02/2026
Digital Asset Management systems sit at the heart of most marcoms operations. They centralise content, organise it, and make it discoverable. Integrated with th...
27/02/2026
The AI Wild West comes to NAB 2026 and Blue Lucy is bringing the Sheriff
The AI Wild West is here, and media organisations are feeling the heat. On Booth W23...
27/02/2026
NEW YORK - February 26, 2026 - An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, Februa...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Video is one of the lawyer's most powerful storytelling tools in civil litigation today, whether used to transport jurors to an incident scene or challenge ...
27/02/2026
Creative software developer Foundry today released Nuke 17.0, the latest version of its powerful compositing tool for visual effects and animation. Marking one ...
27/02/2026
In a sun-drenched Los Angeles studio filled with guitars, laughter, and the low thrum of KRK monitors, Third Eye Blind's Kryz Reid balances rockstar energy ...
27/02/2026
Atomos announces the launch of Ninja RAW, a 5-inch HDR monitor-recorder designed to give filmmakers, content creators, and broadcasters an uncompromising and af...
27/02/2026
FM, leaders in commercial property insurance, is utilizing Marshall Electronics CV228 Weatherproof Lipstick Cameras to capture critical fire testing data inside...
27/02/2026
Telestream, global leader in media workflow technologies, today announced expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and...
27/02/2026
Riedel Communications today announced that Fondazione Teatro alla Scala has deployed a comprehensive wireless intercom solution, leveraging Riedel's Bolero,...
27/02/2026
27 02 2026 - Media release Screen Australia announces Rachel Perkins as Director of First Nations Strategy
Rachel Perkins. Photo credit: John Platt.
Screen ...
27/02/2026
From the Milan Winter Olympics to the FIFA World Cup 2026 and the next Super Bowl, live sports continue to command global attention. Broadcast and streaming com...
27/02/2026
Telos Alliance Partners with College Radio Foundation to Show Love to College B...
27/02/2026
A deeply personal, uncompromising portrait of the legendary punk rock iconFriday...
27/02/2026
Back to All News
Dandelion': Netflix Adapts Gintama' Creator Hideaki ...
27/02/2026
One of Ireland's favourite lifestyle shows Home of the Year, returns for its 12th series and will be proudly sponsored by SIRO. The brand-new series will ai...
27/02/2026
Our Farm: A GIY Story lands on RT One and RT Player from March 3
From walled garden to community farm, new six-part series captures the unfiltered realities...
27/02/2026
Note: English version included below the Irish language version.
Seachtain na Gaeilge 2026 ar RT
A Ghaeilge mo cheol th '
T feachtas athnuaite i n...