Sony Pixel Power calrec Sony

AI and Audio: Implications as the Technology Moves Into the Broadcast Soundscape

15/01/2025

AI and Audio: Implications as the Technology Moves Into the Broadcast Soundscape Audio execs see artificial intelligence as an ultra-smart, ultra-fast assistant By Dan Daley, Audio Editor

Wednesday, January 15, 2025 - 7:00 am

Print This Story | Subscribe

Story Highlights

Artificial intelligence (AI) already has significant presence in professional audio. It's automating and streamlining such tasks as editing, mixing, mastering, and, increasingly, music creation and generation. It allows producers and engineers to work faster and more efficiently and offers new creative possibilities. Even so, there are concerns regarding the potential for loss of human creative input and the ethical implications of AI-generated content.

SVG asked some industry thought leaders for their views on this inflective moment in pro audio's evolution.

NBC Sports' Karl Malone: The beauty of AI lies in its ability to analyze a scenario and evaluate far more parameters of an audio signal than we ever could as humans.

Karl Malone, senior director, audio engineering, NBC Sports:

I'm excited to have the ability to see what can be achieved with new AI tools in broadcast audio. We already look to Cedars, Isotopes, and upmix engines to look after complex tasks, and the use of Kick for mixing ball effects in European football should be enough for us to take automated and intelligent technology seriously.

The beauty of AI lies in its ability to analyze a scenario and evaluate far more parameters of an audio signal than we ever could as humans. Although A1s excel at brain-to-hand-to-eye coordination, we simply cannot match the computational foresight of AI. It can process information in real time, anticipate outcomes, and make decisions or offer suggestions based on both its analysis and the specific training it has received for a given situation.

However, the artistic nuances and creative expertise that define an A1's work are irreplaceable, making AI unsuitable for mixing a major broadcast show on its own. That said, AI could be highly effective in handling secondary outputs, such as creating a dedicated mix for second-screen feeds - focusing, for instance, on mixing close ball effects and radio commentary as a separate audio feed.

AI can also be helpful in the QC of large numbers of program feeds to be able to check audio and video for all sorts of visual- and audio-mix issues: out-of-sync audio and video, artifacts in video-resolution-quality fluctuations, missing audio, clipping, metadata timing, phase, etc. It can alert the MCR/BOC operator to take a closer look or listen.

Ultimately, we decide if we want to use it in these early stages or not, so it's not being forced upon anyone to implement.

Audio-Technica's Gary Dixon: AI is a tool for humans to better react to unpredictable events caused by interesting human nature.

Gary Dixon, director, broadcast and production business development, Audio-Technica:

Audio is dynamic, and the moments worth hearing are typically unpredictable: such as a crash in racing, the eruption of the crowd at the 18th hole, or holding a music note just a little longer at a concert. AI in professional audio and in microphones specifically will be used as a tool for quickly adapting hardware in unpredictable audio situations. Hardware can have limitations in gain structure, dynamics, and general EQ, whereas AI can assist the human in reacting to these situations.

However, for audio to appeal to humans, the final monitoring stage and final adjustments will need to be done by humans. AI is a tool for humans to better react to unpredictable events caused by interesting human nature.

Christian Scheck, head of marketing content, Lawo:

From a content-creation perspective, generative AI is proving extremely powerful. As far as video is concerned, it is already possible to feed a generative AI engine with some information to get usable footage.

Similarly, on the audio side, music written and performed by AI engines is beginning to scare songwriters and performers alike, while artificially generated voiceovers for videos and live commentary for broadcasts manage to fool a growing number of listeners into believing that they are listening to a human.

AI has been used to good effect for the generation of closed captioning, which used to be a time-consuming task and can now be prepared within minutes. Results, however, still need to be checked by a human for consistency, tone of voice, and, critically, accuracy.

Lawo's Christian Scheck: AI has been used to good effect for the generation of closed captioning, which used to be a time-consuming task. Results, however, still need to be checked by a human.

In the broadcast industry, more-advanced algorithms [can] help audio engineers, for instance, cope with a rapidly growing workload, not least in immersive-audio-mixing scenarios that require the supervision and delivery of several presentations and downmix formats - all from one console and by a single A1.

Ultimately, the success of AI in live-production scenarios will depend on how well it responds to unexpected situations. It may very well become a powerful assistant that complements media production based on the use of Lawo solutions, but whether it will be able to replace DSP audio or high-quality video processing remains to be seen.

AI can add value in other ways. On a modern, software-based platform like HOME Apps, for instance, AI can streamline process monitoring, vastly improve debug times, and shorten downtimes, as well as assist with data analysis and help predict failure conditions.

Other applications could include advanced auto-mixing algorithms or the intelligent deployment of apps and services to max out hardware and software utilization in scenarios with a limited number of computing resources.

However, AI needs to be applied wi
LINK: https://www.sportsvideo.org/2025/01/15/ai-and-audio-implications-as-th...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

12/08/2026

Op-Ed: The Versioning Playbook - How Rights Holders are Getting More From Live Events

Traditional live sports production has focused on creating the best possible pro...

12/08/2026

IBC 2026: FOR-A to Demonstrate Production and Processing Solutions

FOR-A will showcase a range of broadcast and production products at IBC2026 (Stand 2.B53, Amsterdam RAI, September 11-14), including software-based switching, A...

12/08/2026

IBC 2026: AMWA and EBU to Demo NMOS BCP-008 Multi-Vendor IP Status Reporting

The Advanced Media Workflow Association (AMWA) and EBU will host live demonstrations of NMOS BCP-008 Minimum Status Reporting at IBC2026 (September 11-14) on th...

12/08/2026

IBC 2026: Dalet Launches Solution Suites for Media Production and Archive Management

Dalet has announced Dalet Solution Suites, a portfolio of cloud-native solutions...

12/08/2026

Net Insight Enables Centralized Remote Production of Blinkfestivalen 2026 for NRK

Net Insight has announced that DMC Production Norway has selected its Open Live ...

12/08/2026

Zixi Appoints Alyson Stewart as Senior Director of Sales

Zixi has appointed Alyson Stewart as Senior Director of Sales. Stewart will be responsible for direct sales and partnerships, with a focus on broadcasters, medi...

12/08/2026

LiveU Powers Host Broadcast Operations at 2026 Glasgow Games

LiveU's LU900Q intelligent production unit was deployed as part of the host broadcast operation for the Games in Glasgow (July 23-August 2, 2026). Host broa...

12/08/2026

Disney+ and ESPN Acquire Multi-Year Formula E Rights Beginning 2026/27 Season

Disney , ESPN, and Formula E have announced a multi-year deal bringing all Formula E races to Disney and ESPN in the U.S. and to Disney in most international...

12/08/2026

PSSI Launches X-LIVE Managed Service for Live Event Transmission

PSSI has launched X-LIVE, a managed service offering dedicated engineering resources and Appear encoding infrastructure for live event signal processing and tra...

12/08/2026

MoonPay X Games League Draws 18.3 Million Viewers in Inaugural Summer Season

The inaugural MoonPay X Games League Summer Season reached 18.3 million unique live viewers across three stops on ABC and ESPN, a 78.5% increase compared to the...

12/08/2026

IBC 2026: BBright Adds RIST Support to IP-Gateway

BBright will showcase an expanded IP-Gateway at IBC2026, adding support for all RIST profiles to its existing support for MPEG Transport Stream over IP with SMP...

12/08/2026

IBC 2026: BBright Adds EBU OGraf Graphics Support to UHD and ST 2110 Playout Platform

BBright will demonstrate EBU OGraf animated graphics support in its software-bas...

12/08/2026

Interra Systems to Showcase QC and Monitoring Solutions at SET Expo 2026

Interra Systems will demonstrate its ORION, BATON, BATON Captions, and VEGA solutions at SET Expo 2026 (August 17-20, Distrito Anhembi, S o Paulo) at partner Li...

12/08/2026

DPA Microphones Appoints Raul Contreras as West Coast Regional Sales Manager

DPA Microphones has appointed Raul Contreras as West Coast Regional Sales Manager. In the role, Contreras will oversee sales and customer relationships througho...

12/08/2026

Save the Date: SVG LIVE! Returns to LA Nov. 10 to Spotlight Sports & Entertainment Production

Live spectacles ranging from the Super Bowl and FIFA World Cup to the Oscars and...

12/08/2026

Love, Separation, and the Cost of Comfort in How to Divorce During the War

Writer-Director Andrius Bla evi ius and crew attend the premiere of How to Divorce During the War at The Ray Theatre on January 26, 2026, in Park City, UT. (P...

12/08/2026

SSL 360 gets a major update

Enhanced DAW & plug-in control for the UC1, UF8 and UF1 The software that powers SSL's range of control surfaces has just received a major update that d...

12/08/2026

Triton Audio launch the Tilt EQ

In-line preamp features one-knob EQ In addition to their range of in-line preamps, Triton Audio recently managed to squeeze a compressor into an enclosure t...

12/08/2026

AudioRoute from Arvital Audio

Captures system audio with or without a DAW Depending on your setup, capturing system audio in a DAW can be a tedious process, so much so that Arvital Audio...

12/08/2026

2026 NATIONAL NAIDOC AWARDS TO BROADCAST ON NITV LIVE AND DIRECT FROM MPARNTWE

2026 NATIONAL NAIDOC AWARDS TO BROADCAST ON NITV LIVE AND DIRECT FROM MPARNTWE 12 August, 2026 Media releases First Nations excellence will be celebrated l...

12/08/2026

More than six million sports fans stay with SBS for Tour de France and Tour de France Femmes Avec Zwift

More than six million sports fans stay with SBS for Tour de France and Tour de F...

12/08/2026

Nielsen Introduces Groundbreaking Streaming Ad Measurement in Brazil

Nielsen is cementing Digital Ad Intel as the new go-to currency for digital ad intelligence in Brazil-now with streaming monitoring in the mix. S o Paulo, Augu...

12/08/2026

LPTV Advocates Petition FCC for Voluntary 5G Broadcasts

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

Tubi Media Group Inks Content Discovery Deal with Gracenote

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

Matrox Video Showcases IP-Based and Software-Defined Tech...

As Matrox Video celebrates 50 years of trusted innovation, the company will showcase its portfolio of interoperable IP technologies and software-defined innovat...

12/08/2026

SMPTE Showcases AI and Open Media Workflows and Industry...

SMPTE, the home of media professionals, technologists and engineers, today announced a program of expert-led sessions, professional workshops and networking eve...

12/08/2026

Berklee Announces Full Details for Inaugural Block Party, a Music Festival Next to Fenway Park

Berklee Announces Full Details for Inaugural Block Party, a Music Festival Next ...

12/08/2026

ACLU Requests ABC Station Probe Documents from FCC

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

Roger Keating To Retire from Hearst Television

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

Netflix Closes U.S. Upfronts, Nearly Doubles Ad Commitments

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

CBS Pittsburgh Debuts New AR/VR News Studio

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

Matthews Intros T-Go Extreme Rigging Solutions

Matthews Studio Equipment introduces T-Go Mounting Solutions extreme camera rigging systems, engineered for the most demanding environments in motion picture pr...

12/08/2026

Anton Bauers EDEN Becomes Only Mobile Power Station in it...

Anton/Bauer, a Videndum brand and the industry leader in mobile power solutions for broadcast and cinematic production, announces that the EDEN Mobile Power Sta...

12/08/2026

TAG Video Systems Cuts Hardware Costs for Customers with...

TAG Video Systems, the global leader in software-based IP monitoring and multiviewer solutions, today announced a memory usage optimization that lowers the tota...

12/08/2026

Unified Streaming Launches Trusted Media - C2PA in Dynami...

Unified Streaming announces Trusted Media, a new solution that enables broadcasters, streaming platforms, and premium content owners to attach verifiable authen...

12/08/2026

Tedial Powers the AI-Driven Media Supply Chain at IBC 202...

Combining intelligent automation, composable business services and user-centric experiences The media industry is entering a new phase where AI intelligence is...

12/08/2026

DPA Microphones Appoints Raul Contreras as West Coast Reg...

DPA Microphones welcomes Raul Contreras as its new West Coast Regional Sales Manager. In this role, Contreras will oversee sales and customer relationships thro...

12/08/2026

Weather is Not a Factor for Marshall Electronics New CV57...

Marshall Electronics' first all-weather, all-IP 4K POV camera, the CV574-WP, makes its European debut at IBC 2026 (Stand 10.C11). Built for the elements, th...

12/08/2026

A double off-switch helps cells respond to stress

LA JOLLA, CA-Scientists at Scripps Research have discovered that two seemingly unrelated cellular enzymes become locked together during times of stress, simulta...

12/08/2026

New Bookshop opening in London that offers new identities, not books, with free cover stories for all

NEW BOOKSHOP OPENING IN LONDON THAT OFFERS NEW IDENTITIES, NOT BOOKS, WITH FREE ...

12/08/2026

Live from London, its Saturday night! Saturday Night Live UK returns on 12 September

Brand-new trailer unveiled as Sky announces SNL UK ticket ballot will open on 14...

12/08/2026

Sky Sports agrees deal to show Laver Cup from Londons O2

Wednesday 12 August 2026 Sky Sports agrees deal to show Laver Cup from London's O2 Sky Sports has agreed a deal with Trident8 to show all three days of th...

12/08/2026

Pre-order the new Google Pixel 11 range from today and save up to 937 on Sky Mobile

Wednesday 12 August 2026 Pre-order the new Google Pixel 11 range from today and...

12/08/2026

NVIDIA CEO Tops Glassdoor's 2026 List of Best CEOs

NVIDIA founder and CEO Jensen Huang is ranked No. 1 on Glassdoor's Best CEOs list for 2026. In the just-released ranking, recognition is earned directly fr...

11/08/2026

Apple To Bring Friday Night Baseball Live to Apple Immersive on Vision Pro Beginning Aug. 28

Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...

11/08/2026

Looking for a New Cameraperson? ProductionHUB Guide Lays Out Considerations, Pitfalls

By Briana Brady, Social Media Manager, Production Hub Sports content is having ...

11/08/2026

SVG Sit-Down: Backlight CEO Kathleen Barrett on Building Media Infrastructure for a Global, AI-Driven Sports Landscape

She addresses why media organizations need more than asset storage, how sports t...