Sony Pixel Power calrec Sony

AI and Audio: Implications as the Technology Moves Into the Broadcast Soundscape

15/01/2025

AI and Audio: Implications as the Technology Moves Into the Broadcast Soundscape Audio execs see artificial intelligence as an ultra-smart, ultra-fast assistant By Dan Daley, Audio Editor

Wednesday, January 15, 2025 - 7:00 am

Print This Story | Subscribe

Story Highlights

Artificial intelligence (AI) already has significant presence in professional audio. It's automating and streamlining such tasks as editing, mixing, mastering, and, increasingly, music creation and generation. It allows producers and engineers to work faster and more efficiently and offers new creative possibilities. Even so, there are concerns regarding the potential for loss of human creative input and the ethical implications of AI-generated content.

SVG asked some industry thought leaders for their views on this inflective moment in pro audio's evolution.

NBC Sports' Karl Malone: The beauty of AI lies in its ability to analyze a scenario and evaluate far more parameters of an audio signal than we ever could as humans.

Karl Malone, senior director, audio engineering, NBC Sports:

I'm excited to have the ability to see what can be achieved with new AI tools in broadcast audio. We already look to Cedars, Isotopes, and upmix engines to look after complex tasks, and the use of Kick for mixing ball effects in European football should be enough for us to take automated and intelligent technology seriously.

The beauty of AI lies in its ability to analyze a scenario and evaluate far more parameters of an audio signal than we ever could as humans. Although A1s excel at brain-to-hand-to-eye coordination, we simply cannot match the computational foresight of AI. It can process information in real time, anticipate outcomes, and make decisions or offer suggestions based on both its analysis and the specific training it has received for a given situation.

However, the artistic nuances and creative expertise that define an A1's work are irreplaceable, making AI unsuitable for mixing a major broadcast show on its own. That said, AI could be highly effective in handling secondary outputs, such as creating a dedicated mix for second-screen feeds - focusing, for instance, on mixing close ball effects and radio commentary as a separate audio feed.

AI can also be helpful in the QC of large numbers of program feeds to be able to check audio and video for all sorts of visual- and audio-mix issues: out-of-sync audio and video, artifacts in video-resolution-quality fluctuations, missing audio, clipping, metadata timing, phase, etc. It can alert the MCR/BOC operator to take a closer look or listen.

Ultimately, we decide if we want to use it in these early stages or not, so it's not being forced upon anyone to implement.

Audio-Technica's Gary Dixon: AI is a tool for humans to better react to unpredictable events caused by interesting human nature.

Gary Dixon, director, broadcast and production business development, Audio-Technica:

Audio is dynamic, and the moments worth hearing are typically unpredictable: such as a crash in racing, the eruption of the crowd at the 18th hole, or holding a music note just a little longer at a concert. AI in professional audio and in microphones specifically will be used as a tool for quickly adapting hardware in unpredictable audio situations. Hardware can have limitations in gain structure, dynamics, and general EQ, whereas AI can assist the human in reacting to these situations.

However, for audio to appeal to humans, the final monitoring stage and final adjustments will need to be done by humans. AI is a tool for humans to better react to unpredictable events caused by interesting human nature.

Christian Scheck, head of marketing content, Lawo:

From a content-creation perspective, generative AI is proving extremely powerful. As far as video is concerned, it is already possible to feed a generative AI engine with some information to get usable footage.

Similarly, on the audio side, music written and performed by AI engines is beginning to scare songwriters and performers alike, while artificially generated voiceovers for videos and live commentary for broadcasts manage to fool a growing number of listeners into believing that they are listening to a human.

AI has been used to good effect for the generation of closed captioning, which used to be a time-consuming task and can now be prepared within minutes. Results, however, still need to be checked by a human for consistency, tone of voice, and, critically, accuracy.

Lawo's Christian Scheck: AI has been used to good effect for the generation of closed captioning, which used to be a time-consuming task. Results, however, still need to be checked by a human.

In the broadcast industry, more-advanced algorithms [can] help audio engineers, for instance, cope with a rapidly growing workload, not least in immersive-audio-mixing scenarios that require the supervision and delivery of several presentations and downmix formats - all from one console and by a single A1.

Ultimately, the success of AI in live-production scenarios will depend on how well it responds to unexpected situations. It may very well become a powerful assistant that complements media production based on the use of Lawo solutions, but whether it will be able to replace DSP audio or high-quality video processing remains to be seen.

AI can add value in other ways. On a modern, software-based platform like HOME Apps, for instance, AI can streamline process monitoring, vastly improve debug times, and shorten downtimes, as well as assist with data analysis and help predict failure conditions.

Other applications could include advanced auto-mixing algorithms or the intelligent deployment of apps and services to max out hardware and software utilization in scenarios with a limited number of computing resources.

However, AI needs to be applied wi
LINK: https://www.sportsvideo.org/2025/01/15/ai-and-audio-implications-as-th...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

19/02/2026

CBC Navigates Multi-Zone Winter Olympics With Bilingual Production, Remote Studios, Custom Content Hubs

The Canadian rightsholder deploys its most complex' Olympics setup an ever,...

19/02/2026

Suite Studios Announces S3 Native File Streaming for Real-Time Media Workflows at Petabyte Scale

Suite Studios, a cloud-native platform that connects creative teams to their med...

19/02/2026

Guitar Center Named Official Music Gear Retailer and AV Integrator for Tennessee Titans' New Nissan Stadium

Guitar Center and the Tennessee Titans announce a first-of-its-kind partnership ...

19/02/2026

DAZN, Matchroom Boxing Sign Five-Year Deal to Extend Long-Standing Partnership

DAZN is reinforcing its leadership in global boxing through a new five-year deal with Matchroom Boxing in the United States and the United Kingdom. The deal ext...

19/02/2026

PTZOptics Launches Visual Reasoning Initiative, Partners with Moondream to Automate Video Decision-Making

PTZOptics announces the launch of its visual reasoning initiative that makes vid...

19/02/2026

The Influencer Games? OBS Bakes Digital-Native Content Creators - and Athletes - Into Milano Cortina

Influencer Positions, AI-driven vertical video, and platform-native creators res...

19/02/2026

Scaling the Infinite Feed: OBS Redefines the Multi-Platform Olympic Experience

Host broadcaster evolves from world-feed producer to global content orchestrator, unlocking hidden moments for every platform...

19/02/2026

Got Drones? How OBS's FPV Strategy Changes the Game for Everyone

Custom drones raise expectations for bringing viewers closer to the action in new ways 2026 is not the first time OBS has used drones or event First Person Vie...

19/02/2026

Xfinity Delivered Super Bowl LX Faster Than Any Other Provider

Comcast's Xfinity announces record-setting performance from its new RealTime4K technology during Super Bowl LX, delivering the game to customers' homes ...

19/02/2026

Cortina Sliding Center Photo Gallery: Women's Monobob

The Women's Monobob turned out to be a historic event: Team USA's Elana Meyers Taylor captured the gold at age 41, making her the oldest Bobsleigh gold ...

19/02/2026

SVG Students To Watch: Philip Doherty, Elon University

The senior from Georgia has found his calling as a technical director and video engineer In the live-sports-video industry, the future is bright. Our series SV...

19/02/2026

Cosm Expands its Leadership Team to Scale Its Sports and Entertainment Division

Cosm announces the appointment of two new leaders - Jeff Hughes (President, Sports and Entertainment) and Rob Laycock (Vice President, Head of Venues Marketing)...

19/02/2026

NBC Olympics Brings Its Signature Studio Look Home' to the IBC in Milan

Two main sets feature Unreal Engine environment, LED architecture, camera-tracked virtual windows; a third, in the TV Tower,' overlooks the Duomo...

19/02/2026

Watch Robyn's Long-Awaited Return to the Stage in Spotify's Exclusive Concert Film

Last November, Spotify hosted an unforgettable night with Robyn, where top fans ...

19/02/2026

Warner Bros. Discovery returns to position one in Poland for first time since May 2025

WBD edges above Polsat in only change in the top 10 content distributor rankings...

19/02/2026

Nielsen data shows Kiwis' love of travel drives 10% lift in ad investment

Airlines and cruise operators ramp up spend as New Zealanders plan, compare and book online Auckland, February 19, 2026 - New Nielsen Ad Intel data shows adver...

19/02/2026

The Gauge: Poland | January 2026

The beginning of the new year brought a clear revival in front of television screens. The winter aura meant that Poles spent an average of 5% more time watching...

19/02/2026

Sports programming on major streaming platforms surges 52% year-over-year, according to Gracenote

New data also shows news content on FAST channels up 58% as streaming catalogs c...

19/02/2026

Sinclair Launches New True Crime Daily Video Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Berklee Awards Fenway Neighborhood Improvement Grants to Six Organizations

Berklee Awards Fenway Neighborhood Improvement Grants to Six Organizations A total of $25,000 will be distributed among the Boston-based nonprofits. February...

19/02/2026

Submissions open for Best of Show Awards at NAB 2026

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

SMPTE Issues Call for Summit Papers

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Broadband Usage Jumps by 9.9% in Q4

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

NBC Sports Details NEPs Extensive Work for Winter Olympic Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Fuse Media and Complex to Launch Complex TV

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Spincast Gets U.S. Patent for AI-Powered Shoppable TV

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

IBCAP Announces $21 Million Lawsuit Against DMTN IPTV

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

NRB Backs ATSC 3.0 Tuner and Must-Carry Requirements

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Foundry Acquires Griptape to Accelerate AI Integration Ac...

Foundry, the leading developer of creative software for the Media and Entertainment industry, today announced the completion of its acquisition of Griptape, a p...

19/02/2026

Scott D Smith Captures the Chaos and Intimacy of The Bear...

Capturing the raw energy and emotional intensity of FX's hit series The Bear is no small feat, especially when the set itself is as hectic and unpredictab...

19/02/2026

Cobalt Digital Products Receive IPMX Product Certificatio...

Cobalt Digital Inc., a leading designer and manufacturer of award-winning video and audio conversion, processing, and distribution solutions, and a founder of o...

19/02/2026

DHD to Demonstrate Latest-Generation Audio Production Sys...

DHD s complete range of digital audio mixers plus the latest-generation RM1 Pro broadcast-from-anywhere unit will be promoted at the upcoming Lokalradioforbunds...

19/02/2026

Media Companies Gain Operations Observability With Operat...

Operative, the preferred advertising management solution provider for the world's leading media brands, today announced a partnership with GraySwan to bring...

19/02/2026

Witbe Launches New Agentic SDK to Power Agentic Automatio...

Witbe today announced the launch of Agentic SDK, a new test automation framework designed to help video service providers build, operate, and scale agentic auto...

19/02/2026

Network18 Media and Investments Selects Grass Valleys Pla...

Grass Valley today announced that Network18 Media & Investments Ltd., one of India's largest and most influential media conglomerates, is deploying Grass Va...

19/02/2026

Clear-Com to Sponsor and Present USITT Stage Management A...

Clear-Com is sponsoring and presenting the USITT Stage Management Award during the United States Institute for Theatre Technology (USITT) Annual Conference & S...

19/02/2026

Paramores Hayley Williams Praises Berklee Ensemble: Make Noise

Paramores Hayley Williams Praises Berklee Ensemble: Make Noise Williams acknowledged the Paramore Ensemble after their show at the Berklee Performance Center ...

19/02/2026

TRIBECA ANNOUNCES NEW SLATE OF STAR-STUDDED MEMBERSHIP EVENTS FEATURING KATE MCKINNON AND TRACY MORGAN

February 19th, 2026 TRIBECA ANNOUNCES NEW SLATE OF STAR-STUDDED MEMBERSHIP EVEN...

19/02/2026

News Corp Announces Match for U.S. Government's $1,000 Contribution to Children's Investment Accounts

News Corp Announces Match for U.S. Government's $1,000 Contribution to Child...

19/02/2026

Main Trailer for Boyfriend on Demand' Serves Up Virtual Dating Fantasy Packed With Swoon-Worthy Moments

Back to All News Main Trailer for Boyfriend on Demand' Serves Up Virtual D...

19/02/2026

Meet the Singles of 'Love is Blind: Sweden' Season 3

Back to All News Meet the Singles of Love is Blind: Sweden Season 3 Entertainment 19 February 2026 GlobalSweden Link copied to clipboard Meet the singles ...

19/02/2026

izzi Accelerates Strategic Fiber Broadband Expansion with Harmonic

Harmonic's cOS Virtualized Broadband Platform Is Simplifying Fiber Rollouts, Lowering Infrastructure Spend, and Delivering Exceptional Broadband Experiences...

19/02/2026

Fox Corporation Announces It Will Match U.S. Government's $1,000 Contribution To Trump Accounts Children's Retirement Program

Fox Corporation Announces It Will Match U.S. Government's $1,000 Contributio...

19/02/2026

All About the Games: Play Over 4,500 Titles With GeForce NOW

The GeForce NOW anniversary celebration keeps on rolling, and this week is all about the games that make it possible. With more than 4,500 titles supported in t...

19/02/2026

Survey Reveals AI Advances in Telecom: Networks and Automation in Driver's Seat as Return on Investment Climbs

AI is accelerating the telecommunications industry's transformation, becomin...