Sony Pixel Power calrec Sony

AI and Audio: Implications as the Technology Moves Into the Broadcast Soundscape

15/01/2025

AI and Audio: Implications as the Technology Moves Into the Broadcast Soundscape Audio execs see artificial intelligence as an ultra-smart, ultra-fast assistant By Dan Daley, Audio Editor

Wednesday, January 15, 2025 - 7:00 am

Print This Story | Subscribe

Story Highlights

Artificial intelligence (AI) already has significant presence in professional audio. It's automating and streamlining such tasks as editing, mixing, mastering, and, increasingly, music creation and generation. It allows producers and engineers to work faster and more efficiently and offers new creative possibilities. Even so, there are concerns regarding the potential for loss of human creative input and the ethical implications of AI-generated content.

SVG asked some industry thought leaders for their views on this inflective moment in pro audio's evolution.

NBC Sports' Karl Malone: The beauty of AI lies in its ability to analyze a scenario and evaluate far more parameters of an audio signal than we ever could as humans.

Karl Malone, senior director, audio engineering, NBC Sports:

I'm excited to have the ability to see what can be achieved with new AI tools in broadcast audio. We already look to Cedars, Isotopes, and upmix engines to look after complex tasks, and the use of Kick for mixing ball effects in European football should be enough for us to take automated and intelligent technology seriously.

The beauty of AI lies in its ability to analyze a scenario and evaluate far more parameters of an audio signal than we ever could as humans. Although A1s excel at brain-to-hand-to-eye coordination, we simply cannot match the computational foresight of AI. It can process information in real time, anticipate outcomes, and make decisions or offer suggestions based on both its analysis and the specific training it has received for a given situation.

However, the artistic nuances and creative expertise that define an A1's work are irreplaceable, making AI unsuitable for mixing a major broadcast show on its own. That said, AI could be highly effective in handling secondary outputs, such as creating a dedicated mix for second-screen feeds - focusing, for instance, on mixing close ball effects and radio commentary as a separate audio feed.

AI can also be helpful in the QC of large numbers of program feeds to be able to check audio and video for all sorts of visual- and audio-mix issues: out-of-sync audio and video, artifacts in video-resolution-quality fluctuations, missing audio, clipping, metadata timing, phase, etc. It can alert the MCR/BOC operator to take a closer look or listen.

Ultimately, we decide if we want to use it in these early stages or not, so it's not being forced upon anyone to implement.

Audio-Technica's Gary Dixon: AI is a tool for humans to better react to unpredictable events caused by interesting human nature.

Gary Dixon, director, broadcast and production business development, Audio-Technica:

Audio is dynamic, and the moments worth hearing are typically unpredictable: such as a crash in racing, the eruption of the crowd at the 18th hole, or holding a music note just a little longer at a concert. AI in professional audio and in microphones specifically will be used as a tool for quickly adapting hardware in unpredictable audio situations. Hardware can have limitations in gain structure, dynamics, and general EQ, whereas AI can assist the human in reacting to these situations.

However, for audio to appeal to humans, the final monitoring stage and final adjustments will need to be done by humans. AI is a tool for humans to better react to unpredictable events caused by interesting human nature.

Christian Scheck, head of marketing content, Lawo:

From a content-creation perspective, generative AI is proving extremely powerful. As far as video is concerned, it is already possible to feed a generative AI engine with some information to get usable footage.

Similarly, on the audio side, music written and performed by AI engines is beginning to scare songwriters and performers alike, while artificially generated voiceovers for videos and live commentary for broadcasts manage to fool a growing number of listeners into believing that they are listening to a human.

AI has been used to good effect for the generation of closed captioning, which used to be a time-consuming task and can now be prepared within minutes. Results, however, still need to be checked by a human for consistency, tone of voice, and, critically, accuracy.

Lawo's Christian Scheck: AI has been used to good effect for the generation of closed captioning, which used to be a time-consuming task. Results, however, still need to be checked by a human.

In the broadcast industry, more-advanced algorithms [can] help audio engineers, for instance, cope with a rapidly growing workload, not least in immersive-audio-mixing scenarios that require the supervision and delivery of several presentations and downmix formats - all from one console and by a single A1.

Ultimately, the success of AI in live-production scenarios will depend on how well it responds to unexpected situations. It may very well become a powerful assistant that complements media production based on the use of Lawo solutions, but whether it will be able to replace DSP audio or high-quality video processing remains to be seen.

AI can add value in other ways. On a modern, software-based platform like HOME Apps, for instance, AI can streamline process monitoring, vastly improve debug times, and shorten downtimes, as well as assist with data analysis and help predict failure conditions.

Other applications could include advanced auto-mixing algorithms or the intelligent deployment of apps and services to max out hardware and software utilization in scenarios with a limited number of computing resources.

However, AI needs to be applied wi
LINK: https://www.sportsvideo.org/2025/01/15/ai-and-audio-implications-as-th...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

18/07/2026

Netflix Viewing Hit Record 97 Billion Hours in First Half of 2026

Share Copy link Facebook X Linkedin Bluesky Email...

18/07/2026

YouTube's Creative Ecosystem Contributed $60 Billion to U.S. GDP

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

SVG GameDay, Ep. 24: Mercedes-Benz Stadiums Cole Gallagher - Supporting Shows in the ATL

In-venue and creative video staffers at the professional and collegiate level ha...

17/07/2026

Brooklyn Bowl Williamsburg Stagehands Vote to Join IATSE Local 4

Production workers at Brooklyn Bowl's Williamsburg location voted 15-1 to join IATSE Local 4. The bargaining unit covers 24 production workers at the venue,...

17/07/2026

DAZN and ADI Predictstreet Announce Exclusive Global Prediction Market Partnership

DAZN and ADI Predictstreet have announced an exclusive global strategic partners...

17/07/2026

Zixi and Comcast Technology Solutions Announce Integration for C-Band Satellite Replacement

Zixi and Comcast Technology Solutions (CTS) have announced a strategic integrati...

17/07/2026

Professional Fighters League Announces Multi-Year Partnership with ESPN in Brazil

Professional Fighters League (PFL) has announced a multi-year partnership with E...

17/07/2026

Spectrum Business Launches Spectrum TV Control Pro for Multi-Screen Venue Management

Spectrum Business has announced Spectrum TV Control Pro, a centralized app-based...

17/07/2026

Clark Wire and Cable Appoints Rick Fernandez as Latin American Representative

Clark Wire and Cable has announced that Rick Fernandez, Managing Director of Axxion Consulting, will serve as Independent Manufacturers Representative for Centr...

17/07/2026

TikTok, NBA, and WNBA Announce Multi-Year Global Content Partnership

TikTok, the NBA, and the WNBA have announced a multi-year global content partnership covering highlights distribution, creator access to marquee events, live-ga...

17/07/2026

MSG Entertainment Files Defamation Lawsuit Against Wired Over July 9 Article

Company alleges article contained false and misleading claims regarding customer data...

17/07/2026

Ratings Roundup: Argentina-England Semifinal Breaks Records for FOX; MLB All-Star Game Is Most Watched Since 2018

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

17/07/2026

American Pachuco Gives a Legend of Stage and Screen His Due

(L-R) Edward James Olmos, Luis Valdez, Lou Diamond Phillips and Lupe Valdez attend American Pachuco: The Legend Of Luis Valdez Premiere during the 2026 Sundan...

17/07/2026

Sonuscore introduce Elysion Elements

Full engine access with reduced soundset Sonuscore have steadily been introducing a selection of reduced-cost and free versions of their flagship products r...

17/07/2026

Arturia AstroLab Silver & KeyLab Mk3 Ultra

Two new special-edition models revealed Over the past week, Arturia have launched special-edition versions of both their premium MIDI controller and stage p...

17/07/2026

Dirk Ulrich reacquires Plugin Alliance & Brainworx

Original founder now back at the helm In a message posted on his personal social media accounts, Dirk Ulrich has announced that both Plugin Alliance and Bra...

17/07/2026

Legendary presenter Anton Enus to sign off from SBS World News after 27 years with the network

Legendary presenter Anton Enus to sign off from SBS World News after 27 years wi...

17/07/2026

Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS

Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS 17 July, 2026 Media releases England v Argentina attracted a Total TV reach of a...

17/07/2026

Spectrum Simplifies Control Of Multiple TVs At Bars, Restaurants

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Foundry Releases SmartRoto for Nuke

Foundry Releases SmartRoto for Nuke Brie Clayton July 17, 2026 0 Comments Spline-based AI powered plugin accelerates time-consuming rotoscoping, helping...

17/07/2026

A Short Documentary About a Giant Pencil Edited with DaVinci Resolve Studio

A Short Documentary About a Giant Pencil Edited with DaVinci Resolve Studio Brie Clayton July 17, 2026 0 Comments SBIFF jury award winner finished fro...

17/07/2026

Wheatstone to Feature Virtual Mixing Platform at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Trump Threatens Networks Over Speech Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Lightware Sustainability Report Details Product Efficienc...

Lightware has published its second voluntary Sustainability Report, showing how energy efficiency, product longevity and responsible material use are increasing...

17/07/2026

Foundry Unlocks Professional-Grade AI for VFX with Gripta...

Creative software developer Foundry today announced Griptape Enterprise, a new tier of the Griptape AI workflow orchestration platform, extended to meet the str...

17/07/2026

Foundry Releases SmartRoto for Nuke

Creative software developer Foundry today announced the availability of SmartRoto, a new AI-powered plugin upgrade for Nuke, NukeX, Nuke Studio, and Nuke Indie ...

17/07/2026

The Final Release of Blackmagic Fairlight Live is Now Available!

The Final Release of Blackmagic Fairlight Live is Now Available! Brie Clayton July 16, 2026 0 Comments Fairlight Live is a new audio mixer designed fo...

17/07/2026

Leveraging All of Entertainment's IP

Leveraging All of Entertainment's IP Andy Marken July 16, 2026 0 Comments Nobody ever wins the games. Period. There are survivors. There\s no win...

17/07/2026

Few mics are trusted on an antique Stradivarius copy 4099 is

From intimate acoustic settings to large-scale festival stages, her focus has remained constant: preserving the true natural voice of the violin in every perfor...

17/07/2026

RT Radio 1 continues its summer of stories, music, sport and conversation

New and returning series, live festival broadcasts, powerful documentaries and major sporting moments headline RT Radio 1's summer schedule RT Radio 1 is...

17/07/2026

NVIDIA Vera Rubin Maximizes Intelligence per Dollar for Post-Training Workloads - a Key Metric for Agentic AI

Think of a professional athlete. What separates elite performers is what happens...

17/07/2026

Dith, Jacqui and Louise bring hurling fans together ahead of the All-Ireland Finals

Up For The Match - Live From Croke Park this Saturday at 8pm on RT One and RT ...

17/07/2026

DiscoverIreland.ie announced as official show sponsor of The Traitors Ireland series 2

RT Commercial has today announced DiscoverIreland.ie, as sponsor of The Traitor...

16/07/2026

Business Innovation Synergizer: Grants of up to 30,000 for media organisations

Media organisations with tested plans for new products, services or revenue models can now apply for grants of up to 30,000 through the Business Innovation Syn...

16/07/2026

SVG Students To Watch: Kaden Sherman, Albany State University

This recent graduate and Georgia native has turned an early fascination with live production into a growing passion for camera work In the live-sports-video in...

16/07/2026

TNDV Marks First Year of Aspiration 35 Cinematic Production Truck

TNDV is marking the first anniversary of Aspiration 35, a mobile production truck built around ARRI Alexa 35 Live camera systems. Over its first year, the truck...

16/07/2026

ATSC Releases First Major Revision to A/85 Audio Loudness Recommended Practice Since 2013

ATSC has completed a major revision to its A/85 Recommended Practice: Techniques...

16/07/2026

FloSports Named Exclusive Global Media Partner for 2026 CrossFit Games

FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in S...

16/07/2026

Sennheiser Releases Spectera Firmware 1.4 and Command Button

Sennheiser has released firmware version 1.4 for its Spectera wireless system and announced the Spectera Command Button (Cat. No. 701014). The update adds comma...

16/07/2026

ESPN and Southwestern Athletic Conference Announce Multi-Year Media Rights Agreement Through 2030-31

ESPN and the Southwestern Athletic Conference (SWAC) have announced a multi-year...

16/07/2026

Audio-Technica Releases 20 Series Control Application for Elgato Stream Deck

Audio-Technica has announced the 20 Series Control Application, a Stream Deck plug-in for compatible Audio-Technica USB microphones. The application is compatib...

16/07/2026

SSL Live L550 Plus Consoles Power Audio Production for The Voice France Season 15

The fifteenth season of The Voice - La plus belle voix on TF1 used four Solid St...

16/07/2026

Gray Media and Atlanta Hawks Announce Georgia-Wide Broadcast Partnership for 2026-27 NBA Season

Gray Media and the Atlanta Hawks have announced a broadcast partnership that wil...

16/07/2026

SVG Sit-Down: Quarterback Showrunner Joe Zucco on Cinematography, Building Trust, Carrying On the NFL Films Legacy

Season 3 of Netflix's docuseries, which dropped this week, follows Jayden Da...

16/07/2026

Texas Rangers Switch Direct-to-Consumer Streaming Partner to BZZR

The Texas Rangers and Rangers Sports Network presented by Progressive (RSN) have announced BZZR as the new direct-to-consumer distributor for Rangers game broad...

16/07/2026

FIFA World Cup 2026: BBC Sport on Moving Across the Pond to Bring the Atmosphere of the Final Matches to Fans

With England's FIFA World Cup 2026 team getting ready to fly home after losi...