
AI and Audio: Implications as the Technology Moves Into the Broadcast Soundscape Audio execs see artificial intelligence as an ultra-smart, ultra-fast assistant By Dan Daley, Audio Editor
Wednesday, January 15, 2025 - 7:00 am
Print This Story | Subscribe
Story Highlights
Artificial intelligence (AI) already has significant presence in professional audio. It's automating and streamlining such tasks as editing, mixing, mastering, and, increasingly, music creation and generation. It allows producers and engineers to work faster and more efficiently and offers new creative possibilities. Even so, there are concerns regarding the potential for loss of human creative input and the ethical implications of AI-generated content.
SVG asked some industry thought leaders for their views on this inflective moment in pro audio's evolution.
NBC Sports' Karl Malone: The beauty of AI lies in its ability to analyze a scenario and evaluate far more parameters of an audio signal than we ever could as humans.
Karl Malone, senior director, audio engineering, NBC Sports:
I'm excited to have the ability to see what can be achieved with new AI tools in broadcast audio. We already look to Cedars, Isotopes, and upmix engines to look after complex tasks, and the use of Kick for mixing ball effects in European football should be enough for us to take automated and intelligent technology seriously.
The beauty of AI lies in its ability to analyze a scenario and evaluate far more parameters of an audio signal than we ever could as humans. Although A1s excel at brain-to-hand-to-eye coordination, we simply cannot match the computational foresight of AI. It can process information in real time, anticipate outcomes, and make decisions or offer suggestions based on both its analysis and the specific training it has received for a given situation.
However, the artistic nuances and creative expertise that define an A1's work are irreplaceable, making AI unsuitable for mixing a major broadcast show on its own. That said, AI could be highly effective in handling secondary outputs, such as creating a dedicated mix for second-screen feeds - focusing, for instance, on mixing close ball effects and radio commentary as a separate audio feed.
AI can also be helpful in the QC of large numbers of program feeds to be able to check audio and video for all sorts of visual- and audio-mix issues: out-of-sync audio and video, artifacts in video-resolution-quality fluctuations, missing audio, clipping, metadata timing, phase, etc. It can alert the MCR/BOC operator to take a closer look or listen.
Ultimately, we decide if we want to use it in these early stages or not, so it's not being forced upon anyone to implement.
Audio-Technica's Gary Dixon: AI is a tool for humans to better react to unpredictable events caused by interesting human nature.
Gary Dixon, director, broadcast and production business development, Audio-Technica:
Audio is dynamic, and the moments worth hearing are typically unpredictable: such as a crash in racing, the eruption of the crowd at the 18th hole, or holding a music note just a little longer at a concert. AI in professional audio and in microphones specifically will be used as a tool for quickly adapting hardware in unpredictable audio situations. Hardware can have limitations in gain structure, dynamics, and general EQ, whereas AI can assist the human in reacting to these situations.
However, for audio to appeal to humans, the final monitoring stage and final adjustments will need to be done by humans. AI is a tool for humans to better react to unpredictable events caused by interesting human nature.
Christian Scheck, head of marketing content, Lawo:
From a content-creation perspective, generative AI is proving extremely powerful. As far as video is concerned, it is already possible to feed a generative AI engine with some information to get usable footage.
Similarly, on the audio side, music written and performed by AI engines is beginning to scare songwriters and performers alike, while artificially generated voiceovers for videos and live commentary for broadcasts manage to fool a growing number of listeners into believing that they are listening to a human.
AI has been used to good effect for the generation of closed captioning, which used to be a time-consuming task and can now be prepared within minutes. Results, however, still need to be checked by a human for consistency, tone of voice, and, critically, accuracy.
Lawo's Christian Scheck: AI has been used to good effect for the generation of closed captioning, which used to be a time-consuming task. Results, however, still need to be checked by a human.
In the broadcast industry, more-advanced algorithms [can] help audio engineers, for instance, cope with a rapidly growing workload, not least in immersive-audio-mixing scenarios that require the supervision and delivery of several presentations and downmix formats - all from one console and by a single A1.
Ultimately, the success of AI in live-production scenarios will depend on how well it responds to unexpected situations. It may very well become a powerful assistant that complements media production based on the use of Lawo solutions, but whether it will be able to replace DSP audio or high-quality video processing remains to be seen.
AI can add value in other ways. On a modern, software-based platform like HOME Apps, for instance, AI can streamline process monitoring, vastly improve debug times, and shorten downtimes, as well as assist with data analysis and help predict failure conditions.
Other applications could include advanced auto-mixing algorithms or the intelligent deployment of apps and services to max out hardware and software utilization in scenarios with a limited number of computing resources.
However, AI needs to be applied wi
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
15/09/2026
At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designe...
15/09/2026
Quantum Corp. today announced the release of Quantum Autonomous Data Management ...
15/09/2026
Former Wyndham Hotels & Resorts technology executive will focus on fan engagemen...
15/09/2026
Creator Sports Network (CSN) and FAN.live have announced a partnership giving CSN's network of more than 2,000 vetted creators access to live 3D NFL broadca...
15/09/2026
SVG and SVG Europewere all over the IBC 2026 show floor out in Amsterdam, bringi...
15/09/2026
Rise WIB has announced the shortlist for the Rise Awards 2026, returning to Troxy in London on Tuesday, November 17. The awards recognize outstanding women, adv...
15/09/2026
Major League Table Tennis (MLTT) has announced its media distribution lineup for the 2026-27 season, beginning September 11. Every match will stream live on the...
15/09/2026
Willow Sports has announced it will serve as the exclusive U.S. and Canadian hom...
15/09/2026
Gravity Media has announced it will provide outside broadcast production and technical services for the MXGP of Australia, the finale of the 2026 FIM World Moto...
15/09/2026
Co-founders Scott Coker and Peter Y. Levin have unveiled Ki MMA, a new global mixed martial arts promotion launching in the first quarter of 2027. The announcem...
15/09/2026
Sony Electronics has announced two new G Master super-telephoto prime lenses for...
15/09/2026
GlobeCast provides facility for AI-power automated production core...
15/09/2026
Gravity Media, a leading global provider of production and content, and media services and facilities, is empowering Tourism and Events Northern Territory (NT) ...
15/09/2026
New Thunderbolt audio interfaces aimed at pro studios
Audient's latest announcement sees the company introduce three new high-end audio interfaces desig...
15/09/2026
Completes core wireless system line-up
The latest addition to Sennheiser's Spectera range is now shipping, completing the core elements of the company...
15/09/2026
High-frequency dynamics plug-in upgraded
Schwabe Digital have just released a major free update for their acclaimed high-frequency dynamics processing plug-...
15/09/2026
DAW update launched alongside all-in-one subscription bundle
The latest version of Universal Audio's DAW software has just arrived, and has been release...
15/09/2026
Three popular hardware units go virtual
Rupert Neve Designs are entering the software market in style, with not one, but three of their sought-after hardwar...
15/09/2026
When longstanding OB specialist Cloudbass made the decision to expand its fleet to accommodate remote production facilities for a leading UK sports broadcaster&...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Six Berklee Alumni Win at 2026 Emmy Awards The recipients were recognized for their contributions to Widow's Bay, Beef, South Park, and Bad Bunny's Su...
15/09/2026
OWC Announces Acquisition of OpenDrives, Expanding Software-Defined Video and Ri...
15/09/2026
Podcast The Vertical Buzz Shot with Blackmagic Pocket Cinema Camera 6K Pro
Brie Clayton September 14, 2026
0 Comments
Production team builds premium p...
15/09/2026
Grass Valley Launches AVORA at IBC2026
Brie Clayton September 14, 2026
0 Comments
New standalone solution gives production teams everything they need ...
15/09/2026
Brandon Woody Joins Berklee Student Ensemble for Signature Series Concert The acclaimed trumpeter, composer, and bandleader will lead a Berklee student ensemb...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Applications open for Future Leaders Delegation to BitSummit 2027 15 September 2026
Applications are open for Screen Australia's annual Future Leaders Dele...
15/09/2026
Red Seat Ventures' Supercast Launches Live Streaming, Bringing Real-Time Vid...
15/09/2026
Arqiva recognised with Armed Forces Covenant Silver AwardPresented to organisations that demonstrate outstanding support for the Armed Forces community
--
Sh...
14/09/2026
Lil Baby's Dead Fresh kicks off ESPN's Week 1 Monday Night Football, ...
14/09/2026
With Super Bowl LXI waiting in Los Angeles, ESPN will use the regular season to ...
14/09/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...
14/09/2026
Three new models introduced
Sony have just announced the launch of three new pairs of headphones that span their premium, mid-range and entry-level line-ups...
14/09/2026
New flagship Thunderbolt units aimed at pro studios
Audient's latest announcement sees the company introduce three new high-end audio interfaces designe...
14/09/2026
Cobalt Digital IBC Stand 8.F90 // Journalists: Click to visit Cobalt
Highlights...
14/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/09/2026
Bitmovin, a leading provider of video streaming solutions, has announced that Australia's largest media company, Nine Entertainment (Nine), has deployed Bit...
14/09/2026
Creativepool Annual 2026 Winners Announced
Brie Clayton September 13, 2026
0 Comments
The creative industry's Most' awards celebrates another...
14/09/2026
At IBC2026, Ren M rch explains how the N-Series combines DPA's renowned microphone technology with a high-performance wireless platform, offering a wide tu...