On the Gridiron: Tennessee Titans' Behind-the-Scenes Video Efforts Embodied by Tennessee Tough' Campaign Digital video projects centered on fans and Nashville community have Titans soaring in unbeaten start to season By Brandon Costa, Director of Digital
Friday, October 23, 2020 - 3:04 pm
Print This Story | Subscribe
Story Highlights
Many professional sports have opted for a return to play inside a sanitized bubble. Not the NFL. Without skipping a beat, the league is soldiering on with regular-season games in all 32 stadiums across the country. Similar to our At the Ballpark series, On the Gridiron examines the new routines, habits, and production philosophies of in-venue personnel on any given Thursday, Sunday, or Monday.
Tennessee Tough.
In Nashville, the slogan has outgrown its status as simply a marketing campaign. It's a mantra that not only has become a rallying cry for an NFL team that has emerged as an early favorite to represent the AFC in the Super Bowl. It's a rallying cry for an entire region in what has been a year that has tried us all.
Whether it has been COVID-19, battles for social justice, or (and you'd be forgiven if you have forgotten) a devastating tornado that ripped through the city in early March, it has been a year chock-full of challenges. But, with the NFL franchise fresh off a surprise appearance in last year's AFC Championship Game and a 5-0 start to the current campaign, the big, bruising, underdog Titans have become the darlings of the area. And the video team behind the scenes at the Titans has been more than happy to take the fans along for the ride.
It became apparent we should focus on the toughness of our city in what we're going through, says David Schindler, senior director/executive producer, event presentation and production, Tennessee Titans. Tennessee Tough' seemed to fit in with this year and the makeup of our team.
MORE ON THE GRIDIRON INTERVIEWS
Seattle Seahawks Production, Ops Teams Keep Fans at the Heart of Game Day at CenturyLink Field
Silver and Black Productions, Las Vegas Raiders Build New Roots During Allegiant Stadium's Inaugural Season
Philadelphia Eagles Embrace Virtual Workflows for Efficient Regular-Season Strategy
New York Giants Entertain At-Home Fans With Daily Digital, Linear Programming
While SoFi Stadium Remains Empty, Los Angeles Chargers Refine Production Workflows
Atlanta Falcons Acclimate to Evolving Set of COVID-19 Policies at Mercedes-Benz Stadium
Minnesota Vikings Adjust Content Approach at High-Tech U.S. Bank Stadium
How the Kansas City Chiefs Celebrated Super Bowl LIV, Displayed Moment of Unity Before 2020 Season Opener
Carolina Panthers' Mike Bonner Gets Settled in New Role Amid Interesting Circumstances
Indianapolis Colts Facilitate Remote Radio Broadcasts of Away Games from Lucas Oil Stadium
Baltimore Ravens Adjust In-Game Operations To Feed More Content to Digital, Social Platforms
After Busy Offseason, Denver Broncos Welcome Limited Fans Back to Empower Field at Mile High in Week 3
San Francisco 49ers Production Team Shifts Gears To Engage the Players
Jacksonville Jaguars Reflect on In-Stadium Fans During Week 1, Connecting With Duval' Community
Without Raucous Crowds, New Orleans Saints Adapt to a Quiet Mercedes-Benz Superdome
Content Plans Put the Focus on the City and Its People With all the hype surrounding this year's Tennessee Titans squad, its video team has been blessed with one of the more exciting periods in the history of the franchise's time in the Volunteer State. However, with very limited ability to directly engage with its fanbase, Schindler and his crew have gotten very aggressive in creating unique content built for digital and social audiences.
The Titans most notably went viral in recent weeks with a hype video embracing that Tennessee Tough mantra, celebrating not just the current team and the franchise's history but its home in the Heartland.
The Tennessee Tough piece, driven by Creative Director Surf Melendez, was emblematic of a theme that runs through all the content that the Titans video squad has been producing this calendar year: even during a time of tremendous success on the field, the fans remain the heartbeat of the club.
We are built for this. We are Tennessee Tough. pic.twitter.com/pLZXzHNUUW
Tennessee Titans (@Titans) October 13, 2020
That theme dates back to offseason feature pieces spotlighting the community's response to the tornado, the initial coronavirus outbreak, and social-justice movements. It was highlighted by an impressive live Virtual Draft Party on the first night of the NFL Draft in April, which deeply integrated fans as part of the show. In-game host Lance Smith and Titans legend Eddie George hosted fully virtual interviews with celebrity fans, current and former Titans players, and current fans through Zoom video chat. The team also worked with social partner Tagboard to integrate live fan pictures and commentary throughout the Draft.
These were all things that you have to learn, says Schindler, who joined the Titans in 2017 after stints with the Atlanta Hawks and Thrashers in the days of Phillips Arena. You're putting in a couple of weeks putting a whole show together and learning skill sets you never really had before. It's exciting, it's nerve-wracking, but sometimes it brings out the best in you. The [Virtual Draft Party] was pretty cool.
Even when the team got back to producing team-centered content over the summer as Training Camp heated up, fans remained at its heart. In weekly television show Titans All-Access, Titans Senior Director, Broadcasting, Mike Keith and Broadcasting Manager Amie Wells hosted segments in a virtual format (the team has since shifted to a studio it has set up in a space inside Nissan Stadium; the video cre
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
On the Gridiron: Tennessee Titans' Behind-the-Scenes Video Efforts Embodied by Tennessee Tough' Campaign Digital video projects centered on fans and Nashville community have Titans soaring in unbeaten start to season By Brandon Costa, Director of Digital 
