On the Gridiron: Tennessee Titans' Behind-the-Scenes Video Efforts Embodied by Tennessee Tough' Campaign Digital video projects centered on fans and Nashville community have Titans soaring in unbeaten start to season By Brandon Costa, Director of Digital
Friday, October 23, 2020 - 3:04 pm
Print This Story | Subscribe
Story Highlights
Many professional sports have opted for a return to play inside a sanitized bubble. Not the NFL. Without skipping a beat, the league is soldiering on with regular-season games in all 32 stadiums across the country. Similar to our At the Ballpark series, On the Gridiron examines the new routines, habits, and production philosophies of in-venue personnel on any given Thursday, Sunday, or Monday.
Tennessee Tough.
In Nashville, the slogan has outgrown its status as simply a marketing campaign. It's a mantra that not only has become a rallying cry for an NFL team that has emerged as an early favorite to represent the AFC in the Super Bowl. It's a rallying cry for an entire region in what has been a year that has tried us all.
Whether it has been COVID-19, battles for social justice, or (and you'd be forgiven if you have forgotten) a devastating tornado that ripped through the city in early March, it has been a year chock-full of challenges. But, with the NFL franchise fresh off a surprise appearance in last year's AFC Championship Game and a 5-0 start to the current campaign, the big, bruising, underdog Titans have become the darlings of the area. And the video team behind the scenes at the Titans has been more than happy to take the fans along for the ride.
It became apparent we should focus on the toughness of our city in what we're going through, says David Schindler, senior director/executive producer, event presentation and production, Tennessee Titans. Tennessee Tough' seemed to fit in with this year and the makeup of our team.
MORE ON THE GRIDIRON INTERVIEWS
Seattle Seahawks Production, Ops Teams Keep Fans at the Heart of Game Day at CenturyLink Field
Silver and Black Productions, Las Vegas Raiders Build New Roots During Allegiant Stadium's Inaugural Season
Philadelphia Eagles Embrace Virtual Workflows for Efficient Regular-Season Strategy
New York Giants Entertain At-Home Fans With Daily Digital, Linear Programming
While SoFi Stadium Remains Empty, Los Angeles Chargers Refine Production Workflows
Atlanta Falcons Acclimate to Evolving Set of COVID-19 Policies at Mercedes-Benz Stadium
Minnesota Vikings Adjust Content Approach at High-Tech U.S. Bank Stadium
How the Kansas City Chiefs Celebrated Super Bowl LIV, Displayed Moment of Unity Before 2020 Season Opener
Carolina Panthers' Mike Bonner Gets Settled in New Role Amid Interesting Circumstances
Indianapolis Colts Facilitate Remote Radio Broadcasts of Away Games from Lucas Oil Stadium
Baltimore Ravens Adjust In-Game Operations To Feed More Content to Digital, Social Platforms
After Busy Offseason, Denver Broncos Welcome Limited Fans Back to Empower Field at Mile High in Week 3
San Francisco 49ers Production Team Shifts Gears To Engage the Players
Jacksonville Jaguars Reflect on In-Stadium Fans During Week 1, Connecting With Duval' Community
Without Raucous Crowds, New Orleans Saints Adapt to a Quiet Mercedes-Benz Superdome
Content Plans Put the Focus on the City and Its People With all the hype surrounding this year's Tennessee Titans squad, its video team has been blessed with one of the more exciting periods in the history of the franchise's time in the Volunteer State. However, with very limited ability to directly engage with its fanbase, Schindler and his crew have gotten very aggressive in creating unique content built for digital and social audiences.
The Titans most notably went viral in recent weeks with a hype video embracing that Tennessee Tough mantra, celebrating not just the current team and the franchise's history but its home in the Heartland.
The Tennessee Tough piece, driven by Creative Director Surf Melendez, was emblematic of a theme that runs through all the content that the Titans video squad has been producing this calendar year: even during a time of tremendous success on the field, the fans remain the heartbeat of the club.
We are built for this. We are Tennessee Tough. pic.twitter.com/pLZXzHNUUW
Tennessee Titans (@Titans) October 13, 2020
That theme dates back to offseason feature pieces spotlighting the community's response to the tornado, the initial coronavirus outbreak, and social-justice movements. It was highlighted by an impressive live Virtual Draft Party on the first night of the NFL Draft in April, which deeply integrated fans as part of the show. In-game host Lance Smith and Titans legend Eddie George hosted fully virtual interviews with celebrity fans, current and former Titans players, and current fans through Zoom video chat. The team also worked with social partner Tagboard to integrate live fan pictures and commentary throughout the Draft.
These were all things that you have to learn, says Schindler, who joined the Titans in 2017 after stints with the Atlanta Hawks and Thrashers in the days of Phillips Arena. You're putting in a couple of weeks putting a whole show together and learning skill sets you never really had before. It's exciting, it's nerve-wracking, but sometimes it brings out the best in you. The [Virtual Draft Party] was pretty cool.
Even when the team got back to producing team-centered content over the summer as Training Camp heated up, fans remained at its heart. In weekly television show Titans All-Access, Titans Senior Director, Broadcasting, Mike Keith and Broadcasting Manager Amie Wells hosted segments in a virtual format (the team has since shifted to a studio it has set up in a space inside Nissan Stadium; the video cre
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Mavis has launched Mavis Camera 8.2, the latest release of its professional camera app for the iPhone and iPad. This update brings support for iPhone 18 Pro and...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...
29/09/2026
Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...
29/09/2026
Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
29/09/2026
Today, in partnership with the American Academy of Pediatrics (AAP), Apple relea...
29/09/2026
Final Cut Camera, the professional filming app for iPhone, receives a major upda...
29/09/2026
RT lyric fm is proud to announce the annual Choirs for Christmas competition callout. Warm up those vocal chords and join us on RT lyric fm for a celebration ...
28/09/2026
The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...
28/09/2026
MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...
28/09/2026
ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...
On the Gridiron: Tennessee Titans' Behind-the-Scenes Video Efforts Embodied by Tennessee Tough' Campaign Digital video projects centered on fans and Nashville community have Titans soaring in unbeaten start to season By Brandon Costa, Director of Digital 
