On the Gridiron: Tennessee Titans' Behind-the-Scenes Video Efforts Embodied by Tennessee Tough' Campaign Digital video projects centered on fans and Nashville community have Titans soaring in unbeaten start to season By Brandon Costa, Director of Digital
Friday, October 23, 2020 - 3:04 pm
Print This Story | Subscribe
Story Highlights
Many professional sports have opted for a return to play inside a sanitized bubble. Not the NFL. Without skipping a beat, the league is soldiering on with regular-season games in all 32 stadiums across the country. Similar to our At the Ballpark series, On the Gridiron examines the new routines, habits, and production philosophies of in-venue personnel on any given Thursday, Sunday, or Monday.
Tennessee Tough.
In Nashville, the slogan has outgrown its status as simply a marketing campaign. It's a mantra that not only has become a rallying cry for an NFL team that has emerged as an early favorite to represent the AFC in the Super Bowl. It's a rallying cry for an entire region in what has been a year that has tried us all.
Whether it has been COVID-19, battles for social justice, or (and you'd be forgiven if you have forgotten) a devastating tornado that ripped through the city in early March, it has been a year chock-full of challenges. But, with the NFL franchise fresh off a surprise appearance in last year's AFC Championship Game and a 5-0 start to the current campaign, the big, bruising, underdog Titans have become the darlings of the area. And the video team behind the scenes at the Titans has been more than happy to take the fans along for the ride.
It became apparent we should focus on the toughness of our city in what we're going through, says David Schindler, senior director/executive producer, event presentation and production, Tennessee Titans. Tennessee Tough' seemed to fit in with this year and the makeup of our team.
MORE ON THE GRIDIRON INTERVIEWS
Seattle Seahawks Production, Ops Teams Keep Fans at the Heart of Game Day at CenturyLink Field
Silver and Black Productions, Las Vegas Raiders Build New Roots During Allegiant Stadium's Inaugural Season
Philadelphia Eagles Embrace Virtual Workflows for Efficient Regular-Season Strategy
New York Giants Entertain At-Home Fans With Daily Digital, Linear Programming
While SoFi Stadium Remains Empty, Los Angeles Chargers Refine Production Workflows
Atlanta Falcons Acclimate to Evolving Set of COVID-19 Policies at Mercedes-Benz Stadium
Minnesota Vikings Adjust Content Approach at High-Tech U.S. Bank Stadium
How the Kansas City Chiefs Celebrated Super Bowl LIV, Displayed Moment of Unity Before 2020 Season Opener
Carolina Panthers' Mike Bonner Gets Settled in New Role Amid Interesting Circumstances
Indianapolis Colts Facilitate Remote Radio Broadcasts of Away Games from Lucas Oil Stadium
Baltimore Ravens Adjust In-Game Operations To Feed More Content to Digital, Social Platforms
After Busy Offseason, Denver Broncos Welcome Limited Fans Back to Empower Field at Mile High in Week 3
San Francisco 49ers Production Team Shifts Gears To Engage the Players
Jacksonville Jaguars Reflect on In-Stadium Fans During Week 1, Connecting With Duval' Community
Without Raucous Crowds, New Orleans Saints Adapt to a Quiet Mercedes-Benz Superdome
Content Plans Put the Focus on the City and Its People With all the hype surrounding this year's Tennessee Titans squad, its video team has been blessed with one of the more exciting periods in the history of the franchise's time in the Volunteer State. However, with very limited ability to directly engage with its fanbase, Schindler and his crew have gotten very aggressive in creating unique content built for digital and social audiences.
The Titans most notably went viral in recent weeks with a hype video embracing that Tennessee Tough mantra, celebrating not just the current team and the franchise's history but its home in the Heartland.
The Tennessee Tough piece, driven by Creative Director Surf Melendez, was emblematic of a theme that runs through all the content that the Titans video squad has been producing this calendar year: even during a time of tremendous success on the field, the fans remain the heartbeat of the club.
We are built for this. We are Tennessee Tough. pic.twitter.com/pLZXzHNUUW
Tennessee Titans (@Titans) October 13, 2020
That theme dates back to offseason feature pieces spotlighting the community's response to the tornado, the initial coronavirus outbreak, and social-justice movements. It was highlighted by an impressive live Virtual Draft Party on the first night of the NFL Draft in April, which deeply integrated fans as part of the show. In-game host Lance Smith and Titans legend Eddie George hosted fully virtual interviews with celebrity fans, current and former Titans players, and current fans through Zoom video chat. The team also worked with social partner Tagboard to integrate live fan pictures and commentary throughout the Draft.
These were all things that you have to learn, says Schindler, who joined the Titans in 2017 after stints with the Atlanta Hawks and Thrashers in the days of Phillips Arena. You're putting in a couple of weeks putting a whole show together and learning skill sets you never really had before. It's exciting, it's nerve-wracking, but sometimes it brings out the best in you. The [Virtual Draft Party] was pretty cool.
Even when the team got back to producing team-centered content over the summer as Training Camp heated up, fans remained at its heart. In weekly television show Titans All-Access, Titans Senior Director, Broadcasting, Mike Keith and Broadcasting Manager Amie Wells hosted segments in a virtual format (the team has since shifted to a studio it has set up in a space inside Nissan Stadium; the video cre
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture -Zac Fields, Fox Sports, SVP of Graphic Technology and Integration...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
On the Gridiron: Tennessee Titans' Behind-the-Scenes Video Efforts Embodied by Tennessee Tough' Campaign Digital video projects centered on fans and Nashville community have Titans soaring in unbeaten start to season By Brandon Costa, Director of Digital 
