comScore MMX Ranks Top 50 U.S. Desktop Web Properties for January 04

comScore MMX Ranks Top 50 U.S. Desktop Web Properties for January 2014 Americans Start Filing Returns, Driving Traffic to Tax Sites

Planning for 2014 Results in Strong Growth for Career and Travel Categories

RESTON, VA, February 24, 2014 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for January 2014 based on data from the comScore MMX service. Americans began filing their returns from last year, resulting in huge traffic gains for Tax websites this month. Additionally, several Career Services and Travel subcategories experienced strong growth in online visitors, as many started looking for new jobs and planned their late winter and spring getaway destinations.

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)

January 2014 vs. December 2013

Total U.S. - Home, Work and University Locations

Source: comScore MMX

Total Unique Visitors (000)

Dec-13 Jan-14 % Change

Total Internet : Total Audience 224,057 223,602 0

Business/Finance - Taxes 6,105 24,424 300

Career Services and Development - Job Search 19,936 27,773 39

Travel - Hotels/Resorts 26,014 31,913 23

Travel - Ground/Cruise 11,947 14,371 20

Travel - Transactions 3,058 3,580 17

Travel - Online Travel Agents 26,943 31,279 16

Health - Pharmacy 6,186 7,163 16

Travel - Information 49,590 57,225 15

Career Services and Development - Career Resources 44,116 50,169 14

Travel - Airlines 23,284 25,963 12

comScore Top 50 Properties (Desktop Only)

January 2014

Total U.S. - Home, Work and University Locations

Source: comScore MMX

Rank Property Unique Visitors

(000)

Rank Property Unique Visitors

(000)

Total Internet : Total Audience 223,602

1 Yahoo Sites 192,121 26 Yelp.com 35,196

2 Google Sites 189,226 27 WebMD Health 34,515

3 Microsoft Sites 175,576 28 ESPN 34,253

4 Facebook 141,700 29 Federated Media Publishing 32,645

5 AOL, Inc. 116,951 30 Adobe Sites 31,927

6 Amazon Sites 104,333 31 Tumblr.com* 30,962

7 Glam Media 87,184 32 Dropbox Sites 30,199

8 Turner Digital 74,325 33 Meredith Digital 29,973

9 Wikimedia Foundation Sites 74,317 34 Netflix.com 29,555

10 CBS Interactive 71,608 35 YP Local Media Network 29,364

11 Weather Company, The 69,486 36 Pinterest.com 29,222

12 Apple Inc. 66,945 37 T365 - Tribune 28,918

13 Ask Network 66,932 38 WordPress.com* 28,891

14 eBay 65,156 39 Fox News Digital Network 28,863

15 Comcast NBCUniversal 63,856 40 Townsquare Media 28,377

16 About 59,710 41 Conde Nast Digital 28,196

17 Gannett Sites 55,672 42 New York Times Digital 27,953

18 Linkedin 49,479 43 Time Warner (Excl. Turner/WB) 27,933

19 Demand Media 45,721 44 Defy Media 27,267

20 craigslist, inc. 41,743 45 Scripps Networks Interactive Inc. 26,309

21 Answers.com Sites 40,249 46 WorldNow Sites 26,098

22 Viacom Digital 39,947 47 BuzzFeed.com 26,097

23 Twitter.com 39,300 48 TechMedia Network 25,066

24 Hearst Corporation 38,907 49 Dow Jones & Company 24,336

25 Wal-Mart 35,446 50 Target Corporation 23,566

comScore Ad Focus Rankings (Desktop Only)

January 2014

Total U.S. - Home, Work and University Locations

Source: comScore MMX

Top 30 Syndicated Ad Focus Entities Top 20 Ad Networks/Buy Side Networks

Rank Property Unique Visitors (000) % Reach Rank Property Unique Visitors (000) % Reach

Total Internet : Total Audience 223,602 100.0

1 AddThis 217,374 97.2 1 Google Ad Network** 211,413 94.5

2 Yahoo Sites 192,121 85.9 2 Advertising.com** 189,799 84.9

3 ShareThis 183,613 82.1 3 AT&T AdWorks** 189,208 84.6

4 Google 180,418 80.7 4 Real Media Group - 24/7 Access** 184,329 82.4

5 Outbrain 161,238 72.1 5 Criteo** 178,794 80.0

6 Disqus 152,732 68.3 6 Casale Media - MediaNet** 178,326 79.8

7 Facebook.com 139,591 62.4 7 Microsoft Media Network US** 174,425 78.0

8 YouTube.com 123,216 55.1 8 ValueClick Networks** 173,067 77.4

9 AOL, Inc. 116,951 52.3 9 RadiumOne** 169,658 75.9

10 MSN 110,791 49.5 10 Genome from Yahoo** 165,285 73.9

11 Amazon.com* 90,049 40.3 11 Collective Display** 164,778 73.7

12 Glam Media 87,184 39.0 12 Burst Media** 164,406 73.5

13 Bing 79,487 35.5 13 Cox Digital Solutions - Network** 157,933 70.6

14 Ask Network 66,932 29.9 14 Exponential - Tribal Fusion** 154,566 69.1

15 Weather Channel, The 64,024 28.6 15 Specific Media** 137,993 61.7

16 Windows Live 62,759 28.1 16 Rocket Fuel** 119,682 53.5

17 About 59,710 26.7 17 Adconion Media Group** 118,246 52.9

18 Gannett Sites 55,672 24.9 18 Sourceknowledge Video Network** 111,933 50.1

19 Blogger 50,923 22.8 19 Vibrant Media** 111,699 50.0

20 Linkedin 49,479 22.1 20 Zedo ZincX** 109,855 49.1

21 Demand Media 45,721 20.4

22 5min Media Platform 40,973 18.3 Top DSP/SSP/Ad Exchange Entities

23 Answers.com Sites 40,249 18.0 1 Rubicon Project** 214,726 96.0

24 CNN 39,565 17.7 2 Fulcrum5** 177,379 79.3

25 Twitter.com 39,300 17.6 3 engage:BDR** 154,138 68.9

26 IMDb 37,879 16.9

27 Apple.com 36,330 16.2

28 Yelp.com 35,196 15.7

29 WebMD Health 34,515 15.4

30 ESPN 34,253 15.3

Reach

LINK:	http://www.comscore.com/Insights/Press_Releases/2014/2/comScore_Media_...
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