Prepping for IBC 2025: Three Conversations We Can't Wait to Have

Prepping for IBC 2025: Three Conversations We Can't Wait to HavePublished: July 30th 2025 --

It's that time of year again IBC has crept up on us and will be here in just a matter of weeks! We at Cinnafilm have been hard at work and can't wait to share some exciting new developments with you:

First AI will undoubtedly be the hot topic of IBC, and its capabilities can be truly wondrous, but it's also a minefield. Our entire industry is still getting to grips with issues such as intellectual property rights, hallucination, and bias in AI systems. We are delighted to have partnered with our friends at Nvidia to bring you a professional grade AI super resolution solution that you can trust. Combining Cinnafilm's world class knowledge of image processing for video with Nvidia AI know-how, we are now able to offer you a solution that is free from any concerns around intellectual property and unpredictable hallucinations, while providing stellar results.

AI may be the current hot topic, but there are still many other things that, while they're not nearly so sexy, are critical to getting work done in a timely and cost-effective manner .like transcoding. Cinnafilm's PixelStrings Platform is rightly known throughout the industry as the go-to solution for premium quality video transformation workflows but for workflows that don't require our magical image processing capabilities, frankly, it seems quite expensive. We are thrilled to introduce you to new low-cost transcoding capabilities within the PixelStrings platform. By the time IBC is here, we'll be able to offer much lower pricing for workflows that don't require expensive GPU image processing, both in our SaaS platform, and in our licensed software solutions.

Last, but not least, we'll be showing off our new Live conversion products. Our IPx LIVE and Tachyon LIVE products are flexible software solutions for converting IP video streams that can be deployed on the ground or in the cloud. IPx LIVE allows frictionless conversion between different IP video formats, while Tachyon LIVE provides conversion of the underlying video stream at a quality level that would previously only have been available from a dedicated hardware device (and at a fraction of the cost).

Of course, we'd also love to talk to you about all of the things for which our customers already rely on us: video standards conversion, rejuvenation of archive and library assets, and content run-length adjustment. As always, Cinnafilm is committed to ensuring that you can process your content where you want and how you want, from usage-based SaaS to flat-rate on premises licenses.

We won't have a booth in the RAI this year, but we will have a dedicated meeting space in the Traveller restaurant just outside Hall 5, where we'd be delighted to offer you drinks and refreshments as we discuss how our media conversion tools can empower your business strategy. You can book a meeting using the button below.

We look forward to seeing you in Amsterdam!

Book a meeting with us at IBC

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