Mike Fitchie - Object Matrix Visionary

Mike Fitchie Object Matrix Visionary

How I Met Object Matrix

I've been involved with the media industry for over 25 years working as camera op, rigger, sound op, tech guru and token short hairy Welsh person. For the past 15 years, primarily working in the more tech' side of the game, focusing on post production workflow and solutions, with the odd dramatic crash from a mountain bike thrown in for good measure. Currently part of the Pre-Sales team at Jigsaw24 but you will probably have seen me either under a desk, halfway inside a rack, or in Louis' Bar in Amsterdam.

Starting in 2007 he spent 6 years as Director of Sales for Latin America for Avid. He managed the Avid, DigiDesign, MAudio, and Sibelius brands addressing the Educational, Post Production, Broadcast, Professional Audio, MI, and Live Sound market segments. These markets were addressed via a team of 15 employees all focused exclusively on Latin America and the Caribbean.

Held the position of VP of Systems Solutions for Harris Corporation, Broadcast Communications Division for a period of six months prior to joining Avid. Was responsible for the development of corporate strategies for system solutions marketing focusing on the value proposition of Harris products and services across the Broadcast Communications Division

Prior to that held the position of VP of Sales and Marketing for the Caribbean and Latin American Region for Leitch Technology for a period of 6 years. Began his tenure at Leitch in the position of Director of Sales for the same region in 1998.

He began his career in the industry at Sony Broadcast and Professional Latin America in 1988 where he spent his first five years in engineering before moving into sales where he spent another 5 years eventually holding the position of Senior Sales Manager for Latin America.

The Reason Why I Believed in Object Matrix Through the years of working with Object Matrix, it has always been about the people and the kit. They care that their solution works for the customer, it's not just about shifting tin. When you have a relationship like that with the manufacturer, it makes a huge difference. This has been at the core since the very beginning. First Met Way back in the day (exact year I'm not too sure, sometime back in the mid naughties), I went to a business centre in Wales to see a company about some storage that a friend (and customer) had heard about, could I go and have a look and see what it was all about Not too sure what I was walking into, or what I was about to see, I boldly knocked the door and was greeted by Nick, introduced to Jon, then Franciso and Daniel offered a cup of tea and had expected to be there about 20 minutes. Three hours later I left the offices of Object Matrix with my head, and I think their heads spinning it was the beginning, did they really have a truly accessible (but also with proven reliability), expandable, secure nearline storage solution? Was this a brand and product that people needed to know about? What were the possibilities? What have I just seen? How did I not know about them before - they're on my doorstep!!!?? The rest is history, the product has evolved, the people are still there and the team has expanded, but the heart is the same, what more can I say .

Object Matrix Comment When we decided to focus on the UK back in 2009 we sort of actually focused on Wales. You need to act locally but think globally and all that! At the time Mike was a partner in The Picture Exchange , a well respected Avid focused workflow solutions company. If you wanted to know about how Avid stuff worked, who to contact or what Avid customers needed then Mike was an invaluable partner to have. Mike was also instrumental in the development of our Avid based workflows which, inevitably, resulted in winning Mwnci (not Gorilla) as our first Avid customer. There will always be a cuppa and a biscuit available for Mike at OM towers! Diolch Mike!

LINK:	http://object-matrix.com/mike-fitchie-object-matrix-visionary/...
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