Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with over 110 billion total day viewing minutes.
Tubi represented a third of all streaming during the Big Game.
Streaming notches the largest share of TV to date with 43.5%; traditional TV leads by less than a share point with 44.4%.
NEW YORK - March 18, 2025 - Super Bowl Sunday ranks as one of the most heavily viewed days of television each year, and this year's Super Bowl Sunday, February 9, tracked with historic trends as TV viewing across the day exceeded 110 billion viewing minutes. This total day viewership milestone has been reached just one other time since The Gauge launched in May 2021, with Super Bowl Sunday on February 11, 2024, leading by a relatively slim margin of about 500 million minutes.
A record-breaking 127.7 million viewers watched FOX's broadcast of Super Bowl LIX, including a simulcast streamed on Tubi (FOX's free streaming service), which clearly resonated with consumers and further illustrated how cross-platform distribution has materialized into real world success. While previous Super Bowls have offered alternative streaming options, Tubi's free and subscriptionless features provided a means for the Big Game to reach even more viewers. As the game aired live, Tubi represented a third of all streaming usage and multiplied its audience to nearly 16 times its January 2025 average. Viewers that watched Tubi during the Super Bowl were 38% more likely to be 18-34 than the total game average, and also skewed slightly female. Overall, Tubi's February usage was up 17% over January to finish with 2.0% of total TV watch-time, its largest share since July 2024.
Following typical seasonal trends, time spent watching television decreased from January to February. Streaming was least impacted, however, and the category gained 0.9 share points versus January to account for 43.5% of total viewing time this month, marking its largest share of the TV viewership pie to date. By comparison, broadcast (21.2%) and cable (23.2%) combined to account for 44.4% of TV in February.
Time spent watching YouTube on TV in February was up 2.5% versus last month to represent 11.6% of total TV viewing-a record for YouTube and the streaming category overall. Additionally, nearly 27% of time spent streaming in February was dedicated to watching YouTube.
Following its platform-best performance achieved last month, Netflix represented the second largest share among streaming services in February with 8.2% of TV. Netflix also owned the top streaming program in February with its original action-thriller series The Night Agent, which captured 6 billion viewing minutes across the month. Bluey on Disney was second with 4.2 billion minutes.
Among cable viewing, the championship game in the inaugural NHL 4 Nations Face-Off drew this month's largest cable audience, with 9.3 million viewers on ESPN. FOX News Channel represented the next 13 top cable telecasts, as cable news gained 8% over January to represent 27% of all cable viewing in February.
On broadcast, the Super Bowl and its pregame and postgame programs on FOX were followed by NBC's Saturday Night Live 50th Anniversary Special with 16.5 million viewers, and The Grammys on CBS with 16.2 million viewers. Broadcast dramas, which accounted for the largest share of broadcast viewing in February (27%), were up 15% versus last month and led by CBS' Tracker (10.6 million) and Matlock (9.4 million).
Last month's post-season success for the NFL and College Football Playoffs meant an even steeper decline for traditional TV viewing in February. This was most obvious among sports events viewership, which fell 54% on broadcast and 42% on cable versus January. Despite strong showings by the Super Bowl and aforementioned top telecasts, total broadcast fell by 10% to account for 21.2% of TV (-1.3 pts.). Meanwhile, cable declined 9% and totaled 23.2% of TV (-1.2 pts.).
The February 2025 interval dates included 01/27/2025 through 02/23/2025. Nielsen reporting follows the broadcast calendar with measurement weeks that run Monday through Sunday.
-- Note: As of the January 2025 Gauge report, Disney , Hulu and ESPN viewing are aggregated into a single total represented as Disney Streaming. Learn why.
About The Gauge The Gauge is Nielsen's monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
About NielsenNielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
Press ContactLauren Pabst
lauren.pabst@nielsen.com
North America Stories
08/05/2025
A sinister fairy infiltrates a desperate family in Kenneth Dagatan's In My Mother's Skin, which premiered at the 2023 Sundance Film Festival. Photo co...
08/05/2025
For skyward-bound operators, training focuses on the unique aspects of flying ISR missions, including the management of onboard surveillance equipment and the e...
08/05/2025
The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters' proposal to allow broadcasters to us...
08/05/2025
WASHINGTON The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TV sets, sa...
08/05/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice Pres...
08/05/2025
This year's UK Pavilion in hall 5, once again managed by Tradefair, will provide visitors with the unique opportunity to discuss and be involved in cutting ...
08/05/2025
Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Broadcast technologies, designed to support network operators and content provider...
08/05/2025
IRVING, Texas Nexstar Media Group has tapped Bill Nardi as vice president of station operations, responsible for overseeing the day-to-day broadcast operations ...
08/05/2025
SEATTLE LumaTouch is partnering with CNN Academy to improve mobile storytelling techniques and support training across all of CNN Academy's training simulat...
08/05/2025
WASHINGTON The Society of Broadcast Engineers has filed comments with the Federal Communications Commission that support a proposal by the National Association ...
08/05/2025
Senior adviser to the United States Agency for Global Media Kari Lake has announced that One America News Network (OAN) will provide newsfeed services for fre...
08/05/2025
EdMon Expands as AI-Driven Post Production Workflows Gains Traction in Sweden an...
08/05/2025
Using Luma Mattes in Adobe Premiere Pro
Graham Quince May 7, 2025
0 Comments
This very quick tutorial shows you how to take an RGB clip and apply its ...
08/05/2025
OpenDrives Unveils Free Your Data' Initiative with New Astraeus Cloud-Nativ...
08/05/2025
Student Spotlight: Grigori Balasanyan The Armenian composer, who was named Boston Conservatory at Berklees 2025 student commencement speaker, talks about his ...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Unveils New Premieres Spanning Film and Music
Slick Rick's Victory with Idris Elba a...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces Lineup for Inaugural Storytelling Summit
11-Day Industry Event Launches with Tal...
08/05/2025
SVG Sit-Down: Vizrt's Nicholas Jameson on AI in Workflows, Pushing Boundarie...
08/05/2025
Creating Alternative Brand Experiences: Live Sports in the Age of Fortnite, Meta...
08/05/2025
PGA TOUR's David Piccolo: Advanced Graphics and Virtual Production Tools are...
08/05/2025
Tech Focus: Advancing Immersion in Sports Broadcasting with AR and Virtual Produ...
08/05/2025
Back to All News
Now in Production: Comedy Action Film Husbands in Action'...
08/05/2025
Artificial intelligence is helping identify and treat diseases faster with better results for humankind. Natural disasters like wildfires are next.
Fires in th...
08/05/2025
Calling all wiseguys - 2K's acclaimed Mafia franchise is available to stream...
08/05/2025
As AI use cases continue to expand - from document summarization to custom software agents - developers and enthusiasts are seeking faster, more flexible ways t...
07/05/2025
Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscap...
07/05/2025
LONDON Movie fans hoping to save money by waiting until their favorite new films appear on streaming services will have to wait a bit longer now, according to a...
07/05/2025
MECCA, Saudi Arabia Saudi Broadcasting Authority (SBA) has selected Grass Valley to provide a major technology upgrade of its broadcast facility here....
07/05/2025
Sony and Nevion provide guidance on IP network architecture options for live pro...
07/05/2025
Media Pioneer Publishing AG Expands Editorial Capacity
Brie Clayton May 7, 2025
0 Comments
Pioneer 2 boat production environment powered by Blackmagic...
07/05/2025
LONDON Movie fans hoping to save money by waiting until their favorite new films appear on streaming services will have to wait a bit longer now, according to a...
07/05/2025
WASHINGTON The Federal Communications Commission's Media Bureau is seeking public comment on a Petition for Rulemaking from HC2 Broadcasting Holdings asking...
07/05/2025
WASHINGTON Following a decision by U.S. Department of Education to terminate its 2020-2025 Ready To Learn to the Corporation for Public Broadcasting, CPB has in...
07/05/2025
NEW YORK Fox's ad-supported streaming Tubi made a series of product and partnership announcements during IAB NewFronts in New York, including the launch of ...
07/05/2025
MOUNTAIN VIEW, Calif. Google Fiber (GFiber) has announced a redesigned app that the company said will simplify how customers set up service, manage devices, and...
07/05/2025
WASHINGTON NASAs on-demand streaming service, NASA+, has launched a FAST (Free Ad-Supported Television) channel on Prime Video....
07/05/2025
NEW YORK The WNET Group, parent company of the PBS station Thirteen, has announced the appointment of Randall T. Decker to senior director, technology, effectiv...
07/05/2025
Atomos announced an executive leadership transition as the Company continues to evolve and expand its strategic focus.
Peter Barber, currently serving as Chie...
07/05/2025
Steve Wagner, Jerry Holway and Robert Orf at the 2024 Scientific and Technical Awards at the Academy Museum of Motion Pictures on Tuesday, April 29, 2025.
The ...
07/05/2025
nxtedition, the Swedish company behind the leading integrated platform for news and program production, and TASCAM, the iconic Japanese manufacturer of professi...
07/05/2025
Signiant is bringing its Camera-Raw-to-Any-Cloud workflow to the UK for the first time at the Media Production & Technology Show 2025 (Booth# M69) with a live d...
07/05/2025
MNC Software Inc., a global leader in software and network solutions tailored to the broadcast and media industry, has appointed Gencom Technology as an officia...
07/05/2025
Rise AV, the award-winning advocacy group championing gender diversity and professional development in the AV sector, is proud to announce 31 mentor-mentee pair...
07/05/2025
Test & measurement innovator, Leader Electronics of Europe, is to bring a selection of its leading products for IP, SDI and hybrid workflow requirements to this...
07/05/2025
The Global Media and Entertainment Talent Manifesto announces that the World Skills Caf will return at IBC2025 with an expanded skills and diversity programme,...
07/05/2025
Moments Lab, a leader in AI video discovery, and LucidLink, the pioneer in real-time cloud collaboration, are proud to announce the integration of Moments Lab&#...
07/05/2025
Obvious C Broadcasts Skiing World Cup with Blackmagic Design
Brie Clayton May 6, 2025
0 Comments
Blackmagic Design cameras capture cinematic sports pr...
07/05/2025
Larry Jordan Interviews Signiant's Jon Finegold at NAB 2025
Brie Clayton May 6, 2025
0 Comments
Jon Finegold, Chief Marketing Officer at Signiant,...
07/05/2025
A new supercomputer offered by Cadence, a leading provider of technology for ele...
Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with over 110 billion total day viewing minutes.
